In this individual case analysis, students will be assigned an organizational case analysis where they will be analyzing different approaches to organizational design, structure required to support changes in strategy. The objectives of the case study are to give students an opportunity to illustrate how organization structure contributes to strategy, how different environments and factors affect the organization structure, design, and strategy.
Students will write an APA format case analysis report of 1,600 to 1,800 in MS Word (or another compatible word processor), double spaced, 12-point font, excluding title page or references. Instructions:
This case analysis is to be done individually. Carefully read and review the case study and write a 1,800-2,000-word case analysis report, In MS Word, double spaced, 12-point font, APA standards.
Your case analysis must include a minimum of 3 external academic resources.
Assignment Questions
Carefully read and review the case study assigned for this term:
Bivins, S. S. (2014). A transformational change at IBM. Paper presented at PMI Global Congress 2014—North America, Phoenix, AZ. Newtown Square, PA: Project Management Institute.
Analyze the case study using all the organizational theory and design concepts you learned so far in this course. focusing on how the organization changed its structure to achieve its new strategic goals.
Make sure that your analysis covers, but not limited to, the following elements:
a. Identify the change challenges and needed changes in organizational structure that were required to support changes in IBM strategy. (Use concepts learned in unit 8).
b. Illustrate how IBM new organization structure contributes to strategy.
c. Apply the concept of organization life cycle to IBM. (Use concepts learned in unit 7).
d. Apply the Change Management Model in unit 10 in the textbook (Experience Change Model/EXHIBIT 10.9/Page 398) to the IBM’s change approach.
e. What is your overall assessment of the change approach that IBM used? (Use concepts learned in unit 8)
Subject Title Integrated Marketing Communications (IMC) Subject Code MKT201A Assessment Title Assessment 1. Case Study. Graduate Capabilities • Innovative Problem Solving • Global Citizenship Learning Outcome/s (found in the Subject Outline) a) Explain the concepts and basic features of integrated marketing communications b) Link the aims of integrated marketing communications with basic marketing principles to analyse given communication problems Assessment type (group or individual) Individual Weighting % 25% Word count 1000 words (+/- 10%) excluding cover and references Due day Sunday by 11.55pm week 4 Submission type Turnitin ? Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Introduction Analysis Market Competition Consumer ? ? ? ? ? ? ? Page 1 of 5 Conclusion Reference List Appendices if required ? ? Assessment instructions Choose one case study from either the selection provided by your lecturer or propose another which will need to be approved by your lecturer, then conduct further research and analyse an integrated marketing communications campaign applying the theories and concepts from the unit. Each case study includes a detailed profile of a client such as business context, business model, marketing communication channels, and a plan to develop a new product targeting a new type of consumers, etc. Based on the learning contents from the first 4 weeks, students are required to present a brief market analysis (approximately 1000 words +/- 10%, 1-2 pages) including the following points:
analyse the market that your ‘client’ is facing (e.g. current market situation and evolution, growth opportunities and threats, distribution channels, etc.)
identify the competition (e.g. main competitors, their positioning and target markets, etc.)
