Assignment: Select a company from the three provided for which you would like to be Marketing Manager. Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines. Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses. You are preparing to make a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks in a 3–5 page paper: 1. Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technology played in your service. 2. How will you measure your quality of service? 3. What barriers might you run into in globalizing your service? Provide specific examples. 4. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service? 5. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.
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Customized Labels for Edible Arrangements® Customers
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Customized Labels for Edible Arrangements® Customers
The Edible Arrangements® is a renowned provider of custom fruit deliveries. The company has been in the market for over 20 years and offers a wide variety of fresh fruit flavors with flowers delivered to the customer on order. The customer makes an order and waits for deliveries to be made to their doorstep or to the residence or whichever address of the recipient. In order to product offering the company will introduce a customized label unique to each customer.
The Description of the Service
The labels include words, individual and company names, or initials. The new service is not compulsory and our customers who wish to have our company logo and their preferred labels can make request when making their orders. The labels will consist of our company logo and the special message, name of person (s), company or whichever initials are preferred by the customer. Our packaging department will then process the request and the customized order delivered to the customer. The new service can be used by all our customers, which include individual orders or orders meant for companies like fruit deliveries for company meetings. The labels will be designed to the preferences of the customer, in terms of color, the words to be used in the label and the location of the label. The new service is designed to increase a sense of ownership among our esteemed customers. Our customers can now feel part of our whole new experience with the new customized label service. In addition……………………………………………………………………………………………………
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