Describe your assigned client’s situation. Why are they presenting to the clinic? What medications are they currently taking?
Assess the applicable clinical practice guideline (CPG) for your assigned client. What treatment is recommended by the CPG for your client’s situation?
Discuss your personal professional assessment of the client’s situation provided in the scenario. What pharmacological treatment is necessary and why?
Reflect on additional questions you have about your assigned client that may influence treatment. What else do you need to know? What follow-up assessments, labs, or conversations are required to ensure optimal health outcomes?
Examine the image below to learn more about the client to write an appropriate and individualized prescription.
Write an appropriate prescription for this client in the activity below. Click the “Show Answers” option that will appear once all fields are complete to compare your response with the correct answer.
An appropriate prescription for Rishi is:
Client Name: Rishi Agarwal
Date of Birth: 2/15/1954
Date Prescribed: Current Date
Rx: naproxen (Naprosyn) 250mg
Dis: 90
Sig: Take one tablet by mouth every 8 hours as needed
Refills (0-4): 2
Dispense as Written:
Generic Substitution Permitted:
· Either Dispense as Written or Generic Substitution Permitted should be checked on every written prescription depending on what is best for each client. Refer to the week 1 lesson for criteria.
Rationale: The CPG strongly recommends oral NSAIDs as the initial oral medication choice for clients with (OA) in the knees. Oral NSAIDs are cornerstone in the pharmacologic management of OA due to their proven short-term efficacy in numerous trials (Kolasinki et al., 2020). Since Rishi does not have cardiovascular disease or gastrointestinal (GI) conditions, oral NSAIDs are appropriate. First-generation NSAIDs are first-line NSAID therapy; therefore, second-generation NSAIDs were not selected (Rosenthal & Burchum, 2021). NSAIDs have different side effect profiles. Naproxen is well-tolerated by most clients and is the preferred pharmacotherapy choice for Rishi. Two refills are provided and a follow up appointment is scheduled to ensure no adverse side effects from the medication.
ASSIGNMENT: Select one of the following writing prompts and draft a 3-5 page (approximately 800-1300 words) informative essay. As a part of your completed draft, complete the color coding activity described below. In addition, answer the “Think About Your Writing” questions on a separate sheet of paper and include it with your draft submission.
Note: Touchstone 3 will be a revision of the draft that you submit for Touchstone 2.2.
Choose one of the following prompts for your informative essay.
PROMPT A: IMAGE ANALYSIS: Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically to understand their meanings. Good image analysis involves examination of the components of an image to gain an understanding of the whole.
Select an advertisement to analyze. The advertisement you choose should be directed towards a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young girls; ads for a deodorant might target men; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified.
Your thesis must inform the reader of your topic and purpose. Because you are writing in the informative mode, use objective language and a neutral point of view.
Draft an analytical essay that examines the audience, context, and purpose of the advertising image you’ve chosen. Read the article by Jenna Pack titled “Breaking Down an Image” found in the “Model Informative Essays” tutorial for ideas about how to write an image analysis. Your analysis should lead to a conclusion about the ad’s effectiveness, based on examination of its components. Include the image with your draft.
PROMPT B: EXTENDED DEFINITION: Define or redefine one of the following words:
Family
Success
Courage
Art
Beauty
In your draft, briefly explain how society, or the dictionary, defines the word you’ve selected, and then explain your unique or extended definition of the word. Provide examples and explanations to support your definition. Your thesis must inform your readers of your new definition and, because you are writing in the informative mode, you must use objective language.
Draft an extended definition essay that defines or redefines a word or concept. Read the article by Dan Richards titled “Digital Ethics” found in the “Model Informative Essays” tutorial for ideas about how to write an extended definition essay.
B. Think About Your Writing
As a part of your completed draft, complete the color coding activity and include answers to all of the questions below your draft.
PART 1: Color Coding Activity
Using the color codes provided, evaluate your draft as follows:
Use red text to indicate your thesis statement.
Use green text to indicate the topic sentence of each body paragraph.
