Because this is a pamphlet/brochure type assignment, you can choose any font size and type you like. You can submit the assignment as a word, publisher or PDF document.
You have been asked to develop a pamphlet for expecting mothers. The pamphlet would tell mothers-to-be about: the importance of prenatal care, what factors are conducive to healthy prenatal development and what factors are associated with adverse outcomes for babies, both prenatally and post-natally. Please remember that this will be a generic brochure, so plan what you wish to include in it, accordingly.
The pamphlet should also describe, briefly, the stages of fetal development (from conception to birth) and the birth process (including the different approaches to this process).
The pamphlet must be appealing to the eyes, and should not include too much scientific or medical jargon, except when absolutely necessary.
The information presented in the pamphlet will be worth 10 marks. The remaining 5 marks will be awarded to the appearance and appeal of the pamphlet.
Please remember to reference your sources (according to APA guidelines). If there is no space in the actual brochure/pamphlet, for APA style references, you can just mention the title of the books or websites (that you are using) in the actual brochure, and you can submit your APA references as a separate document. As for in-text citations, there is no need to include them, in this assignment, unless you are using a direct quote. As for pictures, you do need to cite those, unless you are using pictures from Clipart.
Please make sure the brochure looks like modern-day brochures, both in content and in form. This means that it would be a good idea to add links to a few websites that a person can go to, for more information, AND links to one or two videos that one can watch, also for more information. The links to the videos should be clear (e.g. a YouTube link). If the video is part of a website, that is fine, but you will need to make it clear that this particular website includes a video. Failing to do so will result in a lower grade.
If you choose to use Microsoft Publisher, for your brochure, that is fine, but please save and submit it as a PDF file, as Canvas sometimes messes up the layout of publisher documents
The purpose of this assignment is to develop a graphic timeline for the development of your project. At a minimum, be sure to include the deadline or timeframe for your:
· Project approval (Week 6)
· Education development (Week 7-9)
· Stakeholder education (Week 7-9)
· Implementation date (Week 10)
· Assessment of initial outcomes/implementation (Week 14)
· Reassessment of outcomes (Week 16)
Include the roles and responsibilities of stakeholders in each implementation step. Be sure to provide sufficient detail. Please keep in mind some of the dates may be after your practicum has ended.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Rubric
Deadline or Timeframe for Project Approval
6.75 points
expand Deadline or Timeframe for Education Development assessment
Deadline or Timeframe for Education Development
6.75 points
expand Deadline or Timeframe for Stakeholder Education assessment
Deadline or Timeframe for Stakeholder Education
6.75 points
expand Deadline or Timeframe for Implementation Date assessment
Deadline or Timeframe for Implementation Date
6.75 points
expand Deadline or Timeframe for Assessment of Initial Outcomes/Implementation assessment
Deadline or Timeframe for Assessment of Initial Outcomes/Implementation
6.75 points
expand Deadline or Timeframe for Reassessment of Outcomes assessment
Deadline or Timeframe for Reassessment of Outcomes
During this course you have learned that the business environment is in a state of constant change and new circumstances will require new strategies and new approaches to implementing those strategies. Apply what you have learned as you discuss the following questions.
1. Describe the global business environment that is likely to develop in the next ten years.
2. Considering what you learned in the article, Sociocognitive Perspectives in Strategic Management in this week’s required reading, which of the three topics areas identified in the article do you think is most influential to strategic management in KSA and why?
Embed course material concepts, principles, and theories (which require supporting citations) in your initial response along with at least two scholarly, peer-reviewed journal articles.
A logic model or program theory is a description or model frequently pictorial of how a program is supposed to achieve its expected outcomes and solve the identified problem for which it was created. It creates a logical links between expected outcomes and the activities designed to achieve them and incorporates the evidence-based theoretical assumptions that explain how the activities will lead to outcomes. A program theory or logic model is NOT the theoretical framework on which your project is based although it may be related to a theoretical framework. A theoretical or conceptual framework is a general theory that explains why some things happen. A program theory or logic model is unique to your project and explains how it is supposed to work.
Assignment Prompt
Develop a one-page diagram of theoretical foundation for your project/program, describing how and why your project should achieve the desired outcome. Add references on the second page. You may arrange items in the diagram in any way you choose, but the diagrams should include each of the following components and show the logical connections between them:
The need or problem to be addressed by the project/program with supporting data
The context for the project/program (attach a reference list with your diagram)
The strategy (ies) proposed to address the need/problem
The evidence base for the proposed strategies (attached a reference list with your diagram)
Factors that will influence the use of strategy
The expected outcomes of the project/program
The resulting impact of the project/program if the outcomes are achieved.
