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State the research question and explain the research strategy for answering that question.

Competency

Design a research strategy in order to answer a research question.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You are a first-year graduate student. You are taking a graduate course on research and writing. In this assignment, your professor has asked you to design a research strategy for a research question and write the Methods section of a research paper. 

7-9 pages

Instructions

In a paper for your professor, create a methods section for a research study:

  • State the research question and explain the research strategy for answering that question. Will it follow a quantitative, qualitative, or mixed method strategy? Explain why the strategy was chosen. If possible, use research to justify the choice.
  • Detail the steps that will need to be followed for the above strategy and what will need to be considered.
  • Explain the plan for collecting data:
  • What type(s) of data will be collected and how much?
  • Where will you get data?
  • How will the data be analyzed and interpreted?

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Explain the ways in which companies can set up an online marketing presence

Module Discussion: 1. Explain the ways in which companies can set up an online marketing presence. Is it necessary for a business today to have an online presence? Why?

 2.  Compare and contrast the different forms of online advertising. What factors should a company consider in deciding among these different forms?

Discussion Requirements:

·       Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.

·       Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.

In this module, we shall examine direct marketing and its fastest-growing form, Online marketing. Direct marketing can be viewed as more than just a marketing tool. It constitutes an overall marketing approach-a blend of communication and distribution channels rolled out in one. We shall learn how companies develop competitive marketing strategies to create long-lasting customer relationships and value. We shall further extend this to global marketing and we shall examine six major decisions that marketers make in global marketing.

Objectives:

A.      Describe direct and online marketing and how it can be used to build direct customer relationships

B.      Explain how companies adapt their marketing strategies mixes for international markets

C.      Identify three major forms of international marketing organizations

D.     Describe three approaches to entering international markets.

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Explain the value of diverse perspectives in the process of innovation.

A. Watch the video here: https://www.youtube.com/watch?v=HwbX4HUOdE8

B. Address the following:

  1. Explain the value of diverse perspectives in the process of innovation.
  2. How is this related to the concept of strong versus weak ties?
  3. Why do most large organizations seem to have trouble coming up with and implementing innovations?
  4. If you were running a large organization, how would you make sure that innovative thinking was not only “safe,” but encouraged?  Why is it important to make it “safe to fail”?  (See Slide 5 of the Lesson 3 PowerPoint). In connection with (4), please view the following short link: https://www.ted.com/talks/shimpei_takahashi_play_this_word_game_to_come_up_with_original_ideas
  5. In addition to the course readings and lectures (which you may cite along with other sources), you should use LIRN to find at least one additional article related to this topic.  One is provided for you (Russel and Russel [1992] in the Readings for Lessons 3 and 4. 

    C. The paper should be 6-8 pages long.  It should include at least 4 citations, using APA rules.  Use 12-pt Times New Roman font and upload it here to your Canvas platform, Paper Assignment #1.   Be sure to view the rubric to see how your paper will be graded

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Explain multiple organizational issues from chosen organization and validate with workplace examples

Instructions You will use the Milestone Three Assignment Template for this assignment. **Template, Milestones 1&2, and Case Study will be e-mailed through support for reference** Review the  Engstrom case study looking specifically at organizational issues, and address the following:

Prompt: For Milestone Three, you will apply the same methodology to a workplace experience of your choice, either past or present. 

Specifically, the following critical elements must be addressed: 

III. Workplace: Root Cause Analysis & Solutions Development 

a) Explain multiple organizational issues from chosen organization and validate with workplace examples. 

b) Analyze root causes of workplace organizational issues from a human behavior perspective and validate your analysis with scholarly research evidence. 

c) Create solutions to the organizational issues by applying human behavior theories and concepts and validate your recommendations with scholarly research evidence. 

d) Recommend strategic actions of sound change management practices that lead organizations in a proactive manner by applying human behavior theories and concepts. 

e) Examine the impact of poorly aligned and administrated human behavior theories and concepts

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Explain why HAMILTON is considered “a cultural monument?”

 Module 7: Theatre Now: Steps Toward Diversity Chapter Questions Read Chapter 9 “Musicals of the Twenty-First Century” (pages 244 to 246) and Chapter 10 (pages 247 to 260) in your textbook. Choose only 5 of these questions to answer. Write your answers in your own words; if you choose to quote from the textbook, remember to identify the source. Question # Chapter Questions 1 9 Explain how Broadway musicals have changed in the

21st century.

