INTRODUCTION TO SCIENCE Citizen science projects are research activities that allow non-scientists to participate in data collection and make contributions to many areas of science from ecology to ast
INTRODUCTION TO SCIENCE
Citizen science projects are research activities that allow non-scientists to participate in data collection and make contributions to many areas of science from ecology to astronomy. These projects are sponsored by individuals, organizations and universities. Activities vary widely from observing and counting birds to completing surveys on pet behavior.
You will be creating a presentation researching one citizen science project from the list below (or you may search the internet for a citizen science project of your choosing). You do not have to participate in the study to complete your assignment, but many of these projects are available for citizen participation all over the world.
Wildwatch KenyaProject goal is to count, identify and track the giraffes in conservation field sites through trail camera photos. https://www.zooniverse.org/projects/sandiegozooglobal/wildwatch-kenya
The Great Backyard Bird CountCitizens collect data on the highest number of birds of each species seen together at one time.http://gbbc.birdcount.org/
Topics you should include in your presentation:
Slide 1Title Slide with Name, Course and Date
Slides 2-3: IntroductionIntroduction and background on your chosen citizen science project, including what questions are being asked and who is asking them. Include a summary of why you chose this project:
What is the problem(s) the researchers are trying to solve?
Complete additional research to determine what is known about the problem(s).
What questions would you like answered?
Include supporting images
Slides 4-5Describe any observations or experiments that have been conducted to answer the research question(s). How will this help answer the questions being asked? Include any supporting images.
Slides 6-7Add additional interesting facts you gathered about the citizen project (this may require additional research). Include any relevant images.
Slides 8-9 – ConclusionSummarize your project findings.
Why do scientists need the help of citizens to accurately answer their questions?
What are some of the pros and cons of using citizens to collect data?
Why is this research important?
What are the possible real world applications?
Slide 10—ReferencesPlease provide your sources in APA format including the link to your citizen project.
SLP Assignment Expectations
For this SLP assignment you will develop a PowerPoint Presentation that is approximately 1-10 slides in length and addresses the requirements outlined above. Place the text containing the answers to the questions above in the slide area, summarizing each topic using bullet points (in your own words, you may expand in more detail using the notes area). Use 4-5 bullet points per slide. Avoid using lengthy sentences and paragraphs. Maintain consistent font sizes throughout the presentation.
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Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
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Start by reading and following these instructions:
Quickly skim the questions or assignment below and the assignment rubric to help you focus.
Read the required chapter(s) of the textbook and any additional recommended resources. Some answers may require you to do additional research on the Internet or in other reference sources. Choose your sources carefully.
Consider the discussions and any insights gained from them.
Create your Assignment submission and be sure to cite your sources, use APA style as required, check your spelling.
Answer these essay questions:
Identify a communications difficulty that occurred when you used an electronic channel (Email or SMS) that you believe would not have occurred had you delivered the message in a face-to-face meeting. What was there about the use of the electronic channel that was at the heart of the problem that is not an issue when talking face-to-face? If you have an opportunity to send the same kind of message again by an electronic means, what would you do differently, and why?
Firms are becoming ever more dependent upon electronic communication channels for many reasons, including virtual employees, growth of project complexity, the global marketplace, and the fact that customers can now come from everywhere. Do you believe that high-quality virtual presence (video, audio, shared documents, etc.) is becoming more important? Explain your answer.
It has been argued that bureaucratic control systems are a holdover from a time when businesses, products, technologies, and society itself ran, and changed, at a far slower pace than it does today. Due to the rapid growth of global competition, the acceleration of technological change, and the growing interconnectedness of individuals some believe that bureaucracies should be replaced by more agile and dynamic mechanisms. For example, statistical process control, one of a number of tools and methods W. Edwards Deming successfully advocated after World War II, strived to improve quality and productivity by removing sources of variation. Detractors assert that business in today’s agile world changes too quickly for statistical process control to be useful. Attack or defend the position that the basic ideas of bureaucratic control systems are still relevant in today’s world, and support your argument.