understand the consumers (e.g. who are current key consumers, what are their preferences, are they satisfied with the products of the client, are there any new consumer trends, what are the main trends for this type of consumer, etc.) The Case Study analysis needs to match the following: • 1000 words +/- 10% excluding cover sheet and references • Follow short report formatting • Minimum of 6 resources, 3 from academic resources at minimum. NOTE: The chosen case study will be used in Assessment 2. Readings for the assessment To assist you with writing this report, use the materials found on your • Moodle page (lecture slides, recommended and additional readings or other documents). • Review the class content. • Review the useful links posted on Moodle. Complete the Module activities which are designed to support the critical tasks of this Assessment. If you have any further questions, make sure you speak to your lecturer. Grading Criteria / Rubric See detailed marking rubric below Page 2 of 5 Assessment 1 – Marking Rubric Criteria HD (85-100) D (75-84) CR (65-74) PASS (50-64) FAIL (0-49) Criteria 1. Introduction. Brief Case Study Background. (10 %)? Highly effective introduction including a brief company/case overview. Mostly effective introduction including a brief company/case overview. Moderately effective introduction including a brief company/case overview. Introduction included but need more elaboration / background on the case/company or the overview is too long. There is no clear introduction and does not adequately provide an overview of the chosen case/company. Criteria 2. Market analysis, application of theories, concepts and methods. (25%)? The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high significance. Links the different theories to analyse and solve the challenges face by the firm in the market in a throughout way The analysis is coherently presented. Shows a significant understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale in most instances. Shows a depth of knowledge in all but 1 area. Includes insightful commentary and highlights above average significance. The analysis is present, but hard to follow at times. Shows a good understanding of the topic. Theories, concepts and methods are accurately applied and used to justify the rationale, but further elaboration was needed in 2 areas. Shows a depth of knowledge in all but 2 areas. Includes multiple instances of insightful commentary and highlights average significance. The analysis is present, but hard to follow at times. Shows a basic understanding of the topic. Theories, concepts and methods are sometimes inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of the unit content. Includes somewhat insightful commentary and highlights average significance. Analysis is confused or missing. Lacks depth or shows superficial understanding. Theories, concepts and methods are inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of unit content. Does not include insightful commentary and highlights little or no significance. Criteria 3. Competitor analysis, application of theories, concepts and methods. (25%) ? The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high significance. The analysis is coherently presented. Shows a significant understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale in most instances. Shows a depth of knowledge in all but 1 area. Includes insightful commentary and highlights above average significance. The analysis is present, but hard to follow at times. Shows a good understanding of the topic. Theories, concepts and methods are accurately applied and used to justify the rationale, but further elaboration was needed in 2 areas. Shows a depth of knowledge in all but 2 areas. Includes multiple instances of insightful The analysis is present, but hard to follow at times. Shows a basic understanding of the topic. Theories, concepts and methods are sometimes inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of the unit content. Includes somewhat insightful Analysis is confused or missing. Lacks depth or shows superficial understanding. Theories, concepts and methods are inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of unit content. Does not include insightful commentary and highlights little or no significance. commentary and highlights average significance. commentary and highlights average significance. Criteria 4. Consumer analysis, application of theories, concepts and methods. (25%)? The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high significance. The analysis is coherently presented. Shows a significant understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale in most instances. Shows a depth of knowledge in all but 1 area. Includes insightful commentary and highlights above average significance. The analysis is present, but hard to follow at times. Shows a good understanding of the topic. Theories, concepts and methods are accurately applied and used to justify the rationale, but further elaboration was needed in 2 areas. Shows a depth of knowledge in all but 2 area. Includes multiple instances of insightful commentary and highlights average significance. The analysis is present, but hard to follow at times. Shows a basic understanding of the topic. Theories, concepts and methods are sometimes inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of the unit content. Includes somewhat insightful commentary and highlights average significance. Analysis is confused or missing. Lacks depth or shows superficial understanding. Theories, concepts and methods are inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of unit content. Does not include insightful commentary and