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create an SEO plan

SEO PLAN

Review the SEO slides, SEO videos, and other SEO resources (word files, examples, templates) before doing the assignment. 

Video Link: https://www.youtube.com/watch?v=iS9WrstoIjQ&ab_channel=whereispuck Choose a “client”, a small to a medium size company, that does not rank too high on search engines.

Follow the step by step process described below and create an SEO plan for your “client” by submitting your answers to all six questions below. Note that in this assignment you do NOT have to make the actual changes on the website, you are just creating an SEO plan for now.

————————————————————————————————————

1.    Think of a client / website. A small to medium size company. Which website did you choose (provide URL)?

2.    Go to the website, visit its various pages, and try to identify a broad list of at least thirty important phrases that might be used for the SEO (note: do NOT choose one-word “phrases” such as “hotel” , but rather “executive hotel Vancouver”, “affordable hotel in Vancouver”, etc.) What are the thirty phrases on your broad list? 

3.  Create a table with three columns: phrase, search volume, and SEO difficulty (competition rating). Use keyword popularity tools (e.g. UberSuggest) in order to fill out the table for each phrase. See below an example.

(Note: I would recommend to work with UberSuggest CHROME app so you can do the unlimited number of keyword searches per day. Do not go to Neil Patel’s website, just use the Crhome app. Find the information (video) about UberSuggest on your course website.)

PhraseSearch volumeSEO difficulty (or competition)
Hotel Vancouver17,70042
Affordable hotel Vancouver14,00028

(note: the numbers in the table are just an example)

4. Based on the above analysis, choose the top three phrases that you want to focus on in your first SEO project. Write those three phrases here:

5. For each of the above phrases from step 4, right a URL (page) of the website that will be used for your SEO. See below.

PhrasePage
Affordable hotel VancouverHome page, e.g. www.abcde.com
Executive hotel VancouverAbout page, e.g. www.abcde.com/about

(the data in the table is just an example)

  6.     Based on the step 5, now choose one phrase and fill out the SEO table (provided on the next page).

SEO Changes – Page by Page (Instructions for the web site designer)

Selected phrase:
Page (URL)
Suggested changes
1. Title Tag
2. Description Meta Tag
3. Keyword Meta Tag
4. URL Change
5. Heading (or Subheading)
6. First Paragraph (in the text)
7. Alt Tags / Image Title
8. Additional Text Changes on the page
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create a partial draft of the risk management plan

For the first part of the assigned project, you will create a partial draft of the risk management plan. To do so, follow these steps:

  1. Research risk management plans.
  2. Create an outline for a basic risk management plan with anticipated section headings (as indicated in this numbered list). This plan will include a qualitative risk assessment, which is addressed later in the project.
  3. Write an introduction to the plan by explaining its purpose and importance.
  4. Define the scope and boundaries of the plan.
  5. Research and summarize compliance laws and regulations that pertain to the organization. Keep track of sources you use for citation purposes.
  6. Identify the key roles and responsibilities of individuals and departments within the organization as they pertain to risk management.
  7. Develop a proposed schedule for the risk management planning process.
  8. Create a draft risk management plan detailing the information above. Format the plan similar to a professional business report and cite any sources you used.

Submission Requirements

  • Format: Microsoft Word (or compatible)
  • Font: Arial, size 12, double-space
  • Citation style: Your school’s preferred style guide

Estimated length: 4–6 pages

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Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral

Throughout the course you encountered a number of different moral theories. While you had enough exposure in the first few weeks to build a moral compass, you have had more time to get to know the theories better and may be morally motivated by a different primary theory or set of theories than you used for the week three assignment. The goal here is to pick just one theory you feel is a “best guide” for moral behavior.

Then you are to create an Infographic promoting that theory, either on its own or by comparing it to other theories. Consider yourself as being in marketing and you are trying to convince others to choose your theory. Describe situations where this theory provides good guidance. Focus on the positives (i.e. consequentialist theories allow you flexibility while treating everyone equally, non consequentialist theories provide solid rules to follow and proper justification, virtue theories focus on the person and not the action, etc.)

