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Developing a communication campaign for the Company’s new Code of Conduct and core values. We are a grocery retail company with around 55 hypermarkets and 156 supermarkets in Saudi Arabia, based in around 40 cities. The company employs more than 18,000 employees. Only 2,500 employees have access to the Company’s email and the rest of the employees receive business updates and communications from their line managers and supervisors.
This is our Code of Conduct and a brief about it and the Core Values
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Read the Martha Stewart case study located in the section titled Case Studies in your textbook concerning the following situation:
This case focuses on the corporate governance aspect of Martha Stewart Living Omnimedia (MSO), a media empire founded by Martha Stewart. Stewart is a former model and devoted her career to domestic perfection and luxury. She is the brand icon of MSO; however, with new technology and the shift of consumer tastes and preferences, MSO’s business model is receiving serious threats from other competitors.
After a review of the history of Martha Stewart Living Omnimedia, the case discusses its competition, the legal problem that Martha Stewart encountered, changing leadership within MSO, Martha Stewart’s questionable compensation, and the future of MSO. The case concludes with a discussion of MSO’s future at a crossroads.
The case underscores the importance of corporate governance when conditions in the environment change. An analysis of the separation of ownership and managerial control, board of directors, and executive compensation will aid in evaluating the future of MSO. Some analysts suggest that MSO will lose its competitiveness once Martha Stewart leaves the company; others suggest that the MSO brand has lost its brand image by going into product lines such as cleaning fluids and dog poop bags. Also, a few analysts suggest that MSO is a potential takeover target.
This case is ideal for demonstrating the importance of corporate governance. The following points are to guide a review and discussion of some important concepts.
Discuss MSO’s corporate governance. Has the company been able to separate the ownership and managerial control?
Evaluate the effectiveness of MSO’s board of directors. Have the directors been able to monitor and control the company?
Executive compensation is a method of governance mechanisms. Discuss Martha Stewart’s compensation and evaluate its effectiveness.
Is MSO in financial trouble? Discuss the possibility of the market for corporate control. Will MSO become a takeover target?
Describe MSOs next move in terms of growth and expansion. Provide an analysis, of what additional recommendations would be required to be done to help MSO achieve its goals?
Evaluate MSO’s international strategy and its use of alliances to achieve company objectives, what would be their best strategy?
Submission Details:
Present your analysis as a 3–4-page report in a Microsoft Word document formatted in APA style.
Support your responses with examples. Cite any sources in APA format.
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but i want that the tutor check concerns my professor have in marketing plan and considering those feedback please make only 1 st 3 points according to market outline because my tesm give me first 3 points to do. market outline is in the link
Forestcraft[TR1] is a backpack company which manufactures hightech[TR2] backpacks made of recyclable materials, natural fabrics, foam, buckles, zippers, etc. Mainly[TR3] we focus on selling multiple types of backpacks which can be used as a fashion statement, school, for grocery and mainly Camping[TR4] which gives us the name Forestcraft. These backpacks would have features like power backup to charge phones, GPS tracking, digital password lock and many more[TR5] . Our goal is to gradually increase the categories, to satisfy customers’ wishes by providing good quality products to be added on time and mainly to deliver a message and spread awareness to protect environment.
FINANCIAL VIABILITY
Initially, capital would be contributed by the Co owners and it can also be borrowed from banks and investors. We would adjust the production and inventory held according to the sales and feedback. The proper utilization of assets can keep the business up and running and control, decrease costs, and enhancing the enterprise values.. We could make earnings to our business with the aid of using removing obligations and activities that don’t upload cost to the business enterprise or customer. We utilize maximum of the recycling substances. So each dollar we save with the aid of using removing the value of factors in our companies profit. We can shorten our sale cycle in addition to its velocity up. We additionally make adjustments to working procedures[TR6] .
