Throughout this course, you will create a marketing plan for a hypothetical company providing creating a marketing plan for a hypothetical company that provides a product or service. (Remember, you selected this company and product or service in your Week 1 discussion). For this assignment, you will build a foundation for your marketing plan by creating a situational analysis for your hypothetical company. This will include background information, a mission statement, your company’s short-term and long-term goals, a competitive analysis, and a SWOT analysis.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Complete this assignment using the Week 4 Assignment Template Marketing Plan Part A [DOCX]Download Week 4 Assignment Template Marketing Plan Part A [DOCX].
Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week4_Assignment.
Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).
Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.
Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.
To measure the financial performance of any company, it is important to analyze its four key financial statements: balance sheets, income statements, cash flow statements, and shareholders’ equity statements. In this assignment, you will:
Visually present the balance sheet to depict what each company owns and what it owes over the past three years.
Visually present the income statement to depict how much money a company made and spent over the past three years.
The visual presentation and analysis will help you understand and compare the performance of both the companies to be acquired and eventually will help you build your recommendation for the acquisition.
Prompt
Use the provided data sets of Company A and Company B to create data visualizations of their financial performance in Power BI. Then, based on the visualizations, write an executive summary interpreting the financial performance of Company A and Company B. Include screenshots from your data visualizations as needed in your summary. Follow the directions in the Power BI Executive Summary Assignment User Manual.
To complete this assignment, you will use Power BI software that is located within the virtual desktop infrastructure (VDI).
Specifically, you must address the following criteria:
Assets, Liability, and Equity: Summarize how the assets, liabilities, and owner’s equity have changed over three years for Company A and Company B. Include screenshots of your data visualization as follows:
Company A: In Power BI, use the provided Company A Financials and construct a set of three clustered column charts, representing:
The assets of Company A as represented in the data during each of the three years
The liabilities and owners’ equity over the same three years
Once the column charts are created, summarize the insights about how the assets, liability, and equity have changed over three years, as presented in the visualizations using Power BI
Company B: In Power BI, use the provided Company B Financials and construct a set of three clustered column charts, representing:
The assets of Company B as represented in the data during each of the three years
The liabilities and owners’ equity over the same three years
Once the column charts are created, summarize the insights about how the assets, liability, and equity have changed over three years, as presented in the visualizations using Power BI
Revenue and Earnings: Use the provided income statements to summarize the gross revenue and net earnings for Company A and Company B over three years. Include screenshots of your data visualization as follows:
Company A: In Power BI, use the provided Company A Financials document and construct a line chart illustrating the visual relationship of revenue, gross profit, total expenses, earnings before tax, net earnings, and taxes.
Company B: In Power BI, use the provided Company B Financials document and construct a line chart illustrating the visual relationship of revenue, gross profit, total expenses, earnings before tax, net earnings, and taxes.
Conclusion: Summarize your observations about the financial performance of both companies. Include any insights you may have about their performance trends or how they have performed compared to each other over the past three years.
What to Submit
Submit a 2- to 3-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style Consult the Shapiro Library APA Style Guide for more information on citations
Complete the Budget in a Service Company (Cash Budget) assignment. Please use the template provided below.
The document must have the complete budget and show the entire process along with an explanation.
Add a brief explanation of the budget just like what you should do if you were in a meeting with senior management and you were the accountant who was tasked with presenting the budget. Put that explanation on the page below the budget that you have prepared.
Hint: The budget should start with the January beginning balance and the February ending balance should also be the ending balance for the two months combined column.
Considering the evolving landscape of work and employee expectations, how can organizations design and adapt their employee benefits packages to attract and retain top talent while also ensuring long-term financial sustainability for the company?
Your responsibility in this task involves crafting a minimum of three distinct posts spread across three different days. These posts should showcase a significant level of insight and contemplation. Your initial post should serve as your response to my inquiry, while the subsequent two posts will comprise responses to both your peers and myself. It is of utmost importance that your responses to other posts maintain a high standard of well-crafted and intellectually stimulating discourse.
Please ensure that your initial post is submitted by Thursday at 11:59 PM. Furthermore, keep in mind that the week’s activities conclude on Monday at 11:59 PM, which also serves as the deadline for your peer review postings.
