When performing an evaluation to determine the performance or health of a company, it is important to identify and evaluate any current or potential risks the company might face.
In this assignment, you will perform a risk assessment for TransGlobal Airlines to better understand its business environment.
Prompt
Perform a risk assessment for TransGlobal Airlines and write a report describing the results.
Specifically, you must address the following rubric criteria:
Identification: Identify two risks the company is facing, including at least one high-impact risk.
Identify the balanced scorecard component each risk corresponds to.
Classify the risk based on these two types:
Operational
Strategic
Evaluation: Determine whether the probability and impact of each identified risk is low, medium, or high. Justify your evaluation of the impact and probability of each risk.
Mitigation: Recommend a possible risk-prevention or mitigation strategy for each identified risk.
What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
How could JetBlue have better communicated with its internal stakeholders across the country on Valentine’s Day and during the days that followed to enhance its image with customers?
Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the company’s reputation?
Would you recommend a corporate advertising program for JetBlue?
If implemented, how would you market the JetBlue Airways Customer Bill of Rights to external and internal stakeholders? How would this affect JetBlue’s reputation?
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Assignment 1: Hollywood Movie Description and goal In this assignment, as a data analyst, you will provide data analysis advice to your client AussieMovies. The organisation is an investor in movies. You are required to develop an interactive report within this business context. The specifications below indicate what you need to produce, but not how to produce it. Using a multitude of factors, the company managers want to • Have a better understanding and visualisation of the data through an interactive report. • In addition, it should help understanding o the factors influencing positively or negatively the potential success or revenues of future movie projects, and o the evolution of the market over the years. Use your business analytics skills and SAS Visual Analytics to solve those questions. Data – The HOLLYWOODMOVIEDATASET IM data set The data set, available in SAS Viya, was obtained from several movie databases using both automated as well as manual means. It is more than likely that some of the values are captured/entered incorrectly. Hence, the accuracy of the data set cannot be guaranteed. This data set can be used for descriptive and predictive modelling. The data dictionary is provided on the next two pages. Additional information • The report is to be submitted to the Moodle site before the due date. • Interactivity implies the use of filters, buttons, etc… • You might need to convert data items to measures or categories. You can also create new calculated items and custom categories if you think it is necessary. • The questions are open on purpose: it is up to you to know what to show. • An export of your interactive report should be attached to your written report as well (i.e., your submission will be a single file containing both). • Due date: 26-Jun-2022 (Sunday in Trimester 2Week 6) before 11:30 p.m. AEDT. • Maximum 2,500 words (excluding illustrations and appendices). Keep it simple (no need for references and executive summary). • Do not forget to include a cover page with your name, student number, subject, and assignment details. • Students can submit as an individual or group (2 or max 3 students) assessment. • Filename: MBAS902_SYD222_Al_fhame-lname.docx
You were recently hired as the fleet safety manager for a small distribution company in the Midwest. Your small company just received a compliance, safety, and accountability (CSA) score of 81. Last month, your score was 77. Upper management has requested a review of the scores and your analysis of the company’s fleet safety performance.
Is that a good or bad score? Is a higher score better (like basketball), or is a lower score better (like golf)?
If it is a good score, what will you do to sustain your success?
If it is a bad score, describe what you are going to do to improve your score and to avoid having your fleet shutdown.
Recommend benchmarking and record-keeping systems for the company.
Identify performance incentives that you think would benefit the company’s fleet safety
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Length: Minimum of 400 words Students will be required to create 1 new thread and provide substantive comments on at least 3 threads created by other students. Make sure to explain and backup your responses with facts and examples. This assignment should be in APA format and have to include at least two references.Question:If the maker of antivirus software wants to be successful, the software has to be as close to bulletproof as the maker can possibly make it. Nothing is perfect; we certainly should understand at this point that no software can be proven bug free and that no security posture is 100% risk-free. Based on this statement, what do you think it could be better to improve the antivirus software? How safe do you feel to use antivirus software in your organization, and what other precautions do you use to prevent virus, malware, etc.?