Some argue that the traditional role of managers and bureaucratic control systems are in conflict with the principles and processes of self-management and self-designing teams. It has been suggested that managers need to change to be more like coaches in order for such agile teams to be effective. Attack or defend this idea and support your position.
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Citizen science projects are research activities that allow non-scientists to participate in data collection and make contributions to many areas of science from ecology to astronomy. These projects are sponsored by individuals, organizations and universities. Activities vary widely from observing and counting birds to completing surveys on pet behavior.
You will be creating a presentation researching one citizen science project from the list below (or you may search the internet for a citizen science project of your choosing). You do not have to participate in the study to complete your assignment, but many of these projects are available for citizen participation all over the world.
Wildwatch KenyaProject goal is to count, identify and track the giraffes in conservation field sites through trail camera photos. https://www.zooniverse.org/projects/sandiegozooglobal/wildwatch-kenya
The Great Backyard Bird CountCitizens collect data on the highest number of birds of each species seen together at one time.http://gbbc.birdcount.org/
Topics you should include in your presentation:
Slide 1Title Slide with Name, Course and Date
Slides 2-3: IntroductionIntroduction and background on your chosen citizen science project, including what questions are being asked and who is asking them. Include a summary of why you chose this project:
What is the problem(s) the researchers are trying to solve?
Complete additional research to determine what is known about the problem(s).
What questions would you like answered?
Include supporting images
Slides 4-5Describe any observations or experiments that have been conducted to answer the research question(s). How will this help answer the questions being asked? Include any supporting images.
Slides 6-7Add additional interesting facts you gathered about the citizen project (this may require additional research). Include any relevant images.
Slides 8-9 – ConclusionSummarize your project findings.
Why do scientists need the help of citizens to accurately answer their questions?
What are some of the pros and cons of using citizens to collect data?
Why is this research important?
What are the possible real world applications?
Slide 10—ReferencesPlease provide your sources in APA format including the link to your citizen project.
SLP Assignment Expectations
For this SLP assignment you will develop a PowerPoint Presentation that is approximately 1-10 slides in length and addresses the requirements outlined above. Place the text containing the answers to the questions above in the slide area, summarizing each topic using bullet points (in your own words, you may expand in more detail using the notes area). Use 4-5 bullet points per slide. Avoid using lengthy sentences and paragraphs. Maintain consistent font sizes throughout the presentation.
Be sure to include citations referencing your sources on each slide (use either the slide or notes area). Include a descriptive title for each slide that describes the topic being discussed. Be sure to include a title slide with your name, assignment type (ex. SLP Module 1) and course title. Include a slide summarizing your project findings (Conclusion slide). Your final slide should contain a list of references cited in APA format.
Timely Delivery– primewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
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Utilizing the information you have gathered over the last four weeks regarding the specific illness group you identified, this week, you will create a plan of care for your chronic illness group.
In a Microsoft Word document of 5-6 pages formatted in APA style, (this page requirement includes the holistic care plan). Include the following in your plan:
Provide a brief introduction describing the chronically ill group you selected and rationale for selecting this illness and the participants.
Clearly identify the Healthy People 2030 topic chosen and why this topic was selected.
Develop a holistic plan of care including patient, family and friends acceptance of the diagnosis, coping and impact on plan of care.
Summarize the information gathered in each week (Weeks 1–4) over 2 to 3 pages. This is should not to be copied and pasted from previous assignments.
Create a care plan for your chronic illness group organized using the following headings:
Nursing Diagnoses (at least 3 related to topic and interview results)
Assessment Data (objective and subjective)
Interview Results
Desired Outcomes
Evaluation Criteria
Actions and Interventions
Evaluation of Patient Outcomes
Identify strategies for the family or caregiver in the care plan and provide your rationale on how they will work.
Support your responses with examples and information from library resources, textbook and lectures.
On a separate references page, cite all sources using APA format.
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Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. Clearly identify the Healthy People 2030 topic chosen and why this topic was selected
Citizen science projects are research activities that allow non-scientists to participate in data collection and make contributions to many areas of science from ecology to astronomy. These projects are sponsored by individuals, organizations and universities. Activities vary widely from observing and counting birds to completing surveys on pet behavior.