PART 2: Questions
1. What is the significance of your essay? Why should readers care about what you have written? (2-3 sentences) Sophia says: Think about why you decided to analyze this particular image, or why you picked the word you chose to define. Your interest in in your subject matter should be clear to readers.
2. Which areas of your draft do you think will benefit most from revision? (2-3 sentences) Sophia says: Consider the organization, style, focus, development, and conventions of your draft. Which areas did you struggle to complete?
3. Consider the strengths and weaknesses of your writing. How can you capitalize on your strengths and improve on your weaknesses in future essays? (3-4 sentences) Sophia says: Think about what was easy about writing the draft, and what was more difficult. For example, if you write paragraphs with strong topic sentences, but repeatedly use the same type of sentence to provide supporting details, you can improve your paragraphs by varying sentence structure.
C. Informative Draft Guidelines
DIRECTIONS: Refer to the checklist below throughout the writing process. Do not submit your Touchstone until your draft meets all of the guidelines.
Essay Prompt: Image Analysis
❒ If you chose the image analysis prompt, have you analyzed and interpreted – and not just described – the ad’s design? ❒ Have you made conclusions about the audience and effectiveness of the ad? ❒ Did you include the image in your draft? ❒ Did you complete the color-coding activity? ❒ Is your draft 800-1300 words long?
Essay Prompt: Extended Definition
❒ If you chose the extended definition prompt, did you indicate how society defines the word you selected, and then explain your definition (or an extended definition) of it? ❒ Have you included examples and explanations to support your definition? ❒ Did you complete the color-coding activity? ❒ Is your draft 800-1300 words long?
Working Thesis
❒ Have you included a clear, focused, and detailed thesis statement? ❒ Does your thesis state the topic and purpose of your essay? ❒ Is your thesis a single sentence, and is it located in the introductory paragraph?
Focus and Organization
❒ Is there an adequate number of body paragraphs, each with a clear topic sentence? ❒ Is there a conclusion paragraph that makes a concluding statement? ❒ Are your draft paragraphs sequenced properly? ❒ Have you used transitions to connect ideas between sentences and paragraphs? ❒ Can your draft be described as having a good flow? ❒ Does your draft have a clear focus? ❒ Are all supporting details relevant?
Style and Tone
❒ Is the tone of your draft unbiased and informative? ❒ Is it clear that the purpose of your essay is to inform readers about your topic? ❒ Have you carefully considered your word choices?
Conventions
❒ Have you checked your draft for grammatical errors? ❒ Have you used Spell-Check or another method to check spelling? ❒ Have you punctuated your draft correctly?
Before You Submit
❒ Have you included your name, date, and course at the top left of the page? ❒ Have you completed the “Think About Your Writing” questions and color coding activity? ❒ Is your draft between three and five pages long (approximately 800-1300 words)
D. Scoring
Your draft will be scored according to the Touchstone 2.2 Rubric, which considers required elements for either the analysis essay or the definition essay, the thesis statement, organization, style and tone, focus, conventions, completion of the color-coding activity and answers to the “Think About your Writing” questions above.
E. Rubric
Advanced (100%)
Proficient (85%)
Acceptable (75%)
Needs Improvement (50%)
Non-Performance (0%)
Image Analysis / Extended Definition Prompt A: Analyze an advertisement using parts to draw conclusions. Prompt B: Define a meaningful word or concept in a unique or compelling way.
Prompt A: Consistently goes beyond description to analyze the design choices made in the advertisement, including layout, color schemes, text, and/or other design components; effectively draws conclusions about the intended audience, and the likely impact and effectiveness of the advertisement. Prompt B: Defines a meaningful and nuanced word or concept in a coherent and compelling way, consistently using critical thinking and thoughtful discussion to explore the definition; consistently goes beyond traditional definitions to define or redefine the word in a new and unique way.
