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building an executable monetary conversion program

The Final Project consists of building an executable monetary conversion program to be submitted by the final day of the course.
 

Focus of the Project
For the program, you will write a utility that converts dollars to coins. It is a simple program that must have the following:

· Multiple outputs to the screen

· At least one input

The use of integers and strings

· Looking or repetition with Do..While, If..Else

· Must have some output text to show correct value of coins that would be converted from the dollars.

· Code must include comments explaining your reason for the code section or what the code is doing

· Code must compile Whole dollars only. If value is less than 1 or 0, the program should break or exit.

 

Turn in your source code (.cpp file) to your instructor with your filename including your first and last name and your compiled executable.

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Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies?

E-Marketing – respond to the following questions in accordance to the criteria below. 

  1. Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies?

In addition to the offer, what are the elements of a direct marketing strategy?

  1. How do direct marketers distinguish between the “front end” and the “back end” of a transaction? Why is this important?
  2. Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?

The assignment will meet the APA 6th edition format criteria, write a minimum of 2 full pages, and follow the structure:

1. APA Title page

2. Body (do not write each question, use a heading then start the text after each heading)

3. Question 1 (Write a minimum of 150 words for this response)

4. Question 2 (Write a minimum of 150 words for this response)

5. Question 3 (Write a minimum of 150 words for this response)

6. Question 4 (Write a minimum of 150 words for this response)

7. References (make sure that each reference is cited in the text)

For help with all things APA, please review the following link: 

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)Links to an external site.

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Oli Gardener’s Expert Session: 7 Principles of Conversion-centered Design

Write a two page paper on the following question below:

Respond to the following prompts:

1. After watching Oli Gardener’s Expert Session: 7 Principles of Conversion-centered Design, please select any website and analyze how 1 of those principles is being or could be used for conversion purposes.  Provide a link to the website.  

2. Using the same website in 1) above, discuss the use of color and whether you think it was effective (using other sources).  Any recommendations you would make regarding the use of color?  How could the User Experience (UX) be improved? 

3. Navigate to a landing page on a website (it could be on the same website used in 1) above or a totally different one).  Provide the link to the landing page specifically.  Analyze 2 landing page related recommendations and whether the page is effectively using these.