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Analyse current trends in innovation and disruptive technologies that assist problem-solving in the hospitality industry

ASSESSMENT 1 BRIEF
Entrepreneurship for Hospitality Leaders
Assessment Individual Case Study
Individual/Group Individual
Length 1500 words (+/- 10%)
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: Interpret the concept of entrepreneurship and intrapreneurship in the context of the Hospitality industry
a) Analyse current trends in innovation and disruptive technologies that assist problem-solving in the hospitality industry
b) Evaluate the current literature on new concept development and start-ups in the hospitality industry
Submission By 11:55pm AEST/AEDT Week 4 (Friday)
Weighting 30%
Total Marks 100 marks
Task Summary
Assessment 1 is an individual case study that requires students to critically analyse the main topics covered in weeks 2, 3 & 4 of the course.
The workshops, power-point slides and learning activities as well as prescribed texts will form the basis of the case study. There will be a large focus on Disruptive Technology, Creativity and forms of innovation, Problem solving with innovation and Exploration of emerging technologies. Several other relevant topics will also inform your knowledge covered by the assessment. Specifically, students will utilise knowledge in the following areas; The Nature and Importance of Entrepreneurs, Behaviours of the most successful entrepreneurs, Entrepreneur vs Intrapreneur, Social Entrepreneurship; The Entrepreneurial Process; Understanding the customer – a hotel guest’s perspective; customer profiling; customer Jobs, Gains and Pains and Customer journey mapping.
The format of the individual case study will be a series of long and short answer questions to encourage students to critically analyse the related course material to date. This will be a take home style case study where students will work individually in their own time. Each question will be designed to test the knowledge and analytical skills of students.
Examples
For example –Describe and discuss a current disruptive technology that has recently been used in the hotel industry. Please consider the following prompts; Why did it become an effective technology in the modern era? Why was it adopted? What are some associated advantages and disadvantages? (100 words)
For some time now guests have been frustrated with delays for checking in. Long queus and wait times often contribute to guests experiencing poor service and leads to complaints(Frederick, O’Connor, & Kuratko, 2019). Recently, mobile check in and mobile key were invented, and front desk now can simply be available for anyone wishing to use historic methods of in person check in, and other guests can use selfserve for convenience. As most guests have a mobile device to hand this technological advance has become widely adopted by many forward thinking hotels. Advantages include reduced labour cost and disadvantages are relating to the mobility check in technology cost
Please refer to the Task Instructions for details on how to complete this task.
Context
As a hospitality leader your role will be to have a working knowledge of entrepreneurial and intrapreneurial characteristics and processes. Additionally, a sound comprehension of emerging technologies which impact the industry
You will address the questions within the case study using classroom learnings in the field of entrepreneurships as it relates to the hospitality industry in the modern era and help us to better better hotel processes with a customer centric approach.
You are required to complete broad research and analysis of course materials which helps us to understand the role of entrepreneurs in our industry.
Task Instructions
Prepare answers to each question on one document and answer in numerical order identifying the question number being addressed. Attempt all questions. Read each question carefully.
To complete this assessment task you must answer each of the questions and critically analyse the relevant course materials within the suggested word-count of each question.
Students can prepare for the case study by partaking in the weekly class learnings and homework. There is a requirement to address at least 4 relevant references within your work.
Short Answer Questions worth 10 marks (approx.200 words each)
Long Answer Question worth 30 marks (approx.500-600 words)
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here in the Academic Writing Guide found via the Academic Skills website.
Submission instructions
Pronoun: Please use third person throughout the report Style: Research business report and ensure all writing is grammatically correct Submission Guidelines:

  1. The assessment is due Friday, week 5 (check the Turnitin date).
  2. Typed and formatted in a Word document.
  3. Submit this task via the Assessment link in Black Board via the main navigation menu in EHL604: Entrepreneurship for Hospitality Leaders. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
  4. Students must refer to a minimum of 4 credible references in their work and provide details of these in their reference list
  5. All referencing must be in accordance with APA 7th edition Referencing and Academic Writing Guide
  6. See marking rubric attached at the end of this document. You do not need to attach this rubric to your submissions
    Academic Integrity
    All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
    Students also must keep a copy of all submitted material and any assessment drafts.
    Assessment Rubric
    Assessment Attributes Fail
    (Yet to achieve minimum standard) 0-49% Pass
    (Functional)
    50-64% Credit
    (Proficient) 65-74% Distinction
    (Advanced)
    75-84% High Distinction
    (Exceptional)
    85-100%
    Short answer question 1
    10%
    Limited understanding of required concepts and knowledge to the analyse situation. Key components of the question are not addressed.
    Knowledge or
    understanding of required concepts and analysis of situation. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
    Thorough knowledge or understanding of situation within the context of the hotel industry. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts.
    Highly developed understanding of the situation and a strong ability to analyse the impact of these on a hospitality business. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended
    reading. Well
    demonstrated capacity to explain ad apply relevant concepts.
    A sophisticated understanding of the situation and a very strong ability to analyse the impact of these on a hospitality business. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.
    Short answer
    question 2
    10%
    Limited understanding of required concepts and knowledge to the analyse situation. Key components of the question are not addressed.
    Knowledge or
    understanding of required concepts and analysis of situation. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence Thorough knowledge or understanding of situation within the context of the hotel industry. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates Highly developed understanding of the situation and a strong ability to analyse the impact of these on a hospitality business. Discriminates between assertion of personal opinion and information A sophisticated understanding of the situation and a very strong ability to analyse the impact of these on a hospitality business. Systematically and critically discriminates between assertion of
    from the research/course materials.
    a capacity to explain and apply relevant concepts.
    substantiated by robust evidence from the research/course materials and extended
    reading. Well
    demonstrated capacity to explain ad apply relevant concepts.
    personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.
    Short answer
    question 3
    10%
    Limited understanding of required concepts and knowledge to the analyse situation. Key components of the question are not addressed.
    Knowledge or
    understanding of required concepts and analysis of situation. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
    Thorough knowledge or understanding of situation within the context of the hotel industry. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts.
    Highly developed understanding of the situation and a strong ability to analyse the impact of these on a hospitality business. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended
    reading. Well
    demonstrated capacity to explain ad apply relevant concepts.
    A sophisticated understanding of the situation and a very strong ability to analyse the impact of these on a hospitality business. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.
    Short answer
    question 4
    10%
    Limited understanding of required concepts and knowledge to the analyse situation. Key components of the question are not addressed.
    Knowledge or
    understanding of required concepts and analysis of situation. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information Thorough knowledge or understanding of situation within the context of the hotel industry. Supports personal opinion and information substantiated by evidence from the research/course Highly developed understanding of the situation and a strong ability to analyse the impact of these on a hospitality business. Discriminates between assertion of personal A sophisticated understanding of the situation and a very strong ability to analyse the impact of these on a hospitality business. Systematically and critically discriminates
    substantiated by evidence from the research/course materials.
    materials. Demonstrates a capacity to explain and apply relevant concepts.
    opinion and information substantiated by robust evidence from the research/course materials and extended
    reading. Well
    demonstrated capacity to explain ad apply relevant concepts.
    between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.
    Short answer
    question 5
    10%
    Limited understanding of required concepts and knowledge to the analyse situation. Key components of the question are not addressed.
    Knowledge or
    understanding of required concepts and analysis of situation. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
    Thorough knowledge or understanding of situation within the context of the hotel industry. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts.
    Highly developed understanding of the situation and a strong ability to analyse the impact of these on a hospitality business. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended
    reading. Well
    demonstrated capacity to explain ad apply relevant concepts.
    A sophisticated understanding of the situation and a very strong ability to analyse the impact of these on a hospitality business. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.
    Long Answer
    question 6
    30%
    Limited understanding of required concepts and knowledge to the analyse situation. Key components of the question are not addressed. Knowledge or
    understanding of required concepts and analysis of situation. Resembles a recall or summary of key ideas. Often confuses assertion of personal Thorough knowledge or understanding of situation within the context of the hotel industry. Supports personal opinion and information substantiated by evidence from the Highly developed understanding of the situation and a strong ability to analyse the impact of these on a hospitality business. Discriminates between A sophisticated understanding of the situation and a very strong ability to analyse the impact of these on a hospitality business. Systematically and
    opinion with information substantiated by evidence from the research/course materials.
    research/course materials. Demonstrates a capacity to explain and apply relevant concepts.
    assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended
    reading. Well
    demonstrated capacity to explain ad apply relevant concepts.
    critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning.
    Effective communication. Depth of Analysis, discussion and personal opinion evidenced and linked to theory
    (10%)
    Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning
    Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow
    Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Communicates coherently and concisely in a manner that adheres to the given format.
    Accurately employs a wide range of specialised language and terminology. Engages audience
    interest. Information, arguments and evidence are structured and clear. Communicates eloquently. Expresses meaning coherently, concisely and creatively within the given format. Well supported by evidence, demonstrating
    a clear flow of ideas and arguments. Engages and sustains audience’s
    interest in the topic, demonstrates high levels
    of situational sensitivity
    Grammar, Written expression and referencing (10%)
    Serious errors with submission. The student
    is advised to contact CALS and seek assistance otherwise academic progression may be at risk Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
    Acceptable submission with some errors with the required format. The student is advised to ensure work is edited before submitting. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed.
    A good attempt at formatting the essay correctly. Only a few minor errors noted. Submission may require a second edit.
    Demonstrates use of high quality, credible and relevant resources to support and develop ideas
    The essay has only a few errors that require a small amount of editing. Evidence of attention to detail is evident in the format / structure.
    Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence
    The essay no errors. Evidence of very strong attention to detail is evident in the format / structure.
    The following Subject Learning Outcomes are addressed in this assessment
    SLO A) Interpret the concept of entrepreneurship and intrapreneurship in the context of the hospitality industry
    SLO A) Analyse current trends in innovation and disruptive technologies that assist problem-solving in the hospitality industry
    SLO B) Evaluate the current literature on new concept development and start-ups in the hospitality industry