Prompt A: Primarily goes beyond description to analyze the design choices made in the advertisement, including layout, color schemes, text, and/or other design components; draws conclusions about the intended audience, and the likely impact and effectiveness of the advertisement. Prompt B: Defines a meaningful and nuanced word or concept in a coherent way, primarily using critical thinking and thoughtful discussion to explore the definition; primarily goes beyond traditional definitions to define or redefine the word in a new and unique way.
Prompt A: Includes some analysis of the design choices made in the advertisement (e.g., layout, color schemes, text, and/or other design components), but focuses primarily on description; somewhat effectively draws conclusions about the intended audience, and the likely impact and effectiveness of the advertisement. Prompt B: Defines a meaningful and nuanced word or concept adequately, but only sometimes uses critical thinking and thoughtful discussion to explore the definition; only sometimes goes beyond traditional definitions to define or redefine the word in a new and unique way.
Prompt A: Focuses heavily on description; analysis of the design choices made in the advertisement is limited or absent; conclusions about the intended audience, and the likely impact and effectiveness of the advertisement are very limited. Prompt B: Defines a word or concept, although critical thinking and thoughtful examination are largely absent; often relies too much on the traditional or dictionary definition and does not sufficiently explore a new or unique definition.
Prompt A: Does not describe or analyze the advertisement; does not draw conclusions about the advertisement. Prompt B: Does not define a word or concept from the list provided and/or does not explore the definition in a thoughtful or critical manner; relies almost entirely on the traditional or dictionary definition.
Working Thesis State the focused central claim of the essay.
Has a clear, focused, and detailed working thesis that is expressed in a single sentence that states the central claim of the essay.
Has a clear and focused working thesis that is expressed in a single sentence that states the central claim of the essay.
Has an acceptable working thesis that states a claim, but it may be unclear or unfocused, or consist of more than one sentence.
Has a working thesis, but it is not clear and/or focused and/or it does not state a claim.
Does not have an identifiable working thesis and/or the thesis is extremely unclear or unfocused.
Organization Exhibit competent organization, flow, and writing techniques.
Includes all of the required components of an essay, including an introduction with a strong thesis; an adequate number of body paragraphs (3-6), each with an effective topic sentence; and a conclusion with an effective concluding statement; the sequence of sentences and paragraphs is logical and flows well.
Includes all of the required components of an essay, including an introduction with a thesis; an adequate number of body paragraphs (3-6), each with a topic sentence; and a conclusion with a concluding statement; the sequence of sentences and paragraphs is predominantly logical and flows well.
Includes all of the required components of an essay, including an introduction with a thesis; an adequate number of body paragraphs (3-6), each with a topic sentence; and a conclusion with a concluding statement; however, some components may be ineffective; the sequence of sentences and paragraphs is somewhat logical, and may lack good flow.
Is missing one of the required components of an essay or most of the components are ineffective; the sequence of sentences and/or paragraphs is frequently illogical and lacks flow.
Is missing multiple required components of an essay or all of the components are ineffective; the sequence of sentences and/or paragraphs is consistently illogical and there is no flow.
Style and Tone Establish a consistent, informative tone and make thoughtful choices.
Demonstrates thoughtful and effective word choices and uses a wide variety of sentence structures; establishes a consistently unbiased and impersonal tone that is appropriate for an informative essay.
Demonstrates effective word choices and uses a variety of sentence structures; establishes an unbiased and impersonal tone that is appropriate for an informative essay, with occasional minor exceptions.
Demonstrates generally effective style choices, but may include poor word choice, and/or repetitive sentence structures; primarily establishes an unbiased and impersonal tone that is appropriate for an informative essay; but some sections express bias or include personal observations.
Frequently includes poor word choices, and/or repetitive sentence structures; primarily establishes a tone that is biased, and personal observations and opinions are expressed frequently.
Consistently demonstrates poor word choices and/or repetitive sentence structures; tone is consistently biased and the essay is dominated by personal observations and opinions.
Focus Include relevant details and draw effective connections.
Details are relevant and support the purpose of the essay; the writer consistently makes effective connections between the supporting details and the working thesis.