Expectations
Due: Monday, 11:59 pm PT
Length: Two pages (1st page for diagram, 2nd page for references)
Format: APA Style (7th ed.), one-inch margins with double spacing, proper APA formatting
Research: Scholarly (peer-reviewed) contemporary reference(s) within the last 5 years
Writing: Use correct grammar and sentence construction: Clear expression of ideas
File Title: Save the file with Student First Name_Last Name_Title of assignment
The initial PICOT question that I have formulated based on my area of interest for EBP proposal revolved around pressure ulcer management for the elderly patient.
PICOT QUESTIONS
For elderly patients above 60 years with pressure ulcers (P) will the negative pressure wound therapy (I) as opposed to standard moist wound therapy (C) improve the healing of the pressure ulcer (O) during their two-week stay at the hospital (T).
three pages in length/depth for your overall work (750 words).
——————————
Either develop your own promotional campaign for the project or discuss an existing campaign in detail that meets the following criteria. Please do not use an example from the Discussion section of the course.
1) Choose a product or service that your campaign will be for. Pick something that interests you and come up with a slogan. Without a slogan, you do not have a campaign. Your slogan should be the title of your paper.
2) If the product already exists, you will need to include information as to how your campaign is different than any existing campaign. Do this by researching how the company currently promotes their products. Include the full URL’s with the information that you find by citing your sources in your bibliography and citing them in the body of your paper, like this .
If the product/service is brand new because this is an idea for your own business, you should provide a little background of your idea and explain the need for your product/service.
3) A successful campaign should have a “big idea,” be executed using integrated marketing communications (IMC), and involve the consumer as a participant.
A “big idea” is a container that holds everything in place. There are essentially four “big ideas:” (1) A contest, (2) staging an event, (3) “doing good” – having a cause, or (4) telling stories (where the stories involve the customers of the product/service). A big idea can include more than one of these four points – but it must have at least one.
Integrated marketing communications (IMC) is where the promotional tools that are used tie back with each other in order to reinforce each other. For example, when Facebook, Instagram, and Twitter all link to each other in communicating a campaign. The common mention of a campaign slogan serves as a unifier.
In today’s world, people are constantly using social media with their phones. Marketers often get consumers to respond through social media and participate with a company’s promotion. Positive feedback can provide a company with valuable favorable word of mouth. This can also lead to repeat sales. However, positive feedback is earned. It cannot be easily manipulated. You won’t say anything good about a product that you don’t actually like.
4) Ultimately, the success of any campaign has more to do with simply a clever idea. It has to do with how well the clever idea is executed. Also, it is not feasible to create “fake” social media accounts simply to do a project.
5) The discussion/participation section to the course contains key materials for your project:
Rubric
Campaign Slogan (This is the title of your paper)
Introduction
Company Background and Values
Segmentation of the Market and Identifying Target Customers
On successful completion of this assessment, students should be able to:
develop a budget for a business idea presented in unit 4, projecting costs associated with the venture,
analyze the funding need and provide breakdown of appropriate cost centers, and
identify the profit or loss for the venture in year one and show when the business will be profitable.
Brief Description
The assignment requires the completion of a budget to project costs associated with the new venture and will be used as a guide in terms of how much funding is needed to launch the business. The budget statement should reference the business opportunity submitted in unit 4. The budget statement will be augmented with notes to explain the choices and projections.
Submission Instructions
Write a paper including the budget for your idea from unit 4. Each paper should include an introduction and conclusion, should be 4-6 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size . The paper should include notes to accompany and explain the budget decisions and budget lines. The paper should follow the APA guidelines for format and citation. In your assignment you should:
Identify the problem the venture will address and its scope.
Support claims about the problem with appropriate sources, including at least three academic sources such as books, juried articles found in the YU library.
Demonstrate the validity of the idea and identify what makes this a true opportunity.
Unit 4 means the file which is attached to this question. Please must review it
You will develop a Multicultural Lesson Plan based on your knowledge of culturally diverse populations.
Instructions
You will develop the Multicultural Lesson Plan in two steps.
