• Topic: Your topic should represent a unique situation or a difficult decision and be complex enough to build a case and generate a lively discussion.
Briefly discuss an area of diversity covered in this course.
• Points of Law: Identify key diversity legislation pertaining to this topic.
• Best Practices: Briefly describe an example that demonstrates managing diversity in this area.
• What questions do you have about this topic?
Write two (2) questions you would like to have answered in a discussion forum.
• Provide two (2) references to support your research.
Task 1 Generate ideas for an innovative product or service. Focus on the following key steps: a) Idea generation b) Opportunity evaluation and SWOT c) New product/service planning d) Market research for the new idea [Unit: Entrepreneurship and Innovation: Learning Outcome (LO): 1] Task 2 a) Select a target market for the new product/service b) Analyse the target market and select an appropriate market segment c) Identify one main customer group for your new product/service and explain each element of their consumer decision-making process d) Explain how ethical issues can affect the relationship between your organisation’s marketing mix for the new product or service and the behaviour of its consumers e) Evaluate the impact of the marketing mix’s 4 Ps on consumer behaviour for your selected market [Unit: Entrepreneurship and Innovation; LO2. Unit: Consumer Behaviour; LO2 and LO3] Task 3 Develop a marketing and integrated promotional plan for the new product/service to meet the needs of your organisation’s global target markets. This plan must clearly show: a) Communication processes and current trends in advertising and promotion, including the impact of ICT and the internet b) Measurable goals and objectives c) Strategies for monitoring and control of the marketing and promotional plan [Unit: Marketing Communications:; LO1 and LO3] Assignment Word Count Max. 6000 words across all tasks
Create a title page that includes your student number.
Use gretl to generate 1,000 observations from the uniform distribution that ranges from 0 to 45 and name the variable U1.
Use gretl to generate another 1,000 observations from the uniform distribution that ranges from 0 to 45 and name the variable U2.
Create a new variable S2 that is equal to the mean of U1 and U2. This variable contains 1,000 samples of the mean of two uniform variables. Now, you have 1,000 samples of the mean of two uniform variables. [Tip: To create a new variable such as S2 right-click in gretl, select ‘Define new variable’ and type S2 = (U1 + U2)/2]
Make a histogram for S2. Include a copy of the histogram in your assignment with a properly labelled x- and y-axis. Describe the distribution in two or three sentences. Be sure to comment on the shape, center and spread. Incorporate statistics whenever appropriate.
Use gretl to generate 1,000 observations from the uniform distribution that ranges from 0 to 45 ten more times and name the variables U3 through U12.
Create a new variable S12 that is equal to the mean of U1 through U12. Now, you have 1,000 samples of the mean of twelve uniform variables.
Make a histogram of S12. Include a copy of the histogram in your assignment with a properly labelled x- and y-axis. Describe the distribution in two or three sentences. Be sure to describe the shape, center and spread. Incorporate statistics whenever appropriate.
In general, explain the effect of increasing the sample size from 2 to 12 using the results you have found in this assignment. Be sure to comment on the shape, center and spread. Incorporate statistics whenever appropriate.
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