Please keep in mind that MKTG 4312 is a promotion management course. Every idea in your analysis should relate to promotion strategy. Ideas that do not relate to promotion strategy should NOT be included in your analysis. They are worthless for this course.
Please discuss your COE competition analysis using the sections outlined in these guidelines. Please read the example Chipotle marketing plan before starting your discussion. It’s best to write over my guidelines. You need to search for these discussion sections online by name. For your COE you should find a SWOT analysis, a PEST analysis, a marketing plan and a business plan. These documents will help you start your discussion. Follow this thread by responding to this message. Do not create new threads.
Here are the sections of your COE competition discussion:
1.3 Introduction of COE competition analysis. Competition of promotion strategies.
2.0 Competition Analysis.
2.1 Introduction and background of the primary competitor’ promotion strategy.
2.2 Comparison: compare your COE with their primary competitor. Use a table of strengths and weaknesses (3X3). Compare the most important promotion 3 strengths and 3 weaknesses of your COE and their primary competitor. Discuss your points.
2.3 Secondary competition. Briefly, discuss 2 secondary competitors’ promotion strategies.
3.0 References
Grading of the COE discussion:
a. Grade “F” will be given to students who have no contribution.
b. Grade “D-B” will be given to students who have the major COE discussion post.
c. Grade “C-A++” will be given to students who have “2” discussion posts. The first post is the discussion of the COE and a feedback with a reference.
The feedbacks must have cites to be counted. Posts must be categorized as high quality for the student to be eligible for this grade.
Additional guidelines:
Grade will be awarded based on the quality first and the number of discussion posts second.
Your discussion should be your own write up using your own wording. You may use ideas from the internet but you should rewrite them using your own wording.
Use 3 scholarly references for your COE. Wikipedia is not a scholarly reference. Your references should be APA formatted and cross referenced in the body of your discussion.
Do not use more than five scholarly references in your COE discussion (maximum).
You may not use Chipotle as your COE.
Font and margins: Times New Roman size 12 with margins of one inch all around.
Page limit: please try your best NOT to write more than 1 page for this discussion including your references.
This discussion will start on Tuesday and conclude by Sunday midnight.
Early Participation: The first three students who post first will be rewarded with an extra letter grade in this discussion.
Let me know if you have any question.
Prof. Swaidan.
TO BE RE-WRITTEN FROM THE SCRATCH
1.0 Nike Competitive Analysis
Nike is one of the largest sports shoes manufacturing company globally. Nevertheless, it is faced with competition from other sports shoes manufacturing corporations, for example, Adidas. Moreover, the company enjoys an edge over its competitors due to its promotional strategy that sets it apart from Adidas (Bhasin, 2018). This discussion aims to understand this company’s strengths and weakness from the eyes of the competitors.
2.0 Competitive Analysis
Nike is hugely ranked among the top three sports footwear corporations across the world. It faces competition from Adidas and Reebok. It is prudent to indicate that the three corporation’s exhibits strong marketing and promotional strategies that give them an edge over the others.
2.1 Primary Competitor’s Promotional Strategy
In the global market, Adidas plays a huge role as the main competitor of Nike. This is because of its wide selection of different shoes, clothing, and sports accessories. In strengthening its competitive strategy, Nike has concentrated on developing a promotional plan that puts Adidas on toes.
2.2 Nike Versus. Adidas
|
Nike strengths |
Adidas Strengths |
Nike Weaknesses |
Adidas Weaknesses |
|
Design diversity |
Creative marketing |
Product Limitation |
Low price range |
|
Competitive design and organization |
Brand strategy |
Outsourced manufacturing |
Brand investment |
|
Repeated sales |
Controlled distribution network |
Novelty stocking |
Stalled products |
2.3 Nike Strengths
- Design Diversity: Nike marketing strategy is found in areas that promote sporting activities. It utilizes this strategy as its niche hence its outstanding financial results. This means that its promotional approach is efficient in its niche market. Nike manufactures footwear for sportsmen and women from different ages, sex and even those with special needs (Pratap, 2019).
Competitive design and organization: The models in the products from Nike are outstanding making them to market for themselves. The novelty of its products gives them brand existence in this highly competitive……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..
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