Each of your posts should be at least one paragraph in length, equivalent to approximately 150 words. Quantity is important, but it should be accompanied by a focus on quality. It’s essential to note that Wikipedia cannot be used as a source for this class. Additionally, avoid copying and pasting from your sources; instead, read and then convey the information in your own words. This means you should paraphrase and cite your sources following the APA style, except when responding to peer postings.
Remember, your responsibility entails posting three times: your initial post and responses to two of your peers’ postings
Below is my Organizational Chart that I had to paste here you will need for this assignment. please see attached screen shot which goes with this assignment. This is a PowerPoint presentation Please add pictures and make sure it is font is size 12.
Select an organization that needed a change to its culture as you complete the organizational change information chart.
For each type of information listed in the first column, include details about the organization in the second column.
Indicate your suggested actions for improvement in the third column.
Type
Details
Suggested Actions for Improvement
Vision
To become the worlds most trusted company when designing vehicles.
Ford should make their vehicles safer to avoid recalls so customer will not lose confidence in their products.
Mission
To make people’s lives better by making mobility accessible and affordable.
Ford can produce cars that are affordable for low income families.
Purpose
To build a better world for everyone can live their dream.
Ford should do more to initiate programs that help improve lives for others such as mentoring.
Values
Ford values people, products, quality, customers, and profits.
Ford should do more to reach out to reach out to more communities.
Diversity and Equity
Ford wants to create a more diverse and equity among their culture.
Ford needs to hire more minorities and women in their organizational culture.
Inclusion
Ford has many diverse Employee Resource Groups to help workers from all types of cultures to help them relate to changes within the organization.
Ford needs to improve these programs with better and more resources to help in times of changes.
Goal
To create a growth and value strategy.
Ford Motor should invest in making cars that depend on other forms of energy.
Strategy
Ford uses a Product Development Strategy so it can be used in R&D of new products.
Ford should come with innovative ideas to promote other products that can be produce.
Communication
Ford uses a communication team that have daily meetings which involves listening and receiving feedback.
Ford can make use of the positive and negative communication from meetings and pass it on to shareholders for them to make changes that are positive and will benefit them financially.
Organizational Perceptions
Considering the same organizational culture and change goal, rate your agreement from 1 to 5 in the second column with the statement in the first column. Use the following scale:
1. Strongly disagree
2. Somewhat disagree
3. Neither agree nor disagree
4. Somewhat agree
5. Strongly agree
Statement
Rating (1 – 5)
Employees know the organization’s vision.
3
Employees know the organization’s mission.
3
Employees know the organization’s purpose.
3
Employees know the organization’s values.
3
Overall, the organization is diverse and equitable.
3
Diverse groups are included in decision making and processes for change.
3
The change goal was successfully met.
3
The implementation strategies were effective.
3
The organization’s communication about the change was effective.
3
Kotter’s 8-Steps to Change
Consider the goal for organizational change that you identified and the existing organizational culture.
For each of Kotter’s 8-Steps to Change listed in the first column, rate whether you observed that step during the implementation process in the second column. Use the following scale to rate your observation:
1. Never observed
2. Rarely observed
3. Sometimes observed
4. Often observed
Identify actions you suggest for improvement in the third column.
Step Name
Rating (1 – 4)
Suggested Actions for Improvement
Step 1: Create Urgency.
3
Ford should discuss and identify opportunities to avoid recall of products.
Step 2: Form a Powerful Coalition.
3
Ford can pick a leader who will lead the change.
Step 3: Create a Vision for Change.
3
Ford can a put strategy in place to create a vision and a plan to arrive at how they will get there.
Step 4: Communicate the Vision.
3
Ford should use all avenues to communicate their vison.
Step 5: Remove Obstacles.
3
Ford needs to get rid of obstacles that would undermine the new change.
Step 6: Create Short-Term Wins.
3
Ford needs to recognize and reward those that made contributions to the wins.
Step 7: Build on the Change.
3
Ford should keep adding new and positives ideas to changes through change agents.
Step 8: Anchor the Changes in Corporate Culture.
3
Ford should make sure that changes are visible and communicate progress.
