Tag: consumer

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Decision Making Process: Consumer needs and wants are what drive marketers

Decision-making process for Consumer needs and wants(i.e., high involvement versus low involvement)
Motivation and values

Part 1, Decision Making Process: Consumer needs and wants are what drive marketers to succeed in selling their products or services through a variety of methods. Describe the process from consumer need through purchase behavior. Then, discuss how each of the following items impacts the process of decision-making. For each item, support your discussion with a personal example of purchasing a product or service.

The type of decision in the decision-making process (i.e., high involvement versus low involvement)
Motivation and values
The power of attitudes
The type of message
Issues related to purchase and post-purchase activities
The family and culture
Part 2, Cultures and Marketing: Our behavior as consumers is dramatically influenced by our culture. Refer back to the Marketing Pitfalls section 14.6 (Chapter 14).
Find a similar example of an unsuccessful market entry by a global product and provide the details in your paper.
Describe the reason why it was a failure as related to consumer behavior, culture, and/or subculture.
Explain how you would more effectively market the global product in that country.
The Final Project Paper:
Must be eight to ten double-spaced pages in length (not including title and references pages and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style resource
 (Links to an external site.)
.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least four scholarly sources in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources
 (Links to an external site.)
 table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper guide
 (Links to an external site. Consumer needs and wants)
.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List
 (Links to an external site.)
 resource in the Ashford Writing Center for specifications.
Carefully review the Grading Rubric
 (Links to an external site.)
 for the criteria that will be used to evaluate your assignment.
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Consumer Decision Making Process: Consumer needs and wants

(Name of Student)

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Consumer Decision Making Process

            Marketers can develop effective marketing strategies if they have a good understanding of the consumer though processes. Although it may not be easy to comprehend, consumers have a decision processes that they employ while making a purchase decision. The development of a good understanding of the process is critical for marketers. The understanding is important in developing a structured thinking and a better understanding of the consumer behavior. The consumer decision process model describes the steps that a consumer or purchaser follows while making their purchase decision.

Part 1: The Decision Making Process

            The purchasing process has been shown to be similar to process of problem solving. According to Verma (2008) customers purchase a product or service when they have a need that they need to satisfy. The purchasing decision has been shown to follow a series of steps, which has been referred as the consumer decision-process model. The consumer decision process consists of the need recognition, information search, pre-purchase evaluation, purchase, consumption, and post-purchase evaluation. The need recognition occurs where the consumer initiates the decision to make a purchase. This could occur due to perceived discrepancy between the current and desired states. For example, a desire to buy new mobile device in order to access more content that cannot be accessed by an old model. The recognition of the need is followed by the search for information about the available alternatives. According to Hoffman & Bateson (2010) the search can be internal or external. The collected information can be obtained from personal and non-personal…

Consumer needs and wants………………………………………………………………………………………………

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Consumer versus Industrial Services

There are many challenges Marketing Managers face when marketing services. This discussion will focus on areas such as intangibility and how managers can make their services more tangible. Topic 1: Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers? Topic 2: A soda company wants to market their product in several lesser developed countries in Africa. What ethical considerations do you think they need to address and why?

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Consumer vs. Industrial services

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(Date)

Consumer vs. Industrial services

Topic 1: How to Make Services More Tangible

            The chosen service companies are Verizon and Quicken Loans, the consumer company is The Procter & Gamble Company and the business-to-business company is General Motors. Generally all products and services can be considered as intangibles since even the most tangible may not be pretested before purchase. According to (Lamb, 2009) the evaluation of services often causes problems to service users and consumers owing to difficulty of their evaluation. It is important that such services be made more tangible. Verizon can make their services more tangible by providing newsletters about their range of services and their descriptions. Quicken loans can make their services more tangible by emphasizing on the company as a brand. The Proctor and Gamble can increase the tangibility of its products that cannot be pretested by providing product reassurance for example through packaging. General Motors can increase the tangibility of its services by providing detailed product descriptions and catalogue outlining what they offer.

Topic 2: Ethical Considerations for Soda Company Wishing to Market its Products in Africa             Ethics are the guiding principles that help in making decisions on what is right or wrong (Ferrell & Hartline, 2013). Some of the ethical considerations for a Soda Company wishing to market its products in lesser developed countries are truthfulness, decency and honesty. The marketing should be truthful in all the communications that are made during the process. Honesty should be upheld in order to ensure the consumers……………………………………………………………………………………………………

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implementation identifying both the advantages and disadvantages to the healthcare consumer.

In a review of your area of nursing practice identify one area where telehealth could be utilized. Create a proposal for its implementation identifying both the advantages and disadvantages to the healthcare consumer.

Please submit one APA formatted paper between 1000 – 1500 words, not including the title and reference page. The assignment should have a minimum of two scholarly sources, in addition to the textbook.