SALES AND MARKETING
Providing excellent products and services is fantastic, but buyers must be aware that they are available. For our target market, we will not be the cheapest option. Our objective is to supply backpack that ranges from mid-range to high-end. By using our brand our costumers could make a statement as our brand promotes environment protection and it could b a advertisement in itself
Initiatives on the internet. Our website will bring in new customers to our store. To give discounts and incentives, we will form partnerships with local companies that serve our target demographic. We would regularly arrange promotional activities are held. Regular events, such as demos and other activities, such as website descriptions, print advertisements, and web-based advertising campaigns[TR7] .
BUSINESS SUSTAINABILITY
In the terms of business sustainability means running a business without negatively impacting the environment or society at all. Our business of manufacturing backpacks has near to zero negative impacts on business as we use recyclable & natural materials like jute and rubber. Forestcraft would help the society by creating more job opportunities in both urban and tribal areas as Forestcraft’s raw material would be derived from forests and the labor force is used to produce the goods. Our business is using the resources from the environment and taking care of it in terms of using environment-friendly products in manufacturing process. We will also plan to participate in some social programs while keeping in mind about the financial state of the business or as per our income. We will help the society in solving different issues regarding environment. We will make proper waste disposal systems to prevent any spread of bacteria and virus which can cause harmful diseases. We will focus on optimizing the supply chain to reduce greenhouse gas emissions. Our company will be mostly operating renewable energy sources to power facilities. Our business will focus on both earning profit and serving the best to the society like we will offer good quality products to our customers which will improve demand for our products and improve the brand image which is beneficial for the company[TR8] .
CONCLUSION
Forestcraft’s main goal is to promote environment friendly materials which made our slogan “Forestcraft is from the nature, by the nature and for the nature”. [TR9] Our brand would bring lots of enthusiasm in the youngsters as our backpacks would act as both fashion statement and a message. The high-tech features in the backpack takes out the boredom out as well makes it easier to deliver the message
from proffessor follwing concerns
I have some major concerns about the company/product profile.
1. This is a manufacturing business. Who are your customers? I specifically asked the teams to create a business that sells to the final user, the consumer. It is unclear who the customers are in this company profile.
2. Why the backpack idea? Why do you believe there is demand for this product? There is no discussion about the market and its needs/wants/ preferences?
3. How is this product unique? Why would customers pay for this backpack?
Please discuss these questions with your team to clarify the business idea. Otherwise, it will be extremely difficult to continue with the marketing plan.
[TR1]Indent the first line of each paragraph to show APA format.
[TR2] spelling error.
[TR3]Spacing error.
[TR4]Cap. Error.
[TR5] Just curious, why would you need a high-tech backpack to go camping? The two ideas seem contradictory. A lot of places where people camping/backpacking do not have access to technology. So would power backups and phone charges and digital technology be useful in this situation.
[TR6]Financial viability refers to your discussion about the fact that this business idea could actually generate a profit for the company. Convince me that the market is willing to pay for your backpacks.
[TR7] how can you include sales and marketing when it is still unclear about the company’s products and target market?
[TR8] this paragraph has some relevant ideas. However, you need to be very specific. For example, how do you intend to optimize supply chain to reduce greenhouse gas emission? Are you a manufacturer or are you just a retailer? Both of these types of businesses have different impacts on the environment.
[TR9] why is the mission statement included in their conclusion? This should have been discussed early in the company profile
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Premium papers. We provide the highest quality papers in the writing industry. Our company only employs specialized professional writers who take pride in satisfying the needs of our huge client base by offering them premium writing services Forestcraft[TR1] is a backpack company which manufactures hightech[TR2] backpacks made of recyclable materials
1. An organizational structure differs from one business to another. According to Robbins and Coulter (1), organizations can have the following types of structures:
Functional.
Divisional.
Team.
Matrix.
For this discussion:
Think about a company you have worked for and explain how it was structured based on one of the listed organizational structure examples.
Explain if it is the most appropriate structure for the organization to operate effectively.
Remember to respond to at least one of your classmates’ posts.
Sources
Stephen P. Robbins. 2018. Management. Pearson 14th edition book.
