write an article on Internal and External Factors Affecting the Management Function at Bridgestone. It needs to be at least 1000 words. The essay will use the Bridgestone Corporation as the case study and according to Qontro Business Profiles (2008). Bridgestone is a Japanese multinational corporation that was established in 1931 and its main speciality is the manufacture of motor vehicle tires. However, the company also deals in other diversified products that include a wide range of industrial products such as conveyor belts, water hoses, and polyurethane foam. Other products include Bridgestone branded bicycles, Bridgestone aircraft tires, and an array of golf products. The company has a wide global presence that is supported by more than 140 production facilities that are spread wide across 24 countries.
The four management functions that will be investigated are planning, organizing, directing, and controlling.
Planning
In reference to the studies by Daft (2011), he described planning as the core function of management and even the foundation of the other three functions of management. In the planning process, Bridgestone’s management diagnoses the status or health of the company in line with the planned future goals and objectives of the company, and then devise appropriate action plans that will enable the attainment of these goals and objectives. However, Hersey et al. (2000) stated the planning factor is influenced by both external and internal factors and at times, these factors may be uncontrollable thereby potentially affecting Bridgestone in a positive and/ or negative manner. Daft, R. (2011) stated that the act of realigning a company with these external and internal factors is referred to as strategic planning.
During strategic planning, the external factor of globalization always makes Bridgestone’s managers consider the impact of competition from their rivals that include Firestone. Secondly, the issue of globalization ensures that managers of the company make strategic plans that will position the company to strategically compete in the international market and keep in line with international qualities for all the products that deal with.
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The Business School Edinburgh Napier UNIVERSITY MKT11108 Principles and Practice of Marketing Dr Mavis Gutu, Dr Alessandro Feri, Prof. Anna Watson Dr Elaine Prof. Christof Backhaus The Business School Edinburgh Napier UNIVERSITY Welcome: Principles and Practice of Marketing Dr Mavis Gutu (Module Leader) M.Gutu@napier.ac.uk Dr Alessandro Feri A.Feri@napier.ac.uk Prof. Anna Watson A.Watson@napier.ac.uk Dr Elaine Thomson Prof. Christof Backhus Module Guide available on Moodle The Business School Edinburgh Napier What will you learn? UNIVERSITY Aim: To enable you to develop awareness, knowledge and understanding of fundamental marketing theory and practice. — LO1 Identify, understand and critique the role and function of marketing within both “for-profit” and “not-for-profit” organisations — L02 Comprehensively and critically examine key marketing concepts, models, and processes. — LO3 Analyse internal and external marketing problems, using the cognitive skills of critical thinking and synthesis, within macro- and – micro organisational environments — LO4 Evaluate and apply relevant and appropriate marketing theory and analytical and conceptual frameworks to different marketing contexts — LO5 Generate and select alternative solutions to identified marketing problems using effective problem solving and decision making skills The Business School Edinburgh Napier Theory and Practice UNIVERSITY ¦ This module will critically analyse the overall principles of marketing management and help you learn how to apply this theory in practice. ¦ This module is about thinking about marketing in its entirety, rather than an examination of one or other of its different components. What will the lectures cover? ¦ Environment, segmentation, positioning ¦ Objective setting and strategy ¦ The creation of value (brands, pricing, communications, services, experiences) ¦ Sustainability ¦ Evaluating success: Resources, implementation, measurement and control The Business School Edinburgh Napier UNIVERSITY Lecture schedule Tri Week Marketing Concept and Planning Lecturer Week 1 Induction Week (no classes) Week 2 Module and Assessment Information – Introduction to Marketing Mavis Week 3 The Marketing Environment Mavis Week 4 