You will be creating a presentation researching one citizen science project from the list below (or you may search the internet for a citizen science project of your choosing). You do not have to participate in the study to complete your assignment, but many of these projects are available for citizen participation all over the world.
Wildwatch KenyaProject goal is to count, identify and track the giraffes in conservation field sites through trail camera photos. https://www.zooniverse.org/projects/sandiegozooglobal/wildwatch-kenya
The Great Backyard Bird CountCitizens collect data on the highest number of birds of each species seen together at one time.http://gbbc.birdcount.org/
Topics you should include in your presentation:
Slide 1Title Slide with Name, Course and Date
Slides 2-3: IntroductionIntroduction and background on your chosen citizen science project, including what questions are being asked and who is asking them. Include a summary of why you chose this project:
What is the problem(s) the researchers are trying to solve?
Complete additional research to determine what is known about the problem(s).
What questions would you like answered?
Include supporting images
Slides 4-5Describe any observations or experiments that have been conducted to answer the research question(s). How will this help answer the questions being asked? Include any supporting images.
Slides 6-7Add additional interesting facts you gathered about the citizen project (this may require additional research). Include any relevant images.
Slides 8-9 – ConclusionSummarize your project findings.
Why do scientists need the help of citizens to accurately answer their questions?
What are some of the pros and cons of using citizens to collect data?
Why is this research important?
What are the possible real world applications?
Slide 10—ReferencesPlease provide your sources in APA format including the link to your citizen project.
SLP Assignment Expectations
For this SLP assignment you will develop a PowerPoint Presentation that is approximately 1-10 slides in length and addresses the requirements outlined above. Place the text containing the answers to the questions above in the slide area, summarizing each topic using bullet points (in your own words, you may expand in more detail using the notes area). Use 4-5 bullet points per slide. Avoid using lengthy sentences and paragraphs. Maintain consistent font sizes throughout the presentation.
Be sure to include citations referencing your sources on each slide (use either the slide or notes area). Include a descriptive title for each slide that describes the topic being discussed. Be sure to include a title slide with your name, assignment type (ex. SLP Module 1) and course title. Include a slide summarizing your project findings (Conclusion slide). Your final slide should contain a list of references cited in APA format.
Timely Delivery– primewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
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Take one component in the Metaparadigm of Nursing, identify and discuss the concept or concepts of Watson’s Theory of Caring that support that Watson wrote a theory of nursing based on the criteria established in the Metaparadigm of Nursing.
Expectations
Initial Post:Length: A minimum of 250 words, not including references
Citations: At least one high-level scholarly reference in APA from within the last 5 years
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APA format assignment with diagrams as mentioned in the attachment Individual Assignment: OPMT 620 The purpose of this assignment is to provide the students the opportunity to carry out the design of a Statistical Process Control procedure, on a real-world business process of their own choosing. The assignment, and the deliverable report, comprise the following parts. Process: Briefly describe the organization and a business process you have chosen for this assignment. You can use ideas from the examples covered in class or the end-of-chapter problems. Be sure that you can gain thorough knowledge of the process and that you have access to collect data through observation or by taking measurements. Present the process diagrammatically. [10 marks] CTQ: Identify and describe one critical-to-quality characteristic of the output of the process, which could be either a product or a service. Explain why such characteristic is critical enough to require statistical monitoring and control. [10 marks] SPC Type: State and justify your selection of an appropriate SPC type to be used for controlling the CTQ, which you identified above. [10 