Write a 2- to 3-page memo to the CEO of the company you’ve been assessing throughout the course, outlining your plan to create economic, social, and environmental value. In your memo, include the following items:
An executive summary of the memo
A summary of the organization’s strengths and weaknesses, and recommendations for converting weaknesses into strengths
A summary of your Week 3 findings on Porter’s Five Forces
A summary of your Week 4 findings on the Diamond of National Advantage
A summary of your Week 5 analysis of the firm as a learning organization
Strategic recommendations based on your previous work in this course. Include the opportunity identified in Week 2, the move into the country identified in Week 4, and any recommended moves toward being a learning organization. Provide rationale for each recommendation.
Support your Statements: Include citations
Format your citations and references according to APA guidelines.
Panarin Company entered into two contracts on the same date with Hjalmarsson Corporation. Panarin has provided the following analysis of price and cost for the contracts:
Contract AContract BContract price$125,000 $80,000 Cost of related goods 70,000 55,000 Gross profit (loss)$55,000 $25,000
Hjalmarsson, the customer, may cancel both contracts if either of them is not fulfilled by Panarin in a timely manner. Stand-alone prices are typically $120,000 for the goods in Contract A and $80,000 for the goods in Contract B.
Required:
Should the two contracts be combined for purposes of applying the five-step revenue recognition model?
What amount of revenue should Panarin associate with each of the contracts?
When should revenue be recognized on each of the contracts?
Requirements: Identify the question you decide to answer at the top of your post. Prompt responses should answer the question and elaborate in a meaningful way using 2 of the weekly class readings (250 words of original content). Do not quote the readings, paraphrase and cite them using APA style in text citations. You can only use ONE multimedia source for your minimum 2 sources each week. The readings must be from the current week. The more sources you use, the more convincing your argument. Include a reference list in APA style at the end of your post, does not count towards minimum word content
Briefly describe the issues surrounding the sinking on the Sewol and describe 3 Disaster Management actions that could have prevented the tragedy. What were the repercussions for the captain, the Chonghaejin Maritime Company and business man Yoo?
INSTRUCTIONS Strategic Recommendations: Proposal Assignment This is the culminating assignment for this course. Content developed for Discussions 1-7 will help with the collection of data and information that will be included in your strategic recommendations proposal. Prepare your Discussions so that maximum transfer of information may occur.
The resources used for this assignment include this instructional handout and the provided written proposal template.
Project Introduction and Back ground First, you should be familiar with the difference between a business proposal and a business plan. The business proposal is used to address a specific problem or opportunity within an organization. Proposals will typically be focused and abbreviated in content and heavy with supporting arguments and data. A business plan on the other hand is much more detailed. A business plan takes the business proposal and adds all of the specifics (costs, required equipment, timelines, facilities, personnel, etc.) necessary for a presentation to board members or investors. It is common for decision makers to ask for a proposal before a plan. Second, strategic recommendations refer to specific recommendations that focus on improving operational effectiveness and/or efficiency. Effectiveness refers to the idea of goals and mission. How effective are current processes and procedures at meeting company goals? Efficiency refers to the idea of resources. How much of company time, talent, and treasures are being used to achieve specific outcomes? Strategic recommendations focus on improvements in these areas and may come from the creation of new profit centers or the overhaul of existing ones.
Assignment Elements
The proposal template provides additional instructions on assignment elements and layout.
Again, feel free to use your creative rights when it comes to layout but the template is available for use.
Your proposal must include:
1. Proposal Objectives. The Strategic Recommendations Proposal must begin with an executive summary and at least three proposal objectives you develop and address. These objectives should center on supporting your recommendation(s) for an area of improvement you have identified during your company research.
2. Company Mission and Goals. Connect your recommendation(s) to company goals and mission. Why should your recommendation be of interest to decision-makers? Craft these connections carefully.
3. Financial Analysis . If able connect recommendations to findings from the submitted financial statements. At minimum, provide a cost/benefit summary of your recommendation(s).
4. Supporting Arguments. Each objective must be addressed with appropriate assertions. All assertions must have supporting arguments. Arguments must be supported with appropriate data.
Answers must be at least 8 sentences per question. No plagiarism, use references if needed.
Diversity in the work environment promotes acceptance, respect, and teamwork despite differences in race, age, gender, language, political beliefs, religion, sexual orientation, communication styles, thought, and other differences. Discuss the following:
What is the diversity stance of the company you selected from the approved company list? The company is Home Depot
If you were starting a business that required you to hire new personnel, what diversity elements would be a priority and why? Explain. .
