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What Ethic Variables Are Most Important Doing Business

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What is Pepsi doing ? Marketing blunder after blunder.

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Post date October 6, 2021
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What is Pepsi doing ? Marketing blunder after blunder.

Most marketing errors aren’t obvious. Marketing mistakes bleed companies usually with invisible cuts that take years to add up. Such as McDonalds recent decision to change the colours of their ‘restaurants’ – such a move won’t substantially harm such a distinctive brand as McDonalds not when they are doing so many other things right, but it will hurt a bit.

Occasionally though marketers make big blundering really obvious errors. These can actually be quite valuable (if corrected quickly). Valuable because the effects are are visible so much learning can be gained from them.

It’s very rare to see obvious blunder after blunder. But lately Pepsico has done it, again and again. Are they learning nothing ?

This is the company that launched the Tropicana disaster by removing the brand’s distinctive assets from the pack. Sales dropped sharply overnight. Hopefully that taught some marketers about branding. It’s a mistake that most packaged good companies have made.

In the same year Pepsi decided to call Gatorade just G, and ditch their logo. Again they have been backtracking ever since.

And, of course, in 2009 Pepsico also changed the Pepsi logo. A more modest change – so more of a small wound than wholesale bleeding, but still no good for the brand. On April 20th AdAge reported that the beverage division reported a 9% decline in revenue and 6% decrease in volume (the difference meaning they price promoted heavily to try to save themselves) during a quarter that included their New Year’s Eve, Presidential Inauguration and Super Bowl marketing blitzes!

Then they told the world that they were going to revolutionise their marketing by taking a huge chunk of their marketing budget out of TV advertising and moving it into social media related initiatives. The “Pepsi Refresh project” saw share declines (in a shrinking category) so that Diet Coke became the number 2 soft-drink in America.

Bob Hoffman summed it up:

The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million “likes” on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.

Now in mid 2011 Pepsi have announced a return to TV advertising with the first new campaign in 3 years. And this ad Epic Commercial #1 — Pepsi MAX Truck Driver vs. Coke Zero Truck Driver features Coke versus Pepsi. Amazing. Have they learnt nothing about distinctive assets (Links to an external site.)?

Meanwhile Ad Age reports (Links to an external site.) that their Chief Marketing Officer for beverages is leaving, and they are reshuffling other senior marketing positions. I suspect that might mean they haven’t learnt from their mistakes, that they simply are desperate.

BryonSharp.com

Here is a classic example of a firm making repeated marketing errors. Do some research and find another company that has made marketing errors that has impacted the effectiveness of their brand.

What errors did they make and what part of their marketing mix was flawed? Have they recovered from the error or are they still floundering?

Make sure to include the link to the web site where you gathered your information.

Your response should be 3-4 paragraphs and provide adequate background as well as your opinion or observation. This should be submitted through the Canvas Portal either through an upload or inserted in the text answer box

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What is Pepsi doing ? Marketing blunder after blunder.

Post author By admin
Post date October 3, 2021
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What is Pepsi doing ? Marketing blunder after blunder.

It’s very rare to see obvious blunder after blunder. But lately Pepsico has done it, again and again. Are they learning nothing ?

In the same year Pepsi decided to call Gatorade just G, and ditch their logo. Again they have been backtracking ever since.

Bob Hoffman summed it up:

BryonSharp.com

Here is a classic example of a firm making repeated marketing errors. Do some research and find another company that has made marketing errors that has impacted the effectiveness of their brand.

What errors did they make and what part of their marketing mix was flawed? Have they recovered from the error or are they still floundering?

Make sure to include the link to the web site where you gathered your information.

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Original and non-plagiarized custom papers. Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
Timely Delivery. capitalessaywriting.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
Customer satisfaction. Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
Privacy and safety. It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
Writing services provided by experts. Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. A verdict was rendered against three parent chaperones. How was the third parent included in the case?
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What is Pepsi doing ? Marketing blunder after blunder.

Post author By admin
Post date October 2, 2021
No Comments on What is Pepsi doing ? Marketing blunder after blunder.

What is Pepsi doing ? Marketing blunder after blunder.

It’s very rare to see obvious blunder after blunder. But lately Pepsico has done it, again and again. Are they learning nothing ?

In the same year Pepsi decided to call Gatorade just G, and ditch their logo. Again they have been backtracking ever since.

Bob Hoffman summed it up:

BryonSharp.com

Here is a classic example of a firm making repeated marketing errors. Do some research and find another company that has made marketing errors that has impacted the effectiveness of their brand.

What errors did they make and what part of their marketing mix was flawed? Have they recovered from the error or are they still floundering?

