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Critically evaluate the major disruptive technologies that are changing the hotel industry

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Post date July 11, 2022
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Technology, Innovation and IntrapreneurshipAssessment Individual Infographic
Individual/Group Individual
Length Poster/Infographic (1page)
In Class Elevator Pitch (3-minutes)
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
(a) Critically evaluate the major disruptive technologies that are changing the hotel industry.
(b) Analyse the implications of the disruptions for marketing and operations in the hotel industry.
Weighting 30%
Total Marks 100 marks
Assessment Task
Identify and critically evaluate some of the major disruptive technologies that are changing the hotel industry. Then, analyse the implications of these technologies on the operations of hotels that use them. Present your findings in an Infographic Poster (1 page) with an accompanying in-class Elevator Pitch (3minute.)
Context
Disruptive technologies are impacting the hotel industry on a global scale. An awareness and understanding of these disruptions and their effects are critically important for a modern leader. This assessment will help you to identify and analyse both the challenges and benefits that result from the introduction of these disruptive technologies into hotels, such that there is a seamless customer experience
Infographics are a popular way of presenting information, statistics, data. They are an excellent communication tool, are more memorable and effective than notes or memos and provides decision makers quick information. Moreover, utilising graphics or charts helps visual learners understand patterns, correlations, and trends.
TII604_Assessment_1_Brief_Infographic Page 1 of 4
Instructions
1. Identify technological disruptions that are changing the way hotels operate by investigating and reviewing various sources of information, including the literature, case studies and online articles. You are required use sources published within the last 5 years.
2. Critically evaluate three disruptive technologies being used in hotel operations. Address the following aspects for each technology:
a. What is the nature of the disruptive technology? (i.e. Applications, software, robotics, A.I.)
b. Where has it been implemented? (Please provide the name of the hotel and its operational use)
c. What has been the impact of its implementation? (e.g. Improved check-in experience, predictive purchasing, happier staff.). What benefits to the customer has been realised.
d. Has the hotel highlighted this new technology when marketing to potential customers?
3. Create an infographic (1-page poster) that visually captures your findings. Please attach the Reference List in the second page following the infographic.
4. Deliver a 3-minute presentation in the format of an elevator pitch to present your disruptive technologies, using your one-page infographic (with a one-page reference list) as a visual aid. This must be displayed as a one slide PowerPoint presentation on the screen (with a one-page reference list). The presentations will take place during the Week 4 class.
5. Please note that you are required to submit the infographic poster on the Sunday before 11:55pm, prior to your in-class presentation (i.e. Sunday Week 3).
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing in the Academic Skills webpage.
Submission Instructions
Submit this task via the Assessment link in the main navigation menu in TII604 Technology, Innovation and Intrapreneurship. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Please submit the infographic poster document in PDF format. This should contain only two pages, your infographic and a reference list.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online. Students also must keep a copy of all submitted material and any assessment drafts.
Special Consideration
To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.

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Tags changing, critically, disruptive, evaluate, hotel, major, technologies

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Manager of a busy café within the Blue Healer Hotel and Spa

Post author By admin
Post date June 20, 2022
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Lead and Manage People

Assessment Task 2 Roleplay and Portfolio

Scenario

You are the manager of a busy café within the Blue Healer Hotel and Spa. Apart from you and the owner, there is a full-time chef named Navneet, two sou chefs, two part-time kitchen porters and casual wait staff employed. The casual wait staff are from the local area and are mostly university students or high school students working part-time shifts. The team is tight knit and work well together. The casual wait staff visit the café socially sometimes and the culture is one of sharing and helping each other out when needed.

The café’s vision is to be the most popular café within the local region renown for it’s amazing local food service and vibrant atmosphere.

It’s mission is to grow the café and its popularity by strong leadership, sound communication and the provision of a clear strategic direction that ensures it’s a great place for staff to work; it provides food and beverages that the public wants with a focus on local produce and sustainable practices; and it becomes known for its vibe and atmosphere.

Values listed in its Strategic Plan include:

Operating with trust and integrity with each other, as well as with employees and the community.
Customer focus through appreciation of interests and passion for food that is local, healthy and delicious and sustainably sourced.
Camaraderie through recognising the superior strength and efficiencies of good team work
Innovation through best practice and change
Openness and transparency in communicating with our employees, customers and the broader community.