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Length: Minimum of 400 words Students will be required to create 1 new thread and provide substantive comments on at least 3 threads created by other students. Make sure to explain and backup your responses with facts and examples. This assignment should be in APA format and have to include at least two references.Question: If the maker of antivirus software wants to be successful, the software has to be as close to bulletproof as the maker can possibly make it. Nothing is perfect; we certainly should understand at this point that no software can be proven bug free and that no security posture is 100% risk-free. Based on this statement, what do you think it could be better to improve the antivirus software? How safe do you feel to use antivirus software in your organization, and what other precautions do you use to prevent virus, malware, etc.?
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Have you heard of BINAURAL BEATS? It’s a technique that’s been around for a while, but recently is getting a lot of attention for its ability to lower stress and improve sleep, as well as to improve cognitive performance.
I’ve written before about how sound can make a difference to sleep. Patients often tell me that they fall asleep to relaxing music. They seem to find it really helps them let go of active thoughts and quiet their mind—which, like yours probably does, tends to race from one thing to the next all day long (“I can’t turn off my brain” syndrome).
Binaural beats are a fascinating and exciting technology that harnesses the brain’s responsiveness to sound to move you into a state of deep relaxation, relieve anxiety and help you sleep better.
What are binaural beats?
Sounds like a new music genre, right? Not exactly. Binaural beats are a technique of combining two slightly different sound frequencies to create the perception of a single new frequency tone.
The theory is that when exposed to two different frequencies at the same time, one in each ear, the brain actually perceives a single tone that is the difference between the two separate frequencies. Your brain, in a sense, “tunes” to this new frequency.
You listen to binaural beats using headphones. In each ear, you receive sound at a slightly different frequency (often accompanied by some relaxing background sounds). If your left ear receives a 300-hertz tone and your right ear receives a 280-hertz tone, your brain will process and absorb a 10-hertz tone. That’s a very low-frequency soundwave—one you can’t actually hear. But you don’t need to hear the sound for your brain to be affected by it.
Why is exposure to these soundwaves helpful to sleep and relaxation? Science shows that exposure to binaural beats can create changes in the brain’s degree of arousal. Listening to these sounds that create a low-frequency tone, research indicates, triggers a slow-down to brainwave activity – and that may help you relax, lower your anxiety, and make it easier for you to fall asleep and sleep more soundly.
How brain waves work
To understand how binaural beats may help relaxation, mood, mental performance, and sleep, you need to know a little bit about brain waves and what they indicate about our state of consciousness, emotion, and mental activity. Brainwaves are created from the pulses of electrical activity our neurons exhibit as they communicate with each other. Our thoughts, feelings, and actions are all expressed through this constant neural communication – so our brainwaves are associated with how we feel and what we can do at any given moment.
For the purpose of this discussion, we’ll talk about four major types of brainwaves:
Beta. These brainwaves are associated with high levels of alertness and arousal. When beta brainwave patterns dominate, we’re primed to focus and concentrate, to make decisions and think analytically. When you’re analyzing an issue at work, you’re probably in a beta-dominant state. Beta waves are fast, with a higher frequency (between 15-40 hertz). At the higher levels of this range, beta waves are associated with anxiety.
Alpha. Alpha brainwave patterns are associated with a state of wakeful relaxation. Slower and lower in frequency (between 9-14 hertz), alpha waves are dominant when we’re calm and relaxed, but still alert. Alpha waves are associated with states of meditation — your yoga class probably puts you in an alpha state – and also with our ability to be creative.
Theta. This brainwave pattern is associated with deep relaxation and with some stages of sleep, including the lighter stages of non-REM (NREM) sleep. REM sleep itself is mostly composed of beta wave and other activity that’s similar to an alert, waking brain. Deep meditation produces theta waves, which are slower and of lower frequency (between 5-8 hertz) than Alpha waves. That murky barrier between sleep and wakefulness, when you’re drifting in and out of sleep, and your thoughts feel dreamlike and difficult to remember? That’s a theta-dominant state of consciousness.
Delta. If you’ve been reading this blog for a while, you’ve heard me talk about slow-wave, delta sleep. Delta waves are slow, low-frequency brainwaves (between 1.5-4 hertz) that are the dominant brainwave pattern of deep (stage 3 and 4), NREM sleep.
