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How do consumer decisions affect leadership decisions and organizational directions?

How can the transparency of price, quality, and safety change the way a consumer selects healthcare choices? Cite a current example of transparency in the healthcare industry.

How do consumer decisions affect leadership decisions and organizational directions? Provide an example to illustrate your perspective and support with scholarly sources. 

Provide scholarly sources to support your perspective on this issue.

Part 2

Select a healthcare organization with which you work or are familiar.

Assume you are the public relations director for your selected healthcare organization. You have been asked to prepare an article on several recent healthcare innovations or changes for an industry publication, describing why your organization proposes to adopt 1 of them. 

Write a 750- to 1,050-word article from your organization’s perspective.

Address the following in your article:

  • Review a minimum of 2 recent (within 3 to 5 years) innovations or changes in health care and their impact on existing systems (e.g., first- and second-movers, wearables, printed organs, genetic testing) related to your selected organization within the health care industry.
  • Align the impact of the innovations/changes with one element of the IHI Quadruple Aim. 
  • Include an analysis explaining how and why the innovations/changes impact the identified IHI Quadruple Aim component. 
  • Describe which innovation/change your organization is proposing to implement and why.

Demonstrate the following within the article:

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What is the consumer’s perception of Fitbit’s features over other smart watches and are they competitive?

Do customers prefer smart watches over Fitbit because of the design?

What is the consumer’s perception of Fitbit’s features over other smart watches and are they competitive?

What are the desirable features that customers look for?

Requirements: 400-450 words 

Its a Business Research Proposal. Could you please disregard the first question (Do customers prefer smart watches over Fitbit because of the design?) instead focus on Customer Preferences on feature of Smartwatch over Fitbit?

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Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry

Assignment 1: Not All Companies Are Viewed as Equal
worth 175 points
In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect people? In this assignment, you will choose one (1) industry to write about. Possible industries to research could be tobacco, soda, alcohol, casinos, or candy companies, just to name a few.
Write a one and a half to two (1½ – 2) page paper in which you:

  1. Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry.
  2. Explain the role capitalism plays in corporate decision making.
  3. Discuss if you believe it is possible for a company to cater to both its best interest and that of the consumer conjointly or if one always has to prevail. Justify your response.
  4. Use at least two (2) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.
  5. Format your assignment according to the following formatting requirements:
    1. This course requires use of new Student Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
    2. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
    3. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.
    4. Include a reference page. Citations and references must follow SWS format. The reference page is not included in the required page length.
  6. The specific course learning outcomes associated with this assignment are:
  • Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities, and address moral, economic, and legal concerns.
  • Analyze selected business situations using the predominant ethical theories, such as utilitarian, Kantian, and virtue ethics to guide ethical business decision making.
  • Use technology and information resources to research issues in business ethics.
  • Write clearly and concisely about business ethics using proper writing mechanics.
  • Click here to view the grading rubric.

By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates

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  • Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry
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    Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device

    BATTLE OF THE TITANS: AMAZON ECHO VS. GOOGLE HOME (AND DON’T FORGET ABOUT APPLE)

    The newest battleground for the tech giants is being fought over smart home devices. Amazon’s Echo was the first to hit the market in 2014; the smart speaker responds to voice commands and serves an ever-growing range of purposes, such as music streaming, news updates, Internet searches for information, grocery lists, joke telling, takeout orders from local restaurants, and answers to general questions. Furthermore, in homes with other smart features, Echo and its voice personification Alexa allow users to control compatible lights, fans, thermostats, garage doors, sprinklers, and locks with simple voice commands. By 2017, Alexa even gained the ability to call or send texts to the contacts in users’ linked smartphones through Echo.

    Google’s competing Google Home device did not even hit the shelves until April 2017.67 In some ways, Google Home is more advanced and “smarter” than Echo. For example, its web browsing capabilities are more advanced because it relies on Google’s stellar search engine, whereas Echo is limited to Wikipedia and Bing. Google Home also can sync its audio playback with other devices and Google Cast speakers, providing better playback and the option to insert linked devices throughout the house, such that even customers with big homes can engage in constant interactions with the central device. If a user moves from the downstairs family room, where a Google Home device is playing music, to the upstairs bedroom, as long as there is another device there those elements sync and the user does not miss a beat of the song. Amazon’s Echo does not have such a capability.