Ford had to make leadership changes and it was a positive move. The company has to think about what the future holds for them in staying profitable and this means creating other products rather than just depending on cars and tracks.
Ford could invest more an R&D to come up with making products such as electric vehicles that uses other forms of renewable energy if they can make these vehicles that appeal to consumers on both sides of the aisle they could have a strategy that may prove very profitable for shareholders by using a growth strategic plan.
Ford could have used a strategic plan to gain the trust of their customers so their reputations would not be at stake. Even if they did invest more into R&D customers probably would be afraid to purchase any vehicle from their company. So they need a a good Customer Service Strategy to help manage their recalls of some of their cars or trucks.
References
Ford Motor Company SWOT Analysis. (2023lease
Select an organization that needed a change to its culture as you complete the organizational change information chart.
For each type of information listed in the first column, include details about the organization in the second column.
Indicate your suggested actions for improvement in the third column.
Type
Details
Suggested Actions for Improvement
Vision
To become the worlds most trusted company when designing vehicles.
Ford should make their vehicles safer to avoid recalls so customer will not lose confidence in their products.
Mission
To make people’s lives better by making mobility accessible and affordable.
Ford can produce cars that are affordable for low income families.
Purpose
To build a better world for everyone can live their dream.
Ford should do more to initiate programs that help improve lives for others such as mentoring.
Values
Ford values people, products, quality, customers, and profits.
Ford should do more to reach out to reach out to more communities.
Diversity and Equity
Ford wants to create a more diverse and equity among their culture.
Ford needs to hire more minorities and women in their organizational culture.
Inclusion
Ford has many diverse Employee Resource Groups to help workers from all types of cultures to help them relate to changes within the organization.
Ford needs to improve these programs with better and more resources to help in times of changes.
Goal
To create a growth and value strategy.
Ford Motor should invest in making cars that depend on other forms of energy.
Strategy
Ford uses a Product Development Strategy so it can be used in R&D of new products.
Ford should come with innovative ideas to promote other products that can be produce.
Communication
Ford uses a communication team that have daily meetings which involves listening and receiving feedback.
Ford can make use of the positive and negative communication from meetings and pass it on to shareholders for them to make changes that are positive and will benefit them financially.
Organizational Perceptions
Considering the same organizational culture and change goal, rate your agreement from 1 to 5 in the second column with the statement in the first column. Use the following scale:
1. Strongly disagree
2. Somewhat disagree
3. Neither agree nor disagree
4. Somewhat agree
5. Strongly agree
Statement
Rating (1 – 5)
Employees know the organization’s vision.
3
Employees know the organization’s mission.
3
Employees know the organization’s purpose.
3
Employees know the organization’s values.
3
Overall, the organization is diverse and equitable.
3
Diverse groups are included in decision making and processes for change.
3
The change goal was successfully met.
3
The implementation strategies were effective.
3
The organization’s communication about the change was effective.
3
Kotter’s 8-Steps to Change
Consider the goal for organizational change that you identified and the existing organizational culture.
For each of Kotter’s 8-Steps to Change listed in the first column, rate whether you observed that step during the implementation process in the second column. Use the following scale to rate your observation:
1. Never observed
2. Rarely observed
3. Sometimes observed
4. Often observed
Identify actions you suggest for improvement in the third column.
Step Name
Rating (1 – 4)
Suggested Actions for Improvement
Step 1: Create Urgency.
3
Ford should discuss and identify opportunities to avoid recall of products.
Step 2: Form a Powerful Coalition.
3
Ford can pick a leader who will lead the change.
Step 3: Create a Vision for Change.
3
Ford can a put strategy in place to create a vision and a plan to arrive at how they will get there.
Step 4: Communicate the Vision.
3
Ford should use all avenues to communicate their vison.
Step 5: Remove Obstacles.
3
Ford needs to get rid of obstacles that would undermine the new change.
Step 6: Create Short-Term Wins.
3
Ford needs to recognize and reward those that made contributions to the wins.
Step 7: Build on the Change.
3
Ford should keep adding new and positives ideas to changes through change agents.
Step 8: Anchor the Changes in Corporate Culture.
3
Ford should make sure that changes are visible and communicate progress.