As you can see, the faster (and higher frequency) the brainwave pattern, the greater your state of arousal. The slower and lower frequency brainwaves are, the deeper your state of relaxation—or sleep.
Scientists have observed for decades that exposure to sound waves can affect brainwave patterns. In a process called entrainment (aka “tuning the brain”), when exposed to sound waves at certain frequencies, brainwave patterns adjust to align with those frequencies.
This is one way scientists think binaural beats work. By exposing the brain to beats that create low-frequency tones in the brain, these sound waves create shifts in brainwaves themselves, generating slower frequency brainwaves that promote deeper states of relaxation.
How binaural beats might improve sleep
Brainwave activity during sleep is largely distinct from brain activity when you’re awake. (REM sleep is an exception: During REM, your brain is active in ways very much like when you’re awake.) During non-REM sleep, the slower, lower frequency theta and delta waves dominate, compared to the alpha and beta waves that are prominent when you’re alert and active.
A therapy that slows brainwave activity, helping to produce low-frequency waves, is likely to aid relaxation and sleep. But it’s not only lowering brainwave frequency that binaural beats may offer to sleep and relaxation. A small study (19 people) has found that exposure to binaural beats is associated with changes to three hormones important to sleep and well- being:
· DHEA. DHEA functions as a kind of master hormone, helping to produce other hormones in the body on an as- needed basis. DHEA is critical to immune function and disease protection. Particularly significant for sleep is that DHEA works to suppress cortisol, a hormone that stimulates alertness and provokes stress at elevated levels. The study found that 68 percent of participants had increases to DHEA after using binaural beats.
· Cortisol. Cortisol is an arousal hormone, stimulating alertness and attention. Cortisol levels rise and fall in connection to circadian rhythms—cortisol levels rise to their peak levels first thing in the morning, just in time for you to be active for the day. Too-high cortisol levels are associated with insomnia, as well as more time spent in light sleep, rather than deep sleep. The study found that 70 percent of participants experienced a reduction in cortisol after exposure to binaural beats.
· Melatonin. Melatonin promotes and regulates sleep. Melatonin levels rise dramatically in the evening, and the hormone works to relax your body and mind, preparing you to fall asleep. The study found 73 percent of participants had higher levels of melatonin after using binaural beats. The average increase was more than 97 percent.
In addition to potentially boosting sleep-promoting hormones, binaural beats may also reduce our perceptions of pain. A 2017 study found that binaural beats used in combination with visual stimulation led to reductions in patients’ perception of acute pain. Other recent research showed binaural beats helped improve pain perception in patients with chronic pain.
This is good news on its own—and also promising news for sleep. Pain often interferes with sleep (and poor sleep can make pain worse), so reducing pain is one effective way to improve sleep.
Binaural beats for anxiety reduction
A growing body of research suggests that binaural beats can reduce different forms of anxiety, from mild to chronic. One especially interesting study looked at the effects of binaural beats on anxiety among patients preparing to undergo surgery—a life circumstance that is pretty anxiety provoking for most anyone. Over a period of six months, patients spent 30 minutes on the day of their surgery listening to binaural beats. Compared to patients who listened to a soundtrack that did not include binaural beats—and patients who received no “beats” therapy at all—the binaural beat listeners experienced significantly greater reductions in anxiety levels.
Another study looked at whether binaural beats helped anxiety in patients preparing for cataract surgery and found that binaural beats led to reduced anxiety levels and lower blood pressure levels before surgery.
Binaural beats to enhance cognition and creativity
· Scientists are also looking at how binaural beats affect cognitive abilities, and whether this is a therapy that can be used to enhance cognitive functions such as learning, memory, focus, and creativity. Here’s some of what we know:
· Research suggests that binaural beats can help working memory and long-term memory, and also strengthen connections among networks within the brain.
· Attention may also be improved by using binaural beats. Studies have shown that binaural beats may affect levels of dopamine a hormone that plays a broad role in cognition and a particular role in creative thinking. This has
scientists examining the possibility that binaural beats can be used to stimulate creativity. (If you’re looking to be more creative and innovative in your thinking, keep in mind that sleep itself is a powerful tool.)
