Categories
Writers Solution

Describe the critical goal of the web site or application. In other words, what is the purpose or what is it designed to accomplish?

Description

For your third assignment, you are hired as a UX Designer to conduct a Usability Review of an existing web site, desktop application, or mobile app and present your findings and recommendations using PowerPoint or other approved presentation application (e.g. Google Slide, LibreOffice Impress, Prezi)

 Project Directions

Select an existing website, desktop, or mobile application and complete the following as the result of your Usability Review.

1. Describe the critical goal of the web site or application. In other words, what is the purpose or what is it designed to accomplish?

2. Describe the top four usability issues you uncovered (sorted by severity). Complete the following information for each issue and present it in column format:

A. Usability Issue – List the issue

B. Severity Rating (High, Medium, or Low) – Rate the severity of the issue into one of three categories:

· High severity – Issues that prevent the user from completing tasks efficiently.

· Medium severity – Issues that impede ease of use and understanding.

· Low severity – Issues that do not prevent users from completing tasks, but inconvenience the user.

C. Rationale – Describe the usability issue. Discuss the severity you assigned to the issue. Why is this an issue? Justify your severity rating.

D. Recommendation – Recommend a path of action to address the usability issue. How can the issue be fixed or corrected?

Note: This is not a complete or extensive usability review, but for purposes of this class, it will provide you an introduction into the usability review process.

 Project Findings Presentation

Please follow the steps below:

Create a PowerPoint presentation to present your findings. The PowerPoint template below can be used to complete this project. Simply add your information to the slides.

The slides should be designed as follows:

slide 1

Slide 1: Cover Slide 

Include the following:

· Your name

· Your class

· Year and semeser

· Website or application used in your usability review

Slide 2a

Slide 2: The critical goal of the web site or application. 

Slide 3

Slide 3: First Usability Issue 

Include the following:

· Item A: Usability Issue

· Item B: Severity Rating

· Item C: Rationale

· Item D: Recommendation

Slide 4

Slide 4: Second Usability Issue 

Include the following:

· Item A: Usability Issue

· Item B: Severity Rating

· Item C: Rationale

· Item D: Recommendation

Slide 5

Slide 5: Third Usability Issue 

Include the following:

· Item A: Usability Issue

· Item B: Severity Rating

· Item C: Rationale

· Item D: Recommendation

Slide 6

Slide 6: Fourth Usability Issue 

Include the following:

· Item A: Usability Issue

· Item B: Severity Rating

· Item C: Rationale

· Item D: Recommendation

Slide 7

Slide 7: Summary 

Summarize slides 1 through 6.

Slide 8

Slide 8: Questions 

Ask your audience if they have any questions.

Slide 9

Slide 9: References 

List the references you used to complete this project.

Slide 10

Slide 10: Project Reflection 

Answer the following question regarding the assignment:

What issues or challenges did you face completing this project? How did you resolve them? If you did not face any issues or challenges in completing this project, what do you think are some issues or challenges someone new to completing usability studies might face in completing a project like this? Note: Your reflection must be a total of at least 100 words.

 Presentation Design Style

Please follow conventional presentation design format and guidelines. In other words, your presentation should look “presentable”. 

 Probject Resources

The following resources may be helpful.

1. How to Conduct a Usability Review by Craig Tomlin (web page)

2. Presentation Design Quick Tips: You Need CRAP by Carl Kwan (Youtube Video | 1:15 mins | closed captioned)

3. Presentation Design Quick Tip #1: C is for Contrast by Carl Kwan (Youtube Video | 1:31 mins | closed captioned)

4. Presentation Design Quick Tip #2: Repetition by Carl Kwan (Youtube Video | 1:15 mins | closed captioned)

5. Presentation Design Quick Tip #3: A is for Alignment by Carl Kwan (Youtube Video | 1:45 mins | closed captioned)

6. Presentation Design Quick Tips #4: Proximity by Carl Kwan (Youtube Video | 1:31 mins | closed captioned)

 Submission Requirements

Submit your presentation to your Project 3 Assignments Folder.