highlights little or no significance. Criteria 4. Conclusion. (5%)? Thorough conclusion that summarises effectively. Mostly thorough conclusion that summarises effectively. Somewhat thorough conclusion that summarises adequately. Minimal conclusion that summarises averagely but lacks depth in some areas. Conclusion present but does not summarise and is not effective. Or conclusion missing. Criteria 5. Presentation, referencing and structure (10%)? Professional presentation and effective communication of analysis and evaluation, fully supported with evidence. Outstanding report structure and communication of ideas enhances readability. Free of errors and logical flow, appropriate sections. At least 6 resources from reliable sources, with at least 3 being from academic sources… e.g., journals, company websites, trustworthy articles. Well-structured presentation and communication of analysis and evaluation, supported with evidence that closely correspond to the elements of the report. Very good report structure, free of errors and has a logical flow, appropriate sections. 5 resources from reliable sources, e.g., journals, company websites, trustworthy articles. OR 1 source not reliable. Appropriate presentation and communication of analysis and evaluation, supported with some evidence. Good report structure, free of errors and has a logical flow with appropriate sections. 4 resources from reliable sources, e.g., journals, company websites, trustworthy articles. OR 2 sources not reliable. Presentation that shows some evidence of report structure, but errors may detract from the communication of the analysis and evaluation. There is some evidence used but it may not correspond to the elements and sometimes detract from the readability. Basic report structure, some errors and is hard to follow, some sections are missing. 3 resources from reliable sources, e.g., journals, company websites, trustworthy articles. OR 2 sources not reliable Lacks evidence of a structured presentation with limited analysis and evaluations. The few pieces of evidence used do not correspond to the key elements. Missing appropriate report structure, contains errors and hard to follow, appropriate sections are missing. 2 resources, OR less than 3 from reliable sources e.g., journals, company websites, trustworthy articles. OR 4 or more not from reliable sources
Business Process Costing For this assignment, you will explain managerial concepts as they pertain to business process costing. You will select a business process, describe the inputs and outputs, and define the job roles. In your paper, you will evaluate the current process effectiveness, estimate the cost of the process, and propose any improvements for management’s consideration. Be sure you have reviewed the assigned chapters and required unit resources on business process management. Instructions: Consider a business process using a firm with which you are familiar. Business processes include the following tasks: developing and managing products and services, marketing and selling products and services, managing customer service, developing and managing human capital, and managing information technology. Once you have identified the firm and business process, select, describe, and discuss the business process by elaborating on the following information: what starts and what ends the process (inputs and outputs), what roles (jobs) participate in the process (map them), the effectiveness of the current process, the cost of the process (document any assumptions), and any improvements for management consideration. Your paper should be written in a Word document and should be a minimum of three pages in length. You should include at least two resources to support your paper. Adhere to APA Style when creating citations and references.
By using foundational cybersecurity knowledge to analyze a breach, allows professionals to gain a deeper knowledge of how these foundations can help to protect data and systems in the future.
Research a data breach that occurred in the last three years in which personable identifiable information (PII) was released. Write a 1,000-1,250-word report for non-cybersecurity experts making it understandable for them. Address the following using cybersecurity terminology and acronyms:
Describe the fundamental concepts of the cybersecurity discipline and use to provide system security.
Use your knowledge of the CIA Triad to identify and examine the component in which the attack breached.
Explain what steps could be taken to improve the security the event exploited.
Identify and examine the attack indicators associated with the data breach.
Describe in what way the concepts of the CIA Triad are used to provide security within the system.
Add your own triad image and define in percentages how you believe the CIA Triad is emphasized within the organization.
Choose a 10-12-page article not including references . The article must come from an Academic journal. It In your Article Review you should describe the content of the article chosen, identifying key
Choose a 10-12-page article not including references . The article must come from an Academic journal. It
In your Article Review you should describe the content of the article chosen, identifying key assumptions and conclusions of the authors and giving your opinion on them. Your analysis should lead to a justified conclusion: whether you will recommend this article to your colleagues and classmates or not and why. You also need to briefly assess relevance/applicability of the concepts of the article in both overall business settings and personal work settings.
Requirements:
● Your Article Review should be no less than 1000 words using APA.