Provide examples and share your own experiences.
Robbins, S. P. (2018). Management (14th ed.). New York: Pearson.
Week 11 Discussion
2. You did it! You’ve reached the end of this course. In doing so, you’ve developed your skills and gained a better understanding of management concepts. Please continue to apply what you have learned to future coursework and in your career.
In our last discussion, reflect on your experience in this course as you address the following. Identify which concept from the list will serve you most in your managerial role and detail how you will use what you learned:
Management skills.
Organizational culture concepts.
Ethical and unethical decision making.
Communication.
Team collaboration.
Surface-level and deep-level diversity.
Be sure to respond to at least one of your classmates’ posts.
Principles of Finance
Week 11 Discussion
3. Imagine you have completed your bachelor’s degree at Strayer and are searching for a job in finance, accounting, or business. Using various employment websites (Monster Jobs, Indeed Job Search, or USAJobs), find three careers in finance, accounting, or business in which you are interested. Be sure to specifically address why you are interested in the career, what qualifications you have or may need to get this position, and where you see yourself in this career, long-term
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To complete this assignment:1. Review the company information and scenario below
Review and analyze the company details below. Think critically about the situation and organize your thoughts by:
Listing the weaknesses in the company’s IT infrastructure and technological work flow
Identifying goals and objectives that need strong technology backing them
Brainstorming possible solutions, drawing on your experiences with Microsoft applications in this class, your prior work experience, individual research, and what you learned about other Microsoft applications in Discussion Board #2
One good exercise is to imagine what your life would be like if you worked at this company. What aspects would frustrate you? Hinder your productivity? Above all, how would you fix this situation? For example, the administrative staff needs to be able to collaborate on documents across multiple locations. There are a couple of ways to solve this with Microsoft products, which one would you recommend and why? Will those applications address other problems?
2. Create your executive summary
An executive summary gives readers a strong, clear argument in favor of a proposed business solution. They offer concrete suggestions while explaining how to begin implementing the recommendations or findings. It allows professionals to become acquainted with the main points and key action steps of a larger proposal for change in an organization.
After you have analyzed the situation and organized your thoughts, craft your executive summary.
Your summary should:
Clearly explain to the board how adopting Office 365 and other Microsoft products will address current issues in the IT infrastructure and advance the company’s goals
Outline the specific software applications that will be deployed
Draw specific connections between application functionality and individual objectives/goals
Emphasize the benefits of your proposed solution
Use proper grammar and spelling
Be at least 400 words (or more) so as to thoroughly address the topic with an appropriate level of detail
BUSINESS PROFILE – LARK RESORTS
Lark Resorts, a timeshare company based out of Colorado, has two separate properties in the state that feature year-round access to a variety of outdoor activities and pursuits.
Between two properties at Vail and Telluride, the company manages over 200 luxury condominiums with a mix of furnished and unfurnished, and four different floor plans available. The facilities each have multiple restaurants and cafes, pools, retail storefronts, exercise facilities, business centers, and communal spaces for activities and meetings.
Business/IT Challenges
Lark Resorts is poised to expand into both Alaska and California with new facilities that mirror their properties in Colorado. Facing the increased challenge of multiple locations and the accompanying increase in personnel, leadership has decided they would like to streamline their current IT infrastructure to facilitate communication and productivity across the company.
Currently, employees use a wide range of Microsoft Office versions (2003 – 2010) and a small minority use Google Apps. A few employees are also using personal computers that have varying licenses, security, and features. The company stores documents on a central file server with no versioning capability, with some employees storing information locally on their own systems or in personal cloud storage like Dropbox. When employees need to collaborate on a document or project, they usually email it back and forth.