marks] Data: Describe your plan for collecting sample data for the CTQ, as well as the sampling plan you would adopt. [10 marks] Analysis: Describe how will you calculate SPC parameters and construct the control chart(s). Provide an example by using hypothetical values of the SPC parameters. [20 marks] Conclusion: What kind of conclusions would come out of the hypothetical analysis shown in the previous section? [10 marks] Recommendations: Given the hypothetical state of the process, which you have illustrated above, what improvement recommendations could you offer to the process owner or operator? [20 marks] Style: Your report must be prepared per APA format, be concise, business-like, proof-read and to the point. Excluding cover sheet, your paper should not exceed 3 pages. Overflows will not be reviewed or graded. Penalties will apply for grammatical or spelling errors. [10 marks] Please upload one single file to the designated drop box on UCW’s Moodle-Turn-it-in portal, before due date. Late submissions will be subject to penalties. Brian Amouzegar
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1. Identify a company which is a major service provider for any of the mass marketed services in Bahrain operations and prepare an assignment on the following lines: a. The title of the assignment would be “An analysis of the STP Strategies used to promote their Brand in the Covid19 situation (Any Retail/ Export House from Bahrain). b. A brief history about the company. Products which the company markets in the Bahrain market. c. Please do a STP analysis of the Export house with respect to the company’s Segmentation, Targeting and Promotion Strategy, provide a justification in terms of its appropriateness d. Suggest changes in the Segmentation, Targeting and Promotion Strategy of the company to make its business better. Things must be included in the assignment report: ? A brief history about the company, description of products: Complete history with records are given with full documentation. ? STP analysis of the markets and appropriateness of the Marketing Mix: Issues related to (STP Analysis) the environmental scanning with problems appropriately given and tools of analysis to diagnose the issues and problems. ? Suggested changes in the Promotion Mix: Knowledge of issues related to suggested changes in the marketing mix, includes details and relevant data and information; extremely well-organized.
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industry-fashion retail industry Company Online Presence The company online store/site profile with images. Student contributes 2 paragraphs of the company online presence. Student may focus the discussion on the company online presence and then relate it with examples. 250 words Company Industry Profile Student contributes 2 paragraphs of the industry where the company involved in its business operation. Student may consider the development of the industry, illustration to explain on the trends in the industry. 250 words Microenvironment
Customers
Competitors
Suppliers
Intermediaries Identify and define the micro-environment affecting the company online business. Focus the discussion on the influence of micro-environment towards the company online business operation. Suggested words: 1000 words. Online Marketplace Analysis: Macro-Environment (30 Marks)
Political & Legal Environment
Economic Environment
Social & Cultural Environment
Technological Environment Identify the macro-environment affecting the industry where the company operates its business. Focus the discussion on the influence of macro-environment towards the industry where the company operates its business. Avoid discussing the company strategies to take advantage of or overcome the influence of the macro- environment. Student may first discuss on the definition, development of the macro-environment then elaborates on the influence of the macro-environment. Suggested words: 1000 words. total assignment cannot exceed 2750 words
