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Ethics and moral responsibilities involved with a controversial marketing strategy

Instructions

For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the CSU Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last 5 years. Then, provide a written response to each of the items listed below.

  1. In your own words, how would you describe the marketing techniques used in the article you chose?
  2. Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors.
  3. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or morally permissible competitive strategy? Explain your position.
  4. As a leader of an organization, would you allow this type of marketing? Explain your reasoning.

Your completed assignment should be a minimum of two pages in length. You must use a minimum of one academic or peer-reviewed source. The How to Find Peer Reviewed Sources video from the CSU Online Library may help with your search efforts. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

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In November 2003 the U.S. Congress passed a controversial health policy bill that President George W. Bush signed into law.

Assignment: Individual project

3-4 pages (references and first page are not included)

In November 2003 the U.S. Congress passed a controversial health policy bill that President George W. Bush signed into law. The new legislation makes the most far-reaching changes to Medicare since the program was created in 1965. Please address the following questions:

  • Why were changes to Medicare deemed necessary?
  • What are the main provisions of the new legislation? Do you think they accomplish the desired goals?
  • Who was involved in setting the agenda for this policy change? Discuss the roles and interests of specific agenda setters and their influence on the development of the legislation.
  • Why was the legislation controversial? Discuss the claims of the law’s supporters and detractors. Who will benefit from the changes?
  • Do you think having electronically stored data (such as costs and access to individual patient files) played a role in the decision-making process?

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Healthcare: The Controversial Health Policy Bill That President George W. Bush Signed Into Law

(Course Instructor)

(University Affiliation)

(Student’s Name)

The 2003 Medicare Plan by President Bush

Introduction

            The US healthcare system is perhaps one of the healthcare systems in the world with rich history. Most of the present reforms in US healthcare sector started after the Second World War. Since then, almost every American president has made an effort to bring forth reforms in the healthcare sector (Graham & Wood, 2011).  President Bill Clinton made unsuccessful attempt to bring healthcare reforms, when his controversial bill, the American Health Security Act of 1993, did not pass in the Congress. In contrast, Bush succeeded in ensuring healthcare reforms bill was passed in Congress before the 2004 election. However, there were general feelings among the analysts that the reforms included many provisions that had far-reaching consequences in the US healthcare sector.

Why the Changes to Medicare Deemed Necessary           There were many reasons that pushed the government into making changes to the Medicare plan that was eventually signed into law……………………………………

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

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Risk-Benefit Analysis of a Controversial Intervention

Consider this scenario: The principal of a local school learned about a facility in Massachusetts that uses an electric shock device as a behavior control procedure. For more information on this device, review the Linscheid et al. article. The principal has requested that parents of one of her school’s students allow this procedure as an intervention to stop the student’s elopement and the aggressive behaviors that have caused injuries, including lacerations and a broken finger, to two teachers. The parents contacted you to seek advice on this matter. You conduct a review of the file and discover a functional behavior assessment has been conducted by a BCaBA on these behaviors, but it appears the BCaBA conducted this assessment without the oversight of a BCBA. Also, records indicate some of the previous treatments used to address these problem behaviors included sensory integration therapy and facilitated communication.

For this assignment, complete the following:

  • Consider Bailey and Burch’s risk-benefit analysis model. Recreate and use this worksheet to outline the risks and benefits of this procedure.
  • Analyze at least five relevant BACB ethical code elements that are relevant to this procedure.
  • Prepare a formal letter to the parents with your recommendations. Include a copy of the worksheet you used with your notes to conduct the risk-benefit analysis.

Other Assignment Requirements

  • Written communication: Should be free of errors that detract from the overall message.
  • APA formatting: References and citations are formatted according to current APA style guidelines.
  • Resources: At least 2–4 recent scholarly resources.
  • Length: 4–5 double-spaced pages, in addition to a title page and a references page.
  • SafeAssign: You are required to use SafeAssign before submitting the completed assignment to your instructor. Submit your work to SafeAssign as a draft, review the results, and make any needed changes. When you are ready, submit your assignment to the assignment area for grading.

Refer to the Risk-Benefit Analysis of a Controversial Intervention Scoring Guide to ensure you understand the grading criteria for this assignment.

Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.

Portfolio Prompt: You may choose to save this learning activity to your ePortfolio.

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