Strategy and Planning Alessandro Week 5 Products and Brands Alessandro Week 6 Marketing Communications (on-line and off-line) Alessandro Week 7 Services Marketing: Relationships and Experiences Anna Week 8 Distribution Channels and Pricing Strategies Anna Week 9 Dimensions of Sustainability Anna Week 10 Defining and Measuring Marketing Performance Anna Week 11 Revision and Assessment Formative Feedback Mavis Week 12 Easter break Week 13 Easter break Week 14 Assessment Submission (online) – Wednesday 21st April by 12 noon The Business School Edinburgh Napier UNIVERSITY The Assessment • A 3,000 word (max) single-authored report (worth 100%). Assessments that exceed the 3,000 word limit will be capped at P1. The brief: Acting as a Marketing Consultant: Launch a product or service of your choice onto the UK market in 2020/21 or 2021/22 and sustain it for 12 months. You could also select a company from the list below and launch a new product or service: • Aramark, Boeing, Caterpillar, DuPont, Emirates, General Electric, ICICI Bank, L’Oreal, Nairn’s Oatcakes Ltd, PayPal, Reliance Industries Ltd, Tyson Foods, Tata Consultancy Services, United Health Group; Verizon Communications, Walt Disney, Waste Management Inc. You must not choose a product or service that is already on the market, UNLESS you are planning a substantial repositioning and rebranding of that product or service. Consider one of the following: – a particular product or service – a product or service range – an event – another aspect which requires communication to a user / customer Students are expected to discuss all elements of the marketing or services mix. In business it is important to be concise, and relevant. The word count of this report will help you develop these skills. The assessment should be submitted via Turnitin in week 14 (Wed 21st April, 12 noon). The Business School Edinburgh Napier UNIVERSITY The Assessment ¦ /“The report should have three (3) parts. Part 1: Analysis of the Market & Objectives Analyse the current market (competitors, environment – internal/micro, external / macro) ¦ Identify objectives (corporate and marketing) / key performance indicators / P Part 2: Strategy, Target and Tactics/Actions /l_ ¦ Set a strategy Define target market Identify tactics (marketing mix) ¦ ¦ Identify tactics (marketing mix) /I !_¦ Address sustainability issues /I 1/ l_Part 3: Measurement and control What resources are required? How will strategy be implemented? How will success be measured? ¦ ¦ ¦ The Business School Edinburgh Napier UNIVERSITY The Assessment ¦ Be detailed and specific. ¦ Apply theory ¦ Explain and justify your choices ¦ Include the following: ¦ An analysis of the internal and external environment ¦ Your targeting strategy ¦ SMART objectives ¦ A discussion of the relevant aspects of the marketing/services mix ¦ Definition of relevant and justified controls and measurements (Key Performance Indications and Critical Success Factors). ¦ Analysis of issues of sustainability and how these might be addressed ¦ A timeline for the campaign period and budget breakdown of expenditure. The Business School Edinburgh Napier The Assessment UNIVERSITY ///I Marking criteria: ¦ Situation Analysis and Objectives (30%) (Internal and external marketing environment, Objective setting ) ¦ Strategy, Target, Tactics/actions (50%) (Proposal and justification ofrarget market, strategic planning, tactical implementation (marketing /services mix)) ¦ Measurement and Controls (10%) (Proposals for project management and measurement of campaign) ¦ Referencing and Presentation of Report (10%) (Sourcing and using appropriate material. Using appropriate referencing and . ( ( 1J I I I ( I I I citation conventions.) ¦ Theory should be applied throughout. ¦ Issues of sustainability should be addressed where necessary The Business School Edinburgh Napier UNIVERSITY Books? PRINCIPLES AND PRACTICE OF MARKETING David Jobber and Fiona Ellis-Chadwick The Business School Edinburgh Napier UNIVERSITY Purchase your core textbook with a 20% discount and free delivery • Your core text is Principles & Practice of Marketing by Jobber 9e and is available in print or e book • To purchase your own copy with 20% discount, please click on the following link ¦ https://www.mheducation.co.uk/principles-and-practice-of-marketing-9e-9781526847232-emea-group • Add the PRINT OR E BOOK TO THE CART • Insert the Promo code MGH20UK6 where it states APPLY DISCOUNT CODE for the 20% discount