Throughout this course, you will create a marketing plan for a hypothetical company providing creating a marketing plan for a hypothetical company that provides a product or service. (Remember, you selected this company and product or service in your Week 1 discussion). For this assignment, you will build a foundation for your marketing plan by creating a situational analysis for your hypothetical company. This will include background information, a mission statement, your company’s short-term and long-term goals, a competitive analysis, and a SWOT analysis.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Complete this assignment using the Week 4 Assignment Template Marketing Plan Part A [DOCX]Download Week 4 Assignment Template Marketing Plan Part A [DOCX].
Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week4_Assignment.
Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).
Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.
Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.
This is the second of a series of five sequential assignments (the course project) in which you continue to act as the Chief Technology Officer (CTO) of a hypothetical, e-commerce start-up company of your design.
You have been tasked with delivering an information technology project plan in anticipation of the company relocating to a new facility. In the first course deliverable, you created a project plan inception document and supporting Gantt chart. This deliverable spelled out the company’s background information and business and provided an overview of the company’s information system infrastructure.
In this second course project deliverable, you are responsible for developing the business requirements to be incorporated into the information systems design you are creating.
Procuring quality business requirements is a critical step when designing quality information systems. Completing a quality requirements document captures user needs and expectations to facilitate the proper design of the company’s infrastructure and information systems.
This assignment consists of two parts:
Part 1: Business Requirements
You will develop a 5–7-page business requirements document for your hypothetical e-commerce company as part of the overall information systems project plan you are creating. Using the Business Requirements Template [DOCX], you will speculate on the company’s current and future requirements. Your assumptions need to be carefully considered and realistic.
Part 2: Updated Gantt Chart
You will use Microsoft Project to update the supporting project Gantt chart begun in your previous course project deliverable.
You are not creating a new Gantt chart, only updating the one you created in the previous assignment.
Note:
You are to create or assume all necessary assumptions to successfully complete this assignment.
You must submit both parts as separate files to the assignment area. Label each file name according to the appropriate part.
Instructions
Part 1: Business Requirements
Using the Business Requirements Template, you are to write a 5–7-page business requirements document for your hypothetical e-commerce company in which you:
Describe the functional business requirements (scope) and scope control.
Describe non-functional business requirements, such as governance, risk, and compliance.
Describe technical requirements to integrate various e-commerce infrastructure components.
Identify potential risks, constraints, and assumptions.
Use three sources to support your writing.
Choose sources that are credible, relevant, and appropriate.
Cite each source listed on your source page at least one time within your assignment.
Access the library or review library guides for help with research, writing, and citation.
Part 2: Updated Gantt Chart
Use Microsoft Project to update the previously created Gantt chart with the major and minor tasks identified in the business requirements document
For this assessment, you will develop a 10 slide PowerPoint presentation with thorough speaker’s notes designed for a hypothetical in-service session related to the safe medication administration improvement plan you developed in Assessment 2.
As a practicing professional, you are likely to present educational in-services or training to staff pertaining to quality improvement (QI) measures of safety improvement interventions. Such in-services and training sessions should be presented in a creative and innovative manner to hold the audience’s attention and promote knowledge acquisition and skill application that changes practice for the better. The teaching sessions may include a presentation, audience participation via simulation or other interactive strategy, audiovisual media, and participant learning evaluation.
The use of in-services and/or training sessions has positive implications for nursing practice by increasing staff confidence when providing care to specific patient populations. It also allows for a safe and nonthreatening environment where staff nurses can practice their skills prior to a real patient event. Participation in learning sessions fosters a team approach, collaboration, patient safety, and greater patient satisfaction rates in the health care environment (Patel & Wright, 2018).
As you prepare to complete the assessment, consider the impact of in-service training on patient outcomes as well as practice outcomes for staff nurses. Be sure to support your thoughts on the effectiveness of educating and training staff to increase the quality of care provided to patients by examining the literature and established best practices.
You are encouraged to explore the AONE Nurse Executive Competencies Review activity before you develop the Improvement Plan In-Service Presentation. This activity will help you review your understanding of the AONE Nurse Executive Competencies—especially those related to competencies relevant to developing an effective training session and presentation. This is for your own practice and self-assessment, and demonstrates your engagement in the course.
Demonstration of Proficiency
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
· Competency 1: Analyze the elements of a successful quality improvement initiative.
. Explain the need and process to improve safety outcomes related to medication administration.
. Create resources or activities to encourage skill development and process understanding related to a safety improvement initiative on medication administration.
· Competency 4: Explain the nurse’s role in coordinating care to enhance quality and reduce costs.