Step One: Multicultural Lesson Plan Introduction
Select the grade level and content area you plan to teach in the future. While planning, select an interest you have from the list of tpoics below, or examine your content area of interest and develop a lesson that incorporates multiculturalism within that content area. Prioritize your topics and select one topic for lesson plan development. Use the topics below to build an awareness of the elements needed to meet your assignment’s goals.
To develop a multicultural lesson, you may address one of the following topics:
Lesson Plans that Develop Multiple Historical Perspectives
Lesson Plans that Develop Cultural Consciousness
Lesson Plans that Develop Intercultural Competence
Lesson Plans that Combat Racism, Sexism, Prejudice, and Discrimination
Lesson Plans that Develop State of Planet Awareness
Lesson Plans that Develop Social Action Skills
Once you have chosen your topic addressing multiculturalism, you will submit a one-page paper that includes a brief introduction to your plan for your topic and lesson, your plan should include the essential question and goals for your lesson, and a rationale for why you made these choices. Ask yourself how you can plan for the needs of diverse students to ensure that all have access to the content of the lesson.
Step Two: Multicultural Lesson Plan
This assignment is concerned with your ability to plan and develop a lesson plan within a template that delivers a multicultural or diversity objective or goal. It should also prioritize differentiated instructional strategies that promote an inclusive environment for diverse students. Use the following suggested outline to prioritize and organize your lesson plan to guarantee in-depth development of each aspect of your lesson plan:
What specific strategies will you prioritize to respond to the diverse learning needs in your classroom?
For example, how will you differentiate your instruction to respond to English learners, students with special needs, or gifted learners in your lesson?
Are there any other individuals or groups you need to modify your instruction for?
How can you engage your peers, team teachers, and others at the school site to help diverse students achieve your goals within the lesson?
What research from the field will support your plan for diverse learners?
How will the lesson sequence be modified so various groups or individuals will be successful with your learning objective?
How does this demonstrate that the lesson plan prioritizes the needs of diverse learners?
Once you have completed your planning and in-depth research, create a lesson plan using the attached lesson plan template. It may be a lesson plan that you have conducted or will conduct, or it may be a lesson plan for a fictitious classroom created for this assignment
Multicultural Lesson Plan
Purpose
You will develop a Multicultural Lesson Plan based on your knowledge of culturally diverse populations.
Instructions
You will develop the Multicultural Lesson Plan in two steps.
Step One: Multicultural Lesson Plan Introduction
Select the grade level and content area you plan to teach in the future. While planning, select an interest you have from the list of tpoics below, or examine your content area of interest and develop a lesson that incorporates multiculturalism within that content area. Prioritize your topics and select one topic for lesson plan development. Use the topics below to build an awareness of the elements needed to meet your assignment’s goals.
To develop a multicultural lesson, you may address one of the following topics:
Lesson Plans that Develop Multiple Historical Perspectives
Lesson Plans that Develop Cultural Consciousness
Lesson Plans that Develop Intercultural Competence
Lesson Plans that Combat Racism, Sexism, Prejudice, and Discrimination
Lesson Plans that Develop State of Planet Awareness
Lesson Plans that Develop Social Action Skills
Once you have chosen your topic addressing multiculturalism, you will submit a one-page paper that includes a brief introduction to your plan for your topic and lesson, your plan should include the essential question and goals for your lesson, and a rationale for why you made these choices. Ask yourself how you can plan for the needs of diverse students to ensure that all have access to the content of the lesson.
Step Two: Multicultural Lesson Plan
This assignment is concerned with your ability to plan and develop a lesson plan within a template that delivers a multicultural or diversity objective or goal. It should also prioritize differentiated instructional strategies that promote an inclusive environment for diverse students. Use the following suggested outline to prioritize and organize your lesson plan to guarantee in-depth development of each aspect of your lesson plan:
What specific strategies will you prioritize to respond to the diverse learning needs in your classroom?
For example, how will you differentiate your instruction to respond to English learners, students with special needs, or gifted learners in your lesson?
Are there any other individuals or groups you need to modify your instruction for?
How can you engage your peers, team teachers, and others at the school site to help diverse students achieve your goals within the lesson?
What research from the field will support your plan for diverse learners?
How will the lesson sequence be modified so various groups or individuals will be successful with your learning objective?
How does this demonstrate that the lesson plan prioritizes the needs of diverse learners?
Once you have completed your planning and in-depth research, create a lesson plan using the attached lesson plan template. It may be a lesson plan that you have conducted or will conduct, or it may be a lesson plan for a fictitious classroom created for this assignment
· Develop a critical awareness and understanding of strategy and its relevance and application to different contexts.