Details:

  • Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral decisions. https://piktochart.com/  https://www.visme.co/  https://prezi.com/ or MS PowerPoint
  • Have fun and try to be creative.
  • It is not bad to display some of the negatives, but the goal here is to promote your theory.
  • Be sure you submit as a PDF or that the link works (send to others to see if they can open it). Keep in mind if your instructor cannot see it, he or she cannot assess it.
  • Please do not purchase an subscription, unless you want to, and do not submit anything one needs a paid subscription to see. Again, if free viewing is not possible, it will not be graded.
  • Lastly, when using resources, be sure to have a citation where the information is used on the presentation and include a references/works cited section at the bottom

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Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral decisions

Throughout the course you encountered a number of different moral theories. While you had enough exposure in the first few weeks to build a moral compass, you have had more time to get to know the theories better and may be morally motivated by a different primary theory or set of theories than you used for the week three assignment. The goal here is to pick just one theory you feel is a “best guide” for moral behavior.

Then you are to create an Infographic promoting that theory, either on its own or by comparing it to other theories. Consider yourself as being in marketing and you are trying to convince others to choose your theory. Describe situations where this theory provides good guidance. Focus on the positives (i.e. consequentialist theories allow you flexibility while treating everyone equally, non consequentialist theories provide solid rules to follow and proper justification, virtue theories focus on the person and not the action, etc.)

Details:

  • Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral decisions. https://piktochart.com/  https://www.visme.co/  https://prezi.com/ or MS PowerPoint
  • Have fun and try to be creative.
  • It is not bad to display some of the negatives, but the goal here is to promote your theory.
  • Be sure you submit as a PDF or that the link works (send to others to see if they can open it). Keep in mind if your instructor cannot see it, he or she cannot assess it.
  • Please do not purchase an subscription, unless you want to, and do not submit anything one needs a paid subscription to see. Again, if free viewing is not possible, it will not be graded.
  • Lastly, when using resources, be sure to have a citation where the information is used on the presentation and include a references/works cited section at the bottom.

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Create and evaluate a health promotion program in tobacco cessation

Health Promotion Program, In this project, you will create and evaluate a health promotion program that targets one of the following issues:

  • tobacco cessation, 
  • type 2 diabetes, 
  • obesity, or 
  • substance abuse.

After reviewing the Unit VIII Study Guide, examine the program, and discuss the five major components of community health programming and the six steps of evaluation.Be sure to address the items listed below.

  • Provide detailed background information on the topic. 
  • Prove a minimum of three specific and realistic goals/objectives. 
  • Provide detailed information on how you will use the five steps of programming (program planning) to create a community health intervention/program. 
  • Provide detailed information on how you will use the six steps of evaluation to evaluate your program. 
  • Discuss the performance improvement approaches that are most relevant to your program.

Your APA-Style paper must be at least five pages in length (not counting the title or reference pages). You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

*** You may select any of the four conditions, I prefer type 2 Diabetes but you may make your own choice. Please read and follow the directions very carefully as this is my final project and I need a very good grade (A). No plagiarism and all material used must have the proper citations and references. I have a great deal weighing on this paper. Therefore if you do not feel you can deliver excellent work PLEASE DO NOT ASK FOR THIS ASSIGNMENT. **Remember the paper must be 5 pages not including the title and reference page, so (7) pages total.**

The coursebook for this work is Sharma, M Branscum, P.W. & Atri A. (2014) Introduction to community and public health. Please be aware I will be running the paper through the Plagiaerizer tool before submission, so please make sure this is your work

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create a collage either by hand or digitally

Instructions

1. For this assignment, you will create a collage either by hand or digitally, using PowerPoint or another application you are comfortable using. For inspiration for your collage, please read the unit lesson and look at the reading in your textbook. Please incorporate at least five different visual items, whether it be photographs, text, or your own drawing or work into one collage.Use the  Unit V Project: Collage Worksheet to share a picture of your collage and to answer questions about it.

2. Artists frequently juxtapose unlike images or textures next to each other through collage to create a new meaning. Find a collage in real life or online, and describe how new meaning is created through the juxtaposition of the images. How do the various source materials inform the meaning of the work?

Please be sure to include a picture of the collage you are looking at, and any identifying information you can: artist, title, etc. You may not use your own collage for this assignment.

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Create a memo to Mayfield from Duvall that addresses the issues [from Duvall’s perspective]

Review Case 5.42 in your textbook. Using the questions provided as a guide, create a memo to Mayfield from Duvall that addresses the issues [from Duvall’s perspective].

Submit your assignment as a Word document (400-750 words).