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TAXATION LAW SUPPLEMENTARY ASSESSMENT TRIMESTER 2, 2021 TIME ALLOWED: 4.5 hours All answers must be submitted within this time frame. Late submissions are not accepted. Assessment Weight: 50 total marks Instructions: • All questions must be answered by using the answer boxes provided in this paper. • Completed answers must be entered on this paper and submitted to Blackboard by the published due date and time. Submission instructions are at the end of this paper. Purpose: This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit
Question 1 (11 marks) Why are the concepts of residents and sources important? In what circumstances are individuals and companies treated as residents of Australia? (Maximum 400 words) ANSWER: ** Answer box will enlarge as you type Question 2 (11 marks) Mark is the director of HR Pty Ltd, a property investment company in Sydney, and the company is registered for Goods and Services Tax. Due to the COVID-19 impact, HR Pty Ltd has decided to rent out their 20 existing office units that they finished its building project in February 2020. To negotiate rental contracts, HR Pty Ltd employs a property lawyer, Mr Andrew Rees. Andrew is a busy lawyer and his practice income is $300,000 per year. HR Pty Ltd offered Andrew a rent-free office in the city of Brisbane in exchange for his service to HR Pty Ltd. The market rental value of the office provided to Andrew is $38,000 per year. Required: Advise GST obligations and an input tax credit of this arrangement to HR Pty Ltd and Mr Andrew Rees. (Maximum 400 words) ANSWER: Question 3 (7 marks) What is a ‘base rate entity’ and what rates are payable by these entities? (Maximum 200 words) ANSWER: Question 4 (7 marks) Haris and Jenish are partners, carrying on a business as a partnership. The partnership agreement provides that Haris is to be paid an annual salary of $40,000. The balance is to be distributed equally between Haris and Jenish. The partnership agreement also provides that the partners are to share the losses equally in the case of losses. The partnership’s assessable income for the income year is $100,000. Deductible expenses are $120,000. (Maximum 400 words) Required: What are the tax consequences for the partnership and each partner? (Maximum 200 words) ANSWER: Question 5 (7 marks) Referring to relevant statutory provisions and common law, discuss whether the following amounts would be as an allowable deduction against assessable income. (Maximum 250 words) a) Provision for the estimated amount of trade debtors’ accounts which might not be collected. b) Speeding fines of $ 900 paid by an owner to a driver. c) An amount of $1200 paid to a solicitor for preparing a partnership deed. d) Travel cost of a business executive to attend a trade fair in Munich paid by the employer. e) Newspapers purchased by an accountant who advises clients on financial and investment matters. ANSWER: Question 6 (7 marks) What is an assessment? Why are assessments important? (Maximum 200 words) ANSWER: END OF SUPPLEMENTARY ASSESSMENT Submission instructions: • Save document with your STUDENT ID NUMBER and UNIT CODE e.g. EMV54897 HA3042 • Document must be in MICROSOFT WORD FORMAT ONLY • Upload your document to the appropriate link on Blackboard • Only one submission is accepted. Please ensure your document submitted is the correct one. • Incorrect unit or blank documents are not accepted • All submissions are automatically passed through SafeAssign to assess academic integrity
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The written assignment for this unit is based on students choosing a topic from the list of topics provided and undertake a literature search relevant to the chosen topic (10 references, including at least 8 peer-reviewed journal articles). Students will then provide critical analysis of the chosen topic with the support of the literature reviewed including a description of the health issue and pathophysiology, explanation of major concepts based on findings from contemporary literature, presentation of a nursing management plan from the literature and a discussion on how the knowledge gained will assist in advancing their role in the workplace. Please note the discussion is based on ONE condition (health disorder) selected from the list below. Principles of nursing management of patients/clients with a condition relevant to the respiratory system. Principles of nursing management of patients/clients with a condition relevant to the cardiac system. Principles of nursing management of patients/clients a condition relevant to the gastrointestinal system. Principles of nursing management of patients/clients a condition relevant to the hematological/vascular system. Principles of nursing management of patients/clients with a condition relevant to the cerebral/ neurological system. Principles of nursing management of patients/clients with a condition relevant to the endocrine system. Principles of nursing management of patients/clients with a condition relevant to the renal system