The learning outcomes assessed in this assignment include the student’s ability to:
· Demonstrate a critical understanding of fundamental, contemporary strategic theories and concepts.
· Critically evaluate and apply appropriate concepts of strategy to practice, across a range of organisational contexts
· Assess alternative approaches to strategy and justify particular courses of action
· Evaluate the implications of strategic decisions within different organisational and cultural contexts.
Assessment Specification:
Word Limit: 3,500 words
Weighting: 100%
Assignment Instrument: Report
Anonymous Marking: Yes
Submission Date:
Assignment Question:
Diet One:
Create a strategic profile of a company of your choice, and then evaluate that company’s current strategy in action. Finally identify and develop a strategic recommendation that you believe would significantly enhance the company’s performance in the market place.
Your assignment must be written as a business report format and should specifically address the following four sections.
· Section 1: Introduction. Introduce your report, the subject, the company and outline the structure to your answer. Within this, you are expected to outline the company’s market position, their recent performance, their competitive and the strategic direction they are moving in. (20%)
· Section 2: Evaluation. Develop a comprehensive strategic analysis of your chosen company. You are required to apply a variety of complimentary strategic frameworks (minimum of 5) in developing your analysis of the company, and its internal and external business environments. (40%)
· Section 3: Strategic Option. Develop a critical discussion around a viable and relevant strategic option for your organisation, that you feel can improve business performance. This discussion must draw from the profile and analysis (developed in sections 1 & 2) and should clearly demonstrate the merits, impact implications and risks of your proposed option is likely to have. (30%)
· Section 4: Conclusions. Draw specific conclusions about the strength of the organisation and your report. (10%)
Indicative Answer, Advice and Structure
An effective answer should consider the following:
In selecting the company students should consider choosing one that will have extensive information relating to it freely and readily available, for example, in the business/financial press, company reports, industry/market surveys and other such sources.
The assignment might be focused at the corporate organisational level (e.g. Diageo, Tesco, BT, Ag Barr or the IAG Group), or at a division/strategic business unit (SBU) level of the organisation (e.g. IAG’s British Airways Division). If a SME business is selected, be aware that information relating to it may not be as extensive or publicly available. You must ensure that a comparable range of data is accessible, which can be utilised and referenced within the report.
It is strongly advised that you agree the organisation that you are going to focus on, with your seminar tutor, well in advance.
The structure and indicative content of the report should be based upon the following main sections:
· Title Page – Matriculation number, title of the report, date and word count.
· Table of Contents – List of main section headings, sub-headings and page numbers.
· Introduction – Give an outline profile of your (chosen) organisation and the competitive business environment they operate within. Cover position, performance data, who the direct competitors are and the current strategy. This section should also provide an intended study path for your report, it’s purpose and the direction you intend to take and what structure you will adopt to deliver an effective answer to the question.
· Strategic Evaluation – A detailed profile of the organisation outlining the nature, scale and scope of the business and its core activities. Consider the competitive market it operates within clearly explaining the central elements of its competitive advantage.
· Develop a detailed profile and then analysis of the organisation’s internal and external contexts, by applying and analysing theoretical strategic frameworks used within the module (such as VRIO, Resources and Capabilities, the Strategic Clock, SWOT, PESTEL, Value Chain, Life Cycles, Porters 5 Forces, industry KFS and the Boston Matrix). Emphasis should be put upon understanding the practicalities and reality of the market conditions your organisation operates within.
· Strategic Option – From your strategic analysis (section 2) identify a strategic option, that your organisation could consider for the future. This may be in areas such as; Innovation, International development, C.S.R, Sustainability, Divestments or Integration.
· Choose a strategic option that you firmly believe will make a real difference to the organisation’s future performance. Explore and discuss the impact and implications of this option on the organisation, its key stakeholders, its market, and competitors. Use similar analysis and evaluation techniques (as employed in section 2) to generate substance and credence for your position.
· Conclusion – Extract the core outcomes from your report that relate significantly to the organisation’s strategic position and future competitiveness. Ensure that you include your key recommendation for the company and remind the reader of the key points regarding its strategic impact, specific benefits, implications and risks.
· References – A full listing of all academic citations and other sources of information, presented in the Harvard system of referencing.
· Appendices – Additional pages in support of information detailed within the main text of the report.