The organisation has adopted three key strategic goals is to improve local interest in the community and not just rely in the hotel guests for revenue, specifically to:

Increase local traffic by 25% in the new upcoming financial year
Develop and implement a “specials or loyalty” program to use as the basis of weekly advertising in the local area
Provide entertainment to encourage people to stay longer.

A key approach to achieve these will be to establish relationships with local talent to provide entertainment and increase advertising locally.

The owner has asked you to develop a team work plan will include a range of tasks and activities that the café’s staff can carry out over the next twelve months to achieve the key strategic goals and objectives.

In order to develop a plan that will be enthusiastically adopted by the team, you are to conduct a meeting with the staff to inform them of the new key goals, and to workshop innovative ideas they may have that could help the business achieve them. With the participation of the staff, you are to translate their ideas into actions that they will then carry out.

Activities

Conduct a meeting with the team

Roleplay scenario The meeting will provide an opportunity for all the café’s employees to contribute to the next stage of the business’s development. You will be collecting ideas about how the team can fulfil the business’s objectives. You are expected to encourage all team members to be innovative and be constructive in their participation. Keep in mind that this unit’s focus is on teams working in an effective way, and you are being assessed on your ability to encourage and support your colleagues to do this. Review the Team Work Plan Template (Appendix 1) to order the information you receive at the meeting. You are being asked here to roleplay a Team Leader, leading colleagues in thinking up new ways of doing things, but you are also a student, asking your student colleagues for new ideas and how they can be translated into actions. Your team members will all most probably have a favourite café. Bring this out at the meeting, getting them to look at their own motivations as to what they enjoy, and look at how this could be used to motivate others, as well as their experiences of events (musical or social activities) that assisted in increasing interest and support of their favourite eatery. Also, be aware that the other students at the meeting will be conducting a meeting on the same topic within a short time of you conducting yours. So, try to establish your own meeting leadership style. It should be uniquely yours, and effective. Be conscious that you will be modelling effective meeting leadership throughout the meeting. You should consciously behave as a role model for your colleagues, behaving in a way that encourages team excellence. Roleplay conditions Your trainer will organise the meeting environment and arrange two other students from your class to participate as team members. Begin the meeting by welcoming the participants and giving a summary of the organisation’s goals and objectives, and how encouraging innovation in the workplace can support these. Your next step is to establish, and document, the team’s purpose and long-term objectives and how these support the business’s goals and objectives. Even though you may think that you know what the business should do, being a leader in this meeting means that you are responsible for engaging and motivating the other meeting participants, leading them in collaboration. Not leading them by telling them what to do. When you have conducted the preliminaries, open the meeting up to ideas that the participants have brought with them. Discuss (and record) the ideas the participants give, asking the others for input , looking at it practically, working out what preparation would be necessary, material, personnel, whatever is relevant to carrying the idea to realisations. While encouraging the team members to find and develop ideas, you are expected to display the following leadership skills during the meeting: Act as a positive role model through your performance Show support for, and commitment to, the business’s strategic goals Interacting with team members in a positive and professional manner. Encourage the team members to take responsibility for their own work. Encourage the team members to develop innovative approaches to their work. Model and encourage open and supportive communication within the team. Share information from the wider business environment with the team as appropriate for the situation Motivate the team members to achieve optimum performance. As you come to the meeting’s conclusion: Summarise the ideas and activities to have come out of the meeting. Tell the participants that you will lead and support them in meeting the outcomes. Finish the meeting by thanking the participants and telling them that you will collate the ideas and the activities selected to undertake into a team work plan. This meeting should take no more than 15 minutes.

Answer:

Develop a teamwork plan

Collate the notes that you took during the meeting, adding any points that you may have missed during the meeting. Where you find that some information is missing, use analytical thinking techniques to generate possible solutions, not forgetting that you can seek input from others as required.

Use the Teamwork Plan Template (Appendix 1) to list and describe activities that were brought up during the meeting, following each idea through its goals, timeframe, and who is responsible for individual tasks.

Ensure that a team member is clearly responsible for each task, and that specific productivity measures are allocated as outcomes for each idea. Each team member’s responsibilities should be allocated so each has a clear understanding of what is expected of them and when.

Save this document as Draft Team Work Plan

Answer:

Revise your team work plan

You received the following email from the CEO.

Dear Operations Manager,

It is a pity that I could not make it to the meeting myself.

