you are the manager of imaging and your lead ct tech refuses to do a head ct on a 18yr old male who presents with head trauma due to drunk driving and hitting and killing a mother and her 7yr old daughter, the lead ct feels he is getting what he deserved and there is not another ct on duty. The lead ct tech has worked here over 20yrs and is respected and looked up to by other staff and you have never had a problem out of her before. How would you effectively and ethically handle this situation?
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Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the three key forces driving the new marketing realities, design a two-paragraph plan of how your chosen company is likely to change in the future. What other major trends or forces might affect marketing for this company?
IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor that has maintained market leadership for decades in the challenging technology industry. The company has managed to successfully evolve its business and seamlessly update the focus of its products and services numerous times in its history—from mainframes to PCs to its current emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-trained sales force and service organization offer real value to customers by staying close to them and fully understanding their requirements. IBM often even cocreates products with customers; with the state of New York, it developed a method for detecting tax evasion that reportedly saved taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving problems using technology.”
Note:
· Five citations/references (in addition to the text) are required for this engagement.
· 700-750 words
Text:
Marketing Management,15th ed.
Kotler, P. & Keller, K.
Prentice Hall Publishing. 2016
ISBN: 9780133856460
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the
three key forces driving the new marketing realities, design a two
–
paragraph plan of how
your chosen company is likely to change in the future. What other major trends
or forces
might affect marketing for this company
?
I
BM
Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor
that has maintained
market
leadership for decades in the challenging technology industry. The
company has managed to successfully
evolve its business and seamlessly update the focus of its
products and services numerous times in its history
—
from mainframes to PCs to its current
emp
hasis on cloud computing, “big data,” and IT services. Part of the reason is
that IBM’s well
–
trained sales force and service organization offer real value to customers by staying close to them
and
fully understanding their requirements. IBM often even cocr
eates products with customers;
with the state of
New York,
it developed a method for detecting tax evasion that reportedly saved
taxpayers $1.6 billion over a seven
–
year period.
As famed Harvard Business School professor
Rosabeth Moss Kanter has noted, “IBM
is not a technology company but
a company solving
problems using technology.”
Note:
·
Five
citations/references (in addition to the text) are required for this engagement
.
·
700
–
750
word
s
Text:
Marketing Managemen
t
,
1
5
th
ed.
Kotler, P. & Keller, K.
Prentice Hall Publishing. 201
6
ISBN:
978013385646
0
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the
three key forces driving the new marketing realities, design a two-paragraph plan of how
your chosen company is likely to change in the future. What other major trends or forces
might affect marketing for this company?
IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor
that has maintained market leadership for decades in the challenging technology industry. The
company has managed to successfully evolve its business and seamlessly update the focus of its
products and services numerous times in its history—from mainframes to PCs to its current
emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-
trained sales force and service organization offer real value to customers by staying close to them
and fully understanding their requirements. IBM often even cocreates products with customers;
with the state of New York, it developed a method for detecting tax evasion that reportedly saved
taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor
Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving
problems using technology.”
Note:
Five citations/references (in addition to the text) are required for this engagement.
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Please describe the car accident that happened to me a few month ago. I was driving my SUV and a sedan in front of me made a sharp uturn without any turn signal. It happened so fast that my car hit theirs. The street was a narrow street surrounded with buildings left and right. They claimed they were making a left turn but I provided the pictures showing that there was no way they could since their left side was not an intersection it was an apartment building. not even a driveway. I was driving 20 mph and the impact was minor however the arbitrator decided that it was only my fault for not keeping enough distance, despite the picture and verbal recordings they faund me at fault. Even though they made an illegal turn without any sign of wornings. Please use this info to whip up my turn paper. Let me know if additional info is needed. thank u.OrderNo :Please describe the car accident that happened to me a few month ago. I was driving my SUV and a sedan in front of me made a sharp uturn without any turn signal. It happened so fast that my car hit theirs. The street was a narrow street surrounded with buildings left and right. They claimed they were making a left turn but I provided the pictures showing that there was no way they could since their left side was not an intersection it was an apartment building. not even a driveway. I was driving 20 mph and the impact was minor however the arbitrator decided that it was only my fault for not keeping enough distance, despite the picture and verbal recordings they faund me at fault. Even though they made an illegal turn without any sign of warnings.
The u-turns remain one of the most dangerous and illegal car-driver maneuvers in the United States and even any other country in the world (Lancaster, 2009) . Most accidents, in the highways and restricted areas that emanate from making u-turns result from hasty driver decisions to make u-turns in the traffic. Whendrivers attempt or make u-turns, they are not only risking the lives of other drivers, but they also put their lives at risk. This is so, if they make u-turns in the wrong place or doing it in the wrong manner. The reason why u-turns are dangerous is that they are unexpected and does not allow time for a moving vehicle to change its course and prevent an accident. In order to make a u-turn, it requires a street that is wide enough to allow the driver to complete his/her maneuver and proper turn signals from the driver. While I was driving my SUV in a narrow street surrounded by buildings on both sides, a sedan vehicle in front of my car made a sudden u-turn without any turn signal. According to the Transportation Code sec. 545.104, a motor vehicle operator is authorized by section 545.106 to make turn signals when changing lanes (Transportation Code, 2008)……………………………………………………………………………………………………………………………..