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The Business School Edinburgh Napier UNIVERSITY MKT11108 Principles and Practice of Marketing Dr Mavis Gutu, Dr Alessandro Feri, Prof. Anna Watson Dr Elaine Prof. Christof Backhaus The Business School Edinburgh Napier UNIVERSITY Welcome: Principles and Practice of Marketing Dr Mavis Gutu (Module Leader) M.Gutu@napier.ac.uk Dr Alessandro Feri A.Feri@napier.ac.uk Prof. Anna Watson A.Watson@napier.ac.uk Dr Elaine Thomson Prof. Christof Backhus Module Guide available on Moodle The Business School Edinburgh Napier What will you learn? UNIVERSITY Aim: To enable you to develop awareness, knowledge and understanding of fundamental marketing theory and practice. — LO1 Identify, understand and critique the role and function of marketing within both “for-profit” and “not-for-profit” organisations — L02 Comprehensively and critically examine key marketing concepts, models, and processes. — LO3 Analyse internal and external marketing problems, using the cognitive skills of critical thinking and synthesis, within macro- and – micro organisational environments — LO4 Evaluate and apply relevant and appropriate marketing theory and analytical and conceptual frameworks to different marketing contexts — LO5 Generate and select alternative solutions to identified marketing problems using effective problem solving and decision making skills The Business School Edinburgh Napier Theory and Practice UNIVERSITY ¦ This module will critically analyse the overall principles of marketing management and help you learn how to apply this theory in practice. ¦ This module is about thinking about marketing in its entirety, rather than an examination of one or other of its different components. What will the lectures cover? ¦ Environment, segmentation, positioning ¦ Objective setting and strategy ¦ The creation of value (brands, pricing, communications, services, experiences) ¦ Sustainability ¦ Evaluating success: Resources, implementation, measurement and control The Business School Edinburgh Napier UNIVERSITY Lecture schedule Tri Week Marketing Concept and Planning Lecturer Week 1 Induction Week (no classes) Week 2 Module and Assessment Information – Introduction to Marketing Mavis Week 3 The Marketing Environment Mavis Week 4 Strategy and Planning Alessandro Week 5 Products and Brands Alessandro Week 6 Marketing Communications (on-line and off-line) Alessandro Week 7 Services Marketing: Relationships and Experiences Anna Week 8 Distribution Channels and Pricing Strategies Anna Week 9 Dimensions of Sustainability Anna Week 10 Defining and Measuring Marketing Performance Anna Week 11 Revision and Assessment Formative Feedback Mavis Week 12 Easter break Week 13 Easter break Week 14 Assessment Submission (online) – Wednesday 21st April by 12 noon The Business School Edinburgh Napier UNIVERSITY The Assessment • A 3,000 word (max) single-authored report (worth 100%). Assessments that exceed the 3,000 word limit will be capped at P1. The brief: Acting as a Marketing Consultant: Launch a product or service of your choice onto the UK market in 2020/21 or 2021/22 and sustain it for 12 months. You could also select a company from the list below and launch a new product or service: • Aramark, Boeing, Caterpillar, DuPont, Emirates, General Electric, ICICI Bank, L’Oreal, Nairn’s Oatcakes Ltd, PayPal, Reliance Industries Ltd, Tyson Foods, Tata Consultancy Services, United Health Group; Verizon Communications, Walt Disney, Waste Management Inc. You must not choose a product or service that is already on the market, UNLESS you are planning a substantial repositioning and rebranding of that product or service. Consider one of the following: – a particular product or service – a product or service range – an event – another aspect which requires communication to a user / customer Students are expected to discuss all elements of the marketing or services mix. In business it is important to be concise, and relevant. The word count of this report will help you develop these skills. The assessment should be submitted via Turnitin in week 14 (Wed 21st April, 12 noon). The Business School Edinburgh Napier UNIVERSITY The Assessment ¦ /“The report should have three (3) parts. Part 1: Analysis of the Market & Objectives Analyse the current market (competitors, environment – internal/micro, external / macro) ¦ Identify objectives (corporate and marketing) / key performance indicators / P Part 2: Strategy, Target and Tactics/Actions /l_ ¦ Set a strategy Define target market Identify tactics (marketing mix) ¦ ¦ Identify tactics (marketing mix) /I !