    Overall, though, the two devices have similar functionalities, with some notable differences in the quality of the services they provide. Perhaps the biggest difference is how “smart” the devices really are when it comes to responding to users’ requests. In a study conducted by the digital agency 360i, Google Home was six times more likely to answer requests Page 205correctly than was Echo. In this study, the researchers asked each device a series of 3,000 questions. Although they did not publish the questions they asked, the superiority of Google Home likely stems from Google’s access to its advanced search engine. In addition, Google Home recognizes more colloquial command words. For example, if a consumer asks Google Home what movies are playing at the nearby theater, then asks how long it will take to get “there,” Google Home understands that “there” refers to the theater, whereas Echo would need the user to cite the specific theater name or location.

    Yet in other areas, Amazon’s device takes the lead. Echo is compatible with more smart devices, including about a half a dozen other smart home devices, whereas Google Home is compatible with only three. Regardless of which brand of smart device people use in their homes to control things like lights or appliances, they thus can likely use Echo to help control those operations. Furthermore, when it comes to e-commerce, Google cannot come close to comparing with Amazon for product searches or purchases. The vast customer insights maintained by Amazon help it power Echo, such that it is much better at enabling consumers to search for, find, and purchase the precise products they want at the very moment they realize they need something.

    With its earlier entrance, Amazon also has a leg up on the market already; Echo dominates, with an approximately 70 percent market share. Among people who already use voice assistants—such as Siri on their iPhones or Cortana on their personal computers—the three-year head start on Echo means that they likely have already made their purchase, and they are no longer in the market that might be served by Google Home. Moreover, almost half of all U.S. consumers do not currently use voice assistants and these customers do not seem interested in buying one for their homes.

    Another hurdle in the market stems from customers’ privacy concerns. Such smart devices are always on and listening for commands. Some customers are uneasy with the presence of a device that is always listening to them. Although the companies offer assurances that customers are not being recorded if they are not directly giving commands, and it is possible to disable the microphone and delete past commands, customers remain wary.

    As the first to market, Amazon was able to set the price level for this type of device. Echo currently costs about $180. When Google entered, it priced Google Home at $130.75 However, Amazon also has released a smaller, cheaper version, Echo Dot, that costs only $50. This new device was a huge hit on Amazon’s most recent Prime Day, sold at a special price of $35, which made it the top selling item on Amazon that day.76 In response, Google cut the cost of Google Home to $100.77

    Even as this seeming head-to-head competition persists and intensifies, some other tech companies are starting to venture onto the battlefield. Apple introduced its smart speaker Page 206home device, HomePod, in January 2018.78 Along with the functions provided by Google Home and Echo, Apple’s entry features a special focus on music and sound quality. Even its name is evocative of the revolutionary iPod, which changed the way people listen to music. Priced around $349, it is the most expensive option. But for devoted Apple customers, a high price tag rarely turns the tide.

    1. Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device.

    2. Identify the four determinant attributes that set apart the Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 6.2. Based on your importance and performance ratings, which product would you buy?

    3.Which device features examined in this chapter might have the greatest impact on consumers’ propensity to buy one of these products?

    4.Which risk factors might impact consumers’ propensity to buy one of these products?

    5.After purchasing one of these products, why might you experience postpurchase cognitive dissonance? What might the seller do to help you resolve this dissonance?

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    • Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device
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    If a consumer’s income increases and if all goods are normal goods, explain how the quantity bought of each good changes

    For the Module  Assignment, please answer the following questions:

    1. If a consumer’s income increases and if all goods are normal goods, explain how the quantity bought of each good changes.

    2. Describe the following concepts: Utility, Total Utility, Marginal Utility and Paradox of value.

    3. Jerry has $12 a week to spend on yogurt and magazines. The price of yogurt is $2, and the price of a magazine is $4:

    a) List the combinations of yogurt and magazines that Jerry can afford. Draw a graph of Jerry’s budget line with the quantity of magazines plotted on the x-axis.b) Describe how Jerry’s consumption possibilities change if, other things remaining the same, (i) the price of a magazine falls and (ii) Jerry’s income increases.

