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Contemporary issue involves understanding and identifying opposing and supporting sides

Analysis of Unit Readings

To engage in true discussion or considerations about any topic, some effort must be made to fully understand or define the issue in question. An issue, by definition, includes both sides of a topic. Part of truly discussing a contemporary issue involves understanding and identifying opposing and supporting sides. We do not, after all, have much hope in making the right decisions or gaining clarity about a contemporary issue if we do not understand it in full. Demonstrate your mastery of defining the issue by completing the Unit III Analysis of Unit Resources template.

Follow the directions in the template for completing this assignment. Be sure to dedicate some detail to comparing and contrasting both articles. Take some time to reflect on the importance of doing so, as well.

Complete your assignment in the assigned template. It should be three pages in length. No sources will be required for this assignment.

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An area of contemporary Australian life in which racism is evident

Assignment Details:

Please answer one of the following questions, utilizing at least eight sources (at least six of which must be academic sources).

Remember, you should seek to apply relevant key concepts and the theories you have learned from the unit within your essay.

Important: Your essay topic cannot use the same area of focus as your assignment 2: academic writing skills exercise. Keep this in mind when making your choice from the options below.

Word limit: 1500

Option 1:

Identify an area of contemporary Australian life in which racism is evident (for example, an ‘area of contemporary Australian life’ could refer to media, health, immigration/asylum seeker policy or cyber-racism).

Explain how racism manifests in this area and discuss its significance.

Option 2:

To what extent is feminism supported and/or criticised in Australian contemporary society, and what do you think might explain this?

Option 3:

Does life in Australia currently offer its citizens the opportunity to have ‘a fair go’? identify and focus upon between one and three examples specific to Australia ( for example, wage disparity, housing affordability, class consciousness) to illustrate your answer.

Please ensure that your answer is framed as an academic eassy, including:

1. An introduction: The context, argument, and a brief list of the main point you shall discuss.

2. The main body: clearly themed paragraphs that cover the main points you listed in the introduction to support your argument.

These points can be supported by your eight academic sources.

3. A conclusion: summarize and show how your argument was consolidated in light of your discussion.

4. A reference list: APA 7th edition style

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Violent Female Action Characters in Contemporary American Cinema Katy Gilpatric

ORIGINAL ARTICLE Violent Female Action Characters in Contemporary American Cinema Katy Gilpatric Published online: 7 March 2010 # Springer Science+Business Media, LLC 2010 AbstractThis research is a content analysis of violent female action characters (“VFAC”) shown in American action films from 1991 through 2005. The analysis focused on three aspects of VFACs: (1) gender stereotypes, (2) demographics, and (3) quantity and type of violence.

Findings showed that 58.6% of VFACs were portrayed in a submissive role to the male hero in the film, and 42% were romantically linked to him. The average VFAC was young, white, highly educated, and unmarried. VFACs engaged in masculine types of violence yet retained feminine stereotypes due to their submissive role and romantic involvement with a dominant male hero character.

The findings suggest continued gender stereotypes set within a violent framework of contemporary American cinema.

KeywordsFilm.

Violence.

Gender.

Stereotypes.

Content Analysis Introduction In 1979, Sigourney Weaver played Lt. Ripley in the movie Alien. Film theorists generally agree that the action character Lt. Ripley paved the way for a new type of female representation in American popular culture (Brown 1996,2005; Clover1992; Inness2004; Tasker1993). A sea change in filmic representations of female action charactersoccurred after the success ofAlienincluding theAlien sequels and such films series asTerminator,Lara Croft,and Kill Bill. It is now commonplace to see female action characters engage in hand-to-hand combat, wield swords, shoot machine guns, and employ high-tech weaponry to destroy people and property—behaviors once the exclusive domain of male action heroes. These tough female representations seem to have moved beyond traditional notions of femininity and have drawn attention from feminist theorists who have debated whether they are empowering images for real women (McCaughey and King 2001), represent the ability of women to draw upon their femininity as a source of power (Rowe-Karlyn2003), or are a kind of“post-woman”operating outside the boundaries of gender restrictions (Hills1999).

The present research adds to the ongoing academic debate by examining female characters in American action films to determine whether they are really moving beyond traditional gender roles and norms, or are re-articulating and re-presenting gender stereotypes in a new guise. There is substantial literature offering interpretive analyses of female action characters portrayed in cinema but relatively few studies that provide quantitative data. This research utilized an empirical approach through content analysis.

The content analysis focused on three major areas of research. First, it examined the gender stereotypes displayed by female action characters. Second, it created a profile or average type of female action character from the demographic data gathered. Third, it analyzed the quantity and type of violence committed by female action characters.

The findings of this research help to reveal the contradictory nature of female action characters appearing in contemporary mainstream American cinema. These characters are female, yet they engage in traditionally masculine forms of physical violence. They also appear in K. Gilpatric (*) Department of Social Sciences, Kaplan University, 6301 Kaplan University Lane, Fort Lauderdale, FL 33309, USA e-mail: gilpatric10@aol.com Sex Roles (2010) 62:734–746 DOI 10.1007/s11199-010-9757-7 action movies alongside male heroes engaging in violence.

The success of American action films at the domestic box office can be attributed to the targeted youth audience (MPAA2007). Media has long been recognized as an agent of socialization (Bandura1986; Blumer and Hauser1933; Gerbner1970; Lazarsfeld and Merton1948). Therefore, it is worth examining the representations of violent female action characters shown in popular action movies because of the potential to influence a young viewing audience and their ideas about gender and violence (Gerbner1998; Huesmann1999; Signorielli and Bacue1999).

In addition to the potential problems of violent media influencing the socialization process, a feminist critique can be applied. Feminist film critics have a long history of analyzing the representations of women in movies and comparing them to the inequities of real-world gender roles.

Rosen (1973) critiqued the one-dimensional characters that played stereotypical roles of good wife and mother. Haskell (1974) criticized the depiction of self-sacrificing female characters in romanticmelodramas. Mulvey’s(1975) psychoanalytic approach placed popular cinema inside a patriarchal society that imposed an imbalance between active/male and passive/female ways of looking at charac- ters in film. She asserted that female images serve as signs of visual pleasure for a“male gaze”, and that“the man’s role is the active one of advancing the story and making things happen”(p. 11).

By the 1990s, feminist film theorists argued against totalizing and essentialist readings of film. Instead they proposed an active viewer who engages in her own meaning-making processes as she uses what she sees on- screen to help construct her own identity (Dyer2002; McRobbie2004; Stacey2000). The very labels of‘male’ and‘female’were challenged as being essentialist by feminists who considered gender to be a social construction (Butler1990; Lorber1999). In addition, postmodern feminists have challenged the privileged representations of white, Western, hetero females in cinema and the resultant problems of audience identificatory practices (Butler1999; Hooks1996; Modleski1991; Tasker and Negra2007; Trinh 1991).

The theories of these feminist media critics seem disparate. However, they have in common an understanding that female identities are informed by social codes rooted in popular culture. Continued analyses of media representa- tions help to shed light on the ways in which our normative ideas about femininity are formed in American popular culture.

Gender Stereotypes in the Media The first focus of this research was on the gender stereo- types displayed by female action characters. Calvert et al.( 2001) and Dietz (1998) have found that female action characters rarely get to play the main hero character.

Magoulick’s(2006) analysis of television action heroines found that the heroine is usually shown in a romantic relationship with a male protagonist who retained power and control over her. King (2008) conducted a content analysis of 291“cop-action”films and found that female police characters, even though in a male-dominated profes- sion, usually maintained rookie status and were engaged in romantic relationships with fellow workers. King (2008) also found that women were twice as likely as men to take on lovers during the course of the film. Eschholz and Bufkin (2001) conducted a content analysis of 50 popular films and found that female characters were more likely to be romantic, domestic, sensitive, and manipulative, and male characters were more likely to be competitive, athletic, aggressive, and risk-taking. The researchers concluded that “on average, male characters were more masculine and female characters more feminine”(p. 324).

Consensus on gender stereotypes can be problematic, so this research relied on an established standard of gender traits employed in social science research (Eschholz and Bufkin2001; Lueptow et al.2001; Twenge1997). The gender traits for masculine stereotypes include:dominant, aggressive, competitive, independent, ambitious, self- confident, adventurous,anddecisive. Traits used for feminine stereotypes include:affectionate, submissive, emotional, sympathetic, talkative,andgentle.

In light of the literature above regarding gender stereo- types in the media, the first research question asked:

1. Do female action characters exhibit gender stereotypes?

Media Representations of Age, Marital Status, Race, and Occupation The second focus of this research was the demographics of the female action character. Previous media studies have shown a consistent pattern of female characters depicted as young and unmarried. Elasmer et al. (1999) studied prime time television programs in 1992–93 and found that over 60% of female characters were in their twenties and thirties and 12.6% were shown as currently married. Nearly a decade later, Glascock’s(2003) analysis of prime time programs in 2001 found 58.8% of female characters were ages 18 to 37 and 17.8% were shown as married. Similarly for film, Eschholz et al. (2002) found that 71% of the female characters in popular 1996 movies were in their twenties or thirties, and King (2008) found 80% were unmarried in action movies from 1968 to 2006.

Media studies have found increasing numbers of African American characters in prime time television. Mastro and Greenberg (2000) examined over two decades of programs Sex Roles (2010) 62:734–746735 and found that by 1997 African American representation on television reached parity with U.S. population statistics.

Glascock (2001) found African Americans represented 14% of characters on prime time television and was slightly higher than the U.S. population. Although there has been improvement in racial diversity shown in the media some groups have not fared as well. A Children Now (2004) report found that Hispanics, Asians, and Native Americans have been underrepresented in prime time television.

Similarly, Eschholz et al. (2002) stated that“Hispanics, Native Americans, and Asians were almost entirely missing from the 1996 popular films line-up”(p. 314).

Media studies have found that representations of women portrayed in professional occupations are increasing.

Signorielli and Bacue’s(1999) study of prime time tele- vision spanning three decades found that there has been a significant increase in the number of female characters cast as professionals. In a subsequent study, Signorielli and Kahlenberg (2001) found that“women were just as likely to be cast in professional (doctor, teacher, lawyer) and white- collar (secretarial, managerial, clerical) jobs as males” (p. 10). Children Now (2004) reported that 28% of females in TV programs were portrayed in high-status occupations such as executive/CEO, physician, attorney, judge, or other professional, and only 5% were depicted as homemakers.

Similarly, Steinke’s(2005) research found an increase in the number of female scientists and engineers depicted in movies from 1991 to 2001.

In light of the literature above regarding demographics of female representations in the media, the second research question asked:

2. What is the demographic profile of the female action character?

Violence and Gender in the Media The third focus of the research is on the quantity and type of violence committed by female action characters. Vio- lence is typically associated with masculinity. Eschholz and Bufkin (2001) compared the biological sex of movie characters to the specific gender traits listed above and found that the traits of masculinity were highly correlated with violent acts shown in the movies regardless of biological sex. The assertion of the study was that female characters were masculinized when they engaged in violence. Media studies indicate that there has been an increase in the number of female action characters over time. Signorielli and Bacue (1999) analyzed prime-time television spanning three decades and found an increase in the number of female characters within the action-adventure genre. Other studies confirm this trend in various action- oriented media including film, television, and video games(Dill and Thill2007; Jansz and Martis2007; King2008; Sapolsky et al.2003).

Several analyses of media have expressed concern over the victimization of women in various media (Crosby2005; Haskell1974; Linz and Donnerstein1994; Williams1991).

However, other media research has found that women are victimized less often than are men (Dietz1998; Eschholz and Bufkin2001; Smith et al.1998). This fact mirrors real- world statistics because male offenders most often victimize other males (U.S. Bureau of Justice1999). Sapolsky et al.