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Article focuses on attribution theory and how it influences the implementation of innovation technologies

 This week’s journal article focuses on attribution theory and how it influences the implementation of innovation technologies.  Two types of employee attributions are noted in the article (intentionality and deceptive intentionality), please review these concepts and answer the following questions:

  1. Provide a high-level overview/ summary of the case study
  2. Note how constructive intentionality impacts innovation implementations
  3. Find another article that adds to the overall findings of the case and note how attribution-based perspective enhances successful innovation implementations.  Please be explicit and detailed in answering this question.

Be sure to use the  Google Scholar  source for research.  Please be sure that journal articles are peer-reviewed and are published within the last five years.

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Writers Solution

current trends in technological innovation and then focus the report on one innovation in detail.

Assessment 1: Report
Group/individual: Individual
Word count / Time provided: 2500
Weighting: 30%
Unit Learning Outcomes: ULO-1, ULO-2, ULO-3, ULO-5
Assessment Details:
During the global pandemic, digital technologies are playing a crucial role in supporting us in the fight against COVID-19 and keeping our society functional. Write a report on current trends on technological innovation that has helped in the fight against Covid-19 and build a resilient society. Identify five examples of current trends in technological innovation and then focus the report on one innovation in detail. In addition, identify one company that is using that technological innovation for its competitive advantage and discuss in detail its application. You must be able to identify and synthesise relevant information. You should examine and critically evaluate the most relevant, recent, and scholarly research on a topic (in this case, current trends on technological innovation to combat COVID-19 and continue business as usual). Write the report by following the structure: an introduction, a series of body paragraphs, and a conclusion.
In this assessment, you will have to complete the following tasks:
a. In the introduction, you will have to discuss about current pandemic crisis in brief and how the businesses are keeping our society functional with current and emerging technological. Identify FIVE examples of current technological trends and emerging technological trends and discuss their effect on how we do business, work, trade, learn, seek medical services or entertain for example.
b. In the body of the paragraphs, you will have to identify one current technological trend of your choice and discuss in detail about that technological innovation. Identify the source of technological innovation and type of technological innovation (whether it is incremental or radical; disruptive or sustaining etc). In addition, you will have to identify a company that uses that technological innovation for its competitive advantage and discuss in detail its application including its advantages and disadvantages. Furthermore, identify and discuss where in the technological cycles, does this technological innovation lies and why? (Refer to lecture 2 for technology cycles).
For this part of the assessments, you will have to conduct literature search from current and credible resources to describe one latest innovative technology useful for business information system.
c. In concluding paragraph, you will have to summarise and link the arguments presented in the body to form sound and logical conclusions.
For successful completion of this assessment, you are required to study the material provided (lecture slides, tutorials, and reading materials), engage in the unit’s activities, and in the class discussion. The prescribed textbook is the main reference along with the recommended reading material. Students are expected to discuss their work with lecturer and to seek support.
Marking criteria and Rubric: The assessment 2 – Report A will be marked out of 100 and will be weighted 30% of the total unit mark.
Marking Criteria Not satisfactory
(0-49%) of the criterion mark) Satisfactory
(50-64%) of the criterion mark Good
(65-74%) of the criterion mark Very Good
(75-84%) of the criterion mark Excellent
(85-100%) of the criterion mark
Identifies and discusses by giving examples on the current and emerging technological trends to keep society functional amid COVID-19 pandemic. (30 marks) Poor identification and discussion without any examples on the current and emerging technological trends to keep society functional during COVID19 pandemic. Partially identifies and discusses with only one example on the current technological trends to keep society functional amid COVID19 pandemic. Good identification and discussion on the current technological trends to keep society functional with two or more examples during