Make sure to include the link to the web site where you gathered your information.

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Original and non-plagiarized custom papers. Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
Timely Delivery. capitalessaywriting.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
Customer satisfaction. Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
Privacy and safety. It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
Writing services provided by experts. Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. A verdict was rendered against three parent chaperones. How was the third parent included in the case?
Premium papers. We provide the highest quality papers in the writing industry. Our company only employs specialized professional writers who take pride in satisfying the needs of our huge client base by offering them premium writing services What is Pepsi doing ? Marketing blunder after blunder.

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Pomona valley hospital has been doing rehabilitation for covid patients who still had covid symptoms after recovering.

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Post date August 2, 2021
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COVID Haulers- rehabilitation

an analysis. I know Pomona valley hospital has been doing rehabilitation for covid patients who still had covid symptoms after recovering.

So I need:

Market Method/Plan (Service Delivery Plan??)

Internal Marketing
External Marketing

SWOT Analysis

Strengths
Weaknesses
Opportunities
Threats

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Company doing a redesign of business processes

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Post date July 13, 2021
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If you have you been involved with a company doing a redesign of business processes, discuss what went right during the redesign and what went wrong from your perspective. Additionally, provide a discussion on what could have been done better to minimize the risk of failure. If you have not yet been involved with a business process redesign, research a company that has recently completed one and discuss what went wrong, what went right, and how the company could have done a better job minimizing the risk of failure.

Your paper should meet the following requirements:

• Be approximately 4-6 pages in length, not including the required cover page and reference page.

• Follow APA7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.

• Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook. The UC Library is a great place to find resources.

• Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing

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Are modern parents doing a good job of raising their children?

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Post date July 7, 2021
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This is a much trickier question that it seems at first glance. In order to respond, you need to ask yourself two crucial questions. First, what does it mean to be a “modern” parent – what are the challenges that modern parents face that make parenting especially hard in the 21st century? Second, you need to define what “good parenting” is. What is the metric we use to define success as parents?

The responses to this question are likely to be quite diverse, but that’s okay. An excellent response will address the two crucial questions, which lead to an answer that incorporates at least 3 of the weekly learning resources (include citations and references). In addition, find and incorporate at least one credible news article or journal article that supports your response. This article should be no more than 2 years old.

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analyse what law is and the role law plays in doing business internationally