 Grading

Listing 4 user design issues and presenting them in presentation format along with a project reflection “in accordance” with the assignment instructions will earn you a 100% (A) on this project.

Categories
Writers Solution

Demonstrate information literacy and critical analysis appropriate to the level of study.

ASSESSMENT 2A BRIEF
Subject Code and Title BIZ101: Business Communications
Assessment Source Analysis
Individual/Group Individual
Length 1000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate information literacy and critical analysis appropriate to the level of study.
b) Understand and demonstrate academic integrity and authentic engagement with information.
d) Identify and apply effective communication skills within a variety of business environments, including the use of technology.
Submission By 11:55pm AEST/AEDT Sunday of Module 3.2 (Week 6)
Weighting 25%
Total Marks 100 marks
Task Summary
Identify, summarise and evaluate four (4) sources that will be useful for completing the Assessment 2B Written Report.
Please refer to the Task Instructions for details on how to complete this assessment.
Context
In business, you need to be able to research sources of information, read and evaluate their credibility to ensure they are appropriate when building and communicating an argument or a line of reasoning. Beyond this context, these skills will assist you for academic purposes in writing summaries and critically reviewing sources of information for your current and future studies.
Task Instructions
To complete this assessment task you must:
1. Select one (1) of the following topics (You will use this topic for both this assessment task (2A Source Analysis) and Assessment 2B Written Report):
a. Using Social Media in the workplace to communicate with staff.
b. Communicating a companywide employee recognition program using digital technology.
c. Boosting workplace motivation through innovative communication tools.
d. Implementing instant messaging/group messaging, discussion forums and workplace chatrooms.
e. Podcasts, internal blogs/vlogs as a means to communicate to employees.
f. Using an internal intranet/social intranet for employee interactions.
2. Conduct research on your chosen topic.
3. Identify four (4) sources that will be useful for completing Assessment 2B Written Report (read Assessment 2B Brief to inform your choice of sources).
a. Two (2) of the sources must be from reliable academic sources, such as academic journals and books. The other two (2) sources can come from YouTube or TEDtalks or other non-academic sources.
4. Provide the following for each source:
a. Name of the source in full according to the APA 6th ed. style.
b. A brief summary of each source (100-150 words each), justifying why it is relevant to the topic of your written report.
c. Evaluate the reliability of each source by applying the Five Tests for Reliability, covered in Module 3. You must cover:
1. Authority
2. Audience
3. Transparency
4. Objectivity
5. Currency
d. Include a final reference list for all four (4) sources in APA 6th ed. style.
Please note the following additional information:
• You should adhere to the correct use of academic writing, presentation and grammar.
• You are advised to include a minimum of two (2) academic references and two (2) mediabased references as described above.
• You must check the Similarity Report for your assessment task in Turnitin before submitting it in Blackboard. All highlighted sentences must be either paraphrased in your own words or put in as direct quotes and referenced accordingly.
• For additional support on academic skills, please visit: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&am p;content_id=_2498849_1
Referencing
• It is essential that you use appropriate APA 6th edition style for citing and referencing your research.
• Please comply with all academic standards of legibility and referencing details (including a reference list). Please see more information on referencing here: http://library.laureate.net.au/research_skills/referencing
Submission Instructions
Upload your Source Analysis to Turnitin and check your Turnitin Similarity Report.
When the Turnitin Similarity Report is less than 20%, submit your Source Analysis via the Assessment link in the main navigation menu in BIZ101 Business Communications.
Your learning facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades.
