You work as a director of leadership and learning for an organization that makes prosthetics. This year’s employee engagement survey results for the organization show that some leadership practices are rated lower, while some practices were rated higher. The new chief human resources officer (CHRO) met with the team to discuss the general results. Everyone agrees that the company’s focus should be on both specific leadership development areas perceived as strengths and on those rated as areas for improvement, primarily regarding social intelligence, emotional intelligence, and the interpersonal skills of effective leaders.
To help this initiative, your manager, the vice president of leadership and learning, asked you to create an adaptive leadership toolkit that can be used throughout the organization. To begin this work, you conducted a personal leadership self-assessment and turned this into a personal development plan. Then you shared this artifact with your manager. Your manager was impressed with the thoroughness of the personal development plan and saw value in incorporating it as an exemplar within the adaptive leadership toolkit for use by all people leaders in the organization. After receiving such positive feedback from your manager, you are now ready to move forward on developing the adaptive leadership toolkit that will be shared with your manager and chief human resources officer (CHRO) of the organization.
Prompt
Summarize the business problems the organization is currently facing and describe how the adaptive leadership toolkit will address these problems.
Based on the employee satisfaction survey, identify the skills and behaviors that are current strengths exhibited by leadership and explain how these strengths are critical to the success of the organization.
Based on the employee satisfaction survey, identify the skills and behaviors that are current areas of weakness for leadership and explain how these areas may be improved by applying the self-assessment you used to create your own personal development plan.
Describe the importance of including a personal development plan as an exemplar in the adaptive leadership toolkit and explain how SMART goal setting can help to improve the areas of weakness for leaders within the organization.
Explain how the personal development plan and SMART goal setting could help develop the leadership styles of the leaders within the organization.
Guidelines for Submission
Submit a 3- to 4-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style
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Business Management Skills (DIPMB3_AS_v3) Student identification (student to complete) Please complete the fields shaded grey. Student number Written Assignment result (assessor to complete) Result — first submission Not yet demonstrated Parts that must be resubmitted Result — resubmission (if applicable) Not applicable Result summary (assessor to complete) First submission Resubmission (if required) Task 1 Not yet demonstrated Not applicable Task 2 Not yet demonstrated Not applicable Task 3 Not yet demonstrated Not applicable Task 4 Not yet demonstrated Not applicable Task 5 Not yet demonstrated Not applicable Task 6 Not yet demonstrated Not applicable Task 7 Not yet demonstrated Not applicable Task 8 Not yet demonstrated Not applicable Feedback (assessor to complete) [insert assessor feedback] Before you begin Read everything in this document before you start your written assignment for Business Management Skills (DIPMB3_AS_v3). About this document This document includes the following parts: • Instructions for completing and submitting this assignment • CCF & MB case study and tasks covering Business Management Skills: • Task 1 — Developing and nurturing relationships with clients, other professionals and third-party referrers • Task 2 — Growing the business • Task 3 — Identifying risk and applying risk management processes • Task 4— Improving the business • Task 5 —Managing people performance • Task 6 — Showing leadership in the workplace • Task 7 – Standards and values • Task 8 – Develop a Performance plan How to use the study plan We recommend that you use the study plan for this subject to help you manage your time to complete the assignment within your enrolment period. Your study plan is in the KapLearn Business Management Skills (DIPMB3v3) subject room. Instructions for completing and submitting this written assignment Saving your work Download this document to your desktop, type your answers in the spaces provided and save your work regularly. • Use the template provided, as other formats will not be accepted for these assignments. • Name your file as follows: Studentnumber_SubjectCode_Assignment_versionnumber_Submissionnumber (e.g. 12345678_DIPMB3_AS_v3_Submission1). • Include your student ID on the first page of the assignment. Before you submit your work, please do a spell check and proofread your work to ensure that everything is clear and unambiguous. Word count The word count shown with each question is indicative only. You will not be penalised for exceeding the suggested word count. Please do not include additional information which is outside the scope of the question. Additional research When completing this assignment, assumptions are permitted although they must not be in conflict with the information provided in the Case Study. You may also be required to source additional information from other organisations in the finance industry to find the right products or services to meet your client’s requirements, or to calculate any service fees that may be applicable. Submitting the written assignment Only Microsoft Office compatible written assignments submitted in the template file will be accepted for marking by Kaplan Professional Education. You need to save and submit this entire document. Do not remove any sections of the document. Do not save your completed assignment as a PDF. The written assignment must be completed before submitting it to Kaplan Professional Education. Incomplete written assignments will be returned to you unmarked. The maximum file size is 20MB for the Written and Oral Assignment. Once you submit your written assignment for marking you will be unable to make any further changes to it. You are able to submit your written assignment earlier than the deadline if you are confident you have completed all parts and have prepared a quality submission. Please refer to the Assignment submission/resubmission videos in the ‘Assessment’ section of KapLearn under your ‘Assignment Enrolment’ for details on how to submit/resubmit your written assignment. Your written assignment and oral assignment must be submitted together on or before your due date. Please check KapLearn for the due date. The written assignment marking process You have 12 weeks from the date of your enrolment in this subject to submit your completed assignment. If you reach the end of your initial enrolment period and have been deemed ‘Not yet demonstrated’ in one or more assessment items, then an additional four (4) weeks will be granted, provided you attempted all assessment tasks during the initial enrolment period. Your assessor will mark your written and oral assignment and return it to you in the Business Management Skills (DIPMB3v3) subject room in KapLearn under the ‘Assessment’ tab. Make a reasonable attempt You must demonstrate that you have made a reasonable attempt to answer all of the questions in your written assignment. Failure to do so will mean that your assignment will not be accepted for marking; therefore you will not receive the benefit of feedback on your submission. If you do not meet these requirements, you will be notified. You will then have until your submission deadline to submit your completed written and oral assignment. How your written assignment is graded Assignment tasks are used to determine your ‘competence’ in demonstrating the required knowledge and/or skills for each subject. As a result, you will be graded as either Demonstrated or Not yet demonstrated. Your assessor will follow the below process when marking your written assignment: • Assess your responses to each question, and sub-parts if applicable, and then determine whether you have demonstrated competence in each question. • Determine if, on a holistic basis, your responses to the questions have demonstrated overall competence. You must be deemed to be demonstrated in all assessment items in order to be awarded the units of competency in this subject, including: • all of the exam questions • the written and oral assignment. ‘Not yet demonstrated’ and resubmissions Should sections of your assignment be marked as ‘Not yet demonstrated’ you will be given an additional opportunity to amend your responses so that you can demonstrate your competency to the required level. You must address the assessor’s feedback in your amended responses. You only need amend those sections where the assessor has determined you are ‘Not yet demonstrated’. Make changes to your original submission. Use a different text colour for your resubmission. Your assessor will be in a better position to gauge the quality and nature of your changes. Ensure you leave your first assessor’s comments in your assignment, so your second assessor can see the instructions that were originally