Details are relevant and support the purpose of the essay; the writer makes some effective connections between the supporting details and the working thesis.
Details are predominantly relevant and generally support the purpose of the essay, though some details may be irrelevant and/or distracting.
Details are often irrelevant and frequently distract from the purpose of the essay.
Details are irrelevant and distract from the purpose of the essay.
Conventions Demonstrate command of standard English grammar, punctuation, spelling, capitalization, and usage.
There may be a few negligible errors in grammar, punctuation, spelling, capitalization, formatting, and usage.
There are occasional minor errors in grammar, punctuation, spelling, capitalization, formatting, and usage.
There are some significant errors in grammar, punctuation, spelling, capitalization, formatting, and usage.
There are frequent significant errors in grammar, punctuation, spelling, capitalization, formatting, and usage.
There are consistent significant errors in grammar, punctuation, spelling, capitalization, formatting, and usage.
Think About Your Writing Answer reflection questions thoroughly and thoughtfully.
Demonstrates thoughtful reflection; consistently includes insights, observations, and/or examples in all responses; answers all reflection questions effectively, following or exceeding response length guidelines.
Demonstrates thoughtful reflection; includes multiple insights, observations, and/or examples; answers all reflection questions effectively, following response length guidelines.
Primarily demonstrates thoughtful reflection, but some responses are lacking in detail or insight; answers all reflection questions, primarily following response length guidelines.
Shows limited reflection; the majority of responses are lacking in detail or insight; answers reflection questions inadequately: may not answer all of the questions and/or may not follow response length guidelines.
Does not answer the majority of reflection questions or the majority of answers do not follow response length guidelines.
F. Requirements
Your draft must be 800 to 1300 words in length (approximately 3-5 pages).
Informative Draft Guidelines and Topic Selection Guidelines must be followed or your submission will not be graded.
Double-space your draft and use one-inch margins.
Use an easily-readable 12-point font.
All writing must be appropriate for an academic context.
Your draft must be original and written for this assignment.
Plagiarism of any kind is strictly prohibited.
Your submission must include your name, the name of the course, the date, and the title of your draft.
Your submission must include both your color-coded informative draft and your answers to the “Think About Your Writing” questions.
Submit a only single file that contains all of the assignment components.
Word limit: 3000 words (EXCLUDING the reference list)
Assignment description
Business managers do not perform the actual primary data collection, but they do frequently commission and oversee business research projects, as well as interpret data and make decisions based on research findings.
The assignment requires you to consider the research process and decision making associated with brand evaluation that we have covered in the unit. This is a very relevant topic since branding is one of the most important aspects of contemporary business. The assignment is to be written from the perspective of one of the providers in the AUSTRALIAN HOSPITALITY INDUSTRY.
NB – Please do not conduct any primary data collection, rather just consider the research design and process involved in branding research from the business manager’s perspective. For this assignment you need to read around the subject of branding and branding research – guided reading lesson 6 is a good starting point.
Purpose
This assignment will get you thinking about and develop your appreciation of the application of research in brand building. This assignment asks you to perform the same tasks undertaken by business managers and requires you to set clear research objectives; consider the strategic role of the research and the type of information expected, as well as outline the key methodological considerations relating to the BHT (Brand Health Tracking).
The assignment will also help develop skills in desk research (library and Internet search), collating, presenting and interpreting information in a concise manner, as well as accurate referencing.
How to structure your writing
· Cover page – Please include a cover page containing the title; student name(s) and ID number (s); date & total word count (excluding title and reference list).
· Introduction – Write about 150 words. In your introduction specify your chosen research area and discuss the significance of branding and the BHT in business. Outline the structure of your essay.
· Business & research objective(s) – In 200 words discuss the business objectives and the specific research objectives of the BHT.
· Information required to fulfil the research objectives – (approx. 1000 words) In this section you need to clearly show the type of output you would expect and explain its potential role for informing brand decision making. (NB you are not required to conduct any primary research). To do this effectively you should include description of the information to be collected and provide examples of expected research output – clearly describing how it can be interpreted to assist the company decision making.