The below assessment rubric guides the marker when awarding marks for your assessment. You should use this rubric to review your assessment task prior to submission, ensuring there is nothing you have missed.
Assessment Rubric
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Number of sources
10%
Identifies less than 4 sources useful to complete the Assessment 2B Written
Report on the chosen topic. Identifies 4 sources, however there are less than 2 reliable academic sources identified.
The usefulness and/or suitability of the sources identified to complete the Assessment 2B Written Report on the chosen topic is debatable. Identifies 4 sources, from which at least 2 are from reliable academic sources. The sources identified are generally useful and
appropriate to complete the Assessment 2B Written
Report on the chosen topic. Identifies 4 sources, from which at least 2 are from reliable academic sources. All sources identified are useful and pertinent to complete the Assessment 2B Written Report on the chosen topic. Identifies 4 sources, from which at least 2 are from reliable academic sources.
The academic sources identified are critical in the discipline to the discussion of the chosen topic. All sources identified are highly pertinent to complete the Assessment 2B Written Report on the chosen topic.
Referencing
25%
Does not include correct references or in-text citations; does not use APA 6th ed. style.
Attempts to include references or in-text citations; however, these are sometimes insufficient or incorrect; uses APA 6th ed. style, however may contain some citation or referencing errors. Includes in-text citations and references from suitable sources; uses APA 6th ed. style, however may contain minor citation or referencing errors. Includes in-text citations and references from suitable sources; uses APA 6th ed. style, containing minimal and or no errors. Includes in-text citations and references from suitable sources; uses APA 6th ed. style, containing no errors.
Summary
30%
Sources have not been summarised (i.e. more than one summary missing for one of the sources).
There is no/ a limited attempt at justifying relevance of selected sources. Most sources have been summarised (i.e. all sources have partial summaries or there is one summary missing for one of the sources).
The summaries are inconsistently appropriate
to the task, as demonstrated by an interrupted flow of ideas and at times lack of clarity.
All sources have been summarised appropriately, however this still needs some work to achieve a clear and coherent flow of ideas.
There is a generally adequate attempt at justifying the relevance of all selected sources, however this still needs some work (i.e. relevance to topic and task inconsistently clear). All sources have been summarised appropriately, coherently and clearly.
All sources are justified in relation to their relevance to the topic of the written report clearly and consistently. All summaries are consistently clear and coherent; in the summaries, the main ideas are synthetised as they are needed to justify the source selection in relation to the topic of the written report (i.e. main ideas from sources are used to justify selection and relevance to chosen topic).
BIZ101 Assessment 2A Brief Page 4 of 5
There is a basic attempt at justifying the relevance of all selected sources, however this needs substantial work (i.e. relevance to topic and task
not entirely clear, appropriate).
Reliability evaluation
35%
The reliability evaluation shows no understanding of source authority, audience, transparency, objectivity and currency, with omissions in all of the tests. The reliability evaluation shows superficial understanding of source authority, audience, transparency, objectivity and currency, with weaknesses in all of the tests and some omissions. The reliability evaluation shows a generally competent understanding of source authority, audience, transparency, objectivity and currency, with only weaknesses in some of the tests and no omissions. The reliability evaluation shows a clearly competent understanding of source authority, audience, transparency, objectivity and currency, with no more than one or two weaknesses and no omissions in all of the tests. The reliability evaluation is comprehensive, thorough and
appropriate in all tests, demonstrating a highly competent understanding of source authority, audience, transparency, objectivity and currency, with no weaknesses and no omissions in all of the tests.
BIZ101 Assessment 2A Brief Page 5 of 5