provided for you. Do not change any comments made by a Kaplan assessor. Units of competency This written assignment is your opportunity to demonstrate your competency against these units: Unit code Unit name BSBRSK401 Identify risk and apply risk management processes FNSPRM603 Grow the practice BSBMGT502 Manage people performance BSBMGT401 Show leadership in the workplace FNSRSK502 Assess risks Note that the written and oral assignment is one of two assessments required to meet the requirements of the units of competency. We are here to help If you have any questions about this written assignment you can post your query at the ‘Ask your Tutor’ forum in your subject room. You can expect an answer within 24 hours of your posting from one of our technical advisers or student support staff. Capital City Finance and Mortgage Brokers (CCF & MB) George and Mildred are very happy with the way you service your clients and are sure that you are a good fit for the team. They now want you to turn your focus to your primary task, which is to assist in expanding the business by building relationships with selected real estate agents, accountants and legal firms through strategic alliances. They also want you to consider how CCF & MB can consolidate its relationships with its existing strategic partners. Let’s recap on what you already know about Capital City Finance and Mortgage Brokers (CCF & MB). It’s a family owned business providing a range of mortgage and finance broking services to the business and private sectors, with experience in all facets of finance and insurance, providing expert advice covering a multitude of products and options existing within the market. CCF & MB specialises in home loans, commercial lending, business lending, personal and motor vehicle finance and insurance (life and general) and focuses on helping clients find the finance service suited to their individual circumstances. It provides its services through its association with the following partners: • Australian Aggregators: a rising company within the aggregation business, with an extensive panel of residential and commercial lenders, and asset finance. • ABC General Insurance: a boutique insurance company specialising in a full range of general insurances. • XYZ Life: a small family-owned insurance brokerage specialising in the full range of life insurance products. Based in the city, CCF & MB has the capacity to service clients from their office or anywhere at their clients’ convenience through its team of mobile brokers. CCF & MB does not hold a credit license but operates as a credit representative of Australian Aggregators. Since its inception 13 years ago, CCF & MB has built a loan book of almost $1.2 billion and averages over $120 million in new loans annually. CCF & MB’s vision is to be the mortgage and finance broker of choice in the greater metropolitan area. CCF & MB’s mission statement is: ‘to operate professionally in accordance with legislation, our licence and professional standards’. CCF & MB’s values are as follows: • to act with honesty and integrity at all times • to provide unbiased advice and conduct business, free from any conflict of interest • to maintain confidentiality in all dealings • to meet all NCCP regulatory requirements • to comply with all mortgage industry laws and regulations • to ensure quality and efficiency in its loan processes. CCF & MB’s people CCF & MB is owned by husband and wife, George and Mildred Spencer. With over 35 years’ experience in finance and business ownership, George established and built a successful business dedicated to assisting clients with managing their finances effectively. Starting the business with his wife Mildred 13 years ago, George gained immense satisfaction in seeing it expand, to service more and more clients across the city and greater metropolitan area. Although in recent years he has stepped back from dealing directly with clients, he still maintains a small select clientele. He also takes great pride in training and mentoring his team to enhance their performance. Mildred has over 22 years of lending experience and is qualified, not only to assist her clients with their mortgage requirements, but also to assist them with their commercial finance requirements. She also holds financial planning qualifications. She specialises in asset finance. The company has a small team of five additional consultants and two administration staff members. Profiles for the team are as follows: • Jennifer Dee is recognised as one of the top female brokers in Australia. She has been in the broking industry for over 10 years and has a passion and dedication to assist and accommodate all of her clients’ needs with their financial dreams. Jennifer is an Accredited Mortgage Consultant with the Mortgage and Finance Association of Australia (MFAA). • Louise Spencer (George and Mildred’s eldest daughter) is an Accredited Mortgage Consultant with the Mortgage and Finance Association of Australia (MFAA) and has been working as a loan consultant for almost two years. Louise started off in the lending industry in the office as an administrator to gain as much experience and knowledge as possible before taking a broking role. Her passion for helping her clients ensures that she is always available to her clients at a time and place convenient for them. • Michael Spencer is George’s younger brother and is CCF & MB’s equipment finance specialist. He has over 25 years working in the equipment finance industry. He has developed an in-depth understanding of the transport and agricultural industries, and also provides finance for general equipment, motor vehicles and computer equipment. • Martin Long has specialised in equipment finance for the last three years, but prior to this he spent five years operating his own retail food business. This practical experience allows him to see things from his client’s point of view, including experience with equipment finance. He specialises in plant and equipment in the machinery, woodworking and packaging industries. Examples of some of the equipment he has financed are farm machinery, extrusion lines, plastic injection moulders, commercial catering equipment, woodworking plant, packaging lines, forklifts, office fit-outs and many different motor vehicles. • Luis Ramirez migrated to Australia as a young boy; 25 years ago with his family. After completing high school he graduated from university with an accounting degree and worked in ANZ in commercial lending. He joined CCF & MB four years ago and specialises in vehicle and capital equipment financing. He provides ITC and general equipment lease funding options for clients. By providing better outcomes, both during and at the end of their equipment leases, Luis’ many clients have been able to reduce costs and maximise the value of their available budgets. CCF & MB is a member of the MFAA, as a broking business dealing directly with the public. Both George and Mildred are fellows of the MFAA. CCF & MB is also a corporate member of the FBAA. All staff members, including consultants, are paid an annual salary plus superannuation. Consultants also receive a car allowance plus a percentage of trail commissions, which are paid quarterly based on their performance targets. CCF & MB’s panelled lenders With access to an extensive panel of lenders, CCF & MB can meet most clients’ expectations. Residential lenders are listed in the following table. Adelaide Bank Homeloans Limited Pepper Home Loans AMP Homeside Phoenix-Circle Credit Union ANZ ING Direct PLAN Lending Australian Financial Keystart PN Bank Australian First Mortgage La Trobe Resi Bank of Melbourne Liberty Financial St George Bank BankSA Macquarie Suncorp Bankwest ME Bank The Rock Building Society Bluestone Mortgage Mart Westpac Citibank NAB Wide Bay Australia Ltd Commonwealth Bank Newcastle Permanent Heritage Bank Peoples Choice Credit Union Commercial lenders and asset finance providers are listed in the following table. Adelaide Bank Commercial Bibby Financial Services Pty Ltd Liberty Financial Commercial ANZ Commercial Commonwealth Bank Commercial NAB Commercial Australian First Mortgage Commercial IMB Commercial St George Commercial Bank SA Commercial ING Direct Commercial Suncorp Commercial Bankwest Business Banking LaTrobe Commercial Westpac Commercial Adelaide Bank Commercial Macquarie Leasing Westpac Equipment Finance ANZ Asset Finance Commonwealth Bank Asset Finance Liberty Asset Finance Future developments George and Mildred are very keen to expand and grow their business and are in the process of speaking with a number of real estate agents, accountants and legal firms with a view to forming strategic alliances. Due to the expected increase in business, George and Mildred are seeking to employ another consultant to take on the extra work. This person will be required to: • build strategic relationships with a number of real estate agents, accountants and legal firms already identified • identify and foster relationships with other real estate agents, accountants and legal firms • provide finance and mortgage broking services to new clients identified through these strategic alliances. Business management skills Task 1 — Developing and nurturing relationships with clients, other professionals and third-party referrers George and Mildred now require you to write a plan to assist in developing and nurturing relationships with clients, other professionals and third-party referrers. The layout and content of your plan should address the following: 1. How CCF & MB’s policies and procedures and legislative, regulatory and professional codes of practice impact on developing and nurturing relationships. 