· Describe the research design in relation to your chosen approach – (approx. 1000 words) Include a brief description of the preferred data collection approach with rationale and relate the key methodological considerations specific to the BHT and your recommended method.
· Conclusion – About 150 words summing up the topic and the importance the approach.
· Word limit – There is a considerable amount to cover, so it is important that you clearly introduce the focus of your assignment and then write clearly and concisely within the specified word limit. at the end of each section please state the number of words you have used. Word limit – at the end of each section state the number of words you have used. At the start of the assignment please also indicate the total number of words, which should not exceed 3000 words.
· Finally insert your ‘References’ list using a recognized referencing format such as APA or Harvard – (For example, the ‘Harvard quick guide’ provides a useful summary http://www.swinburne.edu.au/lib/researchhelp/harvard_quick_guide.pdf).
· For this assignment it is anticipated that you will use a minimum of ten different references that include relevant journal articles.
· Please write in a professional manner with a clear structure and appropriate headings, properly spell checked, and proof read.
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read Chapter 27 and answer the following questions:
“From the moment of its invention, photography threatened to expropriate the realistic image, until then the exclusive property of painting. ” Please define this statement.
2. Chose ONE of the photographers and explain their importance to the development of early photography.
3. Napoleon chose Jacques-Louis David as First Painter and Antonio Canova as Sculpture for his Empire. Although these artists were neoclassicists, explain how they lead the way for Romanticism.
4. “The roots of Romanticism represented a shift in emphasis from reason to feeling, from calculation to intuition and from objective nature to subjective emotion.” Choose a painting from each of the following artists and explain why it is the best example of Romanticism from that artist:
1. John Henry Fuseli
2. William Blake
3. Francisco Goya
4. Theodore Gericault
5. Eugene Delacroix.
5. “Romantic painters often chose landscapes as an ideal subject to express the theme of the soul unified with the natural world”. In your opinion, why do you think so many people related to landscape paintings during this time period? Use an example in your explanation.
6. Choose either a Gustave Courbet or a Jean-Francois Millet painting and describe why it depicts the Realism art movement.
7. Realism took hold quickly in the United States. Winslow Homer, Thomas Eakins and John Singer Sargent reflected the realities of human experiences in their paintings. Why did the people in America embrace their work? What was happening at that time in the US that made people want to see the realistic work of everyday people? Use two pieces of art as examples.
8. By the middle of the century, many architects had already abandoned sentimental and romantic designs in favor of exploring the possibilities of cast iron construction. Explain how the Gothic architectural tradition and the modern technology of the time merged together. Use a building as an example.
9. Edouard Manet was influential in the Realist movements, but lead the way for the development of Impressionism. Please explain the beginning of this transformation. Chose an artwork for your example.
10. The Royal Pavilion in Brighton, England is a brilliant example of how global architecture could mix with European Gothic and modern architectural technology. write a critique of the building and how it was mixed architecturally
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Distinction between Product Idea, Product Concept and Product Image
The success of marketing process depends on successful product development. The mere presence of an attractive idea does not guarantee successful product development. An attractive product idea must always be conceptualized and translated into a product concept. However, it is critical to develop a clear distinction between product idea, product concept and product image. A product idea refers to an idea about a product that a firm or a company can see itself offering to the market. For example, Coca Cola Company may have an idea about a new drink that contains all the fruit flavors in just one drink. This could be a new idea about a new product that the company could develop and provide in the market. The term product concept has been defined by Armstrong, Adam, Denize & Kotler (2014) as the product idea in detailed version and one that has been stated in consumer terms that are meaningful. It is a representation of the possible new product in the market, with possible benefits that consumers would get from its purchase. For example, after deciding on the product idea about a drink with all fruit flavors, Coca Cola could proceed and make a written or video description of the new drink. Such products descriptions or even prototypes provided to the consumers for purposes of evaluation of market response are……………………………………………………………………………………………………………………………………………………………………………………………………