Ford had to make leadership changes and it was a positive move. The company has to think about what the future holds for them in staying profitable and this means creating other products rather than just depending on cars and tracks.
Ford could invest more an R&D to come up with making products such as electric vehicles that uses other forms of renewable energy if they can make these vehicles that appeal to consumers on both sides of the aisle they could have a strategy that may prove very profitable for shareholders by using a growth strategic plan.
Ford could have used a strategic plan to gain the trust of their customers so their reputations would not be at stake. Even if they did invest more into R&D customers probably would be afraid to purchase any vehicle from their company. So they need a a good Customer Service Strategy to help manage their recalls of some of their cars or trucks.
References
Ford Motor Company SWOT Analysis. (2023lease look at the screen shot that I have attached
Select an organization that needed a change to its culture as you complete the organizational change information chart.
For each type of information listed in the first column, include details about the organization in the second column.
Indicate your suggested actions for improvement in the third column.
Type
Details
Suggested Actions for Improvement
Vision
To become the worlds most trusted company when designing vehicles.
Ford should make their vehicles safer to avoid recalls so customer will not lose confidence in their products.
Mission
To make people’s lives better by making mobility accessible and affordable.
Ford can produce cars that are affordable for low income families.
Purpose
To build a better world for everyone can live their dream.
Ford should do more to initiate programs that help improve lives for others such as mentoring.
Values
Ford values people, products, quality, customers, and profits.
Ford should do more to reach out to reach out to more communities.
Diversity and Equity
Ford wants to create a more diverse and equity among their culture.
Ford needs to hire more minorities and women in their organizational culture.
Inclusion
Ford has many diverse Employee Resource Groups to help workers from all types of cultures to help them relate to changes within the organization.
Ford needs to improve these programs with better and more resources to help in times of changes.
Goal
To create a growth and value strategy.
Ford Motor should invest in making cars that depend on other forms of energy.
Strategy
Ford uses a Product Development Strategy so it can be used in R&D of new products.
Ford should come with innovative ideas to promote other products that can be produce.
Communication
Ford uses a communication team that have daily meetings which involves listening and receiving feedback.
Ford can make use of the positive and negative communication from meetings and pass it on to shareholders for them to make changes that are positive and will benefit them financially.
Organizational Perceptions
Considering the same organizational culture and change goal, rate your agreement from 1 to 5 in the second column with the statement in the first column. Use the following scale:
1. Strongly disagree
2. Somewhat disagree
3. Neither agree nor disagree
4. Somewhat agree
5. Strongly agree
Statement
Rating (1 – 5)
Employees know the organization’s vision.
3
Employees know the organization’s mission.
3
Employees know the organization’s purpose.
3
Employees know the organization’s values.
3
Overall, the organization is diverse and equitable.
3
Diverse groups are included in decision making and processes for change.
3
The change goal was successfully met.
3
The implementation strategies were effective.
3
The organization’s communication about the change was effective.
3
Kotter’s 8-Steps to Change
Consider the goal for organizational change that you identified and the existing organizational culture.
For each of Kotter’s 8-Steps to Change listed in the first column, rate whether you observed that step during the implementation process in the second column. Use the following scale to rate your observation:
1. Never observed
2. Rarely observed
3. Sometimes observed
4. Often observed
Identify actions you suggest for improvement in the third column.
Step Name
Rating (1 – 4)
Suggested Actions for Improvement
Step 1: Create Urgency.
3
Ford should discuss and identify opportunities to avoid recall of products.
Step 2: Form a Powerful Coalition.
3
Ford can pick a leader who will lead the change.
Step 3: Create a Vision for Change.
3
Ford can a put strategy in place to create a vision and a plan to arrive at how they will get there.
Step 4: Communicate the Vision.
3
Ford should use all avenues to communicate their vison.
Step 5: Remove Obstacles.
3
Ford needs to get rid of obstacles that would undermine the new change.
Step 6: Create Short-Term Wins.
3
Ford needs to recognize and reward those that made contributions to the wins.
Step 7: Build on the Change.
3
Ford should keep adding new and positives ideas to changes through change agents.
Step 8: Anchor the Changes in Corporate Culture.