2. How you would use CCF & MB’s social, business and ethical standards to develop and maintain positive relationships. 3. The importance of confidentiality and how you would maintain it in your dealings with colleagues, clients and other parties. 4. How you would adjust your interpersonal style to the needs and situation of other parties. 5. How you would go about developing and maintaining business and professional networks and other relationships to benefit the organisation; and how you would use them to identify and cultivate relationships in order to promote and market the organisation. 6. How you could use and cooperate with other professionals and third parties to expand and enhance the reputation of the organisation, and to identify new and improved business practices. 7. How you would build referral business through appropriate communication channels, to find and secure new business relationships. 8. How you would identify referral needs and provide information about CCF & MB’s relevant products and services. 9. How you would secure interviews with referral business so that the needs of clients can be met. (1,000 words) You may use any format for your plan but you are not permitted to simply answer the points above. If you are unsure as to how to write a plan, you can refer to the Business Growth and Marketing topic and use the suggested SMEAC format outlined in Part 6, Section 13. You may also refer to the internet for other example business or marketing plans. Guidance on how to develop a plan is available at the business.gov.au website: https://www.business.gov.au/planning/templates-and-tools/marketing-plan-template-and-guide When completing this task, assumptions are permitted, although they must not be in conflict with the information provided in the background information. Student response to Task 1 Answer here Assessor feedback for Task 1: Resubmission required? No Task 2 — Growing the business Having considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your attention to marketing and promoting CCF & MB’s business. This requires you to develop, implement, monitor and adjust a Marketing Plan for the business. When doing this, you will need to: • Ensure your plan is developed in line with CCF & MB’s vision statement. • Conduct some research (or make assumptions) and identify key market data for the plan. This can include, for example, customer demographics, product types (i.e. census data if available), marketing media data (i.e. social media). • Identify of target markets, using a combination of research and your own personal experience. • Identify your major competitors (at least two) with a competitor analysis developed for each competitor. • Conduct a review of CCF & MB’s current market position based on your research findings in conjunction with competitor analysis; and identify where improvements can be made. • Document changes you could introduce to improve the brand of CCF & MB, and what promotional activities you could introduce to build the customer base. • The provision of options for increasing yield per existing client. 1. To develop and implement the marketing plan, complete the table below: Student response to Task 2 Question 1 Implementing the Marketing plan Task Steps Required Resources Required Who will complete this Date to Start Date to Complete Answer here Answer here Answer here Answer here Answer here Answer here
2. To monitor the marketing plan, complete the table below: Student response to Task 2 Question 2 Monitoring the Marketing Plan Marketing plan targets Monitoring process Period one Period two Period three Period four Average Answer here Answer here Answer here Answer here Answer here Answer here Answer here
3. To make adjustments to the marketing plan, complete the table below: Student response to Task 2 Question 3 Adjusting the marketing plan Identified task requiring adjustment Changes required Answer here Answer here (1,000 words) When completing this task, assumptions are permitted although they must not be in conflict with the information provided in the background information. NOTE to students: You can add lines to the tables if necessary Assessor feedback for Task 2: Resubmission required? No Task 3 — Identifying risk and applying risk management processes George and Mildred have become very concerned about the potential risks that could jeopardise CCF & MB’s business operations. They were very impressed with your growth and marketing plans for CCF & MB so they have now moved you into more of a general manager’s role with expanded responsibilities, including managing CCF & MB’s risk. 1. As part of your new responsibilities you are required to develop a risk management plan which: • Establishes the context for CCF & MB’s risk management plan. • Lists and explains the tools you will use in assessing the risks you identify. • Identifies the stakeholders you would consult in establishing context and the tools you would use in identifying CCF & MB’s risks. • Identifies at least two risks that CCF & MB could face for each of the six categories of business risk including strategic risks, compliance risks, financial risk, operational risks, market and environmental risks and reputational risks with an appropriate risk statement for each identified risk. Note: You may make any assumptions in producing your plan, but these should be documented either in the body of your plan or separately before you produce it. You are not permitted to simply answer the points detailed above. Student response to Task 3: Question 1 Answer here 2. Refer to the email from co-worker identifying potential risk in the toolbox. Using the box below, write an email to management outlining the identified risk, your analysis, how you would evaluate the risk and suggest how the risk could be best treated. Student response to Task 3: Question 2 Answer here 3. Refer to the Risk treatment mapping guide in the toolbox. Using the following steps, complete the Risk evaluation and treatment table below: Step 1. Through analysis, identify the risks CC & MB’s business may face; and complete that column. This is to include both legislative and financial risks. Step 2. By using the Risk treatment mapping guide in the toolbox, appraise the likelihood and consequence for each risk identified and include these in the table. Step 3. Define how each risk can be treated, and whether a potentially serious risk should be escalated to management. Step 4. Develop recommendations to mitigate identified risks. Step 5. Provide recommendations on how to monitor and review the risks identified. Student response to Task 3: Question 3 Answer here Complete for Task 6: Risk evaluation and treatment map Risk identified (through analysis) Likelihood (risk evaluation criteria) Consequence Treatment (comment if risk should be escalated to management for supervision) Mitigate identified risks (provide recommendations to mitigate risk) Monitor (include how to be monitored and how often to be reviewed)
(Task 3: Questions 1-3, 1,000 words) Assessor feedback for Task 3: Resubmission required? No Task 4— Improving the business Over the last few months business for CCF & MB has been very good with a number of new clients coming on board as a result of implementing your business growth and marketing plans. However, neither you or the business owners are satisfied with maintaining the status quo; as you and they are committed to a program of continuous improvement. You all feel that CCF & MB’s competitive advantage needs to be strengthened and a SWOT should be undertaken to establish CCF & MB’s strengths and weaknesses including benchmarking the business against the industry. You now decide that you will carry out a diagnosis of the business including a SWOT analysis and a benchmarking exercise to improve CCF &MB’s competitive advantage and its business. You are to produce a document covering your diagnosis, which will be distributed amongst CCF & MB’s key personnel. As a minimum, your document should cover the following: 1. The data you have used as part of your diagnosis to identify CCF & MB’s competitive advantage. 2. A SWOT analysis to identify CCF & MB’s strengths and weaknesses, its threats and opportunities. 3. How you identified and sourced relevant benchmarking data. 4. How you selected the key indicators (and who you consulted with) for your benchmarking exercise. 