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Writers Solution

China Ends Rare-Earth Minerals Export Quotas

In Chapter 10 of your textbook, there is a Headlines segment titled “China Ends Rare-Earth Minerals Export Quotas.”

Please read this article in your textbook, and then do further research on the 17 rare earth minerals that are discussed in the article. Explain what China is doing with the rare earth industry, and come up with a proposal to counter China’s actions. Does the United States have an extensive rare earth industry? If not, what would you do to grow this industry and protect it? How could import quotas increase domestic prices of rare-earth minerals?

Your case study should be at least three pages in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Cite at least one resource from the CSU Online Library.

HEADLINES

China Ends Rare-Earth Minerals Export Quotas

China has removed ten-year-old export restrictions on strategically significant minerals that provoked a trade war and caused other nations to become less dependent on Chinese imports. The change follows Beijing’s defeat in a 2013 World Trade Organization battle. However, Beijing’s approach also turned out to be of limited help as several nations discovered alternate sources for rare earths, which are widely employed in high-tech fields like smartphones and missile systems. Frank Tang, an analyst at the investment bank North Square Blue Oak, stated that the pressure from the WTO judgment was probably the reason for the move. China claims that as a WTO member, it will be required to follow WTO regulations.

The quota system was formerly a significant concern in world trade. When China cut its export quota for the 17 elements by 40% from the year before, it caused a dramatic rise in rare-earth prices worldwide—in some cases a tenfold increase. According to China, the initiative was made to clean up the country’s severely polluting rare-earth mining sector. The action was referred to by the Obama administration as a “wake-up call.” Following trade concerns, rare earths were added to a long list of products—including solar panels and car parts—that had recently caused tension between China and its trading partners. In 2012, the United States, the European Union, and Japan raised concerns that China was violating WTO regulations by manipulating the quota to drive up rare-earth prices globally.

However, since that time, the world’s reliance on Chinese minerals has decreased. Up until recently, China generated nearly 93% of the rare earths used in the globe. As other producers increased supplies, China’s proportion of the world’s rare-earth production decreased to about 86%. China’s exports increasingly routinely fall short of the quota system’s maximum limits. It loosened quota limitations in 2012. However, government representatives claimed that the quota’s days were numbered when it lost the WTO dispute.

From “China Ends Rare-Earth Minerals Export Quotas,” by Chuin-Wei Yap, Wall Street Journal, January 5, 2015, online edition. Republished with permission of Dow Jones & Company, Inc. Through Copyright Clearance Center, Inc., permission was granted.

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Writers Solution

You have recently been hired to work as the International Export Manager for a company that manufactures women’s shampoo and hair products (3 types and in 2 different package sizes – i.e. 6 SKUs total) in the US.

Read the Scenario below and answer the questions (minimum 300 words)

You have recently been hired to work as the International Export Manager for a company that manufactures women’s shampoo and hair products (3 types and in 2 different package sizes – i.e. 6 SKUs total) in the US.  After completing your initial research you have identified 2 potential markets for export – Mexico and Saudi Arabia. Using what you learned in our Week 2 and information that you find about the each country online or any other reputable and reliable source, answer the following questions:

1. Describe your target customer. Who will buy this product? Why would they buy your product? (Note: the product category: “Women’s Hair Products” is very broad. I have done this on purpose, so that you can be creative and set your own assumptions about what the product could be. So that you can answer the next two questions.)

2. Based on your research and your analysis in Question 2, identify the most important cultural traits for each country that will directly affect your sales and marketing in the each target country.

3. Based on what you found in Question 2, and your research, what changes will you need to make to the product in order to sell it in each of the countries? (List the specific changes for each country – 2 for each.

Make sure to clearly mark and number your answers.