Thank you for the draft team work plan. There are some very good ideas there.

I have an idea myself that I would like you to add to the plan. You see, Tristan has worked as a kitchen porter for us for several years now. He is popular, and knows all of the customer by name, and all of the staff too. I think that he could step up and help with some of the activities that we are planning – as he has asked me for any additional hours, we could give him, and he picks up things quickly.

Specially, I think that he drafts a monthly social media post, telling followers about the café’s activities coming up over the next month, and with a few words about the ‘behind the scenes’ or ‘spotlight on the employees’. Tristan is great with words and wit – but doesn’t have very good computer skills – I want to help him in this area too.

Please add this to the work plan and send a copy of your Revised Work Plan to me and the rest of the team.

Then I want you to meet Tristan and delegate this work to them. Now, I realise that you may meet some resistance from him initially, but I am sure that you can get around that. If in doubt, tell him that I requested this, as he has always performed any tasks that I have asked him to do.

Once you have gained agreement, please provide some mentoring and coaching until he can perform the task adequately.

Regards,

CEO

Update your work plan to reflect the feedback given to you by the CEO.

Save this document as Revised Team Work Plan.

Answer:

Meet with Tristan

Roleplay scenario Identify any barriers to Tristan taking on the tasks and responsibilities that you are going to delegate to him and think through techniques or processes that you could use to overcome them. You will be required to provide mentoring and coaching to support Tristan. Make sure that you understand the differences between mentoring and coaching to ensure that you can provide both during the meeting. You will also be required to evaluate the team member’s skills and provide opportunities for their individual development. Think through how you can do this during the meeting. Roleplay conditions You assessor will organise the meeting environment and play the role of Tristan. The objective of the meeting is for you to coach and mentor Tristan in how to draft a document in Microsoft Word and email it to you. First speak to Tristan about the tasks that you intend to delegate to him. You are required to implement the techniques or processes you have thought of to overcome any barriers that Tristan presents to taking on the job. When you have gained Tristan’s agreement, evaluate their computer skills by asking them to open up their internet account and then create a new Word document. Demonstrate how to do this yourself, opening your internet account, creating new Word document, attach the document to an email and sed it. Describe how emails can be sent to a number of people or a group – and that once your receive the emails you will access it and then copy the information into the social media platform. Ask Tristan to demonstrate to you that they can do this. Coach them through the process as necessary. Before concluding the meeting, ensure that you gain Tristan’s commitment carrying out the tasks that you have assigned him. This meeting should take no more than 15 minutes.

Answer:

Write email to the owner

After 12 months, data shows that your team has exceeded the percentage increase in the number of new local support for the café, and you have decided to recognise your team for their efforts. In particular, one of the casual wait staff, Maggie, took it upon themselves to organise a fund-raising event for their grandparent’s care home and arranged the planning and details of it under your direction and support. This resulted in a regular morning tea outing for seniors and whole new demographic of customers. You should single he our for a personal reward.

The email text should give an evaluation of the team’s performance in terms of the achievement of their goals.

It should introduce and summarise the reward and recognition schemes that you have identified and seek their feedback and approval to move forwards with the project.

Indicate which of the schemes you think would be the most appropriate for the team as per the scenario and why.

The following links will provide some examples.

http://smallbusiness.chron.com/examples-employee-recognition-programs-10883.html

https://www.cultureamp.com/blog/20-employee-recognition-ideas-that-work/

You will be assessed on whether your email addresses the required content as described, as well as the clarity of your email.

The owner will respond with authority to implement on of the schemes that you have selected.

Answer:

Write email to the team

It should that them for their efforts in achieving the strategic goals and give the details of the reward and recognition scheme that you are introducing.

The email should mention Maggie’s efforts and state that she will be the first recipient of a personal reward.

Answer:

Write email to Maggies

It should thank her for her efforts and her innovative approach to achieving the strategic goals. Give her the details of the reward that you are awarding her

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Company- Quest Serviced Apartment Hotel

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Post date January 2, 2022
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Word count 3500. Company- Quest Serviced Apartment Hotel

– Demonstrate a critical understanding of fundamental, contemporary strategic theories and concepts.