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Post date June 22, 2021
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Chosen Country is Italy
ASSESSMENT 3 BRIEF
Subject Code and Title MGT608 Business Law and International Contexts
Assessment Board Paper
Individual/Group Group (2 or more)
Length 5 minute presentation
Learning Outcomes This assessment addresses the following Subject Learning
Outcomes
a) Critically analyse what law is and the role law plays in doing business internationally
c) Critically evaluate the multiplicity of laws and the conflicts they may present when doing business internationally
d) Construct and justify recommendations to management on specific legal implications of doing business
Submission By 11:55pm AEST/AEDT Friday of module 6.2 (Week 12)
Weighting 20%
Total Marks 20 marks
Context
Doing business in another country will require an Australian company to ensure it complies with any relevant domestic laws in place in that country. In some cases, it may be difficult, to determine what the applicable law is i.e. a conflict a law may arise.
It will be necessary for the company to select a suitable business structure in order to conduct its business operations. This assessment builds on Assessments 1 and 2 where students chose a country and researched the legal system and contract law. This assessment allows students to consider the most appropriate business structure for doing business in the chosen country and to consider the relevant employment and intellectual property laws that must be complied with. Relevant international treaties will also need to be considered.
Successful completion of this assessment will require students to work in a group of two (2) or more to reflect upon and justify a decision to their company’s Board of Directors, whether to proceed with business operations in the chosen country or not.
Instructions
Your learning facilitator will allocate you to a group and advise you of the students you are working with. Your group will consist of students who have all researched the same chosen country.
Your group will prepare a 5-minute presentation for the Board of Directors regarding one (1) of the business opportunities identified by students in Assessment 2. You must decide as a group what business opportunity you are going to focus on.
Your presentation must be no more than five (5) minutes in length and all members of the group must be included in the presentation. Your groups Board Paper presentation must cover the following:
• state the chosen country
• explain briefly the nature of business of the company and the business opportunity
• describe and explain the business structure that would be most suitable to conduct the relevant business in the chosen country
• identify and explain any treaties or international conventions that are relevant to doing business in the chosen country
• identify any intellectual property that requires protection and analyse the options for best protecting this property in the chosen country
• explain how the company will resource this business opportunity, in terms of labour, including an analysis of the labour laws and the industrial relations system operating in the chosen country
• identify any potential for conflict of laws arising from the business opportunity and an explanation of the nature of such conflict and how such a conflict may be resolved
• identify and discuss any potential difficulties that may arise in relation to doing business in the chosen country
• provide a recommendation, together with justifications as to whether the company should proceed with the business opportunity.
Submission Instructions:
(1) Creating your video presentation
• Create a short video presentation, length: 5 minutes o Be specific and clear, as you will be assessed on originality and authenticity
• Tips on filming a video presentation is available at: https://laureateau.blackboard.com/bbcswebdav/pid-3310931-dt-content-rid-
82324_1/institution/Groupwide/Submit%20Video%20Online%20Part%201%20Filming%20v
2.pdf
• Your presentation must be in video format (mp4, MOV, etc.) for uploading into Blackboard (refer to the link below)
(2) Uploading your video presentation
• Detailed instructions on compressing (if necessary) and uploading video presentation is available at https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_4044_1&cont ent_id=_387629_1&mode=reset
• Submit the recorded video via the Assessment 3 Board Paper submission link in the main navigation menu in MGT608 Business Law and International Contexts.
• After uploading your video presentation, retain a copy in a safe place.
• The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
• Feedback can be viewed in My Grades.
Marking Rubric:
Your reports will be marked against the rubric, which is shown on the next pages. Please ensure that your submission addresses all three of the Assessment Attributes in the rubric.
Assessment Rubric: MGT608 Assessment 3 Board Paper
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional) 50-64% Credit
(Proficient)
65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional) 85-100%
Global Perspective
Percentage for this criterion
30% Limited knowledge, skill and/or experience in global perspectives Identifies objectives and strategies of international business in the context of global competition.
Identifies appropriate elements of the legal principles in the country as applicable to business transactions. Analyses impact of entering new international markets.
Analyses market segmentation in attractive international markets.
Identifies appropriate elements of the legal principles in the country as applicable to business transactions. Identifies cultural differences; international trade policies and institutions.
Notes legalities surrounding direct investment.
Identifies appropriate elements of the legal principles of the country as applicable to business transactions. Introduces clear global perspectives into the analysis.
Recommends
international commercial and legal arrangements.
Is sensitive to regional economic integration.
Identifies current international business trends and developments.
Application of Knowledge
Percentage for this criterion
30% Limited understanding of the internal and external business environment.
Lacks a global perspective for potential markets and trends.
Uses a limited range of information as the basis Understands the internal and external business environment including commercial context and market forces.
Understands local and global market trends.
Accesses relevant information.
Synthesises and Understands the impact of financial, social, political, environmental issues on the business.
Demonstrates commercial awareness of product development/service provision.
Understands the business. Understands the impact of financial, social,
political, legal and environmental issues on the business, as they relate to different countries where the business may operate.
Demonstrates commercial awareness of product development/service Demonstrates cultural sensitivity. Understands the impact of financial, social, political, legal and environmental issues on the business, as they relate to different countries where the business may operate.
Demonstrates commercial fluency with product
for recommended practice. evaluates information from a variety of sources.
Gathers and uses competitor knowledge Can prepare and present business cases and proposals. provision and cost relationships.
Understands the business and its risks.
Can prepare and present business cases and proposals development/service provision and cost relationships.
Understands the business and its risks.
Assesses the impact of information and communication systems on the operations of the business.
Demonstrates currency with legal implications of entering a foreign market place for businesses.
Knowledge and skills demonstrating
Creativity and
Initiative
Percentage for this criterion
20% Limited understanding of required concepts and knowledge.
Key components of the assignment are not all addressed. Demonstrated knowledge or understanding of the field of law.
Key components of the brief are addressed.
Often conflates/confuses assertion or personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field of law.
Supports personal opinion and information substantiated by evidence from research.
Explores the limits and strengths of current knowledge.
Demonstrates capacity to explain and apply relevant concepts Highly developed understanding of the field of law.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from research and extended reading.
Evaluates the limits & strengths of current knowledge. A sophisticated understanding of the field of law.
Systematically and critically discriminates between assertion of personal opinion and information substantiated from research and extended reading.
Extends the limits and
strengths of current knowledge
Well demonstrated capacity to explain and apply relevant concepts. Masters concepts and application to new situation and further learning.
Effective
Communication
Percentage for this criterion
20% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
No effort is made to keep audience engaged; audience follow the line of reasoning. Information, arguments and evidence are presented in a way is not always clear and logical.
Attempts are made to keep the audience engaged, but not always successful. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
The audience is mostly engaged, line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
Engages the audience, demonstrates cultural sensitivity. Expertly presented; the presented is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience’s attention in the topic, demonstrates high levels of cultural sensitivity

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