Your report MUST make extensive use and application of a variety of different appropriate strategic management frameworks used within the module (not just confined to those suggested within the indicative content above) and from associated reading of the subject (both textbooks and academic journals). There must also be demonstrable evidence of secondary based research in relation to the organisation and its strategic context.
Full reference details must be included in respect to the academic literature and all other sources of information used (reference to and use of material from such sites as Wikipedia are NOT acceptable).
This business management report should be presented in an appropriate and professional style with a coherent structure, logic and connected line of analysis, evaluation and reasoning.
NOTES WHICH APPLY TO DIETS 1, 2 and 3:
Plagiarism and the use of ‘Turnitin’
Plagiarism occurs when someone copies or reproduces another person’s words or ideas and presents them as their own with no proper acknowledgement via citation and referencing. In various universities students have been heavily penalised where plagiarism has been found. To ensure that you are not at risk of being accused of plagiarism you must always declare all the sources from which you have obtained material or ideas. Students should consult their student handbook for details of the manner in which plagiarism cases are dealt with at QMU. The appropriate section is to be found in the student handbook in Regulations, Section 24. http://www.qmu/quality/documents/Regulations-2010.pdf
QMU provides ‘Turnitin’ as an academic resource to allow students to consider how they use secondary literature – this includes material from the internet, journals magazines, books and any other form of printed material. This enables you to check your own work to see if it is faulty. Students are advised that it is their responsibility to engage with Turnitin. Students must make a final Turnitin report via that module’s WebCT site. Reference will be made to this report if staff marking your work suspect there is plagiarism. In addition, students should be aware that where staff suspect plagiarism or the purchase of assignments, Turnitin and a wide variety of other resources will be used to check work.
Attendance Policy
Undergraduate students in the School of Business, Enterprise and Management must attend a minimum of 75% of interactive classes (i.e. all classes except lectures)
Extensions
Extensions are only granted for extenuating circumstances that are beyond a student’s control. In general, though not exclusively, extenuating circumstances will be of a medical or personal nature affecting the student for a period of time and/or during assessment. Examples include, but are not limited to, a serious illness, accident or bereavement. Independent documented evidence is required in advance of the exam/submission date. Students who consider they have suffered from circumstances beyond their control; who wish to apply for an extension on the grounds of extenuating circumstances should refer to the Extenuating Circumstances Guidelines available on the internet at www.qmu.ac.uk/quality, or from the School Office.
Word limits
The word limit for an assignment is part of the assessment criteria. There is a tolerance of 10% in excess of the word limit (e.g. 4000 word limit = + 400 words). Under QMU regulations, any excess over the word limit beyond the 10% will result in a maximum mark of 40%. You should state the number of words on the front of your assessment.
Late submission of assignment
If assignments are submitted after the due date but within one calendar week (i.e. up to 6 days after the submission date) a maximum mark of 40% can be achieved. If submitted after one calendar week (i.e. 7 days or more) a mark of 0% will be awarded.
ASSESSMENT FEEDBACK PRO-FORMA
Student Matriculation No: 00000000
Module Title & Code: Exploring Strategy – B3132
Assignment 1: Report – Weighting 100%
Criteria
Comments/Feedback
Introduction (20%)Sets Context and Profile. – Clearly identifies the task, develops subject and question context, develops a coherent, critical and connected line of argument and sticks to the point.
Knowledge & Content (70%)Use of frameworks, examples, theories, facts and research evidence are relevant and back-up and illustrate what is being said.Strategic Analysis 40%Strategic Option 30%
Conclusions & Style (10%)Provides specific conclusions about the strength of the organisations position and future.Presentation and Academic Style
Action point(s)Summary, to include guidance for improving practice
Marker: Date:
Moderator: Date:
Mark / Grade:
Students are reminded that the grade indicated is PROVISIONAL only. It must be confirmed by the External Examiner and ratified by the Board of Examiners. Please contact the internal examiner if you wish to discuss your feedback
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The course project is a series of elements where you will examine the current standing of an organization’s(Amazon) training system as it relates to a single training topic(the topic is Workers’ Compensation). In the final element of the training program, you will provide recommendations to the organization on how this training system can be improved.
*Develop a training needs analysis including task analysis, personal analysis, organization analysis.
*Evaluate the different methods and sources for performing a needs analysis.
*Evaluate relevant scholarly research and synthesize research to complete required assignments.