5. A consolidated list of the areas for improvement you have identified with a cost-benefit ratio established for each of them. 6. Recommendations on the changes that may be required that will affect existing workflows or CCF & MB’s organisational structure 7. A high-level action plan that will implement and monitor the recommended changes to be made. In addition to the material on your Part 2 learning guides, the following link gives you access to a step-by-step guide to benchmarking and determining competitive advantage: http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/benchmark-your-business (1,000 words) Student response to Task 4 Answer here Assessor feedback for Task 4: Resubmission required? No Task 5 —Managing people performance One of your key responsibilities as general manager is to develop and implement ways to improve the performance of CCF & MB’s consultants and other staff members. Answer the following questions: 1. Why is it important to consult with stakeholders when allocating work? What are the possible consequences of allocating work without consultation? Student response to Task 5: Question 1 Answer here 2. Describe the process you might follow when developing quantitative and qualitative performance criteria. You should explain how you ensure that the criteria relates to CCF & MB’s objectives and how to motivate staff members to achieve these objectives. Student response to Task 5: Question 2 Answer here 3. Describe the different ways you might gather information about a staff member’s workplace performance. Student response to Task 5: Question 3 Answer here 4. What are the benefits of evaluating and monitoring staff members on a continuous basis? Student response to Task 5: Question 4 Answer here 5. Describe how you might do this for CCF & MB. Student response to Task 5: Question 5 Answer here 6. Why is it important to document the performance management process? Explain the possible consequences of not retaining appropriate records of this process. Student response to Task 5: Question 6 Answer here 7. In what ways can you reinforce excellence in work performance through recognition and continuous feedback? In what ways might you be able reward staff in non-financial ways? Student response to Task 5: Question 7 Answer here 8. Design a high-level performance management process for CCF & MB to be rolled out to all staff members. Student response to Task 5: Question 8 Answer here 9. Who should you consult when designing the performance management process? List who you would consult and the reasons why. Student response to Task 5: Question 9 Answer here 10. Using the box below, create a minimum of 5 evaluation criteria, that could be used in a Performance appraisal Checklist: Student response to Task 5: Question 10 Answer here 11. Using the “Work Plan” template provided below, develop a work plan for CCF & MB. This can be done by using actions of your choice (i.e. nurturing leads to create clients). The work plan will also include who you will allocate various tasks to achieve the plan’s objective. The plan must be within CCF & MB’s organisational requirements and comply with legal requirements. Student response to Task 5: Question 11 Answer here Complete for Task 11: Work plan template Action Allocated to: Responsibility Timeframe allocated
(Task 5 Questions 1-11, 800 words) Martin and Luis are working together on project involving the preparation for a loan application for one of CCF & MB’s most influential clients, a property developer. Martin missed a deadline and the whole project is now behind schedule by a week. This is the third time in a month that he has missed a deadline. Martin has had problems with meeting deadlines in the past and has already had a written warning. As the general manager you have been monitoring Martin’s performance over the past month, providing informal feedback about his role in the project. Although he has made several improvements regarding his performance, his inability to meet deadlines has forced the delay of the client’s development a further month. CCF & MB made a commitment to the client that the loan application would be with the prospective lender two weeks ago. The client is not happy that he does not yet have an approval and is considering cancelling the agreement he has with CCF & MB and going elsewhere. 12. You have arranged to meet with Martin to talk about the project and his input. How would you go about providing constructive feedback to Martin? Student response to Task 5: Question 12 Answer here 13. Following your meeting with Martin you have decided to monitor his performance for the purposes of evaluating where improvements can be made and provide feedback. Outline the process you have adopted to conduct this monitoring exercise. Reference material is available in Topic 1.3, Business Management Skills, People management. Student response to Task 5: Question 13 Answer here 14. Following your meeting with Martin, use the evaluation criteria, you developed in question 10 above to record and document comments regarding Martin’s performance in the Performance Appraisal checklist below. Student response to Task 5: Question 14 Complete for Task 10: Performance Appraisal Checklist Evaluation Criteria Rating 1-5 (5 best) Team Leader/General Manager Comments Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here Answer here (Task 5 Questions 12-14, 600 words) Assessor feedback for Task 5: Resubmission required? No Task 6 — Showing leadership in the workplace Leadership is defined as the ability to influence others. This assessment task requires you to reflect on your own ability to positively influence others in the workplace and the negative aspects of poor leadership. Note: If you are not currently working in the finance and mortgage broking industry, you may reflect on your experiences in another industry. 1. Reflect on a situation where you have had a positive impact in the workplace. Please include the skills, decisions and/or behaviours you demonstrated that contributed to this positive change and what the impact was for the team/clients/organisation. (400 words) Student response to Task 6: Question 1 Answer here 2. Reflect on a situation which was or could have been damaging to an organisation. Please include the behaviours, standards or values that were demonstrated and explain why they were detrimental. (400 words) Student response to Task 6: Question 2 Answer here 3. In your role as the general manager of CCF & MB create your own personal performance plan. You may use your own personal performance plan or alternatively you can use the example below. In developing your personal performance plan, you should ensure that your personal KPIs reflect CCF & MB’s goals and objectives and how you can help in building CCF & MB’s integrity and credibility. You may refer to the Organisational standards and values document located in the toolbox and use the Client service standards statement for specific development objectives. Student response to Task 6: Question 3 What are my development objectives? Priority What activities do I need to undertake to achieve my objectives? What support/resources do I need to achieve my objectives Target date for achieving my objectives Actual date of achieving my objectives
Review date: 4. Feedback from colleagues, staff and management may be gathered informally and formally including performance review feedback. Why is it important to analyse and interpret this type of feedback? (400 words) Student response to Task 6: Question 4 Answer here Assessor feedback for Task 6: Resubmission required? No Task 7 – Standards and values 1. Refer to the Organisational standards and values document located in the toolbox and identify two of standards and two values that would be important to CCF & MB. Student response to Task 7: Question 1 Answer here 2. Prepare a brief employee performance review of yourself in a current or previous workplace. In the performance review: • include the standards and values that you listed in question 1 • evaluate your own behaviour and performance against these standards and values • explain how you could adjust your performance in the workplace to meet these standards and values. Note: If you are not currently working in the financial services industry, you can choose another industry. You are only required to write 2-3 paragraphs maximum in your response. Student response to Task 7: Question 2 Answer here 3. CCF & MB provide an internal blog (through their intranet) for staff to make suggestions to improve business performance. In your role as the general manager at CCF & MB and following work preparing a performance plan you observed that client service standards were not being maintained consistently. Failure to meet these standards may be damaging to the reputation of the organisation. Use the internal blog (box below) as a communication tool and post a question to the sales team at CCF & MB asking why service standards and values are not being maintained consistently as required by the organisation. Refer to the Organisational standards and values document located in the toolbox and use the Client service standards statement to prepare your question. Student response to Task 7: Question 3 Answer here Assessor feedback for Task 7: Resubmission required? No Task 8 – Develop a performance plan For CCF & MB to continue to meet their primary goal of being a leader in offering broking services to the local community, they have asked you in your capacity as the newly appointed general manager to develop a performance plan and establish some ‘key performance indicators’ (KPIs) for all customer service staff. The objective of the performance plan is to focus on the organisations key goals and objectives in line with ‘Service standards statement’ available in the toolbox. Information on people performance can be sourced from Business Management Skills, Topic 1-3, People management. Student response to Task 8 Answer here Assessor feedback for Task 8: Resubmission required? No Assessor feedback: [insert feedback] Date assessed: Click here to enter a date Does the student need to resubmit? No Questions that need to be resubmitted First submission Not yet demonstrated Resubmission Not applicable To pass this subject, you will need to be assessed as DEMONSTRATED for either your first submission or your resubmission
