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Marketing/ Branding Initiatives that balance People, Planet and Profits

RESEARCH PAPER – WEIGHTAGE- 12% of grade

The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing.

Each student will conduct in-depth research on the topic and write the research paper.

The theme for research is: Marketing/ Branding Initiatives that balance People, Planet and Profits

Please note that a theme has been provided. It is not a topic. You can consider a specific marketing problem under this broad theme.

Important Suggestions:

1) This is a very broad theme. It is important that you select a narrow area of research under this

broad theme for better output.

2) Please review resource links provided below to help you understand how to write research

papers. Link 2 is a particularly useful guide.

This assignment is worth 12 % of your final grade.

Instructions

1) You may consider organizing the research paper as follows:

• Introduction

· Relevance of the topic

• Objective of the Research/ Research Questions

• Discussion (organize in appropriate sub sections)

• Conclusions

2) The suggested word limit is 1800-2500 words.

3) Must use external academic (these include research journals; consider using your library) and

relevant non-academic references. Provide in-text citations and should provide references in

APA format.

Resources to learn more about organizing a Research Paper:

1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper2009.pdf

2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/

3) https://cnc.bc.ca/services/library/tutorials-help/research-paper

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Value of branding in health care.

Your assignment is to write a 4 page scholarly position essay in which you assess the value of branding in health care.
Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding?
Can the use of branding have unexpected negative consequences? Explain in detail

Will be expected to:

Provide a scholarly basis for your response.
Justify your opinions with evidence from the literature.
Cite several scholarly references in your essay.
Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end.

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Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding?

Branding is described as process in which the service or a product is differentiated from that of the competitors by the use of a symbol before the consumers. However, branding in health care is different from the other industries because it involves the provision of high quality products and services in order to ensure that the needs of the consumers are fulfilled while observing the ethical, legal and economic responsibilities of the organization(Chinomana, 2013). This shows that health care organization has the responsibility of ensuring that the interest of the stakeholders such as consumers, workforce and investors are preserved.

According to Smith (2010), the health care providers owes the investors the economic responsibility of ensuring that earnings are maximized. In addition, health care providers has the prerogative of ensuring that its operations complies with the requirements as established in the law(Fellows, 2013). This include the ethical responsibility of making sure that its operations abides to the ethical and social norms as established in the society. All these aspects may present challenges when a health care provider wants to promote or establish a brand.This paper discussed the circumstance in which branding is beneficial to health care organizations and how it can lead to unexpected negative consequences.

Health care providers play crucial role in the society since it serve as the platform for patients to access wellness and health. Recent studies………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

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