Directions
To conduct an analysis on the current state of the training program of an organization (Amazon). You should be writing about the training needs analysis process for Amazon. The training needs analysis process analyzes the organization, task, and person analysis.
Submission Requirements
· The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices.
· APA formatting (7th ed.) standards are required.
· A minimum of 5 scholarly resources needs to be used. An example of a scholarly resource can be an interview with an HR professional or a peer reviewed article from a Park University Library Journal Database. Course materials and personal experience do not count.
· A formal third person tone is required.
· Supplemental information (e.g., worksheets that are currently being used) can be presented in Appendices but do not count toward the body of the paper.
Unit 5 Project B
Directions
This is a continuation of Project A.
It is a continuation of the training needs for that organization (Amazon) as well research and discussion of training methods and delivery which includes on-the-job training, off-the-job training, the technology used, delivery methods used, and transfer of training analysis. The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices; APA formatting (7th ed.) standards are required, and a minimum of 5 scholarly resources are needed.
· The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices.
· APA formatting (7th ed.) standards are required.
· A minimum of 5 scholarly resources needs to be used. An example of a scholarly resource can be an interview with an HR professional or a peer reviewed article from a Park University Library Journal Database. Course materials and personal experience do not count.
· A formal third person tone is required.
· Supplemental information (e.g., worksheets that are currently being used) can be presented in Appendices but do not count toward the body of the paper.
Unit 6 Project C
Directions
This a continuation of Project A and B.
Steps should include:
*Analyze the different types of training evaluation and discuss the barriers to evaluation.
*Explain how training evaluation can be quantifiable and analyze different evaluation methods.
*Assess why training designers need to consider both the costs and benefits to a training program.
*Describe how to calculate the benefits of training programs including net benefit analysis, benefit-cost ratio, and return on investment.
*Evaluate relevant scholarly research and synthesize research to complete required assignments.
Additional Directions should include:
Conduct an analysis on the current state of the training program and address the current evaluation methods used. Reference should be made to specific quantifiable evaluation methods. The cost and benefit of the training should be presented.
· The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices.
· APA formatting (7th ed.) standards are required.
· A minimum of 5 scholarly resources needs to be used. An example of a scholarly resource can be an interview with an HR professional or a peer reviewed article from a Park University Library Journal Database. Course materials and personal experience do not count.
· A formal third person tone is required.
· Review the grading rubric for expectations.
· Supplemental information (e.g., worksheets that are currently being used) can be presented in Appendices but do not count toward the body of the paper
Task: Provide a critical self-reflection essay of the process of completing your previous assignment on Marketing Project Report ( Topic: Facebook Data Scandal).
For completing this Task successfully, you must summarize all your academic knowledge and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment on Marketing Project Report ( Topic: Facebook Data Scandal).
Learning outcomes applied in this assessment (LO):
1. Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID)
4. Critically evaluate marketing strategies, including digital marketing solutions – in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events. (IC) (DP) (SID) (CID) (CC)
6. Critically assess currently implemented corporate social responsibility solutions and recognise the links between the adoption of certain solutions and the performance of business operations. (IC) (SID) (CID) (CC)9. Collect, analyze and synthesize data; and take a problem-solving approach to strategic thinking, and creativity.
7. Adopt a persuasive argumentation, and present it in verbal or written communication. (UGB) (EID)
ASSESSMENT GUIDELINES
Produce a 3000-word marketing project report (+/- 10%) (excluding the list of references). Times New Roman size 12 font, double spaced
Introduction (250 words):
General background on the topic you are going to discuss. Possible definitions for terms relating to the question. What the essay will include and/or leave out (scope). What themes the essay will discuss and the order they are presented. What the essay will argue / demonstrate (thesis statement). 10 points
Main Body(2,450 words):
Summarize all your academic knowledge and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment on Marketing Project Report ( Topic: Facebook Data Scandal).
In doing so: – Critically reflect on your personal learning experience – Make effective use of relevant literature (but not extensive) – Provide your own argument and show evidences of critical thinking. 60 points
Conclusions(300 words):
Links back to the themes identified in the introduction. A reminder of what the essay has argued. A recap of the main themes that have been discussed. 15 points
Formatting and Referencing (list of references not principles of academic writing included in word count): High quality presentation of the material that conforms to and contains minimal errors in sentence construction, grammar and punctuation. The assignment followed appropriate academic conventions regarding in-text citations and referencing. 15 points
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