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ICT622 INFORMATION TECHNOLOGY STRATEGYResearch Essay
Worth: This assignment is worth 30% of your final grade This assignment should be carried out in teams of two students. Submission instructions: Teams should submit their assignment to the ICT622 LMS site (unless alternative arrangements have been made). Late submissions will be penalised at the rate of 5 marks per day late or part thereof unless prior approval for an extension has been gained. You should submit your research essay as a Word document. THE FILE YOU SUBMIT MUST BE NAMED USING THE FORM: Unit Number, teaching Period, assessment title, Surname.docx or other appropriate file extension. E.g. ICT622_S2_2021_Research_Essay_ Smith_and_Partner.docx You must include a completed assignment cover page (you can find it at end of this document – copy and paste it into your document). You must keep a copy of the final version of your submission and be prepared to provide it on request. The University treats plagiarism, collusion, theft of other students’ work and other forms of dishonesty in assessment seriously. Any instances of dishonesty in this assessment will be reported as academic misconduct. The use of text spinners to hide plagiarism is very serious and will normally incur heavier penalties. For guidelines on honesty in assessment including avoiding plagiarism, see the University website for relevant advice. Background The Covid-19 Pandemic has had a devastating impact on our personal lives during the last six months. On top of that, all organizations operations, Government, NGOs and businesses have been heavily disrupted. Organisations with leading edge technology, particularly remote, autonomous, automatic/robotic and AI functions may have been better able to cope with the disruptions. However, all organizations that have survived the initial disruptions have had to amend their business practices to deal with the “New Normal” reality of the ongoing pandemic. This research essay gives your team the chance to research a topic of interest in some depth. Your team is to write a research essay exploring different technologies and techniques used by organisations in the initial disruption and also how organisations are developing new strategies to operate and compete in the “new normal”. Your focus will be on the use of information technology, be it innovative use of existing technology or the use or intended use of emerging technologies. Also you should focus on other strategies organisations have used such as restructuring of the organisation, changing IT or business processes, outsourcing, or any other strategy used. It is too early since the beginning of the pandemic for there to be a great deal of main stream research literature on this topic. However, you should find a host of information from other sources such as news outlets, individual organisations and business sources. An example would be https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-implications-for-business. This site explores aspects of the recovery process and may assist you in understanding the challenges that all organisations face. The research essay should pull together the significant readings you have identified, and present a critical summary of the nature, state and likely future directions and strategies of organisations during and post the pandemic. To do: To successfully complete the assignment, you must begin searching for relevant literature immediately. Find a minimum of 15 relevant sources of information covering between at least 3 and up to 6 separate organisations. The sources may be journal articles (if at all possible), online reports or articles. After reading each article, you should think about how they all fit together. Your review should be organized by concepts, such as findings, rather than by sources of information. Do not proceed through the articles one-by-one in your research essay. This will make for extremely boring reading. Bring forward the generalised concepts of the technologies or techniques used. E.g. online meetings with Teams and zoom etc. would sit in the area of remote group cooperative working etc. Your essay should include: • An introduction that describes the journey the reader will be taken on whilst reading your essay • The main body that reviews the literature and compares the technologies and the comparative effectiveness of them to assist the organisations continued or renewed competitive advantage. • A conclusion that compares and highlights what you believe have been the most successful innovations used to support organisations through this unprecedented period of history. Format Guidelines • Give your research essay a title that clearly reflects its contents. • Your review should be around 2500 words in length, but can be longer if you wish. • Include appropriate citations throughout the review • Use APA or IEEE referencing style, but be consistent in its use. • Include an author/date bibliography at the end • Your submission should include a minimum of 15 references (one for each source) NOTE: Plagiarism is not acceptable. Your submission will go through URKUND so be aware that plagiarism is easily detected and WILL be reported.
Information Technology Strategy RESEARCH ESSAY COVER SHEET ICT622 INFORMATION TECHNOLOGY STRATEGY Name: _____________ FAMILY NAME (Capital Letters) Given Names Student Number Name: _____________ FAMILY NAME (Capital Letters) Given Names Student Number Due Date: Date Submitted: Your assignment should meet the following requirements. Please confirm this by ticking the boxes before submitting. ? Above details are fully complete. ? Submitted files do not contain any viruses. ? You have retained a copy of submitted files. ? Declaration below is completed. All forms of plagiarism, cheating and unauthorized collusion are regarded seriously by the university and could result in penalties including failure in the course and possible exclusion from the University. If you are in doubt, please contact your Unit Coordinator. Declaration Except where I/we have indicated, the work I/we am submitting in this assignment is my/our own work and has not been submitted for assessment in another unit. I/we also acknowledge and agree that the assessor of this assignment may, for the purpose of assessing this assignment: • reproduce this assignment and provide a copy to another member of discipline; and/or • communicate a copy of this assignment to a plagiarism-checking service. This web-based service will retain a copy of this work for subsequent plagiarism checking of documents submitted from Murdoch, but does not claim any rights on the information submitted and has provided assurances that information submitted will not be used for any purposes other than providing plagiarism detection services to Murdoch. Sign your names here: Where you are submitting this declaration electronically, you do not need to sign it. The fact that you have included it with your assignment to the LMS is evidence of your agreement.)
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10-15 minute presentation to the class – need a power point presentation as well
Referencing of material is a must!
3 page (double-spaced) reflection on your experience working with your group – this is important as well
What did you learn from the experience? What do you think went well? What would you have done differently, given the opportunity? What are your goals for future group work?
Self & Peer evaluations Group Project Country – Portugal Intercultural and international communication has taken on a new role for students as well as career professionals. Knowing when the European and Asian markets open has become mandatory; so has awareness of multiple time zones and their importance in relation to trade, shipping, and the production cycle. Managing production in China from an office in Chicago has become common. Receiving technical assistance for your computer often means connecting with a well-educated English speaker in New Delhi. Communities are no longer linked as simply “brother” and “sister” cities in symbolic partnerships. They are linked in the daily trade of goods and services. In your line of work, you will be exposed to a variety of different cultures and language differences. These different cultures and language differences can bring about differences in how you interact with others. For this project, you will examine and explore the following from your assigned country:
Primary languages spoken in your country
Verbal and non-verbal communication skills
How teams interact and work together
Define management styles
Define how conflict is managed
Any other relevant information Final Product:
10-15 minute presentation to the class
Referencing of your material is a must!