2 9 Explain why HAMILTON is considered “a cultural monument?”

3 10 Identify the current focus/topics of the American theatre’s social awareness.

4 10 Give an example of how current theatre is addressing inequality in each of these areas: (a) gender and sexuality (b) racism (c) access to theatre for people with disabilities

5 10 How has theatre moved from its pre-1960s attitude that plays must not be open about the Love that dare not speak its name? [This expression was first used by Lord Alfred Douglas in his 1894 poem, “Two Loves” written in reference to his intimate relationship with Oscar Wilde.]

6 10 How has race affected black, Latinx, Asian, and Native American playwrights, and how has their theatre work impacted social understanding?

7 10 How have Theatre Breaking Through Barriers and The National Theatre of the Deaf expanded theatre opportunities for performers and audiences?

8 10 Define intersectional theatre in 21st century America, and explain why this is significant

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Explain the main sources of power within the organization from a human behavior theories perspective

Discussion Post:

Consider a job you have had or now have. Then address the following prompts:

  1. Explain the main sources of power within the organization from a human behavior theories perspective.
  2. In addition, describe how organizational politics influenced the overarching organizational behavior.
  3. Then explain a situation where conflict ensued because of the organizational power and politics. What approach to conflict resolution did the organization employ? Was it ineffective or effective and why?

Support your initial post and response posts with scholarly sources cited in APA style.

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Writers Solution

Explain the main sources of power within the organization from a human behavior theories perspective

Discussion Post:

Consider a job you have had or now have. Then address the following prompts:

  1. Explain the main sources of power within the organization from a human behavior theories perspective.
  2. In addition, describe how organizational politics influenced the overarching organizational behavior.
  3. Then explain a situation where conflict ensued because of the organizational power and politics. What approach to conflict resolution did the organization employ? Was it ineffective or effective and why?

Support your initial post and response posts with scholarly sources cited in APA style

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Explain the concepts and basic features of integrated marketing communications

Subject Title Integrated Marketing Communications (IMC)
Subject Code MKT201A
Assessment Title Assessment 1. Case Study.
Graduate Capabilities
• Innovative Problem Solving
• Global Citizenship
Learning Outcome/s (found in the
Subject Outline) a) Explain the concepts and basic features of integrated marketing communications
b) Link the aims of integrated marketing communications with basic marketing principles to analyse given communication problems
Assessment type (group or individual) Individual
Weighting % 25%
Word count 1000 words (+/- 10%) excluding cover and references
Due day Sunday by 11.55pm week 4
Submission type Turnitin ?
Format / Layout of Assessment
Report:
ICMS Cover Page
Table of Contents
Introduction
Analysis
Market
Competition
Consumer
?
?
?
?
?
?
?
Page 1 of 5
Conclusion
Reference List
Appendices if required
?
?
Assessment instructions Choose one case study from either the selection provided by your lecturer or propose another which will need to be approved by your lecturer, then conduct further research and analyse an integrated marketing communications campaign applying the theories and concepts from the unit. Each case study includes a detailed profile of a client such as business context,
business model, marketing communication channels, and a plan to develop a new product targeting a new type of consumers, etc.
Based on the learning contents from the first 4 weeks, students are required to present a brief market analysis (approximately 1000 words +/- 10%, 1-2 pages) including the following points:

  • analyse the market that your ‘client’ is facing (e.g. current market situation and evolution, growth opportunities and threats, distribution channels, etc.)
  • identify the competition (e.g. main competitors, their positioning and target markets, etc.)
  • understand the consumers (e.g. who are current key consumers, what are their preferences, are they satisfied with the products of the client, are there any new consumer trends, what are the main trends for this type of consumer, etc.)
    The Case Study analysis needs to match the following:
    • 1000 words +/- 10% excluding cover sheet and references
    • Follow short report formatting • Minimum of 6 resources, 3 from academic resources at minimum.
    NOTE: The chosen case study will be used in Assessment 2.
    Readings for the assessment
    To assist you with writing this report, use the materials found on your
    • Moodle page (lecture slides, recommended and additional readings or other documents).
    • Review the class content.
    • Review the useful links posted on Moodle.
    Complete the Module activities which are designed to support the critical tasks of this Assessment. If you have any further questions, make sure you speak to your lecturer.
    Grading Criteria / Rubric See detailed marking rubric below
    Page 2 of 5
    Assessment 1 – Marking Rubric
    Criteria HD (85-100) D (75-84) CR (65-74) PASS (50-64) FAIL (0-49)
    Criteria 1.
    Introduction. Brief Case Study Background.
    (10 %)? Highly effective introduction including a brief company/case overview. Mostly effective introduction including a brief company/case overview. Moderately effective introduction including a brief company/case overview. Introduction included but need more elaboration / background on the case/company or the overview is too long. There is no clear introduction and does not adequately provide an overview of the chosen case/company.
    Criteria 2.
    Market analysis, application of theories, concepts and methods. (25%)? The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high significance. Links the different theories to analyse and solve the challenges face by the firm in the market in a throughout way The analysis is coherently presented. Shows a significant understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale in most instances. Shows a depth of knowledge in all but 1 area. Includes insightful commentary and highlights above average significance. The analysis is present, but hard to follow at times. Shows a good understanding of the topic. Theories, concepts and methods are accurately applied and used to justify the rationale, but further elaboration was needed in 2 areas. Shows a depth of knowledge in all but 2 areas. Includes multiple instances of insightful commentary and highlights average significance. The analysis is present, but hard to follow at times. Shows a basic understanding of the topic. Theories, concepts and methods are sometimes inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of the unit content. Includes somewhat insightful commentary and highlights average significance. Analysis is confused or missing. Lacks depth or shows superficial understanding. Theories, concepts and methods are inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of unit content. Does not include insightful commentary and highlights little or no significance.
    Criteria 3. Competitor analysis, application of theories, concepts and
    methods. (25%)
    ? The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high significance.
    The analysis is coherently presented. Shows a significant understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale in most instances. Shows a depth of knowledge in all but 1 area. Includes insightful commentary and highlights above average significance. The analysis is present, but hard to follow at times. Shows a good understanding of the topic. Theories, concepts and methods are accurately applied and used to justify the rationale, but further elaboration was needed in 2 areas. Shows a depth of knowledge in all but 2 areas. Includes multiple instances of insightful The analysis is present, but hard to follow at times. Shows a basic understanding of the topic. Theories, concepts and methods are sometimes inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of the unit content. Includes somewhat insightful Analysis is confused or missing. Lacks depth or shows superficial understanding. Theories, concepts and methods are inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of unit content. Does not include insightful commentary and highlights little or no significance.
    commentary and highlights average significance. commentary and highlights average significance.
    Criteria 4.
    Consumer
    analysis, application of theories, concepts and
    methods. (25%)?
    The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high significance.
    The analysis is coherently presented. Shows a significant understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale in most instances. Shows a depth of knowledge in all but 1 area. Includes insightful commentary and highlights above average significance.
    The analysis is present, but hard to follow at times. Shows a good understanding of the topic. Theories, concepts and methods are accurately applied and used to justify the rationale, but further elaboration was needed in 2 areas. Shows a depth of knowledge in all but 2 area. Includes multiple instances of insightful commentary and highlights average significance.
    The analysis is present, but hard to follow at times. Shows a basic understanding of the topic. Theories, concepts and methods are sometimes inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of the unit content. Includes somewhat insightful commentary and highlights average significance.
    Analysis is confused or missing. Lacks depth or shows superficial understanding. Theories, concepts and methods are inaccurately applied when used to justify the rationale. Or, greater depth is needed in the analysis and application of unit content. Does not include insightful commentary and highlights little or no significance.
    Criteria 4.
    Conclusion. (5%)? Thorough conclusion that summarises effectively. Mostly thorough conclusion that summarises effectively. Somewhat thorough conclusion that summarises adequately. Minimal conclusion that summarises averagely but lacks depth in some areas. Conclusion present but does not summarise and is not effective. Or conclusion missing.
    Criteria 5.
    Presentation, referencing and structure (10%)? Professional presentation and effective communication of analysis and evaluation, fully supported with evidence. Outstanding report structure and communication of ideas enhances readability. Free of errors and logical flow, appropriate sections. At least 6 resources from reliable sources, with at least 3 being from academic sources… e.g., journals, company websites, trustworthy articles. Well-structured presentation and communication of analysis and evaluation, supported with evidence that closely correspond to the elements of the report. Very good report structure, free of errors and has a logical flow, appropriate sections. 5 resources from reliable
    sources, e.g., journals, company websites, trustworthy articles.
    OR
    1 source not reliable.
    Appropriate presentation and communication of analysis and evaluation, supported with some evidence. Good report structure, free of errors and has a logical flow with appropriate sections. 4 resources from reliable
    sources, e.g., journals, company websites, trustworthy articles.
    OR
    2 sources not reliable.
    Presentation that shows some evidence of report structure, but errors may detract from the communication of the analysis and evaluation.
    There is some evidence used but it may not correspond to the elements and sometimes detract from the readability. Basic report structure, some errors and is hard to follow, some sections are missing. 3 resources from reliable
    sources, e.g., journals, company websites, trustworthy articles.
    OR
    2 sources not reliable Lacks evidence of a structured presentation with limited analysis and evaluations. The few pieces of evidence used do not correspond to the key elements. Missing appropriate report structure, contains errors and hard to follow, appropriate sections are missing. 2 resources, OR less than 3 from reliable sources e.g., journals, company websites, trustworthy articles.
    OR
    4 or more not from reliable sources