COVID-19 An excellent identification and discussion on the current
technological trends to keep society functional with five examples Outstanding identification and discussion on the current technological trends in business to keep society functional with more than five examples.
Critical analysis presented.
Discusses in detail about one technological trend with example of a company using that technological innovation for its competitive advantage during COVIC-19 pandemic. (30 marks) Poor identification and discussion of one technological trend during COVIC-19 pandemic. Partially identifies and discusses one technological trend with example of a company using that technological innovation during COVIC-19 pandemic. Good identification and discussion of one technological trend with example of a company using that technological innovation during COVID-19 pandemic. An excellent identification and discussion on one technological trend in detail with example of a company of a company using that technological innovation for its competitive advantage during COVID-19 pandemic. Outstanding identification and discussion on one technological trend in detail with example of a company using that technological innovation for its competitive advantage during COVID-19 pandemic.
Identification and discussion of sources and types of technological innovation (10 marks) Poor Identification and discussion of sources and types of technological innovation Basic Identification and discussion of sources and types of technological innovation Good Identification and discussion of sources and types of technological innovation An excellent Identification and discussion of sources and types of technological innovation Outstanding Identification and discussion of sources and types of technological innovation
Use of references
Integrates evidence-based literature throughout the report to support the discussion with correct referencing (Harvard Author Date system
(15 marks) No or very few sources have been used and they are of poor academic quality and not relevant to the themes of the unit and chosen topic Significant work is required to make citation and list of references consistent with Harvard Author Date system Inadequate sources have been used and they are of poor academic quality and not relevant to the themes of the unit chosen topic. There is little evidence of reading outside the unit. Significant work is required to make citation and list of references consistent with Harvard Author Date system Literature sources are not of high quality or current and not clearly relevant to themes of the unit and chosen topic. There is some evidence of reading outside the unit.
Some work is required to make citation and list of references consistent with Harvard Author Date system Literature is current and used from quality sources.
The student has reviewed widely on the chosen topic. There is an evidence of critical analysis of literature reviewed Intext citation and list of references mostly compliant with Harvard Author Date system Literature is current and used from quality sources. The student has reviewed widely on the chosen topic, beyond the unit resources. A critical analysis of literature is well integrated.
In-text citation and list of references compliant with Harvard Author Date system.
Written expression and presentation
Writes clearly and succinctly in an appropriate academic style. Quality of assessment presentation Demonstrates appropriate use of language, grammar, spelling, and punctuation. (15 marks) The paper lacks transition and therefore difficult to read and understand. Poorly formatted and presented. Inadequate use of language, grammar, spelling, and punctuation The paper lacks consistent transition. Some paragraphs appear unrelated to the preceding ones or to the topic. Fair formatting, acceptable presentation. There are few grammatical error and unintentional errors in acknowledging sources.
The report is written with some transition. Standard formatting, good presentation. The report exhibits appropriate use of language, grammar, spelling, punctuation
References are credited well and used appropriately.
The report is written with a good transition, which is evident from a structure that includes introduction, body and conclusion. Well formatted, attractive presentation. The report exhibits accurate use of language, grammar, spelling, punctuation. References are credited well and used appropriately.
This report is written with a good transition, in a persuasive, which is evident from a clear structure that includes introduction, body and conclusion. The report exhibits exceptional ability in use of correct language. grammar, spelling and punctuation. References are credited well and used appropriately

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Explain the nature of creativity and innovation.