(2003) examined the top-10 action films from the 1990s and found that males were shown as victims significantly more often than females. Signorielli (2003) found a significant change in the ratio of female violence to female victimization in prime time television over the past three decades, stating“instead of 16 women being victimized for each woman who hurts or kills, the odds are even: women are equally likely to hurt or kill as be hurt or killed”(p. 51).

Signorielli also counted the number of characters that were killed in network television from 1969 to 1988 and found that 83% were male and 17% were female (in Linz and Donnerstein1994). This finding is also consistent with actual statistics because 64.4% of homicides in the U.S. are committed by male offenders, 7.1% by females, and 28.5% unknown (U.S. Department of Justice2007).

In this research real-world statistics were used to develop a gendered orientation of violence. A U.S. Bureau of Justice special report on women offenders (1999) compared female types of violence with that of males. The report found that females commit only 14% of all violent crimes.

Violent female offenders usually engage in simple assaults directed at other females (75%). Female offenders usually have had some relationship with their victim who was often an intimate, relative, or acquaintance (62%). Also, more than half of female offenders act alone (53%) and they rarely use weapons (15%). In contrast, male offenders account for 86% of all violent crimes. They are most often violent toward other males (70%) and act in groups with other men (51%). Men usually have no prior relationship with their victim (64%) and use weapons (28%) more frequently than women. The report also states that the “consequences of male violence are generally more serious in terms of weapon used, injury, and out-of-pocket losses to the victim”(U.S. Bureau of Justice1999, p. 3).

Not all violence shown in the movies is related to crime because both bad and good characters engage in violent acts. Eschholz and Bufkin (2001) found a consistent pattern of masculine violence in popular films stating that it was “significantly related to both offending and victimization in the movies. The‘good’characters, who successfully accomplish masculinity, and the‘bad’ones who challenge their dominators, repeatedly resort to violence and crime” (p. 670). 736Sex Roles (2010) 62:734–746 Violent means are also used to protect society and citizenry, as is the case with male-dominated occupations such as the military and police. In the past several decades women have increasingly entered male-dominated occupa- tions in the U.S. (Wootton1997). This change in American social reality has been reflected in the movies with the inclusion of female police and soldiers as action characters (King2008; Tasker1998).

Violence can also take on a feminine form. Powers (1991) suggests that violence has been linked with the archetype of protectress. Similarly, Tasker (1998)has argued that female action characters draw upon a heroic maternal motif to create stereotypes of mother and wife who risk all to save children and loved ones.

In light of the literature above regarding violence and gender in the media, the following research questions asked:

3. Has there has been an increase in the number of action films that contain female action characters?

4. Are female action characters engaging in more acts of violence over time?

5. Do female action characters tend to commit gender- oriented violence?

Method Units of Analysis Female action characters appeared in multiple scenes of violence within the films analyzed. Therefore, this research had two units of analysis: (1) the Violent Female Action Character (VFAC), and (2) the violent scene in which she appeared. For purposes of this study, a VFAC was a leading female character in the film who engaged in at least one act of physical violence. Physical violence was defined as physical force exerted (with or without weaponry) in an attempt to cause bodily injury, death, or damage to property.

Sample The films analyzed in this research were those ranked by Internet Movie Data Base (IMDB) as the highest grossing American action films. The sample consisted of the top-20 action films (as determined by IMDB) released over a 15-year period between 1991 and 2005, totaling 300 movies. The year 1991 was selected as a starting point because it attracted feminist attention with the release of Thelma and LouiseandTerminator 2: Judgment Day (Brown1996; Greenberg et al.1991). The action genre was selected as the appropriate target population because itis a male-dominated film genre that frequently contains violent female action characters (Sapolsky et al.2003; Tasker1993).

Blockbuster action films generate the highest box office revenue of any film genre (King2002;MPAA2007). By focusing on the most successful films in the most successful genre this research tapped into social codes, norms, and gender stereotypes ingrained in mainstream American popular culture.

Of the 300 films in the sampling frame only those containing a VFAC were included in the final sample for coding. To determine if a VFAC was present in the film various resources were used including IMDB’smovie synopses, cast overviews, and links to external movie reviews. Where there was any doubt the movie was viewed in its entirety to determine if there was at least one VFAC present. The final sample contained 112 films (37% of the sampling frame).

If an additional female action character was shown in the film committing violent acts, was central to the story, and was confirmed to be a main character in IMDBs cast overview, then that VFAC was also included. For example, when two female characters worked closely together, as in Thelma & Louise, or when they were arch enemies, as in Kill Bill, then the second VFAC was added. The number of VFACs was limited to three per movie. This limit ensured that the VFAC definition of a leading character was main- tained and that the coding process was not overly compli- cated. Of the 112 movies in the sample, 58% contained one VFAC, 40.2% contained two VFACs, and two movies (1.8%) contained three. The sample contained 157 different VFACs depicted in 786 scenes of physical violence.

Codebook and Variables The codebook had two sections corresponding to each unit of analysis. The first section was used to code the gender stereotypes and demographics of the VFAC. The second section was used to code each violent scene in which the various VFACs appeared.

To address research question one, two variables were created to measure gender stereotypes: Love Interest and Heroine Status. Love Interest indicated who the VFAC was romantically involved with and included the categories (1) male hero, (2) villain, (3) none, and (4) other. Heroine Status reflected how the VFAC was represented in relation to the male hero, if one was present. These categories included: (1) main heroine, (2) assists male hero, (3) assists and is protected by male hero, (4) is protected by male hero, (5) villainess, and (6) other. The VFAC was coded as the main heroine if she was the principal character in the story and portrayed as strong, capable, and in charge. VFAC status declined as she went from being a main heroine, to Sex Roles (2010) 62:734–746737 assisting the male hero, to being protected by him— indicating a more submissive role.

The first section of the codebook also contained demo- graphic variables for the VFAC. The variables included: Age Range, Marital Status, Race (based on U.S. Census catego- ries), Education Level, Occupation, and Realism. For the Occupation variable, coders recorded the VFAC occupation as portrayed in the film. The variable Realism was added during the informal codebook testing and therefore was not part of the literature review. It became evident that the codebook needed a variable to distinguish those VFACs that were portrayed as superheroes, extra-terrestrials, and vam- pires. The Realism variable consisted of the following values:

(1) real, (2) part real, and (3) unreal. Real and unreal characters were based on human qualities or lack thereof.

The middle category indicated characters that were human beings but also engaged in unrealistic physical feats. For example, the Bride (played by Uma Thurman) inKill Bill Vols. I and II, was a human being with unrealistic martial arts abilities that enabled her to leap and flip through the air while killing dozens of enemies using a special sword.

The second section of the codebook contained variables for the violent scene unit of analysis. The variables addressed the quantity and type of violence the VFACs engaged in. Quantity of violence was determined using variables for the coding of each scene: Start-Time, End- Time, and Total Seconds (i.e. number of seconds calculated by subtracting Start-Time from End-Time). The type of violence committed by a VFAC was determined using five variables: Target, Relationship, Weaponry, Level of De- struction, and Motive. These five variables were used to determine if the VFAC engaged in masculine forms of violence and were based in large part on the U.S. Bureau of Justice statistics outlined in the literature review.

The Target variable identified who or what was the target of violence for the VFAC. Target included the following categories: (1) male, (2) female, (3) property, (4) alien or other life form, and (5) other. If the VFAC engaged in violence with many people at once, then coders were instructed to identify the predominant gender present. For example, if the VFAC shot at a group of police and they appeared to be mostly men, then they were coded as male.

Aliens were not gender coded.

The Relationship variable identified the relationship of the target to the VFAC. Relationship included the following categories: (1) intimate, (2) acquaintance, (3) stranger, (4) alien or other life form, and (5) other. If the VFAC engaged in violence with multiple people, then the coders were instructed to identify and code the VFAC’s relation to the primary target of her violence.

The Weaponry variable was created as a scale and coders were instructed to identify the highest level of weaponry used by the VFAC in the scene. Weaponry included thefollowing categories: (1) martial arts or hand-to-hand combat; (2) knives, clubs, non-firearms; (3) guns or firearms; (4) military and high-tech weapons; and (5) other.

The Level of Destruction variable was also set up as a scale and included the following categories: (1) no damage, (2) property damage only, (3) individual injury, (4) individual death, and (5) multiple injuries/deaths. Coders did not assume that property damage created collateral injuries or deaths unless these were specifically shown in the scene or indicated in dialogue.

The Motive variable was created to identify if there were any gendered motives for violence depicted in the scenes.

Motive did not relate to the plot of the film (i.e. issues of jealousy or revenge) instead it was specific to the single scene being coded. If the VFAC engaged in violence to protect a child or loved one, then Motive was coded (1) feminine. If the VFAC engaged in violence to protect a stranger or society at large, then Motive was coded (2) masculine. If a gendered motive did not occur, then Motive was coded using the following categories: (3) self-defense, only if the VFAC did not engage in the“first strike”defined below; (4) escape, if the VFAC engaged in violence in order to flee from her captors/ attackers; (5) evil, if the VFAC was a villainess; or (6) other.

Coding Before formal coding began the codebook and instructions were tested twice for reliability. During these pilot tests two coders were trained using verbal and written instructions and asked to select several movies from the sample that spanned the study period. Each coder gave feedback that was used to refine codebook instructions, increase reliabil- ity, and identify potential problems in coding films that spanned the 15-year period.

The coding tests revealed that over time action sequen- ces appeared to be getting shorter and occurring more rapidly, which made it difficult to establish the start and end times. Codebook instructions were refined to pinpoint the exact start and end time of each violent scene in order to achieve an acceptable level of reliability within a two- second margin of error. Specifically, timing for the violent scene began when the VFAC made the“first strike”, which was defined for coding purposes as the first moment she made a physical movement that resulted in an act of physical violence. For example, first strike occurred when Lara Croft pulled the trigger on her gun or when Catwoman cracked her whip. Timing stopped when the VFAC stopped engaging in the action. Intercoder reliability reached a minimum level of 80 percent agreement for all variables in the codebook before formal coding began.

As researcher, I watched and coded all movies. To ensure intercoder reliability a subsample was established using five coders (including the two coders from testing). Each coder 738Sex Roles (2010) 62:734–746 was asked to select seven films from the sample—one from every other year beginning 1991, 1992, or 1993. The subsample was purposive to ensure that at least one movie from each year was included. Of the 35 films selected by the five coders, eight were selected by more than one coder. This resulted in a subsample of 27 different films (24% of the sample) that contained 46 different VFACs shown in 212 different violent scenes. The subsample was coded by two coders (researcher included), and eight of the films in the subsample were coded by three coders.

Two tests of reliability were used for each unit of analysis. Kappa coefficients compute chance between coders’choices of the data available to them, whereas alpha and pi compute chance according to the probability of choices available within the data set (Krippendorff2004a).

Cohen’s kappa and Krippendorf’s alpha were used to determine reliability for the VFAC unit of analysis. The alpha coefficient was suitable for the nominal variables and the smaller subsample of 46 VFACs (Krippendorff2004a).

Cohen’s Kappa and Scott’s pi were used to determine reliability for the violent scene unit of analysis. The pi coefficient was suitable for continuous and ordinal varia- bles and the larger subsample of 212 violent scenes.

