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Happy Trails, Inc., is a popular family resort just outside Yellowstone National Park. S ummer isresort’s busy season

Happy Trails, Inc., is a popular family resort just outside Yellowstone National Park. S ummer isresort’s busy season, but guests typically pay a deposit at least six months in advance to guaratheir reservations.The resort is currently seeking new investment capital in order to expand operations. The mprofitable Happy Trails appears to be, the more interest it will generate from potential invesEd Grimm, an accountant employed by the resort, has been asked by his boss to include $2 milof unearned guest deposits in the computation of income for the current year. Ed explained toboss that because these deposits had not yet been earned they should be reported in the balasheet as liabilities, not in the income statement as revenue. Ed argued that reporting guest depoas revenue would inflate the current year’s income and may mislead investors.Ed’s boss then demanded that he include $2 million of unearned guest deposits in the comption of income or be fired. He then told Ed in an assuring tone, “Ed, you will never be held respsible for misleading potential investors because you are just following my orders.”  

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happy” work environment is a workplace that encourages employees to thrive within the company

(1)

I would assume that a “happy” work environment is a workplace that encourages employees to thrive within the company. In this environment the boss is more like a leader and works with his employees. The environment would also have policies in place to avoid inappropriate attitudes or behaviors. All in all, a happy work environment is supportive of all personnel and healthy professional relationships. 

(2)

This lab helped me get a better understanding of stream and groundwater flow as well as the impact on the landscape. I have known for a long time that rivers carry materials downstream in several different ways. Rocks, sand, and gravel remain while the water slows down. It was fun to do the Yosemite Valley lab. Although rivers and streams vary in height and with and week to week the results may be consistent or vary also. It was interesting to imagine flood conditions.

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Coca-Cola’s “Be Happy” Campaign

Case 01 

In Coca-Cola’s “Be Happy” Campaign, a recurring theme is bringing the world together towards happiness—by sharing a Coke. Here is marketing from Coca-Cola hoping to bring two cultures together via a vending machine. 

http://adage.com/article/agency-news/coke-s-attempt-unite-indians-pakistanis/241561/

1. What is the difference in corporate versus brand advertising, and which is Coca-Cola doing here? 

This article tells how in Brazil, the agency NBS set up an office in a slum in Brazil to teach poor people how to be consumers. 

http://adage.com/article/rance-crain/brazilian-shop-hopes-good-business-slums/241525/

2. In what ways is this an ethical practice for the agency? Why is ethics a big part of advertising? 

Case 02 

The Japanese app “Line” provides free IM and calling via smartphones, tablets and desktops. Line, is at press time the world’s fastest-growing social network—getting 50 million followers in under 400 days. Line was launched after the Tohoku earthquake; the name refers to lines that formed outside of public phones after the devastating earthquake. 

http://adage.com/article/global-news/meet-line-japan-s-biggest-social-network-heard/242079/

1. In what ways is this social network “Line” reflective of a more fundamental change in society and culture? 

Case 03 

http://adage.com/article/media/nbc-universal-interns-file-lawsuit/242978/

1. Have you had an unpaid internship before, or one where you worked overtime (8 hours a day plus)? If not, put yourself in the role of Saturday Night Live’s media intern. Discuss the ethics of this practice in your opinion. 

Case 04 

http://adage.com/article/creativity-pick-of-the-day/domino-s-pizza-fresh-ipad/231155/

1. From a planning advertising and IBP lens, how would you as a marketing VP of Domino’s suggest the brand use social media? Think of three specific social media strategies. 

http://adage.com/article/creativity-pick-of-the-day/iq-whisky-alcohol-advertising-a-twist/231020/

2. This spot about alcohol advertising is unique (despite the usual tactics of ambiance setting in alcohol advertising). But, is it ethical to “trick” consumers into them thinking it is an ad about one thing (say whiskey), but to lead them down a wrong path and surprise them? Make your response in reference to this Swedish spot.