3 page (double-spaced) reflection on your experience working with your group.
What did you learn from the experience? What do you think went well? What would you have done differently, given the opportunity? What are your goals for future group work?
Self & Peer evaluations
Rubric Total: 76 marks Topic accurately covered: Yes: 7-10/10 Partially: 4-6/10 Not Well: 0-3/10 Language Material Covered: Yes: 7-10/10 Partially: 4-6/10 Not Well: 0-3/10 Management Style Covered: Yes: 7-10/10 Partially: 4-6/10 Not Well: 0-3/10 Conflict Covered: Yes: 7-10/10 Partially: 4-6/10 Not Well: 0-3/10 Referencing: Yes: 7-10/10 Partially: 4-6/10 Not Well: 0-3/10 Verbal Presentation: Covered Well: 7-10/10 Partially Well: 4-6/10 Not Well: 0-3/10 Self & Peer Evaluation Completed: 5/5 Not Completed: 0/5 Reflection Page Requirements: 0-2/2 Reviewed Experience 0-2/2 Provided Future Goals for Group Work 0-2/2
Self and Peer Evaluation of Group Project Please assess the work of you and your colleagues by using the following criteria. We will consider your feedback in assigning the grade for the project. Please try to be as honest and fair as possible in your assessment. 5 = Excellent work; was crucial component to group’s success 4 = Very strong work; contributed significantly to group 3 = Sufficient effort; contributed adequately to group 2 = Insufficient effort; met minimal standards of group 1 = Little or weak effort; was detrimental to group? SELF Evaluation (Name: ________________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion Ease and familiarity with discussion material PEER Evaluation (Partner 1: ______________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion _ Ease and familiarity with discussion material
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PEER Evaluation (Partner 2: ____________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion Ease and familiarity with discussion material PEER Evaluation (Partner 3: _______________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion Ease and familiarity with discussion material PEER Evaluation (Partner 4: _______________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion Ease and familiarity with discussion material PEER Evaluation (Partner 5: _______________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion Ease and familiarity with discussion material PEER Evaluation (Partner 6: _______________): _ Participation in developing ideas and planning project Willingness to discuss the ideas of others Cooperation with other group members Interest and enthusiasm in project Participation in leading/facilitating discussion _ Ease and familiarity with discussion material
Throughout the course, you have learned about the skills and theories of business leadership, and you have examined your personal strengths and weaknesses as a leader.
In this final paper, you will apply this knowledge by creating your own personal model of leadership.
Address the following when developing your leadership model:
Choose a name for your leadership model, and describe the key components of your model, including the psychological foundations that are the basis of your model.
Describe the traits and behaviors that are the core of your leadership model, and explain how a leader will utilize these traits and behaviors to achieve organizational objectives.
Explain what type of leader will be most successful emulating your model and why.
Describe which of the leadership influence tactics will be most effective for leaders to utilize when applying your model.
Describe how situational leadership applies to your model.
Explain the barriers and opportunities that may affect the implementation of your leadership model.
Your final paper should be a minimum of five pages in length, not counting the title and reference pages. Make sure to use a minimum of three scholarly references to support your statements
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Your next step as IT manager developing a business plan for the new HWE Accessories website is developing an implementation plan.
Write a 2- to 4-page implementation plan for the HWE Accessories website that includes the following:
-Changeover approach: Describe how you plan to complete the project and fully transition.
-Data insertion and migration: Explain how to migrate data to the new system and maintain data integrity, including related processes and tools.
-Configuration management: Determine how to verify, maintain, and document the functional and physical characteristics of the project’s deliverables, including tools you recommend.
-Release process for updating the system: Recommend a plan for how system updates will be rolled out to users.
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cybersecurity assignment, mostly the answer should be based on book, Management of Information Security. But we have to act as doing the risk assessment for university so outside information is required as well with proper references. Task Description You are interviewed by Southern Cross University for a position of cybersecurity consultant to work in a universitys cybersecurity program. As part of the interview, you are required to complete the following tasks: • Task 1: discuss why risk assessment is the most critical step in developing and managing cyber security in the university and identify the limitations of the current risk assessment methods. • Task 2: develop five questions that allow you to identify the most critical information assets of the university. Create a WFA template to rank the assets. • Task 3: identify the top five threats to the university information assets. Support you finding by quoting reputable sources of information. • Task 4: lets assume that the university website is one of the most critical information asset of the university. Discuss how the top five threats could/could not impact the asset. Rank the threats based on their levels of impact on the asset. Support your discussion by quoting reputable sources of information. Assignment-1 guideline Task 1: The importance of risk assessment To complete this task, use the following questions to guide your discussion: • What is risk assessment? • What do you know by performing cybersecurity risk assessment? • What do you think is difficult for you to do/obtain in the risk assessment process? • How risk assessment results are used to develop and manage cybersecurity and how they can affect the business decision making process? Task 2: Critical asset identification To complete this task, use the following questions to guide your thought: • What is an information asset? • What make an information asset critical? • What can be included in WFA to classify the university information assets? Task 3: Threat identification To complete this task, use the following guidelines: • Clearly understand the difference between important security concepts including threats, hazards, attacks and incidents. • Search for security threat, incident and trend reports and use the results from reputable sources such as government organisations and security companies. • Identify relevant threats by studying statistics and figures found in the reports. • Summarize each threat, threat agent, method of delivery and working mechanism Task 4: Threat assessment To complete this task, use the following guidelines: • Identify potential weaknesses (vulnerabilities) of the asset based on three information security components: confidentiality, integrity and availability. • Study the working mechanism of each threat to assess the potential impact of the threat on the asset by exploiting the vulnerabilities. Use your own and public domain knowledge to help you with the impact assessment. Format and Presentation You are recommended to present the assignment in a standard report format with the title page that details your name, student-id, unit, course and date/time information. You will also provide a TOC page for the navigation. There is no report template to be used in this assignment so you can design your own template or refer to online resources. However, the report should be well presented with clear headings, titles and subtitles with references
