Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient’s accounts. With the change in focus toward the patient as consumer and increasing number of health plans that are high deductible, patients are becoming more involved in deciding where they go for their healthcare needs.
To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.
List 3 marketing approaches you would use to target potential patients and health care insurance companies.
Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection..
How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments?
Some marketing strategies may include the following:
o Social Media o Television/Radio o Telemarketing o Direct Marketing to customers and referrals
You’ve made it to the final stage of the iShirt campaign proposal! Cherie has asked you to create a set of persuasive voice annotated slides to present to Mr. Cook and the Board of Directors. The presentation will be used to earn approval for the iShirt campaign!
Instructions:
Please create a PowerPoint presentation to earn buy-in from senior management. Key elements of the presentation will include:
• PowerPoint deck with eight (8) slides – Slide 1 should be an introduction page, and slides 2-7 will cover each phase, and slide 8 should be a set of concluding thoughts.
• Voice annotate on each slide – Every slide should include voice annotation.
• Refer to the video in Readings and Resources for instructions on adding voice
annotations to your PowerPoint.
• Full screen images – Each slide should have an image that fills the page edge-to-
edge and captures the theme/content. Please limit the superimposed text to no
more than eight (8) words per slide.
• Include a full set of supporting notes in the Notes section of each slide. This is
where you will support your thoughts and ideas by using specific statistics, data, and supporting information.
Requirements:
• Submit your voice annotated slide presentation.
• Eight slides with resources and supporting notes.
**Any slide that is not voice-annotated will earn a zero for that slide**
**Any slide that does not have supporting notes will earn a zero for that slide
three pages in length/depth for your overall work (750 words).
——————————
Either develop your own promotional campaign for the project or discuss an existing campaign in detail that meets the following criteria. Please do not use an example from the Discussion section of the course.
1) Choose a product or service that your campaign will be for. Pick something that interests you and come up with a slogan. Without a slogan, you do not have a campaign. Your slogan should be the title of your paper.
2) If the product already exists, you will need to include information as to how your campaign is different than any existing campaign. Do this by researching how the company currently promotes their products. Include the full URL’s with the information that you find by citing your sources in your bibliography and citing them in the body of your paper, like this .
If the product/service is brand new because this is an idea for your own business, you should provide a little background of your idea and explain the need for your product/service.
3) A successful campaign should have a “big idea,” be executed using integrated marketing communications (IMC), and involve the consumer as a participant.
A “big idea” is a container that holds everything in place. There are essentially four “big ideas:” (1) A contest, (2) staging an event, (3) “doing good” – having a cause, or (4) telling stories (where the stories involve the customers of the product/service). A big idea can include more than one of these four points – but it must have at least one.
Integrated marketing communications (IMC) is where the promotional tools that are used tie back with each other in order to reinforce each other. For example, when Facebook, Instagram, and Twitter all link to each other in communicating a campaign. The common mention of a campaign slogan serves as a unifier.
In today’s world, people are constantly using social media with their phones. Marketers often get consumers to respond through social media and participate with a company’s promotion. Positive feedback can provide a company with valuable favorable word of mouth. This can also lead to repeat sales. However, positive feedback is earned. It cannot be easily manipulated. You won’t say anything good about a product that you don’t actually like.
4) Ultimately, the success of any campaign has more to do with simply a clever idea. It has to do with how well the clever idea is executed. Also, it is not feasible to create “fake” social media accounts simply to do a project.
5) The discussion/participation section to the course contains key materials for your project:
Rubric
Campaign Slogan (This is the title of your paper)
Introduction
Company Background and Values
Segmentation of the Market and Identifying Target Customers
Free Hugs Campaign – Official Page (music by Sick Puppies)
First, watch the Free Hugs video and then read the article about Free Hugs. Both links are in Readings and Resources.
What did you like about the verbal and non-verbal messages you saw and heard?
Consider how your interpretation of the video changed after reading the article.
Describe two situations in your own life (one verbal and one non-verbal) where you feel that you have communicated poorly.