A few important notes
Some studies have found that binaural beats can affect cognitive function positively or negatively, depending on the specific frequency generated. For example, a study of long-term memory found that beta-frequency binaural beats improved memory, while theta-frequency binaural beats interfered with memory. This is something for scientists to continue to examine closely. For people who use binaural beats, it’s important to understand that different frequencies will produce different effects.
When studying the impact of binaural beats on cognition, researchers often find that individual differences matter in whether the therapy delivers a benefit. Right now, it looks as though at least some of the benefits of binaural beats may work for some people, and not for others.
Research into binaural beats is expanding, but it’s still early. We’ve got a lot more to learn about how this technique affects brain function and the ways we might use it most effectively. That goes for cognitive enhancement, as well as for sleep, relaxation, and mood.
There is a lot to like about this technology as a potential treatment for sleep problems. It’s low impact and non-invasive, it doesn’t rely on chemical drugs, it’s inexpensive, and, for most people, likely easy to adopt and maintain. In this way, it’s similar to other behavioral therapies for sleep that I like, including meditation and relaxation techniques, and other mind- body therapies.
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ASSIGNMENT: PART 2 – LISTEN TO THE AUDIO RECORDING.
For this part of the assignment, you’ll try binaural beats for yourselves! Remember that you need to listen with headphones or earbuds for binaural beats to be effective. The binaural beats to which you will listen are designed to reduce stress & strengthen immunocompetence. The audio recording is exactly one hour long. Please listen for the WHOLE 60 min. *I am listening to the recording now, as I write these words. (-:
ASSIGNMENT: PART 3 – REFLECT & RESPOND.
Write a short (~1 page MAX) reflection piece in which you describe your experience listening to binaural beats. When possible, relate your experience to ideas/concepts presented in this course (e.g., those introduced in chapter s 3-5). Take special note of the information on the four main types of brainwaves that are described in the reading.
As with Assignment 1 & 2, please use your own words and adopt a formal tone in expressing your ideas. Make sure to follow the rules of standard written English (SWE) as closely as possible. Please use a reasonable size font (e.g., Arial, font size 10) and double-space the lines of your assignment.
Please keep in mind that this assignment is designed, among other things, to give you experience with this particular stress-reduction technique so that you might add it to your “toolbox” of coping strategies to be used in the future, as well as to promote relaxation and provide you with the benefits of stress reduction in the short- term (i.e., this week!). …TO YOUR HEALTH & WELL-BEING! May all the benefits of (unnecessary) stress reduction – as well as 10 points of extra credit on ANY single test – be yours!
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Marketing subject homework 2 Trap-Ease: The Big Cheese of Mousetraps One April morning, Martha House, president of Trap-Ease, entered her office in Moncton, NewBrunswick. She paused for a moment to contemplate the Ralph Waldo Emerson quotation that she had framed and hung near her desk: “If a man [can] make a better mousetrap than his neighbor … the world will make a beaten path to his door.” Perhaps, she mused, Emerson knew something that she didn’t. She had the better mousetrap —Trap-Ease—but the world didn’t seem all that excited about it. Martha had just returned from the National Hardware Show in Toronto. Standing in the tradeshow display booth for long hours and answering the same questions hundreds of times had been tiring. Yet, this show had excited her. Each year, National Hardware Show officials hold a contest to select the best new product introduced at the show. Of the more than 300 new products introduced at that year’s show, her mousetrap had won first place. Such notoriety was not new for the Trap-Ease mousetrap. Canadian Business magazine had written an article about the mousetrap, and the television show Market Place and trade publications had featured it. Despite all this attention, however, the expected demand for the trap had not materialized. Martha hoped that this award might stimulate increased interest and sales. A group of investors who had obtained worldwide rights to market the innovative mousetrap had formed Trap-Ease in January. In return for marketing rights, the group agreed to pay the inventor and patent holder, a retired rancher, a royalty fee for each trap sold. The group then hired Martha to serve as president and to develop and manage the Trap-Ease organization. The Trap-Ease, a simple yet clever device, is manufactured by a plastics firm under contract with Trap-Ease. The trap consists of a square, plastic tube measuring about 15 cm long and 4 cm square. The tube bends in the middle at a 30-degree angle, so that when the front part of the tube rests on a flat surface, the other