. List clearly the purpose and goals of an in-service session focusing on safe medication administration for nurses.
. Explain audience’s role in and importance of making the improvement plan focusing on medication administration successful.
· Competency 5: Apply professional, scholarly, evidence-based strategies to communicate in a manner that supports safe and effective patient care.
. Slides are easy to read and error free. Detailed speaker notes are provided. Speaker notes are clear, organized, and professionally presented.
. Organize content with clear purpose or goals and with relevant and evidence-based sources (published within 5 years).
Reference
Patel, S., & Wright, M. (2018). Development of interprofessional simulation in nursing education to improve teamwork and collaboration in maternal child nursing. Journal of Obstetric, Gynecologic & Neonatal Nursing​, 47(3), s16–s17.
Professional Context
As a baccalaureate-prepared nurse, you will often find yourself in a position to lead and educate other nurses. This colleague-to-colleague education can take many forms, from mentoring to informal explanations on best practices to formal in-service training. In-services are an effective way to train a large group. Preparing to run an in-service may be daunting, as the facilitator must develop his or her message around the topic while designing activities to help the target audience learn and practice. By improving understanding and competence around designing and delivering in-service training, a BSN practitioner can demonstrate leadership and prove him- or herself a valuable resource to others.
Scenario
For this assessment it is suggested you take one of two approaches:
1. Build on the work that you have done in your first two assessments and create an agenda and PowerPoint of an educational in-service session that would help a specific staff audience learn, provide feedback, and understand their roles and practice new skills related to your safety improvement plan pertaining to medication administration, or
2. Locate a safety improvement plan through an external resource and create an agenda and PowerPoint of an educational in-service session that would help a specific staff audience learn, provide feedback, and understand their roles and practice new skills related to the issues and improvement goals pertaining to medication administration safety.
Instructions
The final deliverable for this assessment will be a PowerPoint presentation with detailed presenter’s notes representing the material you would deliver at an in-service session to raise awareness of your chosen safety improvement initiative focusing on medication administration and to explain the need for it. Additionally, you must educate the audience as to their role and importance to the success of the initiative. This includes providing examples and practice opportunities to test out new ideas or practices related to the safety improvement initiative.
Be sure that your presentation addresses the following, which corresponds to the grading criteria in the scoring guide. Please study the scoring guide carefully so you understand what is needed for a distinguished score.
· List the purpose and goals of an in-service session focusing on safe medication administration for nurses.
· Explain the need for and process to improve safety outcomes related to medication administration.
· Explain to the audience their role and importance of making the improvement plan focusing on medication administration successful.
· Create resources or activities to encourage skill development and process understanding related to a safety improvement initiative on medication administration.
· Communicate with nurses in a respectful and informative way that clearly presents expectations and solicits feedback on communication strategies for future improvement.
There are various ways to structure an in-service session; below is just one example:
· Part 1: Agenda and Outcomes.
. Explain to your audience what they are going to learn or do, and what they are expected to take away.
· Part 2: Safety Improvement Plan.
. Give an overview of the current problem focusing on medication administration, the proposed plan, and what the improvement plan is trying to address.
. Explain why it is important for the organization to address the current situation.
· Part 3: Audience’s Role and Importance.
. Discuss how the staff audience will be expected to help implement and drive the improvement plan.
. Explain why they are critical to the success of the improvement plan focusing on medication administration.
. Describe how their work could benefit from embracing their role in the plan.
· Part 4: New Process and Skills Practice.
. Explain new processes or skills.
. Develop an activity that allows the staff audience to practice and ask questions about these new processes and skills.
. In the notes section of your PowerPoint, brainstorm potential responses to likely questions or concerns.
· Part 5: Soliciting Feedback.
. Describe how you would solicit feedback from the audience on the improvement plan and the in-service.
. Explain how you might integrate this feedback for future improvements.
Remember to account for activity and discussion time.
For tips on developing PowerPoint presentations, refer to:
· Presentation length: There is no required length; use just enough slides to address all the necessary elements. Remember to use short, concise bullet points on the slides and expand on your points in the presenter’s notes. If you use 2 or 3 slides to address each of the parts in the above example, your presentation would be 10–15 slides.
· Speaker notes: Speaker notes should reflect what you would actually say if you were delivering the presentation to an audience. Another presenter would be able to use the presentation by following the speaker notes.
· APA format: Use APA formatting for in-text citations. Include an APA-formatted reference slide at the end of your presentation.
· Number of references: Cite a minimum of 3 sources of scholarly or professional evidence to support your assertions. Resources should be no more than 5 years old
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