to make the final cost £43.99 FOR PRINT & £31.33 FOR E BOOK I l/l 1—1/1 /~ Edinburgh Napier UNIVERSITY The Business School The Business School Edinburgh Napier UNIVERSITY Quick quiz: l.How long is your assessment for Principles and Practices of Marketing? a. 2,500 b. 3,000 c. 4,000 d. 2,500 +/-10% 2.When and where do you submit your assessment? a. Wednesday 21st April 2021 via Turnitin on Moodle b. Friday 16th April via Panopto c. Thursday 22nd April. Take it to the I-point d. Monday 26th April. Leave it on the bedroom floor and hope someone finds it. More quiz a VW2 b a c a d WTF a The Business School RE1/DE1 QVC4 d. Kim Kardashian Edinburgh Napier UNIVERSITY 4. Who said: “creativity is intelligence having fun | a. Steve Jobs b. Hedy Lamarr C/c. Albert Einstein UlBrJLc JH 3.If you need an extension, which form should you look for on My Napier? a The Business School Edinburgh Napier More quiz UNIVERSITY 5.The first Instagram photo featured what animal? a. 2004 b. 2005 c. 2006 d. 2007 a. A dog b. A parrot c. A cat d. A shark 6.In what year was the first tweet Final quiz 7. How many of these social influencers can you name? ¦¦ The Business School Contemporary opinion: Lou Stoppard, ‘Influencers lose their gloss,’ Financial Times May 28th 2020 Edinburgh Napier UNIVERSITY The Business School Edinburgh Napier^^ UNIVERSITY Interesting on-line industry publications ¦ https://www.thedrum.com/ ¦ https://www.marketingweek.com/ ¦ https://www.ama.org/ ¦ https://www.socialmarketinggateway.co.uk/ ¦ https://www.thedrum.com/topics/award-winning-case-studies The Business School Edinburgh Napier UNIVERSITY __What is marketing? It is about creating value that meets customers expectations in order to retain them. -/• 4P’s: product, price, place, promotion (people, physical evidence, processes) Relationships, value creation, co-creation. It is at the heart of all successful businesses The most dynamic of all business functions Aims at creating value Long term satisfaction means loyal customers Marketing can be described as the study and management of exchange relations /| • “The aim of marketing is … to attract and retain customers at a profit.” (Drucker, 1999) The Business School Edinburgh Napier UNIVERSITY I l/L Success? • Commercial – profit • Not-for-profit – behaviour change (social marketing) • Charities – donations, volunteers What you learn on this module should be applicable to business and not-for-profit / charitable organisations. The Business School Cabrita, M. D., & Cabrita, M. (2014). Applying Social Marketing to Healthcare: Challenges and Opportunities. In Kapoor, A., & Kulshrestha, C. (Ed.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 78-97). The Business School Edinburgh Napier UNIVERSITY Customers / competition • Existing customers vs new customers • 6 x cheaper to retain existing customers than to find and retain new ones • Relationship building is essential, and is more important than transaction-based exchanges (Seth and Parvartiyar, 1995) • Almost all markets, whether for consumer products, B2B or not-for-profit and subject to competition — What do your customers want? — What do your competitors provide? I l/L The Business School Edinburgh Napier UNIVERSITY Dynamic marketing Digital marketing has transformed the marketplace • Market research • Marketing communications • Distribution Marketing as an exchange • The key to understanding marketing is the focus on the customer, and on the competition. • “the marketing concept can be expressed as the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition.”(Jobber and Ellis-Chadwick, 2020: 6) The Business School Edinburgh Napier UNIVERSITY Value, satisfaction, loyalty Customer value • Customer value = perceived benefits – perceived sacrifice / risk Customer Satisfaction • Meet and exceed customer expectations better then the competition • Satisfaction depends on perceived performance vs buyer expectations • Exceeded expectations, delight by over-delivering Customer loyalty • Convenience, quality of service / product, social interaction, price. Long term customer relationships • Social media to understand and engage customer. The Business School Edinburgh Napier UNIVERSITY TASK Everyday marketing: social media and loyalty creation Take a look at your social media profile. How many social media platforms do you use? Do you follow any brands / organisations? Pick a brand / organisation that you follow. Take five minutes to consider how they use social