3
Ford should make sure that changes are visible and communicate progress.
Ford had to make leadership changes and it was a positive move. The company has to think about what the future holds for them in staying profitable and this means creating other products rather than just depending on cars and tracks.
Ford could invest more an R&D to come up with making products such as electric vehicles that uses other forms of renewable energy if they can make these vehicles that appeal to consumers on both sides of the aisle they could have a strategy that may prove very profitable for shareholders by using a growth strategic plan.
Ford could have used a strategic plan to gain the trust of their customers so their reputations would not be at stake. Even if they did invest more into R&D customers probably would be afraid to purchase any vehicle from their company. So they need a a good Customer Service Strategy to help manage their recalls of some of their cars or trucks.
introduction Jill is a 26-year-old sales rep for a technology company. She lives in a two-bedroom townhouse with her golden Retriever Rex. Jill travels about twice a month, and when she’s gone, she has three options regarding care for Rex. Option #1—She can ask a neighbor to watch him, but that’s hit-and-miss, and she hasn’t found anyone she can depend on; Option # 2—She can take him to her parents’ house, but they live about an hour away; and Option #3—She can take Rex to one of the two kennels that are close to where Jill lives. There is nothing wrong with them, but they are typical kennels. The dogs are cooped up most of the day, and a month ago, Rex came home from the kennel with a cough he picked up from another dog. Jill loves Rex and has no plans to give him up, but every time she travels, it’s a problem to decide what to do with Rex. A Bad experience at a Kennel leads to a Business idea Many people are just like Jill. They either have trouble finding suitable arrangements for their dog when they travel, or they feel bad when they’re packing for an exciting trip with their dog’s big, sad eyes staring at them. The idea for Rover.com—a service that connects dog owners with dog sitters—occurred to greg gottesman after his yellow Labrador Ruby Tuesday had a bad experience at a traditional kennel. To see if the idea had legs, gottesman pitched it at a Startup Weekend event in Seattle in 2011. Startup Weekends are events that are held across the country. Anyone can pitch a business idea and get feedback from peers. gottesman’s idea received top prize, and six months later, he launched Rover.com. While gottesman may have had a good pitch, a little research helps validate the business idea. The dog boarding/sitting market is about $6 billion a year. More encouraging is that the market could be much larger. Many people don’t travel because there is no one they can trust to watch their dog(s). In addition, a survey of 1,000 dog owners by PetCare.com indicated that 80 percent worry about the care their dogs are getting while they’re away, and 66 percent are unhappy with their current boarding situation. A total of 70 percent said they would travel more if they had a trusted dog sitter. To get a sense of just how deeply some people care about their pets, a survey of dog owners (commissioned by Rover. com) found that 76 percent of dog owners self-identify themselves as “pet parents,” as opposed to “dog owners.” A growing number of people see their dogs as “family members” rather than pets. The American veterinary Medical Association found that people who caSE 2.2 rover.com: don’t Chuckle: this is One impressive business idea • Web: www.rover.com • Facebook: Rover.com • Twitter: @RoverDotCom Bruce R. Barringer, Oklahoma state university R. Duane Ireland, texas A&M university CHAPTER 2 | RECOgnIzIng OppOrtunities AnD gEnERATIng IDEAS 71 consider their dogs to be family members spend twice as much money on them annually ($438 vs. $190) as those who view pets as property. how rover.com Works Rover.com’s service is run through its website. If you’re a dog owner, you simply follow the prompts on the website, which asks you to identify your location and select the dates you need your dog to be watched. You can indicate whether you’d like your dog to be watched at your home or the sitter’s household. You’re then provided profiles of Rover.com-approved dog sitters in the area. The profile includes prices (per night), photos, reviews, certifications, and a full description of the sitter. The reviews are particularly helpful. For example, a Rover.com customer wrote the following about Jennifer, a Rover.com sitter in Central Florida: “I boarded my 1-year old Beagle with Jennifer for eight nights while on a cruise. She took great care of him and e-mailed us every night with an update. I highly recommend her and will definitely be using her in the future.” Some sitters send text and photo updates along with e-mails. Rover sitters charge between $25 and $75 per night. In San Francisco, Rover.com’s biggest