Intercoder reliability was strongest for manifest content such as Age, Marital Status, Race, all of which had over .90 kappa and alpha coefficients. Heroine Status, although latent and reliant upon subjective interpretation, achieved .91 kappa and alpha. Three variables for the VFAC unit of analysis fell below .80 including Realism (.79 kappa and alpha), Education (.73 kappa and .74 alpha), and Love Interest (.72 kappa and .73 alpha). According to Krippendorf, a minimum acceptable level of reliability is .80, but those variables with coefficients between .667 and .80 may be used for“drawing tentative conclusions”(2004b,p.241).

All variables for the violent scene unit of analysis reached above .80 for both kappa and pi coefficients including: Target (.81 kappa and pi), Relationship (.85 kappa and pi), Weaponry (.94 kappa and pi), Level of Destruction (.85 kappa and pi), Motive (.84 kappa and pi), and Total Seconds (.81 kappa and pi).

Coders wrote in occupation, if known. Coders also included a brief explanation of what happened in each violent scene and commented on the general character of the VFAC and her violent actions. This information was helpful in understanding the circumstances of VFAC actions as well as clarifying and supporting the overall research findings.

Results Research question one dealt with VFAC gender stereotypes.

Two variables, Heroine Status and Love Interest, were used to identify gender stereotypes present in VFACs. Frequencydistributions for the two variables are shown in Table1.Of the 157 VFACs coded, only 15.3% were depicted as the main heroine, and 58.6% were depicted in a submissive role to the male hero. Submissive included the categories of assists male hero (28.0%), assists and protected by male hero (5.1%), and protected by male hero (25.5%). Seventy percent of VFACs were portrayed in a romantic relation- ship. Of those VFACs shown in relationships, over 60% were involved with the male hero.

Crosstabs for the two variables contained several cells with a frequency less than five. In order to run chi square analysis the categories of assists male hero and assisted and protected by male hero were combined. In addition, the categories villain, villainess, and other were excluded. The results for the recoded data are shown in Table2. These results serve to highlight the relationship between the VFAC and the male hero. Chi square found a significant relationship between the recoded variables. The results showed that VFACs were most likely to be submissive in terms of being protected by the male hero when they were romantically linked to him. Further, those VFACs that had no romantic involvement were most likely to be main heroines and least likely to be protected by the male.

In answer to question one, the results showed that the majority of VFACs maintained gender stereotypes with respect to feminine traits of submission and affection. On average, most VFACs were depicted in some type of romantic relationship and often romantically linked with the male hero of the story. More than half of all VFACs were shown in a submissive role to the male hero of the story.

Further, the more submissive a VFAC was to a male hero, i.e. protected by rather than assisting, the more likely she was to be romantically involved with him, thus linking the feminine traits of submission and affection. The results also showed that main heroines were less likely to exhibit these feminine traits than were other types of VFACs. Table 1Frequency distribution for heroine status and love interest.

Heroine Statusn% Main Heroine 24 15.3 Assists Male Hero 44 28.0 Protected by Male Hero 40 25.5 Assists & Protected by Male Hero 8 5.1 Villainess 28 17.8 Other 13 8.3 Love Interest Male Hero 66 42.0 Male Villain 19 12.1 None 47 29.9 Other 25 15.9 Sex Roles (2010) 62:734–746739 Research question two focused on VFAC demographics.

Results showed that over 90% of VFACs were portrayed as young women, most in their twenties (55%) and thirties (38%). The percentage for VFACs in this age range was higher than the U.S. female population estimated to be 27.3% (U.S. Census2006). The VFAC’s age makes sense when compared to the youth audience targeted by film- makers because 55% of all movie-goers are between the ages of 12 and 39 (MPAA2007). The data also showed that 81% of VFACs were not married. This statistic was also high compared to the estimated 60% of U.S. females between the ages of 20 and 34 who are not married (U.S.

Census2006).

Results found that 74.5% of VFACs were white, 9.5% were African American, 9.5% Hispanic, 5.1% Asian, and 1.4% other. African American and Hispanic VFACs were underrepresented when compared to their estimated U.S.

populations of 13.5% and 15.1% respectively (U.S. Census 2008). It should also be noted that Halle Berry played one- quarter of the VFAC roles coded as African American.

The data revealed that over 60% of VFACs were employed and most tended to have high status jobs. These findings suggest the VFACs’occupations were more in line with real-world statistics because nearly 60% of all women over the age of 16 are employed. Women account for 51% of all U.S. workers in the high-paying management, professional, and related occupations (U.S. Department of Labor2008). The education level of VFACs was difficult to code because it was often not mentioned in the story.

However, 11% of VFACs had Ph.D. status inferred by their title or occupation. This far exceeds the U.S. female population who hold doctoral degrees, which is .8% (U.S.

Census2007). It was also estimated from occupational status that 24% of VFACs held bachelor’s degrees, which is higher than the U.S. female population of 17.8% (U.S.

Census2007). Over a third of the VFACs were portrayed in male-dominated careers. These consisted of 14.5% of VFACs who were scientists, engineers, or computer programmers, and 23.4% who were in the military, law enforcement, or security services. However, only one VFAC with a Ph.D. was a main heroine, the rest eitherassisted or were protected by a male hero. Only 4% were depicted as housewives.

Special attention was given to the Realism variable because during the coding process it appeared that VFACs were becoming more unrealistic over time. This assumption was confirmed using chi square analysis with post hoc testing. The results are shown in Table3. The percentage of real VFACs decreased over the time periods, while the percentage of part-real and unreal VFACs increased. Post hoc tests showed that the presence of real VFACs had a standardized residual of 2.0 in 1991–1995 versus−2.4 in 2001–2005 indicating a significant decline in realistic VFACs. Part-real VFACs had a standardized residual of 2.5 in 2001–2005 indicating that they had a significant impact on the change in realism. This finding was explained by looking at the data. A number of part-real VFACs were shown in several heroine action films and sequels during 2001–2005, includingKill Bill(2002, 2003), Lara Croft(2001, 2003), andResident Evil(2002, 2004).

In answer to research question two, the demographic profile of the VFAC showed that she was typically young, white, unmarried, highly educated, and often depicted in a male-dominated or high-status career. Additionally, VFACs became increasingly unrealistic over the 15-year period.

The final focus of the research was on the quantity and type of violence committed by the VFAC. Research question three asked if there had been an increase in the number of female action characters over time. Frequency distributions in Table4show that there appeared to be an increase in the number of VFACs. However, analysis of variance (ANOVA) revealed that there was no significant change,F(1, 13) = 3.82,p <.10.

Research question four asked if the quantity of VFAC violence had increased over time. The coding process produced the continuous variable Total Seconds, i.e. the total number of seconds of violence recorded for each scene. ANOVA tests for the variables Total Seconds and Year showed a significant change over the 15-year period, F(14, 771) = 2.30,p<.01). Both variables were then tested Table 3VFAC realism: 1991–2005.

RealismTime Periods Average 1991–1995 1996–2000 2001–2005 n%n%n%% Real 36 85.7 35 71.4 25 37.9 61.1 Part Real 2 4.8 4 8.2 18 27.3 15.3 Unreal 4 9.5 10 20.4 23 34.8 23.6 χ2= 29.0*,p≤.001,df=4,n= 157 *0 cells have an expected count of less than 5. The minimum expected count is 6.42 Table 2Percent heroine status within love interest: male hero only.

Love InterestHeroine Status Average Main HeroineAssists Male HeroProtected by Male Hero n=13n=45n=35 Male Hero 46.2% 60.0% 82.9% 66.7% None 53.8% 40.0% 17.1% 33.3% χ2= 7.49,p≤.05,df=2,n=93 740Sex Roles (2010) 62:734–746 using regression analysis which showed there was no significant linear relationship,β=−.048,t=−1.34,p< .20.

The non-linear trend is understandable when looking at the frequencies displayed in Table4. The total seconds of violence had peaks and valleys. Total seconds of violence in years 2003 (20.4%) and 2004 (14.4%) accounted for over one-third of the violence shown during the 15-year period. These higher numbers were attributable to a few films:Kill Bill Vols. I and II(2003, 2004);Lara Croft: The Cradle of Life(2003);Terminator 3(2003);Underworld (2003);Catwoman(2004); andResident Evil: Apocalypse (2004). Several years had small amounts of total seconds of violence. Referring to the data for the VFAC unit of analysis revealed that four main heroines appeared in years 2003 and 2004 when total seconds of violence peaked.

Conversely, no main heroines appeared in any of the films during the years 1998, 1999, and 2000 when total seconds of violence were low. This suggests that the appearance of main heroines in the films impacts the quantity of violence.

In answer to question four, the results showed a significant change in the total seconds of violence shown in each scene over the 15-year period, but there was no linear relationship.

Therefore, an increase in the quantity of VFAC violence over the study period could not be established. Instead, there were a few years that contained movies with more seconds of violence, especially years 2003 and 2004, and several years that contained fewer seconds of violence.

Research question five asked if VFACs committed gender-oriented violence. In order to easily interpret and display the findings in tables, the violent scenes weregrouped into three time periods and treated as ordinal variables. Chi square analyses were used to analyze the data for the five variables: Target, Relationship, Weaponry, Level of Destruction, and Motive.

The data for the Target variable are shown in Table5.

Target changed significantly over the time periods. VFACs were shown in violent scenes most often fighting against males. Fighting against males declined in periods 1995– 2000 and 2001–2005, while violence against aliens in- creased. Post hoc tests showed a standard residual of−3.2 for aliens in 1991–1995 and 2.2 in 2001–2005 indicating that the absence or presence of aliens had a significant impact on the VFAC target of violence. A standard residual of−2.3 for females in 1996–2000 also had a significant impact and called attention to the lack of female-on-female violence during that period. The category of other included such targets as dinosaurs and animals. On average, VFAC’s Table 4Frequency distribution for films, VFACs, and violent scenes by year.

Year Films VFACs Violent Scenes Total Seconds of Violence Mean Scene Length (sec.) n%n%n%n%n 1991 6 5.4 9 5.7 35 4.5 1,444 7.6 41.3 1992 4 3.6 5 3.2 19 2.4 575 3.0 31.9 1993 5 4.5 5 3.2 27 3.4 867 4.6 32.1 1994 7 6.3 9 5.7 34 4.3 894 4.7 26.3 1995 10 8.9 14 8.9 50 6.4 1,039 5.5 20.8 1996 5 4.5 6 3.8 36 4.6 984 5.2 27.3 1997 10 8.9 14 8.9 49 6.2 1,225 6.5 25.0 1998 5 4.5 7 4.5 31 3.9 622 3.3 20.1 1999 10 8.9 15 9.6 64 8.1 591 3.1 9.2 2000 6 5.4 7 4.5 27 3.4 419 2.2 15.5 2001 6 5.4 8 5.1 49 6.2 1,330 7.0 27.1 2002 6 5.4 10 6.4 53 6.7 608 3.2 14.3 2003 14 12.5 19 12.1 129 16.4 3,853 20.4 29.9 2004 9 8.0 16 10.2 114 14.5 2,725 14.4 23.9 2005 9 8.0 13 8.3 69 8.8 1,706 9.0 24.4 Total 112 100.0 157 100.0 786 100.0 18,882 100.0 24.2 Table 5Target of VFAC violence: 1991–2005.

TargetTime Period Average 1991–1995 1996–2000 2001–2005 n%n%n%% Male 114 71.3 133 66.2 223 54.7 61.1 Female 18 11.3 10 5.0 50 12.3 10.1 Property 13 8.1 17 8.5 29 7.1 7.7 Alien 15 9.4 41 20.4 106 26.0 21.1 χ2= 29.07,p≤.001,df=6,n= 769 Sex Roles (2010) 62:734–746741 target was a male or group of males in 61.1% of the violent scenes and female in 10.1% of the scenes. The findings here support a masculine orientation for VFAC violence because statistics show that real world violence occurs most often between offenders and victims of the same gender (U.S. Bureau of Justice1999).