– Critically evaluate and apply appropriate concepts of strategy to practice, across a range of organisational contexts

– Assess alternative approaches to strategy and justify particular courses of action

– Evaluate the implications of strategic decisions within different organisational and cultural contexts

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The Ritz case deals with a situation in which a very successful training and hotel opening process are being seriously challenged by a real estate development group or the owners of a new Ritz Carlton facility

Assignment Details – Ritz Carlton Case Study:

1. Four pages 1.5 spaced (5 pages total with bibliography)

2. Follow a writing format (APA or MLA are fine)

3. 1-page Bibliography or Works Cited page(minimum 3 resources)

4. Cover Page not necessary – place title and your name at top of page 1

5. Intro, body, conclusion…

6. Relate your paper to what you have learned in the HCMG Program. If you are currently employed in healthcare, you may also relate it to your job and your company.

7. For the Ritz Carlton Case Study, there are questions posted under course materials to help guide you, in addition to summarizing the case and providing your insights (what would you do similarly, differently, etc…).

Ø Your paper will be submitted for a plagiarism check. Please do not copy another student’s work or copy directly from your sources (internet, journals, etc…).

Ritz Carlson Overview and Questions:

The Ritz case deals with a situation in which a very successful training and hotel opening process are being seriously challenged by a real estate development group or the owners of a new Ritz Carlton facility. Essentially, the case discussion and analysis will examine how a successful service operating system is developed and explore the question of when and how it should be changed.

Specific questions for discussion are as follows:

1. What are the basic characteristics or key principles of the Ritz Carlton business model?

2. What is the essence of the Ritz Carlton experience? What is the Ritz Carlton selling?

3. How does the Ritz create “ladies and gentlemen” in only 7 days? What system and processes produce or contribute to a successful service operating system in just 7 days?

4. Brian Collins, hotel owner, has asked James McBride, Ritz general manager, to lengthen the amount of time spent training hotel employees before the hotel opening. Should McBride lengthen the 7-day countdown? Why or why not? Or, what are the benefits and costs of extending the countdown?

5. Assume Collins prevails; how do you extend training or what changes might be made to accommodate a much faster ramp-up to the 80% occupancy level?

6. Or, is this the time that McBride should consider a total overhaul of the hotel opening process? If yes, what should be changed, and how should he go about doing it? What’s different about experimenting in a service business?

7. Are there any aspects of this case or the hotel service industry that relate back to healthcare or what you have learned in the HCMG program? Please relate any additional thoughts you have regarding this case study and how it relates to the healthcare industry

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Provide a comprehensive explanation of the role of leadership in the context of the global hotel sector.