Assessment Title Scenario Analysis
Graduate Capabilities
a. Professional Expertise
b. Innovative Problem Solving
c. Technology and Information Literacy
Learning Outcome/s (found in the Subject Outline) a. Explain the nature of creativity and innovation.
b. Examine ways to turn creativity into insight, ideas, opportunities and action.
Assessment type (group or individual) Individual
Weighting % 30%
Word count 1100 (+/-10%)
Submission type Turnitin ?
Format / Layout of Assessment
Report:
ICMS Cover Page
Table of Contents
Executive Summary
Introduction
Findings
• Reflection of the chosen Industry
• Analysis of the key situational factors (Analysis Tools)
Develop plausible scenarios
• Scenario 1
• Scenario 2 Reference List
Appendices
?
Assessment instructions
The beginning of creative thinking in business starts with careful analysis of the scenario. Scenario analysis is a process of examining and evaluating possible events or scenarios that could take place in the future and predicting the various feasible results or possible outcomes for your venture.
The world around us is dynamic and ever changing. In order to confront the rapidly-evolving world around us, you need to have a system in place to adapt with the changes. It is absolutely essential to develop a solid understanding of the industry where you will operate.
In this assessment you will undertake a scenario analysis of an industry in which your product or service will compete. The goal is to understand the ins and outs of this industry so that you can build a comprehensive understanding of it. Scenario analysis is a great tool that helps to scan the environmental factors surrounding a business.
Your scenario analysis report should contain the following parts:
Executive summary
Provide a brief overview of your major findings presented in this report. This is where you need to summarise the main points as a result of your extensive research and formulation of your scenarios.
Introduction
You need to provide the reader with context about your idea. You may consider the following points when writing your introduction: • Provide a “name” to your idea/product/service • Inspiration – where did your idea come from?
• Market addressed – what is its purpose? What needs/wants does it address?
• Opportunity – why did you choose that particular product or service?
• Industry – what is the industry? (describe the level of competition and any barriers to entry in your scenario analysis)
Findings
Reflection on the chosen industry
(You will need to include at least 5 reliable sources – No blogs)
Once you have collected your ideas on your selected industry and product/service, you will conduct research. The purpose of the research is to gain an understanding of its trajectory – past, present and future by looking at trends and developments:
• What historical information exists (how/what was made in the past?)
• Existing product/service
o If you are working on something that exists, how is it currently performing?
o What is YOUR idea to improve it? o How can you take advantage of future opportunities through creative and innovative ideas?
• New product/service/idea o If a new product/service, how is the current market being addressed?
o What substitutes/alternatives (choices) exist? In other words, how are consumers currently satisfying their needs? Why do you believe they will find your offering appealing?
• What are the important trends and developments in your chosen industry that you seek to take advantage of?
Note: You need to link your idea with an industry of your choice and conduct your research accordingly.
Analysis of the key situational factors
As a result of your research, you will define the key factors that can influence your decision making. Remember to use tools such as SCAMPER, PESTEL, SWOT etc.
Develop scenarios
• Construct two (2) scenarios (one positive, one negative) and develop a narrative description for each. Refer to Scenario Analysis URL link in Assessment readings to assist you here.
• The scenarios need to be related to the purpose and based on your findings; so, you need to explain why you have created each scenario.
o How feasible is each of your alternatives?
References
The report must cite a minimum of five (5) appropriate business and/or scholarly sources such as academic journals, peer-reviewed articles, periodicals and research articles (use library search). Do not use Blogs.
Ensure you use APA referencing style for all references including intext references. Refer to the ICMS Style Guide for guidance.
Appendices
Information that is not essential to explain your findings, but supports your analysis (especially repetitive or lengthy information), validates your conclusions or pursues a related point should be placed in an Appendix.
Readings for the assessment Ashkenas, R., & Manville, B. (2018). The Harvard business review