end is elevated. The elevated end holds a removable cap into which the user places bait (cheese, dog food, or some other tidbit). A hinged door is attached to the front end of the tube. When the trap is “open,” this door rests on two narrow “stilts” attached to the two bottom corners of the door. The trap works with simple efficiency. A mouse, smelling the bait, enters the tube through the open end. As it walks up the angled bottom toward the bait, its weight makes the elevated end of the trap drop downward. This elevates the open end, allowing the hinged door to swing closed, trapping the mouse. Small teeth on the ends of the stilts catch in a groove on the bottom of the trap, locking the door closed. The mouse can be disposed of live, or it can be left alone for a few hours to suffocate in the trap. Martha believed that the trap had many advantages for the consumer when compared with traditional spring-loaded traps or poisons. It appeals to consumers who want a human alternative to spring traps. Furthermore, with Trap-Ease, consumers can avoid the unpleasant mess they encounter with the violent spring-loaded traps—there are no clean-up problems. Finally, the consumer can reuse the trap or simply throw it away. Martha’s early research suggested that women were the best target market for the Trap-Ease. Men, it seems, were more willing to buy and use the traditional spring-loaded trap. The targeted women, however, did not like the traditional trap. They often stay at home and take care of their children. Thus, they want a means of dealing with the mouse problem that avoids the unpleasantness and risks that the standard trap creates in the home. To reach this target market, Martha decided to distribute Trap-Ease through national grocery, hardware, and drug chains such as Safeway, Zellers, Canadian Tire, and Shoppers Drug Mart. She sold the trap directly to these large retailers, avoiding any wholesalers or other intermediaries. The traps sold in packages of two, with a suggested retail price of $2.99. Although this price made the Trap-Ease about five times more expensive than smaller, standard traps, consumers appeared to offer little initial price resistance. The manufacturing cost for the Trap-Ease, including freight and packaging costs, was about 31 cents per unit. The company paid an additional 8.2 cents per unit in royalty fees. Martha priced the traps to retailers at $1.49 per unit and estimated that, after sales and volume discounts, Trap-Ease would realize net revenues from retailers of $1.29 per unit. To promote the product, Martha had budgeted approximately $60,000 for the first year. She planned to use $50,000 of this amount for travel costs to visit trade shows and to make sales call son retailers. She would use the remaining 10,000 for advertising. Because the mousetrap had generated so much publicity, however, she had not felt the need to do much advertising. Still, she had placed advertising in Chatelaine and in other home magazines. Martha was the company’s only salesperson, but she intended to hire more salespeople soon. Martha had initially forecast Trap-Ease’s first-year sales at 500,000 units. By the end of April, however, the company had sold only a few thousand units. Martha wondered whether most new products got off to such a slow start, or whether she was doing something wrong. She had detected some problems, although none seemed overly serious. For one, there had not been enough repeat buying. For another, she had noted that many of the retailers kept their sample mousetraps on their desks as conversation pieces—she wanted to traps to be used and demonstrated. Martha wondered whether consumers were buying the traps as novelties rather than as a solution to their mouse problems. Martha knew that the investor group believed that Trap-Ease had a once-in-a-lifetime chance with its innovative mousetrap. She sensed the group’s impatience. She had budgeted approximately$150,000 in administrative and fixed costs for the first year (not including marketing costs). To keep the investors happy, the company needed to sell enough traps to cover those costs and make a reasonable profit. In the first few months, Martha had learned that marketing a new product is not an easy task. For example, one national retailer had placed a large order with instructions that he order was to be delivered to the loading dock at one of its warehouses between 1:00 and 3:00 p.m. on a specified day. When the truck delivering the order had arrived late, the retailer had refused to accept the shipment. The retailer had told Martha it would be a year before she got another chance. Perhaps, Martha thought, she should send the retailer and other customers a copy of Emerson’s famous quotation. Questions:
Martha and the Trap-Ease investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
How has the company positioned the Trap-Ease relative to the chosen target market? Could it position the product in other ways?
Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?
Who is Trap-Ease’s direct competition? Who are indirect competitors?
How would you change Trap-Ease’s marketing strategy? What kinds of control procedures would you establish for this strategy?
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