market, there are over 500 sitters registered on the site. The profiles also reveal the nature of the sitter. Some are professionals who watch dogs on a full-time basis. Others are large families with their own dogs. Some have rural property with park-like settings. Still, others are elderly people who enjoy watching dogs in their homes. If you’d like to become a Rover.com sitter, the website walks you through the application process. You must create a profile and must be approved by Rover.com. The company says that it approves only 10 percent of the sitters who apply. Rover also encourages a “meet-andgreet” session before a dog owner tries a sitter. This suggestion recommends that the dog owners (with their dog in tow) meet the dog sitter at a mutually agreeable time and place to talk before they try each other out. The meetand- greet can be arranged through Rover.com’s website. Rover helps sitters get started by providing them access to $20 coupons to provide to new clients. A sitter can get up to 250 of the coupons, and Rover pays the bill. Rover handles client billing. It takes a 15 percent commission for its part. Many Rover.com sitters leave successful careers to dog-sit full time. While critics chuckle when they hear statements like this, Rover. com can be a serious business. There are now over 25,000 dog sitters with profiles on Rover.com’s website. Top Rover.com sitters earn several thousand dollars a month. A Rover sitter can also work as much or as little as they want. A sitter’s profile includes a calendar indicating when the sitter is available. The average stay for a dog at a sitter’s home is just over four days. Rover tries to take care of both the dog owner and dog sitter by offering additional layers of protection. For example, every stay booked through Rover includes premium insurance for emergency vet bills, property damage, liability, and more. Rover offers additional services for dog owners, an area of its business that is destined to grow. Rover subscribers can currently purchase an annual $49.99 protection package that includes a 24/7 vet consultation and special Rover tags for extra safety and security. Making things Fun Rover.com also makes things fun for both its dog owners and dog sitters. Its website features RoverCam, which is a camera inside Rover.com’s Seattle To reassure dog owners and make things fun, Rover.com has an app that allows sitters to send photos of the dogs they are watching during their stay. (continued) Martin novak/Shutterstock 72 PART 2 | DEvELOPIng SUCCESSFUL BUSInESS IDEAS headquarters aimed at the part of the building where Rover.com’s employees let their dogs hang out. The day this case was written, there were six dogs in-house, including Carmel, georgie girl, gus, Charlie, Oscar, and another gus. Oscar, for example, is a three-year, onemonth- old Miniature Schnauzer. He was lounging on a comfy chair the day the case was written. Rover’s sitters are also equipped with some cool technology. The company’s app allows sitters to send photos of the dogs they are watching to their owners while they’re away. In late 2013, Rover.com introduced Rover Reel, which offers Rover customers free videos of their dog’s experience during their stay with a Rover.com sitter. Sitters simply submit sufficient photos of a dog they’re watching, and they will receive a personalized video (Rover Reel) of the dog’s stay to share with the owner. growth plans & venture capital Rover.com’s potential has garnered plenty of attention. In 2013, the company increased its revenue by 800 percent and currently has about 200,000 dog owners listed on its site. Incredibly, as of January 2014, the 43-person company had raised $25 million in funding from topshelf venture capital firms and pet retailer PetCo. The numbers in the pet industry are staggering. Americans spent $53 billion on their pets in 2012. Currently, there are roughly 78 million dogs in the United States (this number is an all-time high). In light of these statistics and what it has learned in its three years of existence, Rover.com has a threeprong growth strategy, as follows: 1. Spread geographically, including in international markets. 2. Provide new services, including dog grooming and dog walking. 3. Add other animals, such as cats, horses, and reptiles. Rover.com’s CEO Aaron Easterly, a passionate dog lover, believes the company is only a fraction of the size it can become. Discussion Questions 2-37. In the United States, what environmental trends are supporting the development of Rover.com’s business? 2-38. How might Rover.com use focus groups to gain a better understanding of its current and potential customers and their needs? 2-39. In this chapter, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer. To what extent does Rover.com’s service satisfy each of these criteria?
Assignment Directions Step 1: Choose a Company In the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy. You may also choose to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.
Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following databases:
• University Library > Databases > B > Business Source Complete • University Library > How Do I > Company Information > Find Annual Reports > EDGAR (SEC Filings) • University Library > Databases > P > Plunkett Research Online
Step 2: Write an Analysis Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 750- to 1000-word strategic analysis. When writing your analysis, complete the following:
• Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. • Create a plan to implement the strategies you selected. • Include at least 3 sources.
STRCB/581 Competency 2 Rubric Page 2 of 2
Copyright 2021 by University of Phoenix. All rights reserved.
Competency Assessment Rubric
Assignment/Performance Criteria Mastery 100%
Meets Expectations 85%
Not Met 0%
1. Evaluation of the company’s current financial plan and recommendations for improvement
(weight 30%)
Comprehensively evaluated the company’s current financial plan from a creative and innovative perspective, included fully relevant charts and/or graphs of company’s financial data, and made a comprehensive, creative, and innovative connection between recommendations for improvement and company’s current financial state
Partially evaluated the company’s current financial plan, included mostly relevant charts and/or graphs of company’s financial data, and made a partial connection between recommendations for improvement and company’s current financial state
Narrowly evaluated the company’s current financial plan, included some relevant charts and/or graphs of company’s financial data, and made a narrow connection between recommendations for improvement and company’s current financial state; or did not evaluate the company’s current financial plan, did not include relevant charts or graphs of company’s financial data, or did not make a connection between recommendations for improvement and company’s current financial state
2. Strategies for achieving sustainable competitive advantage
(weight 30%)
Thoroughly evaluated strategies for achieving sustainable competitive advantage in the marketplace and increasing financial performance from a creative and innovative perspective
Somewhat evaluated strategies for achieving sustainable competitive advantage in the marketplace and increasing financial performance
Narrowly evaluated strategies for achieving sustainable competitive advantage in the marketplace and increasing financial performance or did not evaluate strategies for achieving sustainable competitive advantage in the marketplace and increasing financial performance
3. Plan to implement the selected strategies
(weight 40%)
Created a thorough, creative, and innovative plan to implement strategies
Created a thorough plan to implement strategies
Created a narrow plan to implement strategies or did not create a plan to implement strategies
If done properly, launching an IT consulting business may be a profitable endeavor. However, in order to direct your activities and guarantee your success, you must have a sound business strategy. The essential elements of a Business plan for IT consulting company will be outlined in this article.
The executive summary, which is the first part of your business plan, provides a description of the aims and objectives of your organization. It should include a succinct overview of your business, the goods and services you provide, your target clientele, and your competitive edge.
Business Description
A thorough description of your IT consulting business is provided in the section titled “Company Description.” It should include details about your company’s history, location, goal statement, and legal structure. A description of your team, including each member’s credentials and experience, should also be included.
Market Research
You must do a detailed investigation of the IT consulting sector for the market analysis portion. An examination of your target market’s size, potential for expansion, and trends should be part of this. Additionally, you should assess your rivals’ strengths and flaws and look for ways to set yourself apart.
Product or Service Line
You must explain the items or services your IT consulting firm provides in this area. This should have a thorough explanation of each service or item, together with information on its features, advantages, and cost.
Strategies for sales and marketing
You must describe your strategy for acquiring and keeping consumers in the section on marketing and sales techniques. Your target market, your marketing strategies, and your sales plan should all be included. Your price strategy and any planned promotional efforts should also be included.
Management and Operations
You must define your IT consulting firm’s organizational and managerial structure in this area. Information about your workforce needs, supply chain, and IT infrastructure should all be included in this. Include details about your management group as well when creating a Business plan for IT consulting company, such as their tasks and functions.
monetary projections
Perhaps the most important component of your business plan is the section on financial estimates. You must include your income, costs, and cash flow estimates for your IT consulting business in this area. A break-even analysis and a five-year financial prognosis should also be included.
Starting an IT consulting business may be a difficult but worthwhile venture. You may overcome obstacles and accomplish your objectives with the aid of an effective business strategy. You’ll be well on your way to writing a successful business plan for your IT consulting firm if you stick to the format outlined in this article.
If done properly, starting an IT consulting business can be a successful and gratifying endeavor. However, in order to direct your activities and guarantee your success, you must have a sound business strategy. In this post, we’ll go over some important ideas to bear in mind as well as the essential elements of a business plan for an IT consulting firm.