media to encourage your loyalty. • Describe what they do (give examples) • Explain how what they do encourages loyalty. I l/l The Business School Edinburgh Napier UNIVERSITY TASK Managing complaints at the Glenbogle Hotel You are the marketing intern for the Glenbogle Hotel. On the hotel’s Twitter account, @happytourist (who has over 15k followers) has written the following: Terrible short break at @GlenbogleHotel this weekend. Cold room, cold food. Waited forty minutes to be served at the bar. Staff walked straight past me! Highland hospitality? I dont think so! • Tweet your response to @HappyTourist Edinburgh Napier UNIVERSITY TASK The Business School Communicating with your customers on social media Exclusive Edinburgh fish restaurant ‘Skippers’ need to tell customers that they have a new menu using Scottish produce and are open for business, with COVID19 social distancing measures in place. How would you use Twitter, Instagram and Facebook to encourage people to come to Skippers? • Write out a tweet / FB post for Skippers. OR On-line skateboard shop ‘Sharksk8’ have struggled during the COVID19 lockdown. They have ordered in a load of new gear and hope to take advantage of the easing of restrictions to make some money. • Write a tweet / FB / Insta post aimed to help Sharksk8 shift their stock. The Business School Edinburgh Napier UNIVERSITY TASK Thinking about marketing: reflecting on your own experiences • Identify TWO examples of organisations that you consider provide customer value, and describe how they do it. I l/L The Business School Edinburgh Napier UNIVERSITY TASK Thinking about both sides of the argument. Marketing assists in the creation of value, but is it also responsible for many of society’s current problems? • Set out three arguments celebrating the role of marketing (the good things) • . . . and three arguments questioning marketing’s role in society (the bad things). Rather than speaking in abstract terms, illustrate your answers with examples. The Business School Edinburgh Napier UNIVERSITY Coming next… Environment: the big picture • Marketing audit: PESTEL, Competitors, SWOT Strategy: where are we going, why, and how fast? • Objective setting Tactics • Product / service mix • Communications, distribution, pricing. Ethical considerations • Sustainability? Implementation • Evaluation • Measurement The Business School Edinburgh Napier UNIVERSITY References • John Fahy and David Jobber (2019), Foundations of Marketing, 6th Edition (London, McGraw-Hill) • David Jobber and Fiona Elis-Chadwick (2020), Principles and Practices of Marketing, 9th Edition (London’ McGraw-Hill) • Peter Drucker, The Practice of Management (1999), (London, Heineman) • J.N.Sheth and A. Parvatiyar (1995), ‘The evolution of relationship, International Business Review, 4(4), 397-418 • L. Quinn, et al (2016), ‘Troubled waters: the transformation of marketing in a digital world,’ European Journal of Marketing, 50(12): 2103-2133
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MATH233 Unit 3 Individual Project This assignment features an exponential function that is closely related to Moore’s Law, which states that the numbers of transistors per square inch in Central Processing Unit (CPU) chips will double every 2 years. This law was named after Dr. Gordon Moore.Table 1 below shows selected CPUs from this leading processor company introduced between the years 1974 and 2008 in relation to their corresponding processor speeds of Million Instructions per Second (MIPS).Table 1: Selected CPUs with corresponding speed ratings in MIPS.Processor Year t Years After 1974 When Introduced Million Instructions per Second (MIPS)1 1974 0 0.292 1978 4 0.333 1979 5 0.754 1982 8 1.28 5 1985 11 2.156 1989 15 8.77 1992 18 25.68 1994 20 1889 1996 22 54110 1999 25 2,06411 2003 29 9,72612 2006 32 27,07913 2008 34 59,455(Instructions per second, n.d.)This information can be mathematically modeled by the exponential function: MIPS(t)=(0.112)(〖1.405〗^1.1395t)Be sure to show your work details for all calculations and explain in detail how the answers were determined for critical thinking questions. Round all value answers to three decimals.1.) Generate a graph of this function, MIPS(t)=(0.112)(〖1.405〗^1.1395t), t years after 1974, using Excel or another graphing utility. (There are free downloadable programs like Graph 4.4.2 or Mathematics 4.0; or, there are also online utilities such as this site and many others.) Insert the graph into your Word document that contains all of your work details and answers. Be sure to label and number the axes appropriately. (Note: Some graphing utilities require that the independent variable must be “x” instead of “t”.) 