Refer to specific information given in the text, videos, and web pages to discuss how you could have enhanced your communication in the situations you described
2000 words and 25 slides Assessment Brief ASSESSMENT BRIEF I MOBILE COMMUNICATIONS File: 305_MobileCommunications_Assessment3 1 Author: Thomson / Rogerson Date: 30/05/2018 Status: Final MOBILE COMMUNICATIONS Assessment 3 Creating a Mobile Communications Experience Class Presentation and Written Report Due: Week 12 Weighting: 40% Learning Outcomes: d. investigate the advantages of different types of revenue models for mobile communications; e. create a strategic mobile communications campaign for placement in an app, mobile, web or social media environment; f. express a qualified view on where strategic mobile communications will be heading in the next 1 to 5 years. Description: Students are to develop a strategic mobile communication campaign for a product, brand or service that would benefit from a mobile-first communication strategy. Also, include an assessment of how this solution could be adapted to where mobile communication as an advertising and media strategy is developing over the next 1 to 5 years. Details: 2,000 word report and minimum 25 slide presentation. Upload report and presentation to Moodle as PDF files for marking. Marking Criteria & Rubrics: Criterion 1: Comprehensiveness of mobile communications campaign – 40% Fail: Incomplete mobile communications campaign Pass: Adequate but basic mobile communications campaign Credit: Competent mobile communications campaign Distinction: Compressive and detailed mobile communications campaign High Distinction Outstanding and insightful mobile communications campaign Criterion 2: Assessment of future relevance of campaign – 30% Fail: Incomplete reflection of advantages of revenue model Pass: Adequate but basic reflection of advantages of revenue model Credit: Competent reflection of advantages of revenue model Distinction: Compressive and detailed reflection of advantages of revenue model High Distinction Outstanding and insightful reflection of advantages of revenue model Criterion 3: Quality of presentation – 30% Fail: Incomplete presentation Pass: Adequate but basic presentation Credit: Competent presentation Distinction: Compressive and detailed p presentation High Distinction Outstanding and insightful presentation
What occurred during the presidential campaign of Jesse Jackson? List at least 3 black political leaders that were important prior to Barack Obama’s entrance onto the national stage? *Focus on the 1980s and 1990s, as that is our time frame.
You must use these two sources, outside sources are NOT ALLOWED.
1.* Chapter 5 has been attached.
2. Do not forget to read the documents they provide and watch the videos. Look at the biographies for the key figures. Read about the important organizations and institutions.
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Practice Readiness and a Call to Action
For this last week of discussion, go back to the lesson for the week and review the Nurses on Boards and the National Nurse Campaign(See next page). As you reflect on what you have learned over the last 8 weeks:
1. What are your plans for the future?….Learn more through the DNP program…. Utilize the knowledge and skills…… I wish to use the awareness and knowledge gained to play important role you can play in your community and within health care…..Advocate for improved healthcare quality…..
2. Will you heed the call for action and join an organization like Nurses on Boards or become engaged with the National Nurse Campaign? (See next page for info on the 2 organizations)….Would like to join…..
3. Will you join a professional nursing organization?…. Already a Member of American Nurses Association (AMA).
4. Do you have other ideas that would work to benefit your community or an organization that is important to you?
5. Share with the class what your plans are now that you have a new awareness of your abilities and capabilities to provide advocacy beyond the beside.
6. Compose your final Tweet about this class. Remember to be concise as Twitter only allows 140 characters. Share your Tweet in the discussion.
In 2010 the Institutes for Medicine published The Future of Nursing: Leading Change, Advancing Health (The future of nursing, 2010), through a grant provided by the Robert Wood Johnson Foundation. The context of this report spoke to the idea that nurses can and should play a larger part in the delivery of health care in the United States. Central to this theme, the IOM called for a number of significant actions that would promote the advancement of nursing in health care and increase the role of nurses across the entire spectrum. To this end, one of the recommendations is that nurses should serve on board, health care panels, and corporate boards as a means of providing a unique and qualified perspective to those these boards would serve. As a result of this recommendation, nurses on boards was formed in 2014 with the initial goal of achieving 10,000 nurses on boards by 2020 (Nurses on Boards, n.d.).
The Nurses on Boards (n.d) website says, “Nurses represent the largest segment of the healthcare workforce, are considered the most trustworthy of all professions and play a huge role on the frontlines of care in our schools, hospitals, community health centers, long-term care facilities, and other places. Their perspective and influence must be felt more at decision-making tables (Our Story, Para 3).”
National Nurse Campaign
Another important initiative is the National Nurse Campaign (Links to an external site.). Few people knew Terri Mills, a nursing instructor from Oregon, when she began her work to develop support for a national nurse. The premise of her idea was to provide a larger voice to the perspective of nursing on public health, wellness, and disease prevention. While the nation has a surgeon general, typically a physician, the nation did not have a voice for public health. Terri’s aim was to change this by introducing legislation that would pass into law the appointment of a National Nurse (Chief Nursing Officer for Public Health) (National Nurse Website, 2019).
Over the last 14 years Terri has worked on this idea, she has gain a tremendous amount of political momentum. Receiving support from Eddie Bernice Johnson (Links to an external site.) (D-TX) and Congressman Peter King (Links to an external site.) (R-NY), several iterations of the National Nurse Act house bill was introduced to Congress and the Senate. Sadly, each iteration would get lost in subcommittee and then die. Support from national nursing organizations was limited or absent. However, between the 113th Congress and the 114th Congress – the American Nurses Association did an about face and with changes to the bill, now provides support for the legislative initiative. Please read “In a U-Turn, the ANA Supports the National Nurse Act” (2015).