2. Find an outreach event involving the same company you previously selected from the Approved company list. How does their participation in the event align with their stance as a business in the community? Does the company’s involvement in this outreach activity align with its mission, vision, values? How (or does) the company benefit from sponsoring the event? How do you think this event brings your community together? How does the community view the company sponsoring the event?
3. Describe three methods of building a formal network that would work well for your business idea, then discuss the benefits of each method. Next, select one network strategy and why it is appropriate for your business idea.
4. Discuss at least three fundamental drivers for establishing a new venture.
Then, share two common and available sources that provide ideas for these business opportunities.
Next, discuss any goals or motives that would drive you to become an entrepreneur. Be sure to support your response with insight and research
Financial Analysis For this assignment, you will apply what you have learned thus far from the unit lessons and required unit resources.
You will conduct a financial analysis of the Coca-Cola Company and PepsiCo. Write a five-page paper that evaluates each firm, and provide your findings and recommendation for investment or employment.
Your paper should consist of the components listed below.
Provide a company overview for both companies, which should be one page in length.
Include a comparison of three accounting methods (i.e., receivables, depreciation, and inventory valuation), which should be one page in length (formatted either as a table or an outline).
Provide four ratio calculations (i.e., one ratio each for liquidity, solvency, profitability, and market) as well as an analysis, which should be two pages in length.
Include your recommendations and conclusions, which should be one page in length. You are encouraged to utilize the resources below to support your findings. PepsiCo. (2019). 2018 PepsiCo annual report. https://www.pepsico.com/docs/album/annual-reports/2018-annual-report.pdf?sfvrsn=35d1d2bc_2
U.S. Securities and Exchange Commission. (2019). Form 10-K: The Coca-ColaCompany (Commission File No. 001-02217). https://www.coca-colacompany.com/content/dam/journey/us/en/policies/pdf/shareowner-services/2018-annual-report-on-form-10-K.pdf
You may submit an appendix with any research you conducted—beyond the companies’ most recent 10-Ks—to support your analyses and recommendations. Your paper should include appropriate reference citations.
Write your responses in a Word document, and include at least two resources to support your findings. Adhere to APA Style when creating citations and references for this assignment.
Your initial narrated PowerPoint will provide an overview of your company’s culture. Again, you will need to refer to Form 10-K and other company publications for this assignment. You may also want to use news articles or any other reporting sources so you can gain insights into working for your selected organization. Compare your findings with text reading and note connections. Prepare a 2 to 5 minute summary of your findings. The briefing must include the following:
What do you know about company culture? What do you know about the safety culture?
Identify key themes from company artifacts (websites, documents, logos, tag lines, history, etc.)
Highlight company mission, vision, and goal statements… Is the company following through on their goals?
Provide a personal experience that relates to one or more topics discussed in the text reading… this could be a good or bad interview, poor performing work team, or your best manager experience.
Strategic Marketing Plan Part A: Environmental Analysis and SWOT Analysis
(Due in Wk 2) Company Description
Describe the company you are designing the plan for. Include:
Mission Statement
Vision Statement
Product line description
Company information, such as the size of the company
Environmental Analysis
Analyze the forces that affect the company and marketing efforts. Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors. Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers. Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county. Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail. Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries Social Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. SWOT Analysis
Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. Strengths
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers. Weaknesses
Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing. Opportunities
Assess the opportunities you see based on trends or environmental conditions. Threats
Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans. Strengths to Opportunities & Converting Weaknesses and Threats
Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets. Marketing Objectives
Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%. Part B: Marketing Data Analysis
(Due in Wk 4) Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Sales data
Monthly sales by specific product
Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.
Can be used for trend analysis, projections, and to measure effectiveness of promotions.
Secondary Data
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: U.S. Census Bureau
Income over the last 4 years by family structure
Household structures with the highest income capacity
Market Share Analysis Customer Segments
Primary Data
Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
Source
What it Measures
Data
Potential Usage
Example: Focus group
Product usage, motives, identify group level satisfaction, decision process, etc.
Qualitative
Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
Customer Relationship Management
Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.
CRM Touchpoint
Purpose & CRM Objective
Data
Potential Data Usage
Example: Customer profile information on website
Starts the account for visitors: name, geography, email address (Customer acquisition)
Presale: geographic location; customer id, source of reference Email address Post sales: address, product purchased, quantity, price.
Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.
Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring
(Due in Wk 6) New Customer Segments
Determine any new customer segments for your strategy and describe how you will provide value to each segment.Marketing Mix for New Customer Segments
Determine adaptions for each new customer segment.
Products
Price
Distribution
Traditional Promotion
Online Promotion
Marketing Implementation
Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. Marketing Communication Channels
Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select.
Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.
Action
Date for Completion
Person/Role Responsible
Standard/Metric
Example: Design flyer for direct mail campaign
1/1/2021
J. Smith, graphic designer
Approval by senior marketing team and legal
Monitoring
Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.
Action
Target
Person Responsible
Inter-measurement
Example: Direct mail flyer
1100 new inquiries
Western regional manager
500 new inquiries first month of campaign
Copyright 2020 by University of Phoenix. All rights reserved.
Please address the following 14 questions for Part 2:
Examine the countries where your company does business according to where they rank on the Hofstede cultural dimensions.
Think of some examples of how a U.S. manager would need to modify his or her behavior when communicating with associates from one or more of these foreign countries.
Does your company operate in any countries that are considered very politically or economically risky?
Does your company primarily operate in civil law or common law countries? What are some of the implications of this?
Has your company purchased any insurance from the Development Finance Corporations (DFC)?
What are some key intellectual property protections, if any, that your company possesses? When do these protections (e.g., patents) expire? How does your company intend to recoup lost revenues due to any patent or other intellectual property protection expirations?
Find the Corruption Perceptions Index (CPI) score for two countries where your selected company does business, one country with a relatively high score and one country with a relatively low score. Search for news stories about corporate financial scandals in these two countries. Prepare a short summary of news stories about financial scandals in these countries. Briefly describe what you perceive are the risks of corruption, such as paying bribes, that your selected company might face in these countries.
Determine your company’s mode of entry into foreign markets. This should be based upon a serious analysis of your company’s risk-return tradeoff. In your opinion, has your company taken the right approach?
Does your company have an exit strategy? Recall that exit strategies are to be determined before entry into the foreign market, rather than after entry.
Critically and objectively evaluate how ethical your company’s global operations are and determine if they are good corporate citizens (i.e., do they have a well thought-out corporate social responsibility program for the long term?).
What is the corporate mission statement of your target company, assuming it has one? How well do the company’s actions adhere to its stated mission?
With respect to its strategy formulation, would you categorize your company as a shareholder model or a stakeholder orientation? Why?
Is the company a stateless corporation? If not, is the company on its way to becoming a stateless corporation?What type of organizational structure is the company currently using?
Do you think the company may benefit from a hybrid or matrix structure? Why or why not?
You have the option of answering each question individually or in essay format, as will be required in your final report in Week 7.In your responses, make certain that you include references from search engines below or from scholarly sources from the APUS Online Library.
Your paper will be automatically submitted to Turnitin in the assignment dropbox. Originality reports will be returned to the faculty and student. Multiple submissions are allowed. For full credit, make sure that your Similarity Index does not exceed 20%
You’re the compliance coordinator for a biomedical company, Hadley Services, which provides field service technicians to local hospitals and medical offices. Hadley’s specialty is radiological equipment, particularly open MRIs. Your primary job is to coordinate the schedules for repair, calibration and preventive maintenance for all of your clients. You are also responsible for writing the reports that keep the company in compliance with local and federal guidelines. Since many medical facilities are starting to replace their outdated MRI machines with the new open MRIs, Hadley has grown considerably in the last 2 years. Hadley has a long standing relationship with the folks at Hitachi Medical, who manufacture the AIRIS Elite, the most commonly used machine in your market.
In the early afternoon, you get an email from one of Hadley’s newest clients, St. Francis Clinic, which is a brand new clinic of the Alliance Medical Group. When St. Francis opened two months ago, they signed on with Hadley. The St. Francis account meant a lot to Hadley since they had been wooing the Alliance Medical Group for years.
The email is from St. Francis’s clinic administrator, Pat Williams. The technician, Allen Franks, just left after completing a safety check, and now the machine is no longer recording data. You immediately dispatch another, more experienced technician (Marcus Ramirez) to address the problem, and call Ms. Williams. While you’re on the phone with her, Marcus texts you to tell you that problem is solved. You relay the information to Ms. Williams and hang up. After chatting with both technicians, the problem was a simple. Allen Franks had failed to connect the data port snuggly, which is a rookie technician mistake. Now that everything has settled down, you know you have some additional work to do.
DELIVERABLES
Based on the scenario above, your deliverables will be the following:
• Document to Pat Williams, the client (written as a letter)
• Document to Hadley’s client rep, Ronni Simms, who is responsible for the St. Francis account letting her know of the developments with her clinic (written as an email)
• Document to Allen Franks (written as a memo for the staff without using the name directly)
Assignment Instructions
This scenario asks you to prepare a range of documents. Students are responsible for determining the appropriate genre (email, memo, business letter, etc.) as well as the content of those documents