Tag: distinguish

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Distinguish between stabilizing speculation and destabilizing speculation

Question 8:

Distinguish between stabilizing speculation and destabilizing speculation.

Question 9:

If the exchange rate changes from $1.70 = (₤1) to $1.68 = ₤1, what does this mean for the dollar? For the pound? What if the exchange rate changes from $1.70 = (₤1) to $1.72= ₤1?

Chapter 12

Question 2:

Why are international investors especially concerned about the real interest rate as opposed to the nominal rate?

Question 6:

What factors underlie changes in a currency’s value in the short run?

Chapter 15

Question 1:

Distinguish among external balance, internal balance, and overall balance.

Question 5:

Under a system of fixed exchange rates and high capital mobility, is monetary policy or fiscal policy better suited for promoting internal balance? Why?

Question 7:

What are some obstacles to successful international economic policy coordination?

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Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies?

E-Marketing – respond to the following questions in accordance to the criteria below. 

  1. Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies?

In addition to the offer, what are the elements of a direct marketing strategy?

  1. How do direct marketers distinguish between the “front end” and the “back end” of a transaction? Why is this important?
  2. Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?

The assignment will meet the APA 6th edition format criteria, write a minimum of 2 full pages, and follow the structure:

1. APA Title page

2. Body (do not write each question, use a heading then start the text after each heading)

3. Question 1 (Write a minimum of 150 words for this response)

4. Question 2 (Write a minimum of 150 words for this response)

5. Question 3 (Write a minimum of 150 words for this response)

6. Question 4 (Write a minimum of 150 words for this response)

7. References (make sure that each reference is cited in the text)

For help with all things APA, please review the following link: 

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)Links to an external site.

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Distinguish among a product idea, a product concept and a product image.

Distinguish among a product idea, a product concept and a product image.

……………………………………………………………………………………………………

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Marketing Concepts

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Distinction between Product Idea, Product Concept and Product Image

            The success of marketing process depends on successful product development. The mere presence of an attractive idea does not guarantee successful product development. An attractive product idea must always be conceptualized and translated into a product concept. However, it is critical to develop a clear distinction between product idea, product concept and product image. A product idea refers to an idea about a product that a firm or a company can see itself offering to the market. For example, Coca Cola Company may have an idea about a new drink that contains all the fruit flavors in just one drink. This could be a new idea about a new product that the company could develop and provide in the market.             The term product concept has been defined by Armstrong, Adam, Denize & Kotler (2014) as the product idea in detailed version and one that has been stated in consumer terms that are meaningful. It is a representation of the possible new product in the market, with possible benefits that consumers would get from its purchase. For example, after deciding on the product idea about a drink with all fruit flavors, Coca Cola could proceed and make a written or video description of the new drink. Such products descriptions or even prototypes provided to the consumers for purposes of evaluation of market response are……………………………………………………………………………………………………………………………………………………………………………………………………

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Distinguish the pros and cons of social media in successful business strategy.

In this unit, you have learned about the role of social and news media on a business. Compose an essay examining this topic. In your essay, be sure to include the criteria below.

  • Distinguish the pros and cons of social media in successful business strategy.
  • Explain how business strategy is affected by the news media.
  • Discuss ways that businesses implement strategies to interact with the news media.

Your essay must be a minimum of two pages in length. It should include an introduction, a clear thesis statement, and a conclusion. In addition, a minimum of two academic sources (only one of which can be an assigned source, such as the textbook) must be used, cited, and referenced in APA format.