Read through H.R. 1597 and S. 696 and provide a summary of your thoughts about the proposed legislation. Do you support this initiative? If you do – why? If you do not – why?
What actions you can take as a DNP practice scholar to promote and support this legislation in your community, through your professional network, and with your local elected officials
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To be an effective advocate and to develop a successful health advocacy campaign, you must have a clear idea of the goals of your campaign program and be able to communicate those goals to others Developing a Health Advocacy Campaign. In addition, it is the nature of nurses to want to help, but it is important to make sure that the vision you develop is manageable in size and scope. By researching what others have done, you will better appreciate what can realistically be accomplished. It is also wise to determine if others have similar goals and to work with these people to form strategic partnerships. If you begin your planning with a strong idea of your resources, assets, and capabilities, you will be much more likely to succeed and truly make a difference with those you hope to help. Over the next 3 weeks, you will develop a 9- to 12-page paper that outlines a health advocacy campaign designed to promote policies to improve the health of a population of your choice. This week, you will establish the framework for your campaign by identifying a population health concern of interest to you. You will then provide an overview of how you would approach advocating for this issue. In Week 9, you will consider legal and regulatory factors that have an impact on the issue and finally, in Week 10, you will identify ethical concerns that you could face as an advocate. Specific details for each aspect of this paper are provided each week. The Final Paper will be due in Week 10. This paper will serve as the Portfolio Application for the course. Before you begin, review the complete Assignment. This week, begin developing your health advocacy campaign by focusing on the following: Identifying a Problem To prepare:•Select a population health issue of interest to you and identify the population affected by the issue.•Locate two scholarly articles, each of which provides a description of an effective health advocacy program that addresses your issue. •Analyze the attributes of the programs to determine what made them effective.•Reflect on a policy you could propose or a change to a current policy to further improve the health of the population you selected with regard to the issue.•Consider how you could develop an advocacy program, applying the attributes identified in similar, effective programs. To complete: For this section of your paper (approximately 3–4 pages in length) address the following: •Describe your selected population health issue and the population affected by this issue.•Summarize the advocacy programs you researched in this area.•Explain the attributes that made those programs effective.•Develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan: ?A description of the public health issue and proposed policy solution ?Specific objectives for the policy you want to be implemented?The means by which you will convey information to various stakeholders on the need for this policy change ?Be sure your proposed need is substantiated by data and evidence.?Methods of establishing support for the policy, including how to influence policymakers •Explain how the attributes of the effective advocacy programs you researched could be applied to your proposed advocacy campaign.
Legal Considerations To prepare:•Review Chapter 3 of Health Policy and Politics: A Nurse’s Guide (3rd ed.) to determine methods of influencing the political process. •Reflect on whether the policy you would like to promote could best be achieved through the development of new legislation, or a change in an existing law or regulation.•Contemplate in what ways existing laws or regulations may impact how you proceed in advocating for your proposed policy. •Consider how you could influence legislators or other policymakers to enact the policy you would like to propose.•Think about the obstacles of the legislative process that may prevent your proposed policy from being implemented as intended. To complete: For this section of your paper (approximately 3–4 pages in length) address the following: •Explain whether your proposed policy could be enacted through a modification of existing law or regulation or the creation of new legislation/regulation.•Explain how existing laws or regulations could impact your advocacy efforts.•Provide an analysis of the methods you could use to influence legislators or other policymakers to support your policy. In particular, explain how you would use the “three legs” of lobbying in your advocacy efforts. •Summarize the obstacles you anticipate arising in the legislative process and how you could overcome these hurdles.
To prepare for this final portion of your paper:•Review provisions 7, 8, and 9 of the ANA Code of Ethics in relation to advocacy for population health.•Reflect on the ethical considerations you may need to take into account in your advocacy campaign.•Research the ethical considerations, laws, and reporting requirements (with respect to lobbying) that are relevant to the location where your advocacy campaign will occur.•Consider potential ethical dilemmas you might face in your campaign. To complete: For this section of your paper (approximately 3–4 pages in length), address the following: •Explain any ethical dilemmas that could arise during your advocacy campaign, and how you would resolve them.•Describe the ethics laws and reporting requirements that are applicable to your advocacy campaign.•Evaluate the special ethical challenges that are unique to the population you are addressing. Reminder: You will combine the sections of your paper developed in Weeks 8, 9, and 10 into one cogent paper
Mental health advocacy in the rural area involves the process of creating awareness, breaking attitudinal and structural barriers associated with mental illness in order to achieve positive results. The concept of advocacy is not a new phenomenon since similar actions have been implemented in urban. The main objective of developing health advocacy campaign for mental people in the rural area is overcome discrimination and stigma as well as promoting the rights of people with mental disorder (Druss, &Bornemann, 2010). In the United States, rights and the needs of people suffering from severe mental disorder became more visible in the past three decades. The Civil organization, consumers and families developed a platform in which the voices of these persons were heard. In the last decade, non-governmental organizations, their associates, and many mental health workers have tried to make general population and the society that person with mental illness have their human rights and should be supported to overcome the conditions.