    4. Draw figures that show your indifference curves for the following pairs of goods:

    ■ Right gloves and left gloves■ Coca-Cola and Pepsi■ Tylenol and acetaminophen (the generic formof Tylenol)■ Desktop computers and laptop computers■ Strawberries and ice cream

    For each pair, are the goods perfect substitutes, perfect complements, substitutes, complements, or unrelated?

     Specifications

    Your assignment should be submitted in a Word document and follow proper APA formatting and a minimum of two pages in length. Proper APA formatting includes a title page, in-text citations, and a formal reference page. You can view more information and examples of sample papers in APA formatting at https://owl.english.purdue.edu/owl/resource/560/01/. (Links to an external site.)

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    five consumer product packages

    Instructions,

    For this assignment, select five objects from your home that have graphic design elements on them. For example, you could select five food products, five consumer product packages, or five articles of clothing with different branding on them. Take a photograph of the five objects, and answer the following questions. Please write in complete sentences.

    1. Insert the photograph of the five objects. 
    2. How is the graphic design similar on the five objects? 
    3. How is the graphic design different on the five objects? 
    4. Select the object with your favorite design, and answer the following questions: 
    5. Select the object with your least favorite design, and answer the following questions. 

    Your response must be at least two pages in length. APA Style will not be required for this assignment.

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    food products, five consumer product packages

    Instructions

    For this assignment, select five objects from your home that have graphic design elements on them. For example, you could select five food products, five consumer product packages, or five articles of clothing with different branding on them. Take a photograph of the five objects, and answer the following questions. Please write in complete sentences.

    1. Insert the photograph of the five objects. 
    2. How is the graphic design similar on the five objects? 
    3. How is the graphic design different on the five objects? 
    4. Select the object with your favorite design, and answer the following questions: 
    5. Select the object with your least favorite design, and answer the following questions. 

    Your response must be at least two pages in length. APA Style will not be required for this assignment.

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    GAF, Consumer Satisfaction, and Type of Clinical Agency (Public or Private)

    GAF, Consumer Satisfaction, and Type of Clinical Agency (Public or Private) See attachments, 350- 500 words 

    1.Identify the independent variable. Identify the dependent variable(s). AGENCY TYPE (PRIVATE OR PUBLIC). GAF and CONSUMER SATISFACTION

    2.Are there any missing values for any of the variables? If there are, what do you recommenddoing to address this issue? OF COURSE! REPLACE MISSING VALUE WITH THE MEAN OF THE ENTIRE SERIES.

    3.Were there any outliers in this data set? If outliers are present, what is your recommendation?YES! DELETE THE ENTRY BECAUSE THE VALUE WAS NOT VALID (EXCEEDED THE POSSIBLE VALUE). 

    4.Check the independent and dependent variables for statistical assumptions violations. If there are violations, what do you recommend? THE GAF VIOLATED THE NORMALITY ASSUMPTION. ONCE THE OFFENDING VALUE IS DELETED, THE NORMALITY ASSUMPTION IS INTACT.

    5.Write a sample Results section, discussing your data screening activity. 

    1. Conduct necessary analyses using SPSS so you can answer the questions listed in the exercise.
    2. Submit your responses to the exercise questions as a Word document.
    3. Submit the SPSS Output files showing the analyses you performed in SPSS to compute the answers for related questions

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    Producer and consumer surplus

    Assume that you were ready to buy a custom tailored dress (or men’s suit) and you are prepared to pay up to $200 for it. Also assume that the tailor is prepared to sell that item of clothing for as little as $100. When you arrive at the tailor shop, the posted price for the item is $150. Discuss how this scenario relates to producer and consumer surplus and how such surpluses, if any, affect buying and manufacturing decisions. Discuss any recent purchases you have made and for which you feel that a similar rationale seemed to be at work.