_¦ Address sustainability issues /I 1/ l_Part 3: Measurement and control What resources are required? How will strategy be implemented? How will success be measured? ¦ ¦ ¦ The Business School Edinburgh Napier UNIVERSITY The Assessment ¦ Be detailed and specific. ¦ Apply theory ¦ Explain and justify your choices ¦ Include the following: ¦ An analysis of the internal and external environment ¦ Your targeting strategy ¦ SMART objectives ¦ A discussion of the relevant aspects of the marketing/services mix ¦ Definition of relevant and justified controls and measurements (Key Performance Indications and Critical Success Factors). ¦ Analysis of issues of sustainability and how these might be addressed ¦ A timeline for the campaign period and budget breakdown of expenditure. The Business School Edinburgh Napier The Assessment UNIVERSITY ///I Marking criteria: ¦ Situation Analysis and Objectives (30%) (Internal and external marketing environment, Objective setting ) ¦ Strategy, Target, Tactics/actions (50%) (Proposal and justification ofrarget market, strategic planning, tactical implementation (marketing /services mix)) ¦ Measurement and Controls (10%) (Proposals for project management and measurement of campaign) ¦ Referencing and Presentation of Report (10%) (Sourcing and using appropriate material. Using appropriate referencing and . ( ( 1J I I I ( I I I citation conventions.) ¦ Theory should be applied throughout. ¦ Issues of sustainability should be addressed where necessary The Business School Edinburgh Napier UNIVERSITY Books? PRINCIPLES AND PRACTICE OF MARKETING David Jobber and Fiona Ellis-Chadwick The Business School Edinburgh Napier UNIVERSITY Purchase your core textbook with a 20% discount and free delivery • Your core text is Principles & Practice of Marketing by Jobber 9e and is available in print or e book • To purchase your own copy with 20% discount, please click on the following link ¦ https://www.mheducation.co.uk/principles-and-practice-of-marketing-9e-9781526847232-emea-group • Add the PRINT OR E BOOK TO THE CART • Insert the Promo code MGH20UK6 where it states APPLY DISCOUNT CODE for the 20% discount to make the final cost £43.99 FOR PRINT & £31.33 FOR E BOOK I l/l 1—1/1 /~ Edinburgh Napier UNIVERSITY The Business School The Business School Edinburgh Napier UNIVERSITY Quick quiz: l.How long is your assessment for Principles and Practices of Marketing? a. 2,500 b. 3,000 c. 4,000 d. 2,500 +/-10% 2.When and where do you submit your assessment? a. Wednesday 21st April 2021 via Turnitin on Moodle b. Friday 16th April via Panopto c. Thursday 22nd April. Take it to the I-point d. Monday 26th April. Leave it on the bedroom floor and hope someone finds it. More quiz a VW2 b a c a d WTF a The Business School RE1/DE1 QVC4 d. Kim Kardashian Edinburgh Napier UNIVERSITY 4. Who said: “creativity is intelligence having fun | a. Steve Jobs b. Hedy Lamarr C/c. Albert Einstein UlBrJLc JH 3.If you need an extension, which form should you look for on My Napier? a The Business School Edinburgh Napier More quiz UNIVERSITY 5.The first Instagram photo featured what animal? a. 2004 b. 2005 c. 2006 d. 2007 a. A dog b. A parrot c. A cat d. A shark 6.In what year was the first tweet Final quiz 7. How many of these social influencers can you name? ¦¦ The Business School Contemporary opinion: Lou Stoppard, ‘Influencers lose their gloss,’ Financial Times May 28th 2020 Edinburgh Napier UNIVERSITY The Business School Edinburgh Napier^^ UNIVERSITY Interesting on-line industry publications ¦ https://www.thedrum.com/ ¦ https://www.marketingweek.com/ ¦ https://www.ama.org/ ¦ https://www.socialmarketinggateway.co.uk/ ¦ https://www.thedrum.com/topics/award-winning-case-studies The Business School Edinburgh Napier UNIVERSITY __What is marketing? It is about creating value that meets customers expectations in order to retain them. -/• 4P’s: product, price, place, promotion (people, physical evidence, processes) Relationships, value creation, co-creation. It is at the heart of all successful businesses The most dynamic of all business functions Aims at creating value Long term satisfaction means loyal customers Marketing can be described as the study and management of exchange relations /| • “The aim of marketing is … to attract and retain customers at a profit.” (Drucker, 1999) The Business School Edinburgh Napier UNIVERSITY I l/L Success? • Commercial – profit • Not-for-profit – behaviour change (social marketing) • Charities – donations, volunteers What you learn on this module should be applicable to business and not-for-profit / charitable organisations. The Business School Cabrita, M. D., & Cabrita, M. (2014). Applying Social Marketing to Healthcare: Challenges and Opportunities. In Kapoor, A., & Kulshrestha, C. (Ed.), Dynamics of Competitive Advantage and Consumer Perception in Social Marketing (pp. 78-97). The Business School Edinburgh Napier UNIVERSITY Customers / competition • Existing customers vs new customers • 6 x cheaper to retain existing customers than to find and retain new ones • Relationship building is essential, and is more important than transaction-based exchanges (Seth and Parvartiyar, 1995) • Almost all markets, whether for consumer products, B2B or not-for-profit and subject to competition — What do your customers want? — What do your competitors provide? I l/L The Business School Edinburgh Napier UNIVERSITY Dynamic marketing Digital marketing has transformed the marketplace • Market research • Marketing communications • Distribution Marketing as an exchange • The key to understanding marketing is the focus on the customer, and on the competition. • “the marketing concept can be expressed as the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition.”