You are required to utilize a Memo template format.At least two external sources should be cited on a separate page, not including the textbook.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Course 

Case 5.42

5.42 (LO 1, 3, 4, 5) Ethics and budgeting Faced with three young children who were always complaining “I’m bored,” Ann Newton looked for an interesting after-school activity. Finding nothing available in the community, she decided to solve her problem by renting an old bakery and turning it into Kiddie Kitchen. Three afternoons a week, Ann, her children, and several other children gathered to learn the art of cooking. In less than five years, Ann’s business grew to over 30 franchised kitchens located throughout the state. In 2005, she retired from active management of the company and sold the majority of her stock to Bernice Mayfield, who now runs the firm.c05PlanningAndForecastingInAManufacturing Setting. Today, Kiddie Kitchen has 100 franchised locations and 50 corporate locations up and down the East Coast. The company is organized into five regional territories, each run by a director who reports to the vice president of operations. In addition to the vice president of operations, executive manage-ment includes the CFO, the vice president of marketing, and the vice president of human resources. All executive personnel work at the corporate headquarters, now located in Raleigh, North Carolina. Each director maintains a regional office, complete with an administrative staff. Shortly after taking over the company, Mayfield revamped the budgeting process, replacing a bottom-up process that had been in place since the early 1990s with a top-down process. Since the new budget process influences the bonus compensation a director can earn, directors have a great deal of interest in developing the budget. At the beginning of the budget cycle, regional directors receive corporate directives concerning the coming year’s budget. These directives include projected growth in locations and revenue, salary increases, and allocated corporate expenses. Directors prepare three budgets—one for franchised locations, one for corporate locations, and one for administrative costs associated with the regional offices. These budgets are passed up to the corporate office for consolidation into the corporate budget. Max Green is director of the southeast region. His approach to preparing the budget for the com-ing year budget is a typical example of budget preparation. He passed the corporate budget directives to his accountant, Henri Duvall, who prepared the first draft of the budget. When Green reviewed the draft, he did not like what he saw. Budgeted net income was too high—so high that his region would never meet the target. He asked Duvall to make some adjustments. The corporate directive had projected a general price level increase of 2–4%. The range was intended to allow higher cost-of-living areas, such as Boston and New York, to budget higher levels of cost increases than lower cost-of-living areas. But even though Green’s office was located in the lowest cost-of-living area in the country, he told Duvall to budget an across-the-board increase of 4%. Green knew that as long as he was within the directive’s guidelines, the corporate office wouldn’t question the increase. Green also told Duvall that the region would open ten new stores during the coming year and that the budget should reflect enough start-up expenses to cover the new locations. Green knew that no region had ever opened more than seven stores in a single year. In fact, he thought he would be lucky to open five new stores in the coming year. Since Green had a reputation for retaliating against employees who chose to ignore his requests, Duvall made the changes without questioning them. The result was a $250,000 reduction in budgeted net income. Duvall, a certified management accountant, had a wife and three children, and could not afford to lose his job and his generous benefit package. Besides, his wife was in line to become owner of one of the new franchised stores in the coming year.

Required 

a. Why would Green care about the level of budgeted net income? 

b. What do you think Mayfield’s reaction would be if she learned of Green’s actions? 

c. What does Duvall have to gain from his actions? Does he have anything to lose? 

d. Refer to the IMA’s Statement of Ethical Professional Practice in Exhibit 1.8 (pages 1-20 and 1-21). What responsibilities does Duvall have in this situation? Did he violate the Statement? If so, how?

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create a memo to Mayfield from Duvall that addresses the issues [from Duvall’s perspective]

Review Case 5.42 in your textbook. Using the questions provided as a guide, create a memo to Mayfield from Duvall that addresses the issues [from Duvall’s perspective].

Submit your assignment as a Word document (400-750 words).

You are required to utilize a Memo template format.At least two external sources should be cited on a separate page, not including the textbook.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Course 