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    Producer surplus is computed by finding the difference between the market price and the marginal cost which is the price the producer is willing to sell the commodity. In this case, tailor is the producer of the dress and is willing to sell the dress at only $100. The tailor must have calculated the cost of production and was certain that he/she was going to get a profit from this price(Lipsey, & Harbury, 2010). The dress retail at $150 at the shop which means extra $50 has been added. The difference of $50 is the producers’ surplus and it is the profit the tailor is going to make. On the other hand consumer surplus is described as a situation whereby the consumer actually pay less that he/she was prepared to pay. In this case, the consumer was prepared to pay $200 for men suit but upon reaching the market the men suit was retailing at $150 which is actually less that the price the consumer was prepared to pay.

                Recently, I went to the supermarket to purchase iron box and I was prepared to pay $250 for the commodity, but upon reaching the supermarket………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

     

    ……………………………………………………Producer and consumer surplus …………………………………………………………………………………………………………………………………………………………………………….

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    Ultimate consumer for personal, nonbusiness use

    Assignment Details: Retailing has an impact on the daily lives of each individual all over the world. Retailing is “all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use” (Lamb et al., 2014, p. 231). After reading Chapter 14, you will obtain a foundation for understanding the importance of retailing within distribution channels, and differences in retailing strategies. To better understand the relationship between strategic retailing factors and consumer perceptions, you will conduct a simple observation exercise.

    Follow these three steps to successfully execute this Discussion: Step 1. Make a Product Decision: Identify a product to shop for, and then identify two stores as places to look for your product. The two stores must be different types of retailers. For example, you can shop for a new HDTV at Best Buy® and at local electronics stores (specialty retailer). Once you have identified what you are looking for and where you are going to look, visit each store and record your observations of specific strategic retailing factors. Step 2. Make Observations: Visit two retail store locations and record your observations by taking notes on the following topics (NOTE: You do not need to include your observations in your answer post on the discussion board): Location: Where is each store? How congested is the area of town where each store is located? Does the neighborhood influence your perception of the retail store? Would you travel to this store under normal circumstances? Write a detailed paragraph on the location of each store. Exterior atmosphere: How convenient is parking? Is parking adequate? How are other issues concerning parking (cleanliness and size of the lot, size of spaces, well-lit, etc.)? What kinds of stores are around the store you are visiting? Do you think being located next to them increases traffic at your store? Are direct competitors nearby? Is the building modern or historic? Is it attractive, clean, and appealing? Is the entrance inviting to shoppers? Interior atmosphere: Compare the following attributes at each store: aisle width; lighting; number of customers; noise (background music, loudspeakers, etc.); store layout; signage; accessibility of the cashier; number of products available (depth and width of assortment); ability to inspect the product before purchase; quality of the fixtures (shelves, lights, etc.); availability of salespeople and their knowledge about the product; willingness of salespeople to help. Product: Discover if your product is available. If not, can you locate a satisfactory substitute for your product choice? What is your perception of the product quality being offered? Why do you think as you do? Step 3. Answer the following questions based on your observations: Identify the retailer from which you would decide to purchase the product. Discuss why you chose the specific retailer over the competitor. Discuss ultimate consumer for personal the factors that helped you make the decision to purchase the product from the retailer. What are the top three factors that are most important to you in this purchase decision? If your decision is not to purchase the item from either store, explain why not. Identify and discuss the three most significant differences you observed in comparing the two retail stores.

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    The product to purchase is the HDTV. I chose the efficient Specialty Retail Store. The decision to buy at the retail store is because it focuses on the selling of the particular product range and its associated items. The decision, therefore, was fundamental as a result that the firm is actively related to the sale of modern HDTVs (Sadun, 2015).  It was further as a consequence of the expertise and guidance of the use of the product associated with purchasing it. The very good edge- lighting systems of the HDTV makes it most efficient and appear the best. Moreover, that the screen has excellent pictures and its large array of LEDs directly behind the panel. The product is lighter and more energy efficient.

    The HDTV is easily accessible and cheap compared to the other commodities in the market. The product is effective and it is of high quality in the industry. The HDTV is durable and has guarantee of two years. The HDTV………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

    …………………………………………………………ultimate consumer for personal……………………………………………………………………………………………………………………………………………………………………….

    Reference

    Sadun, R. (2015). Does Planning Regulation Protect Independent Retailers? Review of Economics and Statistics, 97(5): 983-1001.

    ………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

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