In addition to the above inefficiencies, stakeholders across the company have specific goals that will require a robust IT infrastructure to achieve. Some of these are:
StakeholderGoals
Board of Directors
Expand the company with two new locations in different states
Accurate information for framing business decisions including:
Analytics
Market projections
Consistent quality standards and experience across the company and all locations
Sales force
Meeting with clients around the world at any time
Dynamic, current presentation materials accessible anywhere, anytime
Easy system for client purchases/sign up
Clear, up-to-date print and web materials explaining all aspects of timeshare ownership
Creating of mailings, catalogs and other materials on an ad hoc basis
Administrative Support
Easy collaboration on documents across locations
Simple system for client registrations, cancellations, and trades
Safe, secure cloud storage
A stable version control system (VCS) for company documents
Access to the latest company information and analytics
Property Managers
Real-time booking and cancellation data
Ability to effectively track, coordinate and communicate with the cleaning and maintenance staff
Up-to date client information
Accurate inventories (for instance furnished vs. unfurnished condos)
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Research Paper: Part III For this assignment, you will continue researching your chosen company. Compose a paper on the financials of your chosen firm; you will choose two ratios from each category (liquidity, profitability, and solvency) and conduct an analysis as well as highlight key areas/trends of the income statement and balance sheet. Be sure to answer the following questions in your response:
What do the ratios reflect?
Does the company appear healthy and headed in the right direction? Explain.
How does the company compare to another firm in the same industry in regards to financial metrics (for instance, a comparison of Target versus Walmart based on the basic ratio categories mentioned above)?
Your paper must be at least two pages in length, and you must use at least two sources. Adhere to APA Style when creating citations and references for this assignment.
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What do the ratios reflect?
Does the company appear healthy and headed in the right direction? Explain.
Consider your current company, or a company that you have previously worked for, and describe and critique how financial statement analysis could be used for that organization. If you do not have relevant work experience, use the GCU Library to locate an article on financial statement analysis and compare the processes recommended by the article to those in the textbook. Your initial post should be approximately 250 words. To participate in follow up discussion, ask questions and post comments regarding classmates’ posts, or respond to follow-up questions posted by the instructor.
Please include proper citations in your discussion post. Points will be deducted if proper citations are not used.
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Reply with at least 250 words citation and reference
A former company I worked for in Nashville was a medical transport company called Caliber Patient Transport. It had grown over the 7 years I was there from 4 drivers and 7 employees to 40 national locations with hundreds of employees and hundreds of operating vans. We delivered patients to and from doctor’s appointments, dialysis, and various physical therapy and related services. We offered not only wheelchair support but also a stretcher division (the only other company outside EMS to operate). The problem we faced as it grew larger was how small-firm financial statements and reporting didn’t work anymore because of the larger fleets, accounts, and employee numbers. The payroll system was handled by the CEO but the reporting and other financial aspects were handled by internal and external accountants. We needed better software solutions internally to account for the entire company which was headquartered in Nashville. Even though we were paid through direct deposit, sometimes that would get put in at a late time and put off our pay for up to a week at times. I’ve read about a reporting software solution that would help handle delays internally and should be considered. The name of it is Open Engagement, by CaseWare International (Financial Reporting, 2007). This software is an open-source software platform that can be downloaded for free and upgrades are available as certain packages and options are needed. What’s great about it is its ease of use at the latter end of reporting and how it is operated. It prepares automatic filings of annual reports, financial statements, board books, etc. It provides a collaborative environment with accuracy and open discussion, entries, and templates can operate within Microsoft Word for detailed similarity with current operating systems. If our corporate structure could collaborate easily with other branches on the same financial reporting platform, mistakes could be corrected early and delays could be avoided. Proper ratios could also be analyzed to show current status of accounts and where strategies should be focused to increase the ROI in the company (Davis & Davis, 2021). This software gives hands-on instant access to anyone in management or accounting when they need accurate ownership information or a stakeholder that needs to analyze a segment.
Davis C. E., & Davis E. (2020). Managerial Accounting, Enhanced eText (4th ed.). John Wiley & Sons. ISBN-13: 978EEGRP40373
Financial reporting. (2007, April 1). Financial Executive, 23(3), 67.
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