2.) Find the derivative of MIPS(t) with respect to t. 3.) Choose a t-value between 20 and 34. Calculate the value of MIPS\'(t). 4.) Interpret the meaning of the derivative value that you just calculated from part 3 in terms of the MIPS(t) function. 5.) If the MIPS(t) function is reasonably accurate, for what value of t will the rate of increase in MIPS per year reach 1,000,000 MIPS? Approximately which year does that correspond to? 6.) For the t-value you chose in part 3 above, find the equation of the tangent line to the graph of MIPS(t) at that value of t. What information about the MIPS(t) function can be obtained from the tangent line? 7.) Using Web or Library resources research to find the years of introduction and the processor speeds for both the CPU A and the CPU B. Be sure to cite your creditable resources for these answers. Convert the years introduced to correct values of t and determine how well the MIPS(t) function predicts when these CPUs’ processor speeds occurred. 8.) What explanation can you give for the differences observed in part 7?
Generating a graph for the function MIPS(t)=(0.112)(〖1.405〗^1.1395t)
Finding the derivative of MIPS(t) with respect to t
MIPS(t)=(0.112)(〖1.405〗^1.1395t)
Taking the constant out (af)’ = a.f’
Applying the exponent rule (ab=ebln(a))
Applying the chain rule()
Let 1.1395t ln(1.405) = u
Simplifying
Calculating the value of MIPS\'(t) for t= 25
Interpreting for meaning of above derivative
The first derivative of a function can be considered as the rate of change. For instance, f’ (x) is the rate of change of the function at x. It follows therefore that the is representative of the rate of increase of MIPS at 25 years from 1974. The slope of the tangent is another major interpretation of the derivative.
Calculating for the value of t that the rate of increase in MIPS per year will be 1,000,000 MIPS
Finding the equation of the tangent line to the graph of MIPS (t) at that value t =25.
We know the slope to f(x) at x=a is f (a). The tangent line equation is given by
y= f(a) + f’(a) (x-a)
We first find the value of PIMS at t= 25 years and then find the slope of the tangent line, which is the derivative of PIMS evaluated at t =25.
We compute for the slope of PIMS (t)
Computing the slope
Finding the line with slope m =698.877 and passing thro…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….. Exponential function that is closely related to Moore’s Law …………………………….
Overview In this final assignment for this module, take into consideration the integrative function of the nervous system. The nervous system works as a whole in combination with the rest of the body. Your challenge is to use what you have explored in this module to clearly explain the peripheral and autonomic nervous systems. In addition to understanding the structures and functions, you have to tell us how an imbalance between the systems can create problems or failures in the body.
Instructions Prepare a written paper to Dr. Jake Smith of at least 500 words that include the following: What is the relationship between the central and peripheral nervous systems and the sensory organs? Trace the pathway (including diagrams and labels) between the brain and one of the main sensory organs in the head. How does the autonomic nervous system help to maintain homeostasis in the body? Can you provide an example of a disease that is a result of autonomic nervous system imbalances? Explain. This is your final research and report. In addition to the 500-word report, include in your final research and report a reflection that discusses the following: What is the most important takeaway you have from this course that will inform you as a future medical professional? Explain why. What was one concept, topic, or system you found challenging to learn, and how did you overcome this challenge or how do you plan to address this challenge in future courses? Your paper should be formatted as a proper research paper with an introduction and conclusion. Do not simply follow the bullet points above, but really think about what you have learned and how that relates to other material we have covered and knowledge you have from other courses you may have taken. All references must be cited using APA Style format.