Case 5.42

5.42 (LO 1, 3, 4, 5) Ethics and budgeting Faced with three young children who were always complaining “I’m bored,” Ann Newton looked for an interesting after-school activity. Finding nothing available in the community, she decided to solve her problem by renting an old bakery and turning it into Kiddie Kitchen. Three afternoons a week, Ann, her children, and several other children gathered to learn the art of cooking. In less than five years, Ann’s business grew to over 30 franchised kitchens located throughout the state. In 2005, she retired from active management of the company and sold the majority of her stock to Bernice Mayfield, who now runs the firm.c05PlanningAndForecastingInAManufacturing Setting. Today, Kiddie Kitchen has 100 franchised locations and 50 corporate locations up and down the East Coast. The company is organized into five regional territories, each run by a director who reports to the vice president of operations. In addition to the vice president of operations, executive manage-ment includes the CFO, the vice president of marketing, and the vice president of human resources. All executive personnel work at the corporate headquarters, now located in Raleigh, North Carolina. Each director maintains a regional office, complete with an administrative staff. Shortly after taking over the company, Mayfield revamped the budgeting process, replacing a bottom-up process that had been in place since the early 1990s with a top-down process. Since the new budget process influences the bonus compensation a director can earn, directors have a great deal of interest in developing the budget. At the beginning of the budget cycle, regional directors receive corporate directives concerning the coming year’s budget. These directives include projected growth in locations and revenue, salary increases, and allocated corporate expenses. Directors prepare three budgets—one for franchised locations, one for corporate locations, and one for administrative costs associated with the regional offices. These budgets are passed up to the corporate office for consolidation into the corporate budget. Max Green is director of the southeast region. His approach to preparing the budget for the com-ing year budget is a typical example of budget preparation. He passed the corporate budget directives to his accountant, Henri Duvall, who prepared the first draft of the budget. When Green reviewed the draft, he did not like what he saw. Budgeted net income was too high—so high that his region would never meet the target. He asked Duvall to make some adjustments. The corporate directive had projected a general price level increase of 2–4%. The range was intended to allow higher cost-of-living areas, such as Boston and New York, to budget higher levels of cost increases than lower cost-of-living areas. But even though Green’s office was located in the lowest cost-of-living area in the country, he told Duvall to budget an across-the-board increase of 4%. Green knew that as long as he was within the directive’s guidelines, the corporate office wouldn’t question the increase. Green also told Duvall that the region would open ten new stores during the coming year and that the budget should reflect enough start-up expenses to cover the new locations. Green knew that no region had ever opened more than seven stores in a single year. In fact, he thought he would be lucky to open five new stores in the coming year. Since Green had a reputation for retaliating against employees who chose to ignore his requests, Duvall made the changes without questioning them. The result was a $250,000 reduction in budgeted net income. Duvall, a certified management accountant, had a wife and three children, and could not afford to lose his job and his generous benefit package. Besides, his wife was in line to become owner of one of the new franchised stores in the coming year.

Required 

a. Why would Green care about the level of budgeted net income? 

b. What do you think Mayfield’s reaction would be if she learned of Green’s actions? 

c. What does Duvall have to gain from his actions? Does he have anything to lose? 

d. Refer to the IMA’s Statement of Ethical Professional Practice in Exhibit 1.8 (pages 1-20 and 1-21). What responsibilities does Duvall have in this situation? Did he violate the Statement? If so, how?

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  • Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Confidential- It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
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CREATE A CLUSTERED COLUMN CHART OBJECT FOR CELLS A4:G9.

For this project, you create a column chart to illustrate April–September revenue for Classic Gardens and Landscapes. You also build a pie chart sheet to graph the proportion that each category contributes to total revenue.

[Student Learning Outcomes 3.1, 3.2, 3.3, 3.4, 3.5, 3.6]

File Needed: ClassicGardens-03.xlsx (Available from the Start File link.)

Completed Project File Name: [your name]-ClassicGardens-03.xlsx

SKILLS COVERED IN THIS PROJECT

  • Create a chart object.
  • Size and position a chart object.
  • Edit and format chart elements.
  • Edit the source data for a chart.
  • Build a pie chart sheet.
  • Use texture as fill.
  • Add and format data labels in a chart.

Alternate Instruction for Microsoft 365 Apps icon This image appears when a project instruction has changed to accommodate an update to Microsoft 365 Apps. If the instruction does not match your version of Office, try using the alternate instruction instead.

  1. OPEN THE CLASSICGARDENS-03.XLSX START FILE. IF THE WORKBOOK OPENS IN PROTECTED VIEW, CLICK THE ENABLE EDITING BUTTON SO YOU CAN MODIFY IT. THE FILE WILL BE RENAMED AUTOMATICALLY TO INCLUDE YOUR NAME. CHANGE THE PROJECT FILE NAME IF DIRECTED TO DO SO BY YOUR INSTRUCTOR, AND SAVE IT.