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Assessment details Assessment task 1 Practice scenario Task Description This assessment provides opportunity to reflect on your practice with your fellow students through an online discussion group before submitting your work for grading. This assessment piece involves three (3) components. You are required to reflect on a situation where you utilised your developing or advanced assessment skills in a complex situation. 1. Using the clinical reasoning cycle write a 8oo-word extended answer/summary which reflects a patient scenario from your practice where your health assessment skills were used or required. In your discussion focus on your use of specific health assessment skills highlighting the importance of each to the assessment process. Use the relevant literature to support your discussion. 2. Post your work into the discussion space on MyLO within three (3) days of the online discussion opening. This allows sufficient time for all group members to read, reflect and respond constructively. 3. Engage with a minimum of two (2) other students who have different examples to your own and respond constructively to their practice example in the discussion space in MyLO. Responses should be no more than 200 words each (+/-10%) and should be referenced appropriately. There is no maximum limit to how many response posts you can make, and you are encouraged to contribute across the discussion group to which you are allocated. 4.Draw upon your readings to suggest areas for further consideration around the assessment practice of your fellow student(s) whose work you have selected. Ensure respectful and insightful comments are provided. The aim is to generate discussion around health assessment. 5. Following the completion of the online discussion period, submit to the MyLO Assignment folder your 800-word extended answer/summary of your practice scenario with two (2) of your best discussion responses to other students, attached as appendices. Assessment Criteria Measures Intended Learning Outcome: Criterion 1 20% Posts own practice scenario into the discussion space in MyLO within three days of the online discussion commencing. Participates in the online activity and responds to the practice scenario of at least two other students with analytical comments. 1,2 Criterion 2 40% In the practice scenario, uses the clinical reasoning cycle. Demonstrates applied knowledge and understanding of appropriate health assessment skills related to the specific context examined, and the importance of each to the assessment process. 1,2 Criterion 3 20% Demonstrates awareness of the applied health assessment of two students, making insightful suggestions to extend their knowledge and skills. 1,2 Criterion 4 20% Demonstrates critical engagement in current and relevant evidence-based research. Writes clearly and succinctly in an appropriate academic style using UTAS Harvard referencing. Submits within the word count. Task length 1200 words (total +/-10%) Practice scenario 8oo-words Appendix – Two (2) 200 words responses
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Assessment Title Qualitative and Quantitative Research Methods Learning Outcome/s • Analyse ethical issues and considerations and their relevance in applied business research. • Apply research theories and methodologies to assist in developing a business research proposal. • Succinctly communicate arguments that reflect a synthesis of literature and business research concepts • Utilise critical thinking to analyse managerial problems and formulate relevant research questions and research design. Assessment type (group or individual) Individual Weighting 25% Word count 1500 Due date Week 8 Class submission Lecture ? Tutorial ? Submission type Paper copy ? Turnitin ? Format / Layout of Assessment (details of what to include) (cross the appropriate check boxes) Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ? ? ? ? ? ? ? ? ? ? Essay: ICMS Cover Page Abstract Introduction Body Conclusion Recommendations Reference List Appendices ? ? ? ? ? ? ? ? ? Page 1 of 2 ASSESSMENT TEMPLATE___________________________________________________ Oral Presentation: Paper submission PowerPoint submission Peer review (group presentation) Reference List ? ? ? ? Other: (outline specific details here – use check boxes) Assessment instructions (clear, succinct, without repetition) In this assignment, students need to: • Review a range of qualitative and quantitative research methods which align to their research question and literature review; and • Write a 1500-word research methodology report on how they will address their research question and to provide an argument about why they chose those research method/s and how the data will be analysed. Please pay attention to notes below: • Reports are to be submitted to Turnitin at week 8 • You will be expected to have consulted books, at least 15 relevant recent academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report from quality sources listed in scholarly databases • Use proper in-text citations and referencing • Do not plagiarize • For style you need to use follow carefully the style guide document on the Moodle. Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.) • Lecture notes (Moodle) • Recommended textbooks in the unit outline • Prescribed articles available on MyAthens database Grading Criteria / Rubric The following criteria will be used to assess this assignment: • Structure of the essay, clear headings and sub headings • Clarity, consistency and conceptual accuracy of arguments • Logical flow for the literature review • Complete and accurate in-text citation and referencing Peer Review Evaluation (group work – optional) N/A Page 2 of 2 Assessment 2 – Qualitative and Quantitative Research Methods (25%) Criteria Description Weight Poor=1 Weak=2 Average=3 Good=4 Excellent=5 Rigor Does the essay/report benefit from adequate (minimum 15) resources balanced between qualitative and quantitative research? Max. 5 marks Clarify of argument Are analytical arguments about the choice of methods and design clear and easy to understand? Max. 5 marks Structure Is essay professionally structured in terms of headings, sub headings and paragraphing ? Max. 5 marks Quality of references used Are all used references peer-reviewed? Max. 5 marks Citations and referencing formats Are in-text citations and referenced formatted according to the prescribed styles and formats? Max. 5 marks
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ASSESSMENT Contemporary Hotel Marketing Assessment Market Research Individual/Group Individual Length 2,500 words (+/- 10%) Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: a. Explain the rationale and process of developing a marketing strategy. b. Analyse and evaluate market opportunities and trends. c. Locate, appraise and interpret market and consumer intelligence. e. Develop a set of criteria to continuously monitor marketingopportunities, to measure marketing success and to determine strategic adjustments in accordance with organisational objective. f. Formulate a set of key performance indicators to measure thesuccess of a marketing plan and prioritise the marketing activities. Submission Week 5 – Sunday at 11:55pm (AEST/AEDT/ACST/ACDT) Weighting 30% Total Marks 100 marks Task Summary You are working in a CBD 4- or 5-star hotel in the City of your campus. Town Hall Sydney Flinders Street Melbourne Wakefield Adelaide Scenario The long-term General Manager (GM) has retired and been replaced last minute, by a senior executive from your Tokyo sister property. Context The assessment has been prescribed to develop the students’ ability to identify and evaluate factors that can affect marketing planning and business operations. Please also note additional articles relevant to this Assessment will be posted under Assessments on Blackboard and in class discussions will assist students to develop the key information required for this submission. The following should assist your understanding of Assessment requirements. Task You have been assigned the task of preparing a Briefing Report for your new General Manager (GM) addressing the business’s macro environmental elements. These comprise 8 elements: o Political & Legal o Economic o Social & Cultural o Technology o Environmental o Competitive Analysis o Commercial Partners o Market & Consumer Trends. What is a Briefing Report A briefing paper outlines a particular topic (in this case, the macro environmental factors for your hotel). The purpose of your report is to brief your new GM, to bring the key issues to your GM’s attention and alerting him/her as to what they need to know about the environment in which your business operates. In this case the unique characteristics of operating in your City. A persuasive an effective briefing paper is concise, well-organized and covers the most important and relevant facts. Remember all reports are written for a purpose. So clearly state the purpose of your Report in the introduction. You have 8 elements to research and consider in preparing this report and you need to show you know where to go to determine this market intelligence, while being clear and succinct in your writing. Macro environmental Factors to be addressed in this Briefing Report: o Political & Legal – visas, taxes, government support for tourism. o Economic – interest rates, CPI, exchange rates. o Social & Cultural – lifestyles, cultural diversity o Technology – new technologies affecting business marketing and operations. o Environmental – Importance of sustainability initiatives in your city and your customers. o Competitive Analysis – number of rooms in the CBD. Range of accommodation and new builds. o Commercial Partners – organisations or brands that you can work with in your marketing Source: P.Rix, McGraw Hill endeavours. o Market & Consumer Research -who is visiting your city? where are the travellers coming from? What do arrival statistics look like? Task Instructions Please review the Suggested Report Format presented after the marking rubrics in this Assessment Brief. It will assist you to get started with this Assessment. 1. Your submission needs to be ‘business ready’ i.e. professional enough to hand to your GM. 2. Watch word count, be clear and succinct. 3. Consider the task from the perspective of what your GM need to know. This is normally a process of identifying the opportunities or threats to operations within your location. 