The Pectinium muscle is located in the front section of the upper as well as medial parts of a thigh. This muscle is part of the many muscles that play a role in bringing together the thighs in a process referred to as the abduction. As such the muscle is referred to as the abductor muscle. In addition to the abduction function this muscle plays the major function of medially rotating the entire thigh. The pectinium muscle further plays the role of flexing the hip (Rutz, Gaston, Tirosh & brunner, R. 2012). As such, the muscle plays a critical role in movement and locomotion.
Flexion refers to the Process of pulling together. The contraction of flexor muscles pull together two borns that are connected via a joint. This typically cases a bent at the joint in question. Hip flexion involves the moving closer of the leg borns and the spine borns that are connected via the hip joint. In this movement, the muscle that is the prime mover is the Psoas. The synergist muscles include Pectinium muscle, iliacus, rectus femoris tensor and tensor fascia latae. The antagonist muscles in this movement include gluteus maximus, biceps femoris, posterior gluteus medius and deep hip rotators. The neutralizer muscles include gluteus maximus, gluteus minimus and gluteus medius (Rutz, Gaston, Tirosh & brunner, R. 2012).
There are four lobes of the cerebellum. Thes……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..
Overview You have already had the opportunity to describe an organ system to a patient. Now you will demonstrate to Jake that you can effectively describe the interrelationship of structure and function to a medical colleague. This not only requires that you have a deep knowledge of medical vocabulary, but that you can use medical vocabulary to describe the relationship between structure and function in a professional way.
Instructions Choose an organ system. It should not be the same organ system you used in the Module 1 discussion.
*(((((( I already talked about the nervous system so please choose a different system than this)))))) Prepare a written paper of at least 500 words to Dr. Jake Smith that includes the following: For the organ system you have chosen, list its organs and describe their location using directional terms. such as Do not include any figures or pictures. Explain how homeostatic mechanisms keep the balance of the structure and function of your chosen organ system. Add an explanation of how communicating your chosen organ system to a patient is different from how you would explain the same system to a medical colleague. Looking back at what you posted in the Module 1 discussions, add a brief comment on how your thinking was challenged, changed, or enhanced. Your paper should be formatted as a proper research paper with an introduction and conclusion. Do not simply follow the bullet points above, but really think about what you have learned and how that relates to other material we have covered, and knowledge you have from other courses you may have taken. All references must be cited using APA Style format.
The key function of respiratory system is to facilitate for gas exchange by delivering oxygen to body tissues for cellular respiration and extract carbon dioxide as the waste product thus maintaining acid-base balance within the require levels. In addition to this, parts of the respiratory system carry out the functions of non-vital functions which include straining such as coughing or childbirth, for speech production and sensing odors(Ionescu, 2013). The organs of respiratory system are nasal cavity, pharynx, larynx, trachea, epiglottis, lungs, bronchi, bronchioles, alveoli, diaphragm and thoracic cavity(Kaczka & Dellaca, 2011). In terms of functions, respiratory organs systems can be divided into conducting zone and respiratory zone. The major functions of conducting zone are to facilitate the passage of income and outgoing air, filter the pathogens and debris from incoming air, warm and humidify the income air. The purpose of this paper was to describe the organs and functions of respiratory systems.
List of organs and their location
Nasal cavity:The nasal cavity is the passage which air passes from nostrils and the hair within the cavity serve as filter which traps foreign particles such as pollen and dust from reaching the internal nasal cavity. Within the nasal cavity the incoming air is warmed and moistened as it passes into nasopharynx.
Pharynx:It is commonly termed as throat which is tube measuring about 10-13 cm starting from the base of the skull and extend to the sixth cervical vertebra. Pharynx is made up of skeletal muscle which facilitate movement of air into larynx and food into esophagus (Bates, 2009). Pharynx connects………………………………………………………………………………………………