NOTE: If group titles are not visible on your Ribbon in Excel for Mac, click the Excel menu and select Preferences to open the Excel Preferences dialog box. Click the View button and check the Group Titles check box under In Ribbon, Show. Close the Excel Preferences dialog box.

  1. CREATE A CLUSTERED COLUMN CHART OBJECT FOR CELLS A4:G9.
  2. MOVE THE CHART OBJECT SO THAT ITS TOP-LEFT CORNER IS AT CELL A12. SIZE THE BOTTOM OF THE CHART TO REACH CELL H30.
  3. EDIT THE CHART TITLE TO DISPLAY CGL MAJOR SALES REVENUE AND PRESS RETURN. ON THE SECOND LINE, TYPE SECOND AND THIRD QUARTERS.
  4. APPLY CHART STYLE 14 TO THE CHART.
  5. FORMAT THE FIRST LINE AND THE SECOND LINE OF THE CHART TITLE TO A FONT SIZE OF 20 PT.
  6. APPLY A 1 PT BLACK, TEXT 1 (SECOND COLUMN) OUTLINE TO THE CHART AREA.
  7. VERIFY THAT THE CHART IS STILL SELECTED. IN THE HIGHLIGHTED RANGE IN THE WORKSHEET, DRAG THE RESIZE POINTER TO REMOVE THE DESIGN CONSULTING DATA SERIES FROM THE CHART (FIGURE 3-71).Resize handle is lower-right corner of cell G8Figure 3-71 Resize the chart by dragging the resize pointer
  8. CREATE A 3-D PIE CHART SHEET FOR CELLS A4:A9 AND CELLS H4:H9. MOVE THE CHART TO ITS OWN SHEET NAMED REVENUE BREAKDOWN. HINT: USE THE MOVE CHART BUTTON [CHART DESIGN TAB, LOCATION GROUP].
  9. EDIT THE CHART TITLE TO DISPLAY REVENUE BY CATEGORY. CHANGE THE FONT SIZE TO 32.
  10. SELECT THE LEGEND AND CHANGE THE FONT SIZE TO 12.
  11. APPLY THE WOVEN MAT TEXTURE FILL (FIRST ROW, FOURTH COLUMN) TO THE PATIO AND FURNITURE SLICE.
  12. Select the pie shape and add data labels to display in the center of each slice.
    1. DISPLAY THE FORMAT DATA LABELS TASK PANE, CHOOSE THE ACCOUNTING FORMAT [LABEL OPTIONS BUTTON, NUMBER GROUP], AND SET 0 DECIMAL PLACES.
    2. CHANGE THE DATA LABEL FONT SIZE TO 14 PT AND APPLY BOLD [HOME TAB, FONT GROUP].
  13. DESELECT THE CHART.
  14. SAVE AND CLOSE THE WORKBOOK (FIGURE 3-72).Excel 3-4 completed chart sheetsFigure 3-72 Excel 3-4 completed worksheet and chart
  15. UPLOAD AND SAVE YOUR PROJECT FILE.
  16. SUBMIT PROJECT FOR GRADING.
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Writers Solution

Create a lightweight white paper for a fictitious Initial Coin Offering (ICO)

For this assignment, you’ll create a lightweight white paper for a fictitious Initial Coin Offering (ICO). You will use your imagination to create a brand new, hopefully unique, ICO, and develop a lightweight white paper that presents your ICO to prospective investors. A full white paper takes considerable time and effort to create. For this assignment, you’ll only be asked to provide the most essential elements. 

The goal is for you to be creative in your application of blockchain technology, and the explain your ideas. 

To start, read the following article: How to Write a Good White Paper for Your ICO –  https://applicature.com/blog/token-offerings/write-good-white-paper-ico

Then, explore new and existing blockchain projects in any domain that interests you. You can start with an Internet search for “blockchain use cases” and “current blockchain projects.” Identify a few that you find interesting and learn about each one. Then, think of a new idea how you could apply blockchain in a new and useful way. 

Once you have your idea, create your white paper. Your paper should be in APA format, and have the following sections:

1) Title – a headline that will catch your reader’s imagination

2) Abstract – Summary of what your whitepaper contains

3) Introduction – Introduce readers to the problem you will solve, the motivation to solve it, and how you’ll present your solution.

4) Problem/Market consideration – Explain the current situation (expand the problem from the introduction).

5) Solution – Describe your solution.

6) Summary – Close the sale.

As always, submit only ORIGINAL WORK. Do NOT plagiarize

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