Initially, advocacy was concentrated in urban areas where more mental health facilities were accessible. However, recently the services………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………………………………………………………………Developing a Health Advocacy Campaign ………………………………………………………….
For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area.
In this assignment, you will need to include the following components:
· Provide information about the social media platform.
· Provide information about the organization and its campaign.
· Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)
You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.
Studies have showed that many people are represented on various social media platform, thus becoming one of the crucial channels that organizations use to connect with their current and potential customers. Social media is an internet-based technology that allows the organization to engage one on one with each of its customers, thus enabling the company to improve customer experience(Wang, 2015). This study investigated social media public relations by organization and Starbucks. Therefore, this paper discussed the use of Twitter and Facebook by Starbucks to enhance its customers experience. Starbucks campaign on social media allows the company to collect feedback from its customers and disseminate crucial information about its products and services.
Information about the social media platform
Starbuck embarked on new customer-facing initiatives to salvage the declining sales in March 2008. Some of the initiatives that were suggested during annual shareholders meetings included the introduction of semi-automatic espresso machine which allowed banstas to make eye contact with the customers. However, the launch of MyStarbucksidea.com marked Starbucks’ entry into the social media arena(Maiorescu, 2017). The website carried the message “Help shape the future of Starbucks —”. By 2011, over 100,000 ideas had been posted in the website and 250,000 people had signed to the website. In the mid of 2008, Starbuck was looking for a different social media platform that enables it to interact to each individual customer. Brad Nelson, a barista with the company approached Chris Bruzzo, the Vice President brand content and online, and explained to him the numerous opportunities Twitter as well as how the company can use Twitter to engage with customers on a real time basis. Starbuck opened its first account with Twitter in July 2008 and Nelson was tasked with responsibility of being product manager(Diana & Shannon, 2017). The main goal of Nelson was to bring Starbuck experience to the online community, chat with customers about new contests, blends and offerings, address their problems and identify unhappy customers by chatting with them on real time. According to Fortunes 500 Companies, Starbuck is ranked
Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:
The campaign’s central message or slogan
The target audience for the campaign
The medium used to promote the campaign
The intended persuasion outcome for the campaign
After providing the details of your campaign, you must explain why you believe this campaign will be effective using at least three of the persuasion theories that you learned in this course. You will need to cite at least four (4) outside sources besides the textbook. Material from those sources can be used to support details of your campaign or the persuasion theories that you reference in the paper. The paper must contain an introduction with thesis statement, at least five body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the Ashford Writing Center (Links to an external site.). The explanation of the campaign should be no more than 1000 words out of the total word count.
The Final Paper
Must be 2500 to 3000 words long in double-spaced pages (do not include title and references pages in word count) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
Must include a separate title page (Links to an external site.) with the following:
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in text (Links to an external site.) in APA style as outlined in the Ashford Writing Center.
Must include a separate references page (Links to an external site.) that is formatted according to APA style as outlined in the Ashford Writing Center.
The growth in economy of the United States has coincided with an increase in demand for education. Although some sectors of economy have been affected by recession and harsh economic times, education continues to witness unprecedented growth. However, learning opportunities of American students have historically been shown to be shaped by factors beyond their control. (Lips, 2010) has identified the factors that influence education of American students as geography, finance and access to quality education. Online education provides an alternative source of instruction helping to break such barriers and increasing access to education among the American students.
The Central Message of the Campaign
Spend Less Money, Less Time In Class, and Learn More Through Online Education!!
In making an advertisement campaign, there is need for a slogan or central message. The message must be short, captivates and is easy to remember. The central message that was chosen for the online education campaign is “Spend Less Money, Less Time In Class, And Learn More Through Online Education!!. The slogan is short and captures the main theme of the campaign, that is, online education. In addition, the use of the words “less money, less time and learn more” captivates the audience since it shows that the campaign will address the major factors that hinder access to education. As outlined in (Lips, 2010) geography, finance and accessibility of quality education are some of the barriers towards education among the students in America. The creation of a slogan that captures these factors will be critical in attracting……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