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Assessment Assessment 3 – Project Charter Report Individual/Group Individual Length 2,000 words (+/- 10%) Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Assess the importance of project management concepts within an organisational context. b) Compare and contrast project management methodologies and their application within global project contexts. c) Identify and analyse the key processes of a project lifecycle. d) Evaluate and apply tools and techniques used in the project initiation phase. e) Critically reflect on the leadership competencies necessary to succeed in global project management environments. Submission By 11:55pm AEST/AEDT Sunday of Module 6.1 Weighting 40% Total Marks 100 marks Task Summary After reading the project case study, use it to develop a 2,000-word Project Charter, describing the entire project in a short, succinct, and professional document. Context Project leadership is about inspiring the project team to do their best from the outset. This requires a combination of verbal and written communication skills and a range of applied leadership skills. One of the foundational documents that helps “kick off” a project is the Project Charter. The Project Charter describes the entire project in a short, succinct, and presentable document that can be shared with project staff or other stakeholders and aims to commence the project in earnest. The Project Charter helps to clarify the project context, the project team roles, and the goals of the project. Instructions You will be given a project case study to use in order to develop your Project Charter. Though all students will receive the same case study, it is expected that each student will think about the project from their own perspective as an up-and-coming project manager in order to formulate a unique Project Charter. Use your own style based on your critical thinking of what it means for you PROJ6000_Assessment_3_Brief_Report_Module6.1 Page 1 of 6 to lead a project. You may use one of the templates provided in the learning resources or develop your own format. Please follow the instructions below: 1. Read the case study provided by your lecturer. This will form the basis for your Project Charter, because you will assume that you are the project manager for this project. 2. After reading the case study, begin to develop your project charter. This needs to be a 2,000word report (+/- 10%) and must use a minimum of six (6) references (academic literature and industry publications—please consider the case study as a 7th reference). Please ensure all references are cited in-text. 3. The Project Charter must include the following headings and should be written as if you are presenting it to the project team that will build this project. You are the project manager. The contents of your Charter should include: a. Background of the project b. Reasons for the project c. Project objectives d. Proposed project management approach or methodology/methodologies e. Constraints, limitations, and risks f. Leadership structure (project manager and his or her senior aides: list their roles and explain what each does in the project. You need to cite four (4) roles) g. Project risks and their mitigation h. Project stakeholders and how to interact with them i. The vision of the project and the type of project team culture you wish to promote in your team j. Reference list Referencing It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here: https://library.torrens.edu.au/academicskills/apa/tool Submission Instructions Submit this task via the Assessment 3 link in the main navigation menu in PROJ6000 – Principles of Project Management. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. Academic Integrity Declaration I declare that, except where I have referenced, the work I am submitting for this assessment task is my own work. I have read and am aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at: http://www.torrens.edu.au/policies-and-forms I am aware that I need to keep a copy of all submitted material and their drafts, and I will do so accordingly. PROJ6000_Assessment_3_Brief_Report_Module6.1 Page 2 of 6 Assessment Rubric Assessment Attributes Fail (Yet to achieve minimum standard) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75-84% High Distinction (Exceptional) 85-100% Knowledge and understanding of project management concepts and how to apply them within an organisational context Demonstrates knowledge and understanding of the role of project management in the initiation of new projects Percentage for this criterion = 30% Demonstrates a limited understanding of project management concepts within an organisational context. Key components of the assignment are not addressed, including little to no application of project management concepts to the initiation of a new project or strategies to lead project success. Demonstrates a functional or partially developed understanding of project management concepts within an organisational context. Demonstrates a limited application of project management concepts to the initiation of a new project or strategies to lead project success. Demonstrates a proficient understanding of project management concepts within an organisational context. Demonstrates a proficient application of project management concepts to the initiation of a new project or strategies to lead project success. Demonstrates an advanced understanding of project management concepts within an organisational context. Demonstrates an advanced application of project management concepts to the initiation of a new project and strategies to lead project success. Demonstrates exceptional knowledge of management concepts within an organisational context. Demonstrates an exceptional application of project management concepts to the initiation of a new project and strategies to lead project success. Analysis and application with synthesis of new knowledge Limited analysis and synthesis of subject Demonstrates basic analysis and synthesis of subject Well-developed analysis and synthesis of subject Thoroughly developed analysis and synthesis of Highly sophisticated analysis and synthesis of Synthesises knowledge of the project management initiation phase and details of the assigned case