Categories
Writers Solution

Provides consistent evidence of deep and critical understanding in relation to the learning outcomes.

BIOL399 marking rubric for essays:
This page outlines the University grading policy. The following pages provide the marking rubric. Macquarie University’s grading policy:
HD High Distinction 85-100
D Distinction 75-84
Cr Credit 65-74
P Pass 50-64
F Fail 0-49
High Distinction
Provides consistent evidence of deep and critical understanding in relation to the learning outcomes. Demonstrates substantial originality and insight in identifying, generating and communicating competing arguments, perspectives or problem solving approaches; critical evaluation of problems, their solutions and their implications; creativity in application as appropriate to the discipline.
Distinction
Provides evidence of integration and evaluation of critical ideas, principles and theories, distinctive insight and ability in applying relevant skills and concepts in relation to learning outcomes. Demonstrates frequent originality in defining and analysing issues or problems and providing solutions; and the use of means of communication appropriate to the discipline and the audience.
Credit
Provides evidence of learning that goes beyond replication of content knowledge or skills relevant to the learning outcomes. Demonstrates substantial understanding of fundamental concepts in the field of study and the ability to apply these concepts in a variety of contexts; convincing argumentation with appropriate coherent justification; communication of ideas fluently and clearly in terms of the conventions of the discipline.
Pass
Provides sufficient evidence of the achievement of learning outcomes. Demonstrates understanding and application of fundamental concepts of the field of study; routine argumentation with acceptable justification; communication of information and ideas adequately in terms of the conventions of the discipline. The learning attainment is considered satisfactory or adequate or competent or capable in relation to the specified outcomes.
Fail
Does not provide evidence of attainment of learning outcomes. There is missing or partial or superficial or faulty understanding and application of the fundamental concepts in the field of study; missing, undeveloped, inappropriate or confusing argumentation; incomplete, confusing or lacking communication of ideas in ways that give little attention to the conventions of the discipline.

Title and Abstract

Criteria
Title/Abstract
HD (8.5 to 10)
Concise, clear title. Abstract summarises issue, states what the review covers, findings, future directions.

D (7.5 to 8.5)
Title is good indication of content. Abstract provides a good summary but could be stronger.

Cr (6.5 to 7.5)
Title verbose or missing key elements. Abstract summarises report with inappropriate detail (e.g.merely states that issues will be discussed rather than what the issues are).

P (5 to 6.5)
Title is vague. Abstract is basic.

F ( 5)
Absent.

Introduction

Criteria
Structure
HD (17 to 20)
Clearly explains issue and its importance. Provides broad overview of the topic. Gives a specific and strong aim.

D (15 to 17)
Provides strong background information, states the issue, is reasonably structured and gives a broad aim, although this could be more specific.

Cr (13 to 15)
Provides good information, but not always relevant or too much detail for an introduction. States a basic aim, but could be more strongly structured.

P (10 to 13)
Introduces topic, but does not have clear structure. Too much/little information given for introduction. Aim is unclear or very broad.

F ( 10)
Little introduction, little structure, no aim.

Scientific content

Criteria
Engagement with text and Development of arguments

HD (34 to 40)
Demonstrates advanced understanding of topic, excellent coverage of literature.
Develops specific ideas in depth with strong supporting examples.
Critically analyses rather than just presents arguments. Clearly demonstrates original thinking.

D (30 to 34)
Demonstrates firm understanding of topic, good coverage of literature. Develops specific ideas with supporting examples. Can critically analyse different arguments and demonstrates original thinking.

Cr (26 to 30)
Demonstrates sound understanding of topic. Incorporates many important sources. Discusses some key points or issues, develops specific ideas usually backed up with examples. While there is evidence of critical analysis this skill is still developing.

P (20 to 26)
Demonstrates basic understanding of topic. Mainly summarizes source material with few specific ideas. Key points or issues missed, little critical analysis.

F ( 20)
Does not demonstrate understanding of topic. Numerous key points or issues missed, no critical analysis.
Criteria
Conclusion
HD (17 to 20)
Extends into broader context of topic, avoids merely summarizing review. Clearly identifies knowledge gaps, provides firm direction for future research or decision making.

D (15 to 17)
Extends into broader context of theme, identifies knowledge gaps, future research, but could provide more detail.

Cr (13 to 15)
Some extension of theme, identifies some research gaps, future research direction.

P (10 to 13)
Primarily summarizes paper, little extension of theme, little information on research gaps or future directions.

F ( 10)
Mainly summarizes paper and does not extend beyond.