Post author By admin
Post date July 16, 2021
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ASSESSMENT 1 BRIEFSubject Code and Title LGH602 Leadership for Global Hospitality
Assessment Individual Case Study Report
Individual/Group Individual
Length 1,500 words (+/- 10%)
Learning Outcomes This assessment addresses the following Subject Learning Outcomes:
a) Provide a comprehensive explanation of the role of leadership in the context of the global hotel sector.
c) Investigate and critically reflect on the emerging contemporary drivers in effective leadership, including adaptive leadership, ethics, sustainability, diversity, cultural and emotional intelligence in relation to students’ leadership.
Weighting 25%
Total Marks 100 marks
Task Summary
Develop a case study on the leadership demonstrated by a hospitality organisation in relation to one (1) of the following 4 global hospitality leadership situations:
1. Ethics (for example, commissions to online travel agents, overbooking, etc.);
2. Sustainability;
3. Employee relations (for example, salary, benefits, working environment, expatriate workers, etc.);
4. Cultural diversity.
You should first identify one of the four areas for discussion that are listed and then choose a hotel leader/brand or hospitality organisation which is focussing on that issue.
You can use your personal experiences of working in hotels or other hospitality sectors, or you can research a hotel leader/brand or other hospitality organisation online.
LGH602_Assessment_1_Brief_Case Study_Week Due 5
Your case study report should consider the following points, using this suggested format:
Torrens Assessment Cover Sheet
Table of Contents
Introduction – outlining what the topic of the report is and then briefly discuss what the reader will learn from reading the report. It usually does not include any referencing.
1. Context for the Case Study
1.1. Explain the area of discussion you have chosen (ethics, sustainability, employee relations, cultural diversity) – why is this an important area for global hospitality?
1.2. Identify and briefly discuss the hotel leader/brand or other hospitality organisation that has been a leader in this area.
1.3. Why are they a leader in this area – what specific initiatives have been developed and implemented in relation to the situation?
1.4. How have they been publicly recognised in relation to this situation? (for example, have they won awards, peer praise, industry recognition etc?)
2. Leadership Case Study
2.1. What leadership behaviours, attitudes and styles have been used/applied throughout the implementation of these initiatives? Did they demonstrate any adaptive or situational leadership in relation to this situation?
2.2. How were these initiatives shared and communicated?
2.3. Are there any ethical issues associated with implementation?
3. Critical Evaluation
A Critical evaluation of the leadership behaviours, attitudes and styles used – was this leadership effective? How would you evaluate the leader’s overall response?
Conclusion – summarising the key points that you made in the body of your report, including the main theory applied. Do not include new information or any references in a Conclusion. It is simply a summary of previous information.
Reference list – minimum of 6 academic and/or industry-related sources with separate listing for visuals/images.
Please refer to the Task Instructions for details on how to complete this task.
Context
• Ensure your research is referenced effectively and correctly (see below).
• Write in the context of the global hospitality industry.
• Make sure that you understand the topic and focus on the topic – do not drift into irrelevant or unnecessary content. If you do not understand the topic, ask your Learning Facilitator.
• Follow a standard report format (see below).
• The submission will be assessed according to the quality and depth of thought, relevance and how effectively you have applied the subject material and theories to the case study, rather than testing how much you can remember and how theoretically correct it is. Refer to the marking criteria (see rubrics and the end of this document) before submitting, and conduct a self-evaluation.
• Stay within the maximum word count of 1,500 words +/- 10% (excluding the Table of Contents, Reference List and Appendices).
Task Instructions
Layout and Presentation
Layout and Presentation of your document is as important as your content. Your assessment is designed to demonstrate your understanding of a certain topic, so it is important to ensure that the layout does not compromise this.
The format is report not essay – and this forms part of your grading. Therefore, students are discouraged from writing lengthy verbose sentences displayed in long chunky paragraphs. Rather students are encouraged to follow the suggested Table of Contents and apply additional formatting mechanisms, (in addition to those outlined in the Torrens/BMIHMS Page Formatting Guide) which reduce wordiness and increase the readability of the content and that are consistent with report writing.
Referencing
Blogs, unauthorised biographies, promotional material, and sensational content must be excluded from the case study report. Students must fully reference all sources of information with in-text citations and a Reference List. A minimum of six (6) academic or recognised industry references are required.
Torrens University Australia uses the APA 7th edition referencing style, and all referencing (both in-text referencing and the Reference List) will be graded according to the APA Academic Writing Guide which can be found on Blackboard. Please note: formal academic referencing will be strictly enforced at Torrens University Australia and Blue Mountains International Hotel Management School and any suspected breaches will be formally reported.
Submission Instructions
• To be submitted via Blackboard in as a word document – submissions sent by email directly to the Learning Facilitator will not be accepted for grading and returned to Student.
• Standard Torrens University Australia penalties will apply for late submissions, equivalent to 10% of the total assessment marks for each day the submission is late.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
Assessment Rubric
Criteria (100% total) The outcome shows: Fail = Unsatisfactory performance Pass = Just Satisfactory performance Credit = Good quality showing more than satisfactory performance Distinction = Superior quality demonstrating independent thinking High Distinction =
Outstanding quality showing creativity and
originality
Communication and presentation
(20%) Communication is unstructured and unfocused both in written word and document layout. Some communication is effective. Acceptable standard of academic writing, some errors in writing and layout of document. Can communicate
Effectively – good standard of academic writing and well-crafted document layout. Can communicate in a superior manner. High standard of academic writing, no errors evident. High standard in document layout. Can communication high quality, engaging and effective manner, extremely well-crafted document layout.
Attention to purpose (30%) Fails to address the assessment task set. Some of the work is focused on the aims and themes of the assignment. Has addressed the main purpose of the assignment however not in a concise or coherently manner. Has addressed the purpose of the assignment coherently concisely and accurately. Has addressed the purpose of the assignment comprehensively and in a coherent, concise, and accurate manner.
Originality (10%) No real attempt at originality. Originality is marginal to the basic idea. Used imagination to produce an idea with elements of originality. By taking a variety of perspectives, presents an original idea, which has been evaluated. Uses creative and lateral thinking to develop and present original ideas.
Critical thinking and critical evaluation
(20%) Does not exercise critical thinking skills and/or does not apply critical evaluation methods. Aware of some critical thinking/critical evaluation techniques and uses them with limited success. A limited range of critical thinking/critical evaluation techniques applied with some success. A clear range of critical thinking/critical evaluation techniques applied with a good degree of success. A clear range of critical thinking/critical evaluation techniques applied with a high degree success.
LGH602_Assessment_1_Brief_Case Study_Week Due 5 Page 5 of 6
Links to course readings and
additional research
(20%) Incomplete research and links to any course readings. Limited additional research and documented
links to the course material. Good additional independent research evident and some documented links to the course material. Excellent research into the issues with clear links to class and related readings. Research of outstanding quality, clear links to a wide range of theoretical ideas and strategic.
The following Subject Learning Outcomes are addressed in this assessment
SLO a) Provide a comprehensive explanation of the role of leadership in the context of the global hotel sector.
SLO c) Develop and articulate leadership goals and strategies that will consolidate personal leadership capacity through reflection and involvement in industry simulations.
LGH602_Assessment_1_Brief_Case Study_Week Due 5 Page 6 of 6
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Reserve hotel room on the mobile application