(Jobber and Ellis-Chadwick, 2020: 6) The Business School Edinburgh Napier UNIVERSITY Value, satisfaction, loyalty Customer value • Customer value = perceived benefits – perceived sacrifice / risk Customer Satisfaction • Meet and exceed customer expectations better then the competition • Satisfaction depends on perceived performance vs buyer expectations • Exceeded expectations, delight by over-delivering Customer loyalty • Convenience, quality of service / product, social interaction, price. Long term customer relationships • Social media to understand and engage customer. The Business School Edinburgh Napier UNIVERSITY TASK Everyday marketing: social media and loyalty creation Take a look at your social media profile. How many social media platforms do you use? Do you follow any brands / organisations? Pick a brand / organisation that you follow. Take five minutes to consider how they use social media to encourage your loyalty. • Describe what they do (give examples) • Explain how what they do encourages loyalty. I l/l The Business School Edinburgh Napier UNIVERSITY TASK Managing complaints at the Glenbogle Hotel You are the marketing intern for the Glenbogle Hotel. On the hotel’s Twitter account, @happytourist (who has over 15k followers) has written the following: Terrible short break at @GlenbogleHotel this weekend. Cold room, cold food. Waited forty minutes to be served at the bar. Staff walked straight past me! Highland hospitality? I dont think so! • Tweet your response to @HappyTourist Edinburgh Napier UNIVERSITY TASK The Business School Communicating with your customers on social media Exclusive Edinburgh fish restaurant ‘Skippers’ need to tell customers that they have a new menu using Scottish produce and are open for business, with COVID19 social distancing measures in place. How would you use Twitter, Instagram and Facebook to encourage people to come to Skippers? • Write out a tweet / FB post for Skippers. OR On-line skateboard shop ‘Sharksk8’ have struggled during the COVID19 lockdown. They have ordered in a load of new gear and hope to take advantage of the easing of restrictions to make some money. • Write a tweet / FB / Insta post aimed to help Sharksk8 shift their stock. The Business School Edinburgh Napier UNIVERSITY TASK Thinking about marketing: reflecting on your own experiences • Identify TWO examples of organisations that you consider provide customer value, and describe how they do it. I l/L The Business School Edinburgh Napier UNIVERSITY TASK Thinking about both sides of the argument. Marketing assists in the creation of value, but is it also responsible for many of society’s current problems? • Set out three arguments celebrating the role of marketing (the good things) • . . . and three arguments questioning marketing’s role in society (the bad things). Rather than speaking in abstract terms, illustrate your answers with examples. The Business School Edinburgh Napier UNIVERSITY Coming next… Environment: the big picture • Marketing audit: PESTEL, Competitors, SWOT Strategy: where are we going, why, and how fast? • Objective setting Tactics • Product / service mix • Communications, distribution, pricing. Ethical considerations • Sustainability? Implementation • Evaluation • Measurement The Business School Edinburgh Napier UNIVERSITY References • John Fahy and David Jobber (2019), Foundations of Marketing, 6th Edition (London, McGraw-Hill) • David Jobber and Fiona Elis-Chadwick (2020), Principles and Practices of Marketing, 9th Edition (London’ McGraw-Hill) • Peter Drucker, The Practice of Management (1999), (London, Heineman) • J.N.Sheth and A. Parvatiyar (1995), ‘The evolution of relationship, International Business Review, 4(4), 397-418 • L. Quinn, et al (2016), ‘Troubled waters: the transformation of marketing in a digital world,’ European Journal of Marketing, 50(12): 2103-2133
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Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. LO1 Identify, understand and critique the role and function of marketing within both “for-profit” and “not-for-profit” organisations