study with an understanding of project management tools and techniques to develop an effective project charter Percentage for this criterion = 30% concepts to a project initiation phase. Project charter demonstrates limited or no understanding of project management knowledge, methodologies, and techniques, and/or demonstrates limited applicability to the circumstances of the assigned case study. concepts to a project initiation phase. Project charter demonstrates a basic understanding of project management knowledge, methodologies, and techniques, with some applicability to the circumstances of the assigned case study. concepts to a project initiation phase. Project charter demonstrates a welldeveloped understanding of project management knowledge, methodologies, and techniques, with wellestablished applicability to the circumstances of the assigned case study. subject concepts to a project initiation phase. Project charter demonstrates a thoroughly developed understanding of project management knowledge, methodologies, and techniques, with significant applicability to the circumstances of the assigned case study. subject concepts to a project initiation phase. Project charter demonstrates a highly sophisticated understanding of project management knowledge, methodologies, and techniques, with substantial applicability to the circumstances of the assigned case study that includes thoughtful recommendations and proposals. Effective communication (written) Effectively presents the circumstances of the case study and the required elements of a project charter Limited presentation of information related to the assigned case study, which is difficult to follow. Presents in a basic manner information related to the assigned case study. Occasionally employs specialised language and Presents in a readable and coherent manner information related to the assigned case study. Accurately employs some specialised language and Communicates coherently and concisely information related to the assigned case study in a manner that adheres to the given format. Accurately employs a wide range of specialised Communicates eloquently information related to the assigned case study. Expresses meaning coherently, concisely, and creatively within the given format. Discerningly selects and precisely employs a wide Percentage for this criterion = 30% Specialised language and terminology related to project management and the initiation phase of the project management lifecycle is rarely or inaccurately employed. Meaning is repeatedly obscured by errors in the communication of ideas, including errors in structure, sequence, spelling, grammar, punctuation, and/or the acknowledgment of sources. terminology related to project management and the initiation phase of the project management lifecycle with accuracy. Meaning is sometimes difficult to follow. Information, arguments, and evidence are structured and sequenced in a way that is not always clear and logical. Some errors are evident in spelling, grammar, and/or punctuation. terminology related to project management and the initiation phase of the project management lifecycle. Meaning is easy to follow. Information, arguments, and evidence are structured and sequenced in a way that is clear and logical. Occasional minor errors present in spelling, grammar, and/or punctuation. language and terminology related to project management and the initiation phase of the project management lifecycle. Engages audience interest. Information, arguments, and evidence are structured and sequenced in a way that is clear and persuasive. Spelling, grammar, and punctuation are mostly free from errors. range of specialised language and terminology related to project management and the initiation phase of the project management lifecycle. Engages and sustains audience’s interest. Information, arguments, and evidence are insightful, persuasive, and expertly presented. Spelling, grammar, and punctuation are free from errors. Correct citation of key resources and evidence Percentage for this criterion = 10% Demonstrates inconsistent use of good quality, credible, and relevant resources to support and develop ideas. Referencing is omitted or does not resemble APA. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Referencing resembles APA with frequent or repeated errors. Demonstrates use of credible resources to support and develop ideas. Referencing resembles APA with occasional errors. Demonstrates use of good quality, credible, and relevant resources to support and develop arguments and statements. Show evidence of wide scope within the organisation for sourcing evidence. APA referencing is free from errors. Demonstrates use of highquality, credible, and relevant resources to support and develop arguments and position statements. Show evidence of wide scope within and without the organisation for sourcing evidence. APA referencing is free from errors. The following Subject Learning Outcomes are addressed in this assessment SLO a) Assess the importance of project management concepts within an organisational context. SLO b) Compare and contrast project management methodologies and their application within global project contexts. SLO c) Identify and analyse the key processes of a project lifecycle. SLO d) Evaluate and apply tools and techniques used in the project initiation phase. SLO e) Critically reflect on the leadership competencies necessary to succeed in global project management environments
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Task: Provide a critical self-reflection essay of the process of completing your previous assignment on Marketing Project Report ( Topic: Facebook Data Scandal).