Post author By admin
Post date July 16, 2021
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2.0 Task Analysis of Current Task
Hierarchical Task Analysis (HTA)
Current Task: Reserve hotel room
HTA in list form:

Reserve hotel room on the mobile application
Search for hotel
1.1. Specify the location of destination (City, state, country, address or hotel name)
1.2. Specify check-in and check-out dates (travel dates)
View lists of hotel
2.1. Sort the list by price, guest ratings or popularity
2.2. View details of hotel (price, descriptions, facilities, image, reviews, guest policies)
Select hotel
3.1. View availability of hotel
Choose type of hotel room
4.1. Specify number of hotel rooms
4.2. Specify number of guests
4.3. Specify number of adults
4.4. Specify number of children
4.5. Specify age of children
Place reservation
5.1. Enter personal data (full name, phone number, email address, country)
5.2. Specify requests (non-smoking room, meal package or complimentary breakfast)
5.3. Specify estimated time of arriving
Make payment
6.1. Select payment method (e-wallet, debit card, credit card)
6.2. Enter payment information (bank, bank account number, card number, account
holder’s name)
6.3. Complete payment through online banking
Confirm reservation
7.1. Obtain digital receipt based on reservation and payment made
Plan 0: do 1 – 7 in that order
Plan 1: do 1 – 2 in that order
Plan 3: do 1
Plan 4: do 1 – 4 in that order, if 4 (number of children) is not zero, then do 5
Plan 5: do 1 – 2 in that order,3 can be null
Plan 6: do 1 – 3 in that order
Plan 7: do 1
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Kimpton Hotel Group Management

Post author By admin
Post date July 10, 2021
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Writing homework on Kimpton Hotel Group Management. Write a 1000 word paper answering; The hotel had a desire of taking efforts of being environmentally friendly at higher heights. Such a move was appropriate while considering the rising numbers of high-quality products in the market, which helped to manage the environment. For this case, the hotel ventured into launching a nationwide campaign to go green without losing its customers. The firm had the challenge of balancing its corporate strategies with environmental management plans (Slye, 2015).

The Case

The hotel needed personnel, who could engineer the delivery of excellent and trendy hotel experiences and at the same time, reduce the hotel’s ecological footprints. The hotel chose Business Evolution Consulting as the project manager and the latter firm helped to formulate a plan called the Kimpton EarthCare (Slye 2015). The program so far has remarkable benefits to both the hotel group’s management and customer experience. Planning the project occurred in three phases, the first of which was of remarkable success. The remaining two faces of the project are yet to be completed. They include a recycling project and replacement of the hotel equipment including fabrics with organic materials. The two latter projects faced objection from a section of stakeholders.

Should The Hotel Group Consider Implementation Of Second and Third Projects?

In ensuring proper and reasonable arguments on the returns from investing in the two projects, there is a need for a review of fundamental lessons from the first project. The first lesson for stakeholders is the fact that the firm has a desire for excellence and the creation of a difference in approach to balance between corporate strategies and management of the environment. For such a case, it is justified all stakeholders in the corporation should consider that there has already been a past success (Silverman & Thomas, 2006).

Success is because the company put the project as a part of its vision. There is a generalized ideology for the advocacy for environmental care among the business across the globe