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Explain the difference between religious/ ritual dances and social dances

Question: Explain the difference between religious/ ritual dances and social dances. Provide an example of each form to compare (at least one religious dance and one social dance). Describe the social dances of your parents or grandparents generation. How do they differ from those of your generation? What does this imply about the society?
Journal entry should be 750-word count in length and must include a topic-based thesis statement, a synopsis of the required readings, video viewings and discussions relevant to course material and information, and a closing response.
• Journal should be written and submitted through Microsoft Word in .doc format
• 1- margins
• Double-spaced
• Times New Roman or Arial
• Grammar, syntax and spelling will be graded!

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describe and explain different cultural differences and the importance of recognizing these differences

Late Submission Policy

  • This assignment is subject to the Late Submission penalty policy, namely 5% per day for three days.
  • This page will close and will not allow further submissions after this Late Submission period has expired.
  • In the event of an emergency situation preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis.
  • Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle).

Objectives 

On successful completion of this assignment, students should be able to:

  • describe and explain different cultural differences and the importance of recognizing these differences,
  • describe the three main types of economies and understand economic development and transition issues, and
  • describe and explain different political and legal systems and understand the increasing importance of CSR and ethics in international business.

Brief Description

The case will focus on issues related to the cultural aspect of international business. Sustainable business practices include CSR issues, foreign investment, and the benefits of regional integration for the countries within, and companies doing business in, that region. The case study analysis will be completed on an individual basis.

Please see the case details in Appendix A.

Submission Instructions

Read the case study and answer the questions that follow. Each answer must be based on facts from the case and all of the course materials. Each answer should be 1-2 pages long for a total submission length of 10 pages maximum (double spaced, 12 pt font), and must be prepared in APA style format.

Case Questions

  1. Cultural understanding is a key factor in this situation. Comment on the importance of this aspect of market entry and development, being sure to discuss the key elements of understanding and working effectively in Mexico.
  2. Using the Hofstede Framework, analyze the Mexican culture with reference to concepts covered in the course materials.
  3. CSR and business practices are another set of critical issues in this case. Describe four CSR issues and explain how these issues can impact a company’s international business activities. 
  4. The Client, in order to develop its Market Entry Strategy fully, will be required to make an investment in Mexico. Explain each of the four means of incorporating risk into market entry strategies if The Client wanted to use an Adaptation Strategy.
  5. The Client will benefit from trading with other countries in the region. Consider the changes arising from the renegotiation of NAFTA to CUSMA and evaluate the advantages/disadvantages of How significant is the trading area for the firm trading across all three member countries?

Evaluation

The overall grading is out of 100. Below is a breakdown of the grade. Note that simply meeting expectations garners an average grade.

Activity/Competencies Demonstrated% of Final GradeContent/60a. Describes the importance of cultural understanding in market entry and development/15b. Analyzes Mexican culture using the Hofstede framework./10c. Describes four CSR issues and explains how these issues can impact the client’s successful entry into Mexico /10d. Explain each of the four means of incorporating risk into market entry strategies./10e. Discuss the benefits and drawbacks of regional integration especially relating to CUSMA./15Communication/25a. Uses language clearly and effectively. /10b. Information organized intelligently and holistically (i.e., not simply answers to questions)./10c. Proper introduction and conclusion to paper./5Attention to Detail /15a. APA Formatting (title, headings, and references)./10b. Spelling and grammar./5Total/100

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  • describe and explain different cultural differences and the importance of recognizing these differences
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