For completing this Task successfully, you must summarize all your academic knowledge and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment on Marketing Project Report ( Topic: Facebook Data Scandal).
Learning outcomes applied in this assessment (LO):
1. Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID)
4. Critically evaluate marketing strategies, including digital marketing solutions – in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events. (IC) (DP) (SID) (CID) (CC)
6. Critically assess currently implemented corporate social responsibility solutions and recognise the links between the adoption of certain solutions and the performance of business operations. (IC) (SID) (CID) (CC)9. Collect, analyze and synthesize data; and take a problem-solving approach to strategic thinking, and creativity.
7. Adopt a persuasive argumentation, and present it in verbal or written communication. (UGB) (EID)
ASSESSMENT GUIDELINES
Produce a 3000-word marketing project report (+/- 10%) (excluding the list of references). Times New Roman size 12 font, double spaced
Introduction (250 words):
General background on the topic you are going to discuss. Possible definitions for terms relating to the question. What the essay will include and/or leave out (scope). What themes the essay will discuss and the order they are presented. What the essay will argue / demonstrate (thesis statement). 10 points
Main Body(2,450 words):
Summarize all your academic knowledge and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment on Marketing Project Report ( Topic: Facebook Data Scandal).
In doing so: – Critically reflect on your personal learning experience – Make effective use of relevant literature (but not extensive) – Provide your own argument and show evidences of critical thinking. 60 points
Conclusions(300 words):
Links back to the themes identified in the introduction. A reminder of what the essay has argued. A recap of the main themes that have been discussed. 15 points
Formatting and Referencing (list of references not principles of academic writing included in word count): High quality presentation of the material that conforms to and contains minimal errors in sentence construction, grammar and punctuation. The assignment followed appropriate academic conventions regarding in-text citations and referencing. 15 points
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Based on your field excursion, draw on key concepts and themes in human geography to develop a research paper topic for your Research Project. This assignment will be relatively succint (50-200 words).
Follow these steps to develop your research paper topic. Please use the space provided and do not exceed 200 words:
In one sentence, state the research site. Then in one or two sentences, describe the research question or topic about that site that will form the basis of the final research paper. The site should be either the same as the field excursion site or a smaller area within the field excursion.
In one or two sentences, state the theoretical lens (or a combination of theories) that you will use to investigate your research question (e.g., nature-society relations, economic development, public space, gentrification, political geography, globalization, retail geography, de-industrialization, neoliberal urbanization, governance and regulation, etc.)
Don’t worry if you are uncertain as to which theoretical lens to use. Your instructor is here to help! The most important thing is that you carry out a geographical project that interests and challenges you.
Example
For Part A, a field excursion was done in the Glebe business area in Ottawa.
Part B.
The study site is the Lansdowne Park area in Ottawa, which is in the Glebe. The research topic is about the redevelopment of Lansdowne Park that happened starting in 2012 through a partnership with the City of Ottawa and a group of local investors, including owners of the local CFL football team. The research purpose is to investigate the rationale for and the process through which Lansdowne Park was redeveloped. The theoretical lens is neoliberal planning and governance. (73 words)
Evaluation
Part B will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
Activity/Competencies Demonstrated
% of Final Grade
A research site or issue is identified and described
/40
A theoretical lens is identified
/40
Writing is clear, scholarly, well-organized, and free of spelling and grammatical errors.
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