4. You have been provided with a list of suggested subscriptions, weekly academic text and a range of articles you need to read, research and interpret the key information for your GM’s better understanding of the local business environment. 5. Use headings, subheadings and diagrams, infographics and charts to support your evidence/discussion. Cite sources and remember to interpret information you present. 6. Do not use dated information it needs to be current. You are doing an environmental analysis for this month and this year. Submission Instructions To be submitted on Blackboard under Assessment on Due date via the link provided. Before Submitting. o Please see marking rubrics and make sure you have not omitted any elements that will gain you marks. o Please re read and check that sentence structure makes sense, that grammar is correct, word choices are accurate, and opinions expressed are supported by valid sources. o Resources available to you include articles and chapters posted to or linked on Blackboard. o Tutorials/Workshops will include discussion of this Assessment in particular Weeks 2, 3 & 4 will be important in assisting you to develop your submission. o Ask questions in class as this assists all students participating in CHM601 and use class messaging to clarify any issues or question you may have. o Word Count: please observe word count limits as potential penalties apply for significantly exceeding limit. o The assessment requires the student to read broadly and to be abreast of current issues using various sources of marketing intelligence. Undertake independent research. o Students should read chapters from assigned text and search out additional academic text to explain the role of situation analysis in marketing planning. o Give evidence of understanding the various sources of marketing information available to determine trends. Use the subscriptions and recommended reading sites. o Suggested structure/format for this report is provided within this Assessment Brief. o Report to be typed 1.5 spacing and formatted following the Assessment Structure using headings and subheadings – referencing the Style Guide and uploaded to Blackboard on time of the due date, in electronic form as a word-processed file. o Number your pages. o Students must refer, in text, to a minimum of 12 academic and professional articles, plus others as required, in order to show competency in the assessment. All referencing must be in accordance with APA 7th Edition Referencing and Academic Writing Guide. o A school assessment cover sheet to be attached with your paper. Referencing 1. It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here in the Academic Writing Guide found via the Academic Skills website. 2. In preparing this report your referencing should be broader than just academic texts and should include: government and official sources such as Australian Bureau of Statistics, local councils, Tourism Australia, Research organisation reports, Consumer and trade media – print and electronic. 3. APA 7th Ed. Referencing Guide https://library.torrens.edu.au/ld.php?content_id=49180373 4. Referencing Tool https://library.torrens.edu.au/academicskills/apa/tool Academic Integrity By attempting this assessment, you agree to adhere to the full policies and procedures on Academic Integrity prior to, during and following this assessment. Work presented for this Assessment can be applied to later Assessments for this subject without penalty. However: • Do not simply cut and paste. Paraphrasing is necessary. • Diagrams, graphs and visuals can be directly converted from external sources and applied and cited in your submission. All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online. Students also must keep a copy of all submitted material and any assessment drafts. Learning Rubric Assessment Criteria Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Communication Quality of introduction and conclusion 15% Insufficient introduction & conclusion Satisfactory introduction & conclusion. Good introduction & conclusion Superior introduction & conclusion Excellent introduction & conclusion Situation Analysis and application addresses all elements required 25% Poor understanding of the role of situational analysis. Limited synthesis and analysis Demonstrates limited awareness of context and/or purpose of the assignment Demonstrates consistent awareness of context and/or purpose of the assignment. Demonstrates a capacity to explain and apply relevant concepts. Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Demonstrates a capacity to explain and apply relevant concepts. Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment. Identified critical information and presented effective overview 30% Limited or no discussion of appropriate environmental factors and their impacts on the marketing process. Adequate discussion of appropriate environmental factors and their impacts on the marketing process. Good discussion of appropriate environmental factors and their impacts on the marketing process. Superior discussion of appropriate environmental factors and their impacts on the marketing process. Excellent discussion of appropriate environmental factors and their impacts on the marketing process. Researched appropriate sources of information 15% Limited evidence of reading and referencing to support report. Information presented unsubstantiated. Inconsistent use of good quality, credible and relevant resources to support. Satisfactory evidence of reading and referencing. Literature is presented uncritically. Demonstrates use of credible and relevant resources to support and develop report. Good evidence of reading and referencing. Supports personal opinion and information substantiated by evidence from the research/course materials. Superior evidence of reading and referencing. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Systematically discriminates information which is substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation to develop a comprehensive critical analysis. Effective clear Communication Business Ready Grammar Headings and sub headings Spelling & word choices Referencing 15% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning. Poor structure and clarity of expression. Requires assistance. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Satisfactory standard of writing, presentation and structure. Information and evidence are well presented, mostly clear flow of ideas. Line of reasoning is easy to follow. Good standard of writing, presentation and structure. Information and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Superior standard of writing presentation and structure. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas. Excellent standard of writing, presentation & structure. SUGGESTED REPORT STRUCTURE Remember all reports are written for a purpose. So clearly state the purpose of your Report in the introduction. You have 8 elements to research and consider in preparing this report and you need to show you know where to go to determine accurate and specific marketing intelligence. Format and content of this report should be as follows: o BMIHS Cover page o Introduction o The introduction should state the purpose of your report (to brief management on the business environment for your hotel). You should foreshadow the elements you are about to cover in your report and state why a situation analysis is important to business and marketing planning. o External Environment o Environmental Scanning (situation analysis) is about maintaining a watching brief on factors that may be issues that lay outside of the organisations direct control however, you need to be aware of them and the potential impacts. The opportunities or threats to your business. o Political & Legal visas, taxes, government support for tourism o Economic – interest rates, CPI, exchange rates o Social & Cultural – lifestyles, cultural diversity o Technology- new technologies affecting business and marketing. o Environmental – more attention is being paid to environmental issues-efficient use of resources, energy management or pollution control; can have a direct impact on the organisations bottom-line and its reputation. o Competitive Analysis – How many rooms are available in your city, how many of a similar grading? Is there any direct or indirect competition e.g. AirBnb, what is average occupancy across the city? What is the present state of the hospitality industry in your city? Are there any new properties under construction? o Commercial Partners – brands or organisations you could work with in your marketing efforts. suppliers and distributors of the business – things like additional government funding for say Tourism Australia or Destination NSW or Tourism Victoria may result in more funds for cooperative campaigns. o Market & Consumer Research – market segmentation- what visitor segments are visiting your city– where are the travellers coming from? What do arrival statistics look like? What new products or experiences are emerging in the destination and what are the key market segments you are focusing on and what do you know about them. o Conclusion- summary of key information presented in your report. o References
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