The executive summary, which is the first part of your business plan, provides a description of the aims and objectives of your organization. It should include a succinct overview of your business, the goods and services you provide, your target clientele, and your competitive edge. Remember that your executive summary should be succinct yet effective and should leave readers with a lasting impression.
Business Description
A thorough description of your IT consulting business is provided in the section titled “Company Description.” It should include details about your company’s history, location, goal statement, and legal structure. A description of your team, including each member’s credentials and experience, should also be included. It’s critical to highlight your business’s USP, or what makes you different from your rivals.
Market Research
You must do a detailed investigation of the IT consulting sector for the market analysis portion. An examination of your target market’s size, potential for expansion, and trends should be part of this. Additionally, you should assess your rivals’ strengths and flaws and look for ways to set yourself apart. Remember that your market analysis should be based on facts and supported by market research.
Product or Service Line
You must explain the items or services your IT consulting firm provides in this area. This should have a thorough explanation of each service or item, together with information on its features, advantages, and cost. It’s crucial to emphasize the key capabilities and expertise of your business, as well as any extra services or goods that can be appealing to your target market.
Strategies for sales and marketing
You must describe your strategy for acquiring and keeping consumers in the section on marketing and sales techniques. Your target market, your marketing strategies, and your sales plan should all be included. Your price strategy and any planned promotional efforts should also be included. Remember that your marketing and sales strategy should be adapted to your target audience and coordinated with the objectives of your business.
Management and Operations
You must define your IT consulting firm’s organizational and managerial structure in this area. Information about your workforce needs, supply chain, and IT infrastructure should all be included in this. Include details about your management group as well, such as their tasks and functions. Remember that your operations and management strategy should be scalable and adaptable, ready to take into account changes in the sector and the expansion of your business.
monetary projections
Perhaps the most important component of your business plan is the section on financial estimates. You must include your income, costs, and cash flow estimates for your IT consulting business in this area. A break-even analysis and a five-year financial prognosis should also be included. Remember that your financial estimates should be reasonable and based on statistics and standards from the industry.
Useful Things to Think About
When writing a business plan for your IT consulting firm, keep the following things in mind as well:
Establish your specialization: While having a wide variety of services or products is necessary, it’s also crucial to establish your niche and focus on a certain area of IT consulting.
Keep up of industry trends: Because the IT consulting sector is always changing, it’s crucial to keep abreast of the most recent trends and innovations.
Create a strong network: Maintaining and growing your company requires having a strong network of customers, partners, and business associates.
Invest in sales and marketing: Increasing sales and marketing may
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In this assignment, you will use the scenarios from our Week 2 assignment as the basis for a block business letter in which you communicate bad news to the recipient. Note that this is an ongoing situation, and the recipient has previously requested a review via email, letter, or personal meeting with management. Refer to your textbook for clarity, writing mechanics, professional language, and style guidelines.
Instructions
Choose one of the professional scenarios outlined in this document:
Write a letter from the perspective of a company manager who must communicate the bad news to one of the characters in the scenario you selected.
Use the guidelines outlined in Chapter 7 “Delivering Bad-News Messages” in your BCOM text to help you structure your message, shape your language, select your content, and format your message.
Focus on clarity, writing mechanics, and professional language and style requirements.
Requirements
Content:
Address the communication issue from your chosen scenario.
Provide bad news from the company to the recipient.
Concentrate on the facts of the situation.
Use either the inductive or deductive approach to structure your message.
Address the current and past context of the situation considering your recipient has previously requested a review of the situation.
Include the proper introductory elements of the sender’s address, date, recipient’s address.
You may create any details necessary in the introductory elements to complete the assignment.
Provide an appropriate and professional greeting or salutation.
Format:
Your block business letter should follow the form of Model 7B. Developing the Components of a Bad-News Message example in the textbook:
Reveals subject of message and transitions into reasons.
Supports refusal with logical reasoning.
States refusal positively and clearly using complex sentences and positive language and ends with a forward-looking message to enhance goodwill.
Use single-space paragraphs and double-space between paragraphs.