Hebda, T. and Czar, P. (2013) Handbook of informatics for nurses & healthcare professionals. 5th Ed. Upper Saddle River, NJ: Pearson Publishing

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How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion

MRKT20052 Assessment 1B:
Portfolio Articles Analysis
Weight: 10%
Word limit: Maximum of 1,000 words for your selected article
Due: Monday Week 6
Due date and time: 23rd December, 5 PM AEST. Note: please adjust this time if you have daylight savings or are not in Queensland.
For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word count of 1,000 words for the article analysis excluding references.
In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:
What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format using headings as per the three points below:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the article is important.
3. Discussion of implications of these issues from a marketing perspective.
Article Reference
#1 Rigby, B. (2019). How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion. Retrieved from: https://mumbrella.com.au/how-brands-are-capitalising-on-the-markle-sparkleand-consumer-trends-to-push-sustainable-fashion-575396
#2 Singer, M. (2019). Smaller stores and free booze: Myer’s plan to lure shoppers after dark. Retrieved from: https://www.smh.com.au/lifestyle/fashion/smaller-stores-and-freebooze-myer-s-plan-to-lure-shoppers-after-dark-20190830-p52mik.html
Provide a list of at least 4 references for your reflective analysis. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style, which can be found at
https://www.cqu.edu.au/__data/assets/pdf_file/0021/58413/APA_referencing_guide.pdf
All assessments may be checked by the marker and Unit Coordinator for potential plagiarism issues. Therefore, write in your own words, do NOT use Google Translate or Spin, do NOT copy a part or all of a friend’s assessment or pay someone else to do your assessment. It is not just your Turnitin score that counts but whether a staff member feels that this is not your own work that may make us take a long look at your assessment.
If your assessment is suspected to be plagiarised, it will be forwarded to an appropriate authority and severe penalties will be applied if you are found guilty of Academic Misconduct.
1
Assessment Criteria:
• Summary of key issues (10%)
• Explanations of issues’ importance (30%)
• Reflective analysis (30%)
• Writing style (10%)
• Evidence of research (20%)
Detailed marking rubric that will be used to mark your assessment can be found in the
Assessments folder in Moodle. Penalties apply for late submission (1 mark will be deducted from the total mark for every day late in submission, unless an extension has been granted by the Unit Coordinator).
Submission checklist for Assessment 1:
• Cover page with student name, student ID, campus, tutor, tutorial class, word count from introduction to reference list (template is provided in Moodle)
• 1.5 line spacing and 12 size font in Times New Roman;
• Maximum of 1,000 words for the article excluding references;
• Submitted in .doc or .docx format
2

Categories
Writers Solution

How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion.

MRKT20052 Assessment 1B:
Portfolio Articles Analysis
Weight: 10%
Word limit: Maximum of 1,000 words for your selected article
Due: Monday Week 6
Due date and time: 23rd December, 5 PM AEST. Note: please adjust this time if you have daylight savings or are not in Queensland.
For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word count of 1,000 words for the article analysis excluding references.
In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:
What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format using headings as per the three points below:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the article is important.
3. Discussion of implications of these issues from a marketing perspective.
Article Reference
#1 Rigby, B. (2019). How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion. Retrieved from: https://mumbrella.com.au/how-brands-are-capitalising-on-the-markle-sparkleand-consumer-trends-to-push-sustainable-fashion-575396
#2 Singer, M. (2019). Smaller stores and free booze: Myer’s plan to lure shoppers after dark. Retrieved from: https://www.smh.com.au/lifestyle/fashion/smaller-stores-and-freebooze-myer-s-plan-to-lure-shoppers-after-dark-20190830-p52mik.html
Provide a list of at least 4 references for your reflective analysis. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style, which can be found at
https://www.cqu.edu.au/__data/assets/pdf_file/0021/58413/APA_referencing_guide.pdf
All assessments may be checked by the marker and Unit Coordinator for potential plagiarism issues. Therefore, write in your own words, do NOT use Google Translate or Spin, do NOT copy a part or all of a friend’s assessment or pay someone else to do your assessment. It is not just your Turnitin score that counts but whether a staff member feels that this is not your own work that may make us take a long look at your assessment.
If your assessment is suspected to be plagiarised, it will be forwarded to an appropriate authority and severe penalties will be applied if you are found guilty of Academic Misconduct.
1
Assessment Criteria:
• Summary of key issues (10%)
• Explanations of issues’ importance (30%)
• Reflective analysis (30%)
• Writing style (10%)
• Evidence of research (20%)
Detailed marking rubric that will be used to mark your assessment can be found in the
Assessments folder in Moodle. Penalties apply for late submission (1 mark will be deducted from the total mark for every day late in submission, unless an extension has been granted by the Unit Coordinator).
Submission checklist for Assessment 1:
• Cover page with student name, student ID, campus, tutor, tutorial class, word count from introduction to reference list (template is provided in Moodle)
• 1.5 line spacing and 12 size font in Times New Roman;
• Maximum of 1,000 words for the article excluding references;
• Submitted in .doc or .docx format
2