The data for Relationship variable were analyzed using chi square. The results found that Relationship did not change significantly over the time periods,χ 2(8,n= 773) = 13.98,p<.10. On average, the target of VFAC violence shown in each scene was most often a stranger or group of strangers (36.7%,n= 284). Acquaintances were the targets in 26.5% (n= 205) of the scenes, followed by aliens 19.0% (n= 147), other 10.0% (n= 77), and intimates 7.8% (n= 60).

The findings here support a masculine orientation for VFAC violence because statistics show that real-world male violence is most often directed toward strangers and less often toward acquaintances or intimates (U.S. Bureau of Justice1999).

The data for the variables Weaponry and Level of Destruction are shown in Table6. Weaponry was treated as a scale ranging from martial arts and hand-to-hand combat to high-tech weaponry. Weaponry changed signif- icantly over the time periods. The use of martial arts was lower in periods 1991–1996 and 1996–2000 than in 2001– 2005. A reverse trend occurred for firearms. The increased use of military and high-tech weapons in 1996–2000 can be attributed to several VFACs who were depicted as futuristic military personnel. These characters included Lt. Ripley in Alien: Resurrection(1997), Private Flores and Navy Pilot Ibanez inStarship Troopers(1997), and Lt. Cmdr.

Devereaux inWing Commander(1999). Each VFAC used high levels of weaponry against alien attackers resulting inhigh levels of destruction. Table6illustrates that on average VFACs used some form of weaponry in over 59% of the violent scenes (excluding other weaponry such as cars, fire, and poison). U.S. crime statistics show that 28% of male offenders use weapons versus 15% for female offenders (U.S. Bureau of Justice1999). Therefore, the high use of weaponry by VFACs supports a masculine orientation for VFAC violence.

Data for the variable Level of Destruction are shown above in Table6. Level of Destruction was set up as a scale ranging from no damage to multiple injuries/deaths. Level of Destruction changed significantly over the time periods.

The highest category, multiple injuries/deaths, appeared in 14.6% of the violent scenes in period 1991–1995 and increased to 22.9% by 2000–2005. This finding suggests that VFACs were causing more death and damage as a consequence of their violence. On average, individual death occurred in 40.7% of the scenes and multiple injuries/ deaths occurred in 20.7% of the scenes.

Weaponry and Level of Destruction appear together in Ta b l e6because their relationship was statistically signifi- cant,χ 2(16,n= 786) = 191.51,p<.001). The use of martial arts by VFACs resulted most often in individual injury (68.3%) and resulted less often in individual death (11.0%) or multiple injuries/deaths (9.8%). Conversely, the use of military and high-tech weaponry resulted most often in multiple injuries/deaths (44.8%) versus individual injury (19.0%) or individual death (12.1%). Post hoc tests found that nearly all of the cells had a standard residual value of +/- 2.0 that validated the high level of correlation between the two variables. For example, the variable martial arts had a standard residual of 6.8 for individual injury versus−3.8 for multiple injuries/deaths. High-tech weaponry had a standard Time Period Average 1991–1995 1996–2000 2001–2005 n%n%n%% Weaponry Martial arts, hand-to-hand 61 37.2 59 28.5 126 30.4 31.3 Knives, clubs 28 17.1 23 11.1 94 22.7 18.4 Firearms 53 32.3 75 36.2 134 32.3 33.3 Military and High Tech 8 4.9 28 13.5 22 5.3 7.4 Other 14 8.5 22 10.6 39 9.4 9.5 Level of Destruction No damage 5 3.0 22 10.6 46 11.1 9.3 Property damage 21 12.8 16 7.7 39 9.4 9.7 Individual injury 75 45.7 89 43.0 156 37.6 40.7 Individual death 39 23.8 36 17.4 79 19.0 19.6 Multiple injuries and deaths 24 14.6 44 21.3 95 22.9 20.7 Table 6Weaponry used by VFAC and level of destruction inflicted: 1991-2005.

Chi square:Weaponryχ2= 28.20,p≤.001,df =8,n=786; Level of Destructionχ2= 19.44, p≤.05,df=8,n=786 742Sex Roles (2010) 62:734–746 residual of -2.6 for individual injury versus 4.0 for multiple injuries/deaths.

These findings support a masculine orientation for violence because statistics show that the consequence of male violence is more serious in terms of weapons used and injuries inflicted (U.S. Bureau of Justice1999).

Chi square analysis found that the variable Motive changed significantly over the time periods,χ 2(10,n= 786) = 51.48,p<.001. Feminine motive for violence shown in the scenes decreased from 22.0% in 1991–1996 to 8.2% in 2001–2005. This meant there were fewer scenes of VFACs using violence to protect a child or loved one.

Masculine motive increased from 17.1% in 1991–1995 to 28.0% in 1996–2000, and then decreased to 16.1% in 2001–2005. This meant there were more scenes of VFACs using violence to protect citizenry or society during 1996– 2000. This time period contained several VFACs who were depicted as futuristic military personnel and as such took on the role of protecting society.

Self-defense as a motive rose steadily in each period, while escape and evil declined. Self-defense was coded when VFACs responded to attack and did not initiate the first strike of violence in the scene. On average, masculine motive was 19.5%, feminine motive was 11.2%, self-defense was 24.2%, escape was 12.1%, evil was 18.1%, and other was 15.0%. VFACs were shown using masculine motives less often than shown using self-defense. Feminine motives were shown least often. Therefore, the results do not support a gender orientation for motive of VFAC violence.

In answer to research question five, the results showed that VFACs exhibited gender-oriented violence for four of the five variables tested. Target, Relationship, Weaponry, and Level of Destruction were all found to be masculine.

Weaponry and Level of Destruction showed significant change over the time periods, and the relationship between the two variables was significant.

In summary, the results of the research found that VFACs maintained feminine stereotypes of submission and affection, especially in relation to male heroes present in the films. VFACs on average were young, white, highly educated, and unmarried. There was a significant change in VFAC realism over time. VFACs engaged in masculine types of violence because they most often fought against males and against strangers, and they often used weapons and caused high levels of destruction. However, there was no significant increase in the total seconds of VFAC violence over the 15-year study period.

Discussion The VFAC is a recent addition to contemporary American cinema and has the potential to redefine female heroines, forbetter or worse. From a superficial or visceral viewpoint it appears that the emergence of the VFAC is an indicator of gender equality. However, by looking more closely this research found that the VFAC was most often portrayed in a submissive role and was romantically involved with a dominant male hero character, thus reifying gender stereotypes.

Instead of accepting female action characters as empower- ing role models, it is useful to take a critical view and understand that VFACs are a market-driven commodity.

Mainstream movies are created to capture the largest audience possible (Sklar1994). It is no accident that the most succes- sful films adhere to gender stereotypes and strive to be non- offensive in order to appeal to a mainstream audience.

Within the film industry, the action genre commands the highest box office revenue. Of the top 100 domestic box office hits of all time, 59 are action blockbusters with a main male hero, and each has grossed over $185 million dollars (IMDB2008). Hollywood has attempted to break the action genre barrier for females with movies such asG.

I. Jane(1997),Lara Croft(2001, 2003),Kill Bill(2003, 2004), andAlienseries (1979, 1986, 1992, 1997, 2001).

However, these films have generated far less box office revenue than blockbuster male-hero action movies. Accord- ing to IMDB (2008), only four action-heroine movies have earned over $100 million at the domestic box office:Lara Croft: Tomb Raider(2001), bothCharlie’s Angelsmovies (2000, 2003), andMiss Congeniality(2000). The sample used in this research is evidence of the fact that action movies with a main heroine are relatively rare. Of the 300 movies included in the sampling frame, 37% (n= 112) con- tained a VFAC and only 7% (n= 22) contained a main heroine. Instead of breaking gender barriers and portraying empowering female roles, most VFACs were shown as sidekicks and helpmates to the more dominant male hero and were frequently involved in a romantic relationship with him. Over 40% of all VFACs were portrayed as girlfriends or wives to the male heroes in the movies. The findings suggest that VFACs seem to be inserted into the story to support and promote the actions of the male hero.

The VFAC often appeared as a damsel-in-distress providing the impetus for a male hero to overcome obstacles in order to save her. This was more likely to occur if the VFAC was also linked romantically to the male hero. The exceptions were the few VFACs depicted as main heroines. Main heroines were less likely to be romantically linked to the male hero, and therefore less likely to assist or be protected by him. This was to be expected because main heroines took on the role of the central hero figure and therefore were less likely to exhibit feminine stereotypes of submis- sion and affection.

A more troubling finding was the number of VFACs that died in the films. Coders took notes on what happened in each violent scene and VFAC deaths were counted. Nearly Sex Roles (2010) 62:734–746743 30% of all VFACs died by the end of the movie. Of the VFACs who died, four (8%) were main heroines. These included the two heroines ofThelma&Louise(1991), Captain Walden inCourage under Fire(1996), and Lt.

Ripley inAlien 3 (1992). Another 47% were evil and consequently killed as punishment for their bad acts, and 45% were categorized as submissive to the male hero. A critical review of these death scenes revealed disturbing imagery because VFACs died heart-wrenching deaths in the arms of male heroes. Some examples include: Dizzy, the jilted girlfriend inStarship Troopers(1997), who sacrifices her life to save Johnny’s; Nyssa, the good vampire inBlade II(2002), who lets Blade carry her into the morning light as she crumbles into dust; Trinity, the faithful girlfriend in Matrix Revolution(2003), who saves Neo and then dies in his arms; Elektra, the heroine inDaredevil(2003), who battles Bullseye then crawls to Matt as he listens to her heart stop beating with his ultra-sensitive hearing; and Valerious, the immortal Princess inVan Helsing(2004), who willingly lets Van Helsing impale her and end her tragically-cursed life. These examples of dying, self- sacrificing women illustrate the extreme end of submissive affection and feminine stereotypes shown too often in popular action movies.

The profile of the VFAC as being young, white, unmarried, and highly educated is aimed at the youth audience. Many young viewers may not match up with the VFAC profile, yet they identify with the normative social codes that are embedded in these films—social codes that reflect what is valued in American culture.

VFACs also appeared to become more unrealistic over time. VFACs included superheroines, extra-terrestrial beings, and vampires, all of which were aided by special effects and computer generated imagery. In addition, coders noticed that violent scenes seemed to occur more frequently and in short bursts, thus increasing the rapid pace of action.

These changes can be explained by advances in digital technology that have made special effects and the editing process easier and less costly (Metz2006). As Pfeil (1995) suggests, the movie industry“offers us an altogether different economy of pleasure, in which a giddying blur of high-speed chase and the gratifyingly spectacular release of aggressive impulse occurs at regularly recurring intervals throughout the film”(p. 23). Coder comments reinforced this view with references to VFACs engaging in a constant stream of battles with bad guys and aliens, dodging bullets, jumping out of windows, and being pursued in high-speed chase scenes.

The rapid action and heart-pounding special effects in action movies translate into income for Hollywood—the more explosions and carnage the better. Blockbuster action films generate the highest box office revenue of any film genre and are the most internationally exported films (King2002;MPAA2005,2007). Due to the success and popularity of the action genre, which is disseminated to a broad audience both nationally and internationally, we need to be concerned with continued gender stereotypes set within a violent framework. In addition, citizens around the world are exposed to the violence in action media and we should be concerned with the violent way in which American culture is portrayed globally (Gerbner1994).

This research found no significant increase in the number of seconds of VFAC violence shown over the 15-year period. Instead, there were clusters of films that displayed certain types of VFAC violence. During 1996– 2000 several VFACs were depicted as futuristic military personnel who used high-tech weaponry to fight off alien attackers in outer space. Subsequently, in 2001–2005 several partially realistic VFACs engaged in martial art combat, and used knives, clubs, or other objects when fighting. VFAC violence seemed to move away from a distanced type of fighting that relied on powerful weaponry toward a more up-close combat style with exaggerated physical action. Further research to extend the study period is warranted to see if this was a continuing trend.

VFACs tended to be masculine in their orientation for violence, which was expected because VFACs by definition were violent. The target of VFAC violence was usually a male or group of males (61.1%) and often strangers (36.7%). VFACs used weapons most of the time (59.1%) and frequently caused a high level of destruction with multiple injuries and deaths (20.7%). These findings alone might indicate that the VFAC was a strong, empowered character. However, most often VFAC violence was guided by or served the interests of a dominant male hero, thus reinforcing gender stereotypes.

As Hall ( 1997) suggests, images and representations in media stem from gender norms, roles, and values deeply embedded in our culture. They are the means by which power and ideology are made to signify particular dis- courses, create maps of meaning, and“re-present”social reality to the viewer. In this way, the majority of the VFACS examined in this research both re-presented and re- articulated a social reality based on normative social codes and gender stereotypes. Those few VFACs who were main heroines were more outliers to, rather than representations of, social norms and stereotypes.

The debate continues as to whether the few action heroines that we are familiar with, such as Lt. Ripley, Sarah Connor, or Lara Croft, have broken down gender barriers in action films. This research provides evidence that the majority of female action characters shown in American cinema are not empowering images, they do not draw upon their femininity as a source of power, and they are not a kind of“post woman”operating outside the boundaries of gender restrictions. Instead, they operate inside socially 744Sex Roles (2010) 62:734–746 constructed gender norms, rely on the strength and guidance of a dominant male action character, and end up re-articulating gender stereotypes.

This research has limitations because it examined only female action characters and therefore is unable to make claims about changes occurring for male action characters.

Male action heroes dominate the action genre and their roles may be changing along with shifts in VFAC violence.

Further research in this area would provide a more complete understanding of VFACs in relation to their male counterparts. The rise in VFACs and the number of violent scenes during 2003 and 2004 is an indicator that there could be a trend of increasing amounts of violence that this particular research was unable to establish. The study should be continued to see if a trend in the quantity of violence occurred after 2005. Finally, the focus of this research was on successful action films in order to understand the gender stereotypes exhibited in mainstream American popular culture. However, a larger random sample might provide different results and comparative research could be warranted.

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Sklar, R. (1994).Movie-made America. New York: Vintage Books.

Smith, S. L., Wilson, B. J., Kunkel, D., Linz, D., Potter, J., Colvin, C.

M., et al. (1998).Violence in television programming overall:University of California, Santa Barbara study. In National television violence study: Vol. 3(pp. 5–220). Newbury Park:

Sage.

Stacey, J. (2000). Desperately seeking difference. In A. E. Kaplan (Ed.),Feminism and film(pp. 456–465). New York: Oxford University Press.

Steinke, J. (2005). Cultural representations of gender and science.

Science Communication, 27,27–63.

Tasker, Y. (1993).Spectacular bodies: Gender, genre, and the action cinema. London: Routledge.

Tasker, Y. (1998).Working girls: Gender and sexuality in popular cinema. New York: Routledge.

Tasker, Y., & Negra, D. (Eds.). (2007).Interrogating postfeminism:

Gender and the politics of popular culture. Durham: Duke University Press.

Trinh, T. M. (1991).When the moon waxes red: Representation, gender, and cultural politics. New York: Routledge.

Twenge, J. (1997). Changes in masculine and feminine traits over time: A meta-analysis.Sex Roles, 36, 305–325.

U.S. Bureau of Justice Statistics. (1999). Women offenders. Retrieved fromhttp://bjs.ojp.usdoj.gov/content/pub/pdf/wo.pdf.

U.S. Census Bureau. (2006). American community survey. Retrieved fromhttp://factfinder.census.gov/servlet/ACSSAFFPeople?_sub menuId=people_0&_sse=on.

U.S. Census Bureau. (2007). Educational attainment. Retrieved from http://www.census.gov/population/socdemo/education/cps2007/ Table1-01.xls.

U.S. Census Bureau. (2008). Minority links. Data set 10—resident population by race, Hispanic origin, and single years of age:

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U.S. Department of Labor. (2008). Women’s bureau: Quick stats of women workers, 2008. Retrieved fromhttp://www.dol.gov/wb/ stats/main.htm.

Williams, L. R. (1991). Film bodies: Gender, genre, and excess.Film Quarterly, 44(4), 2–13.

Wootton, B. (1997, April). Gender differences in occupational employment.Monthly Labor Review,23–33.

746Sex Roles (2010) 62:734–746 Copyright of Sex Roles is the property of Springer Science & Business Media B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use

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What are the dominant issues facing the contemporary international economic system?

This essay is for a political science course

What are the dominant issues facing the contemporary international economic system? Include the following:

– A brief discussion of the nature of the contemporary international economic systems;

– The identification of the dominant issues confronting the system and a rationale or explanation for selecting them;

– An evaluation of their implications.

– The essay to be 8-9 pages in length (excluding the bibliography page)

– Double Spaced

– Apa style to be used including in-text citations and a bibliography page in the end

– Minimum of 5 sources to be included 

– Academic and credible sources to be used (No Wikipedia or non-credible sources)

– No subheadings in between the essay

– This essay is for a political science course

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Contemporary issues in Australia concerning social and economic inequality

 Assessment : Learning Journal (15%)3 entries x 500 – 700 words each
To demonstrate students knowledge and understanding of the topics studied in this unit, they will be given three questions relating to topics discussed in specific lectures/tutorials during the term.
These questions will enable students to demonstrate their own understanding of contemporary issues in Australia concerning social and economic inequality. Students will be able to also provide their own opinions regarding each of the question topics in their answers.
Students must answer each of the questions in 500 – 700 words per question and submit all questions together as one assessment.
Your learning journal should include at least 5 (scholarly) journal articles read, in addition to any textbook references. Use APA 7 Referencing. The format of your journal will be discussed in greater detail during tutorials.
Do NOT utilize sources such as www.tutor2u.com and other such web materials as these in no way constitute academic references for the purpose of your assignments. If you rely on such sources for theoretical support, you will be deemed NOT to have met the requirements of the assessment.
Criteria for report High Distinction 80% – Distinction 70%- 79% Credit
60-69% Pass 50-59% Fail
0-49%
Analysis of literature on topic
35% Consistently demonstrates an accurate and complete level of understanding of contemporary
issues in Australia concerning social and economic inequality, draws on most recent scholarly literature Most of the time, demonstrates an accurate and complete level of understanding of contemporary
issues in Australia concerning social and economic inequality, draws on relevant scholarly literature Demonstrates some level of understanding of contemporary
issues in Australia concerning social and economic inequality, often cites the relevant literature. Demonstrates some level of understanding of contemporary
issues in Australia concerning social and economic inequality, not always accurate and sometimes incomplete, sometimes cites the relevant literature. Explanations of contemporary
issues in Australia concerning social
and economic inequality, research inaccurate or incomplete, does not cite the relevant literature.
Conclusions derived from analysis and
assessment of the topic
30% Shows an in-deep understanding of how potential issues can be identified and their impact on targeted population Shows an excellent understanding of how potential issues can be identified and their impact on targeted population Shows a good understanding of how potential issues can be identified and their impact on targeted population Shows a basic understanding of how potential issues can be identified and their impact on targeted population Shows poor, insufficient understanding of how potential issues can be identified and their impact on targeted population
Use and depth of research
20% A comprehensive description is developed. Summarises and shows insightful synthesis of the literature information, including analysis of gaps and/or limitations of the research A strong description is developed. Summarises and shows insightful synthesis of the literature information, including analysis of gaps and/or limitations of the research A good description is developed. Summarises and
shows some
insightful synthesis of the literature information, identifies some limitations of the research Description is fairly well developed. It
summarises the
overall information obtained from the research and synthesises adequately the knowledge gained Description is not well developed. It lacks summary and/or any synthesis of the relevant literature
Presentation of report and correct
references used
15% All levels of content are covered in depth. Wide range of contemporary references and sources are well cited when specific statements are
made High level of content is covered in depth. Wide range of good references and sources are well cited when specific statements are
made Appropriate content is covered in reasonable depth. Sources are generally well cited when specific statements are
made Most major sections of the relevant content included, but not covered in as much depth, or as explicit, as expected
References were basic and some errors of citation Major sections of relevant content have been omitted or missed Inadequate references and poor citation
TOTAL: / 25%

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leadership and conduct research on traditional and contemporary leadership theories

Define leadership and conduct research on traditional and contemporary leadership theories, compare an element from each of the behavioral, situational, and function theory categories, noting similarities and differences between them.

 In your professional experience, which theories have the most relevance for today’s global business environment?

Why? Provide scholarly support for your perspective

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which part of Confucianism do you think still fits contemporary China and should be practiced

https://www.youtube.com/watch?v=lBEDoPb6os8     watch that video and answer the question from it

Confucianism and China today 

.As you have learned, Confucianism is the philosophy introduced thousands of years ago.

 In this discussion, please discuss the following questions:

(1) which part of Confucianism do you think still fits contemporary China and should be practiced. Please give an example to explain.

(2) which part of Confucianism do you think does not fit contemporary China and this outdated part should be abandoned. Please give an example to explain.

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Compare and contrast major contemporary research debates in the fields of people management and development and business


People Management & Development in Business – Paper 3 (DUBAI)

SEEN CASE STUDY

Overleaf pp2-7

· carries 50% of the module assessment weighting and

· is scheduled for the JULY Examination period for January Start students in July 2021,

· is based on a seen case study to be released 3 weeks prior to the Examination Date

· is ‘open book’ i.e. approved resources will be available for use during the Exam

· 2.5 hrs duration ….PLUS 50% EXTRA TIME = TOTAL 3 ¾ to allow download of question paper beforehand and upload of completed answer paper to Turnitin

· with unseen questions.

The Learning Outcomes to be demonstrated via this paper were validated as:

1.Compare and contrast major contemporary research debates in the fields of people management and development and business;

2. Critically evaluate the changing employment and learning landscapes and their influence on people management and development and business;

3. Critically evaluate the strategic implications for leadership, people management and development in an ever changing competitive and market environment;

4. Apply a critical, reflective and integrated understanding of people management and development within a context of business sustainability, corporate social responsibility and authenticity.

5. Formulate cogent arguments of what it means to deliver organisational performance and growth through people as well as the practical constraints and difficulties in meeting multiple aims

7

Case Study Source 1

The British Broadcasting Company, as the BBC was originally called, was formed on 18 October 1922 by a group of leading wireless manufacturers including Marconi.[footnoteRef:1] [1: https://www.bbc.com/historyofthebbc/timelines/1920s#:~:text=The%20British%20Broadcasting%20Company%2C%20as,%2C%20on%20November%2014%2C%201922. ]

The BBC is a public service broadcaster established by Royal Charter. It’s funded by the licence fee paid by UK households. It provides ten national TV channels, regional TV programmes, an internet TV service (BBC Three), 10 national radio stations, 40 local radio stations and an extensive website. “Our mission is to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain. Our vision? To be the most creative organisation in the world.”[footnoteRef:2] [2: https://www.bbc.com/academy-guides/what-do-i-need-to-know-about-the-bbc ]

On the 14th May 2021, the Right Honourable Lord Dyson published a report (‘The Dyson Investigation’). The Executive Summary is copied here below[footnoteRef:3]: It is followed by an article in The Financial Times newspaper on 21stMay 2021. [3: http://downloads.bbc.co.uk/aboutthebbc/reports/reports/dyson-report-20-may-21.pdf ]

Executive Summary of the Report of The Right Honourable Lord Dyson

The interview with HRH Diana, Princess of Wales that was (shown on television) on 20 November 1995 was a sensational triumph for the BBC and Martin Bashir, both nationally and internationally. Whatever reservations she may have had about it later, Princess Diana was pleased with the interview at the time. By early to mid-August 1995 at the latest, she was keen on the idea of a television interview. She would probably have agreed to be interviewed by any experienced and reputable reporter in whom she had confidence even without the intervention of Mr Bashir.

In this Report, I describe in considerable detail the way in which Mr Bashir commissioned fake bank statements from Matt Wiessler. These documents purported to show payments by Penfolds Consultants and News International into the bank account of Alan Waller, a former employee of Earl Spencer, Princess Diana’s brother. Mr Bashir showed the documents to Earl Spencer on a date early in September 1995. Mr Wiessler is an entirely reputable graphic designer who did freelance work for the BBC. Nobody has criticised him for accepting the commission.

A few days later, probably on 14 September, Mr Bashir also produced to Earl Spencer other bank statements which, he (Bashir) said, showed payments into the account of Commander Patrick Jephson (Princess Diana’s Private Secretary) and Commander Richard Aylard (the Prince of Wales’ Private Secretary). It is likely that these statements were created by Mr Bashir and contained information that he had fabricated.

By showing Earl Spencer the fake Waller and Jephson/Aylard statements and informing him of their contents, Mr Bashir deceived and induced him to arrange a meeting with Princess Diana. By gaining access to Princess Diana in this way, Mr Bashir was able to persuade her to agree to give the 3 interview. This behaviour was in serious breach of the 1993 edition of the BBC’s Producer Guidelines on straight dealing.

On seeing the interview on screen, Mr Wiessler immediately made the connection between the Waller bank statements and the interview. He was concerned that he might have played a role in obtaining the interview by deception.

Acting responsibly and appropriately, he (Mr Wiessler) reported his concerns to the BBC. A detailed account of how the BBC responded is set out (in the full report). The matter was eventually referred to Tim Gardam (Head of Weekly Programmes in BBC News and Current Affairs). Mr Gardam’s investigation culminated in a meeting between himself (and two other senior BBC persons) and Mr Bashir. Mr Bashir gave them an account of the faking of the documents. Crucially, he told them that he had not shown them to anyone. They accepted that he was telling them the truth, but asked him to provide independent evidence that Princess Diana had not been shown the documents. Within a few hours, Mr Bashir obtained a note dated 22 December 1995, signed by her (Princess Diana) which supported what he had said. I (Lord Dyson) am satisfied that the Diana note is a genuine document.

Mr Gardam did not then know that Mr Bashir had lied when he said that he had not shown the documents to anyone and did not know that he had in fact shown them to Earl Spencer in September 1995. Mr Bashir was to repeat this lie twice in March 1996. It was only on 23 March 1996 that Mr Bashir admitted that he had lied.

Mr Gardam did not consider the possibility that Mr Bashir secured the interview with Princess Diana indirectly by showing the documents to Earl Spencer. In the light of what he (Mr Gardam) knew at the time (and in particular the Diana note), I (Lord Dyson) do not consider that it would be reasonable to criticise Mr Gardam for failing to ask Earl Spencer for his version of the facts. But Mr Gardam too readily accepted that Mr Bashir was telling the truth about the fake documents.

There were rumours in early 1996 that something had been amiss (i.e. wrong) about the interview. The Mail on Sunday took the lead in carrying out further investigations which led to Mr Bashir admitting to Mr Gardam that he had shown the fake Waller statements to Earl Spencer. The BBC now decided that it must find out the entire truth behind Mr Bashir’s activities.

Mr Bashir was interviewed by Tim Suter (Managing Director of Weekly Programmes in BBC News and Current Affairs) and Richard Peel (Head of Communications and Information) on 28 March 1996. The conclusions that were reached after this meeting were expressed in a letter to Mr Bashir dated 4 April 1996, which was drafted by Mr Suter and agreed by Tony Hall (now Lord Hall, then Managing Director of News and Current Affairs at the BBC) but probably not sent. One of their conclusions was that Mr Bashir’s dealings with Princess Diana in securing the interview were absolutely straight and fair; but that his use of some material in the early preparation of the programme was in breach of the BBC Producers’ Guidelines on straight dealing and justified a reprimand.

This conclusion was not justified, even on an interim basis. It was based in large part on the uncorroborated assertions of Mr Bashir. This error was compounded by their failure to approach Earl Spencer once they knew that Mr Bashir had shown the Waller statements to him.

In early April 1996, the press continued to ask searching questions about the methods used by Mr Bashir to secure the interview. The BBC gave evasive answers to these questions. On 7 April 1996, The Mail on Sunday published an article which asked whether Mr Bashir had intended to show the fake Waller statements to Earl Spencer and thereby convince him that he (Mr Bashir) was the right person to interview Princess Diana.

Suggestions by the press that the Princess Diana interview had been secured by deception persisted. Lord Hall recognised that it was important for the BBC to conduct a full inquiry into what Mr Bashir had done and why he had done it and to resolve the matter once and for all. To that end, he arranged to meet Mr Bashir together with Anne Sloman (successor to Mr Gardam). The meeting took place on 17 April 1996. Mr Bashir was unable or unwilling to give Lord Hall and Mrs Sloman any credible explanation of why he had commissioned the faking of the Waller statements and why he had shown them to Earl Spencer. 5 They did not approach Earl Spencer to ask him for his version of what had happened. They accepted the account that Mr Bashir gave them as truthful.

The investigation conducted by Lord Hall and Mrs Sloman was woefully ineffective for the following reasons:

(i) they failed to interview Earl Spencer: this was a big mistake and the points they (and Lord Birt, the former Director-General) have made to justify their not doing so are rejected;

(ii) they did not scrutinise Mr Bashir’s account with the necessary degree of scepticism and caution: they knew he had lied three times when he said that he had not shown the fake statements to Earl Spencer (these were serious lies for which he gave no explanation); they knew that he been unable to provide any credible explanation of why he had commissioned the fake statements (which was a serious breach of the BBC’s Producers’ Guidelines on straight dealing); and they knew that Mr Bashir’s account of what happened was largely uncorroborated; and

(iii) without knowing Earl Spencer’s version of the facts; without receiving from Mr Bashir a credible explanation of what he had done and why he had done it; and in the light of his serious and unexplained lies, Lord Hall could not reasonably have concluded, as he did, that Mr Bashir was an honest and honourable man.

Without justification, the BBC fell short of the high standards of integrity and transparency which are its hallmark by (i) covering up in its press logs (records) such facts as it had been able to establish about how Mr Bashir secured the interview and (ii) failing to mention Mr Bashir’s activities or the BBC investigations of them on any news programme.

End of Case Study Source 1 – Case Study Source 2 is on the next page Case Study Source 2

Diana interview inquiry sparks fresh crisis of trust for the BBC

Reporter Martin Bashir’s web of deceit and the cover up that followed has given ammunition to broadcaster’s enemies

The Financial Times, Alex Barker  and  Patricia Nilsson , 21st May 2021

Source: https://www.ft.com/content/ead2be61-d450-49ad-b853-705101df1f9d

Diana, Princess of Wales plunged the BBC into crisis even before her Panorama interview was aired, the lies and forged documents behind it were exposed, and the UK broadcaster was dragged, 25 years later, into yet another scandal over editorial standards and a cover-up culture.

Recorded on Guy Fawkes day in 1995 and secretly edited in an Eastbourne hotel, the super-scoop by the journalist Martin Bashir was, from its inception, understood to be a historic gamble for a public corporation whose existence depends on a royal charter, and the consent of licence fee payers and the government.

So sensitive was the decision that Lord John Birt, the director-general at the time, kept his own chair Marmaduke Hussey, an arch monarchist, in the dark until Diana had described her “crowded” marriage on tape. Birt faced calls for his resignation before 23m viewers had even tuned in to watch it. “I had the chilling sense that a few centuries earlier my head would literally have rolled for the crime committed,” he wrote in his memoirs.

His reasons for approving the interview — the need to move with audience demands in what Birt saw as a more democratic age — cut to the heart of the repercussions for the BBC today: the threat of losing audience support.

“Modern institutions in the end have to operate as the public would wish — and we did,” Birt told Robert Fellowes, the Queen’s then private secretary. “And they have no choice any longer but to be completely transparent. There are no long-lasting secrets at the BBC.”

A quarter century on, that proved true. An official inquiry finally laid bare Bashir’s web of deceit in securing the interview and the cover-up that followed, leaving the BBC facing a firestorm of criticism from Diana’s sons and ministers. Oliver Dowden, culture secretary, remarked on the “damning failings” potentially requiring a rethink of governance.

Dame Melanie Dawes, chief executive of media watchdog Ofcom, said Dyson’s report raised “important questions about the BBC’s transparency and accountability”. She added that the regulator would be discussing with the BBC “what further actions may be needed to ensure that this situation can never be repeated”.

Bashir resigned from the BBC last week on grounds of ill health and on Friday Tim Suter, a former BBC News executive who was involved in the original in-house investigation, stepped down from the Ofcom board.

The episode has left the BBC scrambling to retain the confidence of the public — who have watched the heir to the throne Prince William accuse it of betraying his parents and fuelling his mother’s “fear, paranoia and isolation”.

It leaves a dangerously open flank for the BBC’s enemies in Westminster and “Fleet Street”.

“In one sense, it’s 25 years ago and the BBC is a completely different place — it is already much more overseen by outside bodies, it has much less revenue — so the notion that the BBC is the same place as 25 years ago is wrong,” said Jean Seaton, the official BBC historian. “But it does undoubtedly give parts of the government — if they fail to see the importance of the BBC for the future — a case that moves the British public.”

The failings uncovered from 1995, and the “woefully ineffective” investigation that followed, are devastating — and have prompted apologies from all involved. The misconduct does not have the industrial scale of the UK’s tabloid phone hacking scandal, nor a chain of responsibility leading to individuals still serving at the top of the BBC’s news organisation.

But there is no doubt about the deep questions it raises for the BBC, which until last year was run by Lord Tony Hall, who led one of the most heavily criticised investigations into Bashir’s conduct in 1996. Despite being aware of the use of faked documents, he found him to be “honest and honourable” and, later as director-general, blessed Bashir’s return to the BBC in a senior reporting position.

“In most organisations they would have called the police and instantly dismissed Bashir for deceit,” said Mark Stephens, a prominent media lawyer at Howard Kennedy. “Instead the BBC made him their religious correspondent.” One former BBC executive of that era said: “The euphoria of landing the scoop of the century just blinded them.”

Hall’s departure last year means he is fighting an uphill battle to keep his job as chair of the National Gallery, rather than at the head of the BBC. One government insider noted his next meeting with the gallery’s patron — Prince Charles — might be “quite difficult”.

Rather than the leadership, the immediate threat to Tim Davie and the BBC he took charge of last June is more political and financial.

Since his appointment as Hall’s successor, Davie has smoothed relations with Boris Johnson’s Number 10, in part by embracing its priorities: pride in flags and impartiality in news coverage. The Bashir scandal may reawaken the debate about metropolitan bias, embolden critics, and potentially prompt the government to take a more aggressive approach.

Dowden is satisfied the overall structure of the BBC — with a revamped board and direct oversight by the media regulator Ofcom — has reduced the risks of another Bashir incident. But he is open to ideas for reform in the BBC’s upcoming mid-charter review.

Lord Michael Grade, the former BBC chair, suggested creating a new editorial board for journalistic standards, saying “platitudes” would not cut it this time. Johnson, prime minister, notably said on Friday it was “up to the BBC” to ensure nothing like the Bashir scandal happened again.

There are potentially financial repercussions too. Lawyers expect the BBC to face significant compensation claims from victims, who include members of the royal household who lost their jobs as a result of made-up allegations of spying on Diana.

Davie is also locked in negotiations with the government over the level of the licence fee, making the case for a bigger BBC budget over the next five years. Given it is essentially a plea for more taxpayer generosity, the timing of the Bashir scandal could hardly be worse.

“Of course this is a stick that critics of the BBC will use to beat it with,” said Pat Younge, a former BBC executive who chairs the British Broadcasting Challenge, a campaign group pressuring the government over its review of public service media. “And the BBC is also a world leader in beating itself up at times like this.”

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contemporary International Jazz musician/group (a musician or group that comes from a country other than the USA)

Jazz Music is an original American art form that incorporates music from many different cultures.  It has become an international music, that can be heard in most countries around the world, performed by musicians from those countries as well as American musicians. This assignment is a research and writing assignment that asks you to write about:

1. a contemporary International Jazz musician/group (a musician or group that comes from a country other than the USA) 

OR

2.  a place (outside of the USA) where Jazz music is an important part of the culture, such as a famous International jazz festival like the Umbria Jazz Festival in Italy, or the jazz scene in Paris, London, Cape Town or Tokyo – writing about the history of how Jazz music came to be an important part of the culture in those places, the important venues: jazz clubs, concert houses, jazz societies, and important musicians from that place/ jazz “scene”.

There are many interesting topics that fall under this umbrella.You can explore an area of the world you have connections to, or want to know more about, or take the opportunity to learn more about an international artist you already know. There are many international jazz “scenes” to research, and important international jazz musicians can be found in almost every country or region. Many international jazz musicians combine music from their own country or region with existing jazz musical ideas to create a new jazz sound.  Other international jazz musicians are dedicated to playing very traditional styles of jazz.  Many came to the US to study jazz music and apprentice with American jazz masters. Some will have established residencies in the US and others will have established their careers outside the US, often in their home countries or regions. Many important international jazz artists

It is important that the topic you choose has enough information about the international aspects of the musician/group or jazz scene to support a research paper.  The assignment is about a “contemporary” artist or scene – meaning that the artists or scene is currently active, with the paper including recent activity – recordings, concerts, etc..  Historical background is important, but the focus of the paper is about an artist or jazz scene going on right now.  

For instance, if you write about the jazz scene in Paris, you need to mention the history of Jazz in Paris (this is very important to this topic) and then write about the scene today, where the musicians are playing Jazz in Paris, who the important Parisian Jazz musicians are and how Jazz is integrated into modern Parisian society.

The USF Library has created a Course Guide for this class with useful information on how to conduct online searches and what materials are available in the USF Library that could be useful to this assignment. 

http://guides.lib.usf.edu/SurveyJazz (Links to an external site.)

Requirements:

  1. Write a 1000-1500 word paper (this is the body of the paper, not including the discography and references, etc..)

NOTE: word count is the least important part of the grading of this paper. Any paper that covers all of the requirements will be at least 1000 words, this is just a suggestion so that you don’t feel like you have to write a LONG paper.  The content, quality of writing, inclusion of required information and following the writing style guidelines are the most important part of this paper. The paper should be well written, following general rules and formatting for a Research Paper in MLA or APA format. You can get help and information about writing a Research Paper from the USF Writing Center.

  1. Research your topic well. It is important that you find lots of good information to base your paper on.
  2. Find and listen to musical examples of the artist(s)/group(s) you are writing about. If you are writing about a jazz “scene”, find and listen to some of the important artists from that scene. Find reviews of their music, and include your own description of what you hear in the music.
  3. If you are writing about an artist/group, Include a general description of the artist/group, what they are known for and other relevant projects/recordings they have produced. Include a selected discography as part of your reference citations.
  4. Include information about the recordings you write about:
    1. Date released
    2. Record label
    3. Musicians on the recording
    4. How readers can find this music (purchase, listen, etc)

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  • Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. contemporary International Jazz musician/group (a musician or group that comes from a country other than the USA)
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Within contemporary society, scamming incidences have often been on the increase

Capstone Proposal

Introduction

Within contemporary society, scamming incidences have often been on the increase, especially with the introduction of more technology innovations such as the Internet of Things (IoT), which has enabled easy access to information. However, due to a lack of sufficient technical capacity, most people have often fallen victims to the scandals, mainly because, as of 2020, up to 75% of organizations worldwide had experienced phishing at one point in their operations (Rosenthal, 2021). The scam is mainly described as trickery, typically used to cheat someone to something or into doing some things, such as giving money. This provision means that scamming typically adopts various forms as long as fraudulent processes were involved in obtaining money from another person.

One of the more common types of fraud in today’s business climate is ACH fraud. You will be hard-pressed to find a small business today that doesn’t use ACH as a form of receiving and delivering payments. According to NACHA, the volumes of ACH have continued to grow among the enterprises last year, and over the next couple of years, the number will increase consistently. The latest statistics on ACH activities on the same day reveal that almost two million transactions take place daily, giving criminals more access to fraud. Due to this prevalence, the reason for ACH fraud among criminals is easy to understand. Under certain circumstances, a merchant may reverse the ACH charge. Strict ACH reverse rules apply in the National Automated Clearing House Associate (NACHA). The transaction must be changed within five business days, and only three cases are authorized if the dollar is paid in the wrong way.

ACH scams refer to the Automated Clearing House fraud (ACH), which has recently increased rapidly based on statistics. The prevalence of ACH credit attacks increased from 13% in 2017 to 20% in 2018 (AFP, 2019). It is worth noting that the transactions are customarily conducted electronically between bank accounts using a batch processing system hence providing attackers with ample time to look for loopholes to access the design and execute the unauthorized transfer of funds electronically. One of the main loopholes involves the ease of accessibility of the system and the weak authentication systems used to authorize payments. Only a few files are required to confirm charges.

The two famous attempts at ACH fraud are the misrepresentation of a company and the fraudulent usage of bank accounts. When you know what happened, often the perpetrators are gone, leaving a financial mess. They collect customer details for routine payment guidance. Customer signature, branch or sort code and account number are usually used. This knowledge can be easily obtained via a search transaction. They can check volumes continue to decline worldwide but continue to serve the perpetrator as a source of helpful information. Using emails supposedly from legitimate businesses to phish or spoil phishing, fraudsters are “tricking” the recipient into supplying login credentials to their bank. In doing so, offenders collect the information they need to access the client’s account. Malware is also used as a trojan or worm to penetrate a remote device or business, and is unknown to the end-user, and can remain sleeping until a financial transaction or access to financial details begins. So, the malware may take on a session at a given point and start a fraudulent operation, in contrast to the fooled user who provides login credentials. Otherwise, offenders may use an informant to provide sufficient information to cause criminals to be held accountable. The criminals connect to their customer’s bank accounts (manually or through malware) with online credentials in hand and identify their account(s). The fraudster may alter the email address of the account holder, telephone number and password to avoid identification or blocking of pending ACH transactions. Criminals initiate ACH transactions with the account under their jurisdiction. Depending on the experience and financial requirement of the fraudster, fraudulent transaction sums need to be avoided to enable the fraud identification laws of the Bank.

In recent years, ACH scams have become the most profitable and common ways of scamming employees worldwide. This provision is mainly because of the increased instances of electronic fraud as attackers now move towards ACH transactions as much as they are considered safer than traditional checks and wires that were commonly used before the technology innovation that made electronic banking easier (Ryan, 2019).

In recent years, most celebrities have often fallen victim to ACH scams. An example of this was Dana Giacchetto, who manages some of the biggest stars in Hollywood like Leonardo DiCaprio and Cameron Diaz was in 1999 accused of defrauding his clients of approximately $50 million through credit card frauds whereby he used their cards to pay for various expenses which can be considered a scam mainly because he used the trust created between the parties to access, and subsequently, defraud his clients of their money. This paper analyzes the various dimensions of the ACH fraud.  I study in this Capstone how the commercial sector can prevent being victimized by the ACH fraud.

Literature Review

This literature review will cover the main aspects of ACH frauds. The literature will cover three main research questions. The first question is what ACH payments are, covering the details of ACH payments. The second main question will deal with the ACH frauds and their occurrence. The third question is how ACH frauds can be controlled.

Given Volynkin’s (2018) study, the first research topic will be discussed in depth here. Based on the detailed investigation based on facts and numbers and thorough primary research, his study has highlighted several important terms related to the topic. To define the term, ACH or automatic clear house payments are made using the ACH Network, a network of electronic payments in the United States. Consumers now demand these payments as a result of technological advancements. While these payment methods are safe, fraud can also occur in a variety of ways. However, these types of scams are thought to be very rare. Banks, credit unions, and other banking institutions handle these transactions. The National Automated Clearing House Association is in charge of clearing and managing all financial institutions. These payments are very similar to wire transfers, and the main difference is that there are no intermediaries involved in these kinds of expenses.

In addition to the specifics of the first issue, Maulidi and Jake (2020) conceptualized fraud in Indonesia by interviewing managers in local agencies. ACH provider is active in ACH payment networks, according to the findings. This payment method is only available via a NACHA-approved financial institution. The Bank or the financial institution which is involved is the one that acts as the leading ACH operator. The operators need approval over the yards to become authentic for payment transfers.

Shonhadji & Maulidi (2021) highlights whistleblowing and its importance to prevent fraud. The study mentioned that processing of the payments begins with an entry request. The person who makes or generates the request is known as the originator. The originator has a bank account in the respective Bank where the ACH origination generates. The bank account number of then plugged in along with the transit number, router number, client name, and bank name. My second question relates to ACH frauds.

The webpage reference of ACH fraud: Why criminals love this con, (2012) has mentioned that a period of one to four days is required so that the ACH network can make sure that the payment request is not based on any fraud-based information. In the case of any fraud-based information, it is seen that the Bank of Receiver issues a return code to the originator in case if no issue is found, the payment is processed successfully.

Kahn (2019) elaborates on the different advantages that consumers enjoy. These payment transfers are cheaper as compared to credit card-based transfers. These payments are also more secure as they are automated. The systems automatically check the information that has been provided. Nevertheless, there are various kinds of frauds that cab occurs in these systems, but these are only 1% of the payments made through these transfers. According to one of the studies from the Federal Reserves, these payments-based frauds are very rare. These payments have lowered fraud-based rates. These rates represent 0.08 basis points between the years 2012 and 2015.

With this, the third research question relates to finding a block to these frauds. This literature will identify the gaps between reports of Federal Departments and the FBI relating to these frauds. A description by Gerdes, Claire, Liu (2018) has talked about payment fraud totals estimated. The Federal Reserves highlighted that in the year 2012, two-thirds of the value of frauds were accounted for compared to only three quarters reported in 2015. But, according to the reports of the FBI, more than US$ 100 million have been reported in losses. The FBI receives a large number of new complaints every day. An increased level of ease is associated with conducting these kinds of frauds. Yet, the reports of NACHA claim that rates of these kinds of scams are significantly less while the reality is a contrast. That calls for a need to reassess the actual rates of frauds happening and affecting clients daily

Maulidi & Ansell (2020) provide details that these frauds are based on time delays in making the payments. Any unauthorized ACH transactions are termed ACH fraud. These frauds target a specific bank account. The frauds require bank account numbers and routing numbers, which is the hardest part of the fraud. The ACH network mitigated this fraud. The hackers can get bank account information when they get hold of customer credentials. With these credentials, the hackers can generate requests for the transaction, and the funds can be withdrawn with the help of ACH debit. The second primary way is the check fraud shame which is also referred to as check-kiting scam where the criminal gets the advantage of lag time. The criminal juggles money back and forth between accounts so that registration with ACH comes out as valid. But until the ACH makes a check, payment has already been processed. The third way is termed a spear phishing scam. Email is sent to an individual with a link that, when clicked, opens a link to a website that is malware. A key logger is a piece of software installed by the website as soon as it is accessed and records all keystrokes.

Denkins (2019) has mentioned that business cycles are all about profit margins, sales of the products, conversion of materials into goods, and generating revenues. Businesses’ operating periods are handled with the help of financial institutions to improve cash flow. Banks may use cash management services to deal with cash flow issues. However, to deter theft, companies must have proper protocols in place.

Because of the prevention steps taken by the Fintech sector, the ACH network, and the banking industry, fraud can be avoided. Encryption, multifactor authentication, and safe file transfers are some of the successful preventable steps. Financial institutions must follow the guidelines of the NACHA Operating Code to ensure that hacking attempts are stopped. After an ACH entry has been made, the uses need to wait for two days or 48 hours patiently. Customers of ACH transactions must be aware of the Know Your Customer Standards that have been established. These laws provide a series of rules that financial institutions must follow to verify and recognize risks involved with ACH payments and transactions.

Shonhadji & Maulidi (2021) mention that these regulations require that the bans collect detailed information of the client that can be helpful in verification procedures. Multifactor authentication is required for all clients. The clients need to make sure that all personal a sensitive information is shared over a secured network.

Silamoney (2020) has emphasized Automated Programming Interfaces (API). The research is focused on primary and secondary fraud investigations. For the transaction to be processed, APH needs ACH authentication. This is the latest system that protects the ACH system from being hacked. Financial services use ACH to process bill payments, bank-based withdrawals, and funds transactions between accounts. The critical gap identified in this literature is in the reports of the FBI and NACHA in terms of absolute numbers of words or cases of frauds. Real numbers needed to be reported. New ways need to be defined that can help in having control over these cases.

Methodology

In response to the research questions, I adopt a qualitative approach: How does ACH fraud affect the commercial sector? Primary sources, such as advertising posters and diaries, must be used to answer this query. In contrast, secondary sources, such as academic journals, will include evidence on the subject that is already accessible. I also plan to do secondary research on ACH fraud using newspapers and scholarly articles. I will analyze the project following the guidelines. I recommend answering the following sub-questions to answer my study question:

1. What is ACH fraud?

1. How can the commercial sector Prevent Hacking Risks on ACH Systems?

1. How can an unauthorized ACH be prevented?

My first sub-question is “What is ACH fraud?” To answer this question, I’ll look at some primary sources first. Interviews from documentaries will be used as primary sources. Secondary sources can assist in developing historical context and the study of the ACH risk’s evolution. These sources include Pishbahar, E., & Darparnian, S. (2018). Factors Creating Systematic Risk for Rainfed Wheat Production in Iran, Using Spatial Econometric Approach, Lygizos, M., Shenoi, S. V., Brooks, R. P., Bhushan, A., Brust, J. C., Zelterman, D., … & Friedland, G. H. (2013). Natural ventilation reduces high TB transmission risk in traditional homes in rural KwaZulu-Natal, South Africa. BMC infectious diseases13(1), 1-8., Memarzadeh, F., & Xu, W. (2012, March). Role of air changes per hour (ACH) in the possible transmission of airborne infections. In Building Simulation (Vol. 5, No. 1, pp. 15-28). Springer Berlin Heidelberg., Memarzadeh, F., & Xu, W. (2012, March). Role of air changes per hour (ACH) in the possible transmission of airborne infections. In Building Simulation (Vol. 5, No. 1, pp. 15-28). Springer Berlin Heidelberg. These sources explain that: With same-day ACH payment, sending bank-to-bank transfers is easy. However, as in all financial deals, there are risks involved. Furthermore, most ACH payment requests are made electronically, which could expose the ACH transaction to more aggressive attackers and fraud. Both electronic transfers carry some level of risk. And where a financial institution meets any of the NACHA rules, payments made via the ACH Network can be subject to ACH fraud. It can be challenging to protect against ACH theft. The General Risks were divided into five categories: credit risk, debit risk, operating risk, fraud risk, and systematic risk to help understand the risks involved with ACH fraud.

My second sub-question is “How can commercial sector Prevent Hacking Risks on ACH Systems?” To answer this question, I’ll look at some primary sources first. Interviews from documentaries will be used as primary sources. Secondary sources can assist in developing historical context and the study of the ACH risk’s evolution. These sources include Coburn, A., Leverett, E., & Woo, G. (2018). Solving cyber risk: protecting your company and society. John Wiley & Sons., Sullivan, R. J. (2014). Controlling security risk and fraud in payment systems. Federal Reserve Bank of Kansas City, Economic Review99(3), 47-78., Maggiore, U. L. R., Martinelli, F., Dondi, G., Bogani, G., Chiappa, V., Evangelista, M. T., … & Raspagliesi, F. (2019). Efficacy and fertility outcomes of levonorgestrel-releasing intrauterine system treatment for atypical complex hyperplasia or endometrial cancer: a retrospective study. Journal of gynecologic oncology30(4)., Rosner, M. T., & Kang, A. (2016). Understanding and regulating twenty-first-century payment systems: The ripple case study. Michigan Law Review114(4), 649-681. These sources explain that Currently, online payment processing is initiated and carried out by ACH. This poses an underlying and elevated vulnerability of ACH transactions by malicious attackers. At present, users of ACH are targeted by cyber threats, phishing of emails, accounting, impersonation of vendors, and many more. Find the following to defend ACH networks from hacking risks: Use the authorized NACHA service providers, who have been extensively tested and labelled as PCI DSS Entity. Do not hold the protection card number or track details electronically. Encrypt all credit and debit card contact details and cardholder data for electronic storage. Encrypt phone records containing details on personal accounts.

My third sub-question is “How can an unauthorized ACH be prevented?” To answer this question, I’ll look at some primary sources first. Interviews from documentaries will be used as primary sources. Secondary sources can assist in developing historical context and the study of the ACH risk’s evolution. These sources include Marley, R., & Mooney, J. L. (2015). Essential IT Controls for Preventing Cash Fraud. Journal of Corporate Accounting & Finance26(2), 49-57., Lindström, J., Neumann, A., Sheppard, K. E., Gilis-Januszewska, A., Greaves, C. J., Handke, U., … & Yilmaz, T. (2010). Take action to prevent diabetes–the IMAGE toolkit for the prevention of type 2 diabetes in Europe. Hormone and Metabolic research42(S 01), S37-S55., Lindström, J., Neumann, A., Sheppard, K. E., Gilis-Januszewska, A., Greaves, C. J., Handke, U., … & Yilmaz, T. (2010). Take action to prevent diabetes–the IMAGE toolkit for the prevention of type 2 diabetes in Europe. Hormone and Metabolic Research42(S 01), S37-S55., Sullivan, R. J. (2014). Controlling security risk and fraud in payment systems. Federal Reserve Bank of Kansas City, Economic Review99(3), 47-78., Montague, D. A. (2010). Essentials of online payment security and fraud prevention (Vol. 54). John Wiley & Sons. These sources explain that It is for the Bank to provide security safeguards against fraud on ACH networks to secure its accounts and customers.

Work Cited

AFP. “Results from the 2019 AFP Payments Fraud & Control Survey.” 2019 PAYMENTS FRAUD AND CONTROL SURVEY, 2019, www.afponline.org/docs/default-source/default-document-library/afpex-summer-f1-afp-research.pdf?sfvrsn=0#:~:text=Thirty%2Dthree%20percent%20of%20financial,to%2020%20percent%20in%202018.

CNBC. “Dana Giacchetto slapped with new fraud charges.” CNBC, Feb. 2014, www.cnbc.com/2014/02/20/former-money-manager-dana-giacchetto-faces-new-fraud-charges.html.

Rosenthal, M. “Must-know phishing statistics: Updated 2020.” Tessian, 2021, www.tessian.com/blog/phishing-statistics-2020/.

Ryan, V. “Scammers target ACH transactions.” CFO, 2019, www.cfo.com/applications/2019/04/scammers-target-ach-transactions/.

Proposed sources

Denkin, V. (2019). Understanding the Value of Mitigating Fraud Risk for Small Businesses with Cash Management. Understanding the Value of Mitigating Fraud Risk for Small Businesses with Cash Management. Mathematics and Computer Science Capstones. 43. Gerdes, G. R., Greene, C., & Liu, M. X. (2018). Changes in U.S. Payments Fraud from 2012 to 2016: Evidence from the Federal Reserve Payments Study. Reports and Studies 4265, Board of Governors of the Federal Reserve System (U.S.). Goodchild, J. (2012, 8 5). ACH fraud: Why criminals love this con. Retrieved from CSO: https://www.csoonline.com/article/2125833/malware-cybercrime-ach-fraud-why-criminals-love-this-con.html Kahn, M. W. (2019, 1 24). ACH Payments Have Lowest Fraud Rate, Fed Survey Finds. Retrieved from NACHA.Org: https://www.nacha.org/news/ach-payments-have-lowest-fraud-rate-fed-survey-finds Maulidi, A. (2020). Critiques and further directions for fraud studies: Reconstructing misconceptions about developing fraud theories. Journal of Financial Crime. Maulidi, A., & Ansell, J. (2020). The conception of organizational fraud: the need for rejuvenation of fraud theory. Journal of Financial Crime. Maulidi, A., & Jake, A. (2020). Tackling practical issues in fraud control: a practice-based study. Journal of Financial crime. Shonhadji, N., & Maulidi, A. (2021). The roles of whistleblowing system and fraud awareness as a financial statement fraud deterrent. International Journal of ethics and methods. Silamoney. (2020, 8 14). U.S. Know Your Customer (KYC) Regulations and ACH Payments. Retrieved from SilaMoney: https://silamoney.com/ach/u-s-know-your-customer-kyc-regulations-and-ach-payments/ Volynkin, A. (2018). ACH Account Takeover. Carnegie Mellon University. Đekić, M. D. (2017). How a modern business could respond to the phishing attack challenges. Tehnika, 72(3), 455-459. Retrieved from http://scindeks.ceon.rs/Article.aspx?artid=0040-21761703455D Pishbahar, E., & Darparnian, S. (2018). Factors Creating Systematic Risk for Rainfed Wheat Production in Iran, Using Spatial Econometric Approach. Retrieved from http://ir.jkuat.ac.ke/handle/123456789/3846 Rainone, E. (2021). Identifying deposits’ outflows in real-time. Bank of Italy Temi di Discussione (Working Paper) No, 1319. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3827493 Kitchin, R., & Dodge, M. (2019). The (in) security of smart cities: Vulnerabilities, risks, mitigation, and prevention. Journal of Urban Technology, 26(2), 47-65. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/10630732.2017.1408002 Heinemann, L., & Lange, K. (2020). “Do it yourself”(DIY)—automated insulin delivery (AID) systems: current status from a german point of view. Journal of diabetes science and technology, 14(6), 1028-1034. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/1932296819889641 Demler, T. L., & Krieger, K. (2020). Challenges associated with treating and preventing antipsychotic-induced constipation: considerations and cautions when prescribing novel interventions. International Clinical Psychopharmacology, 36(1), 12-17. Retrieved from https://www.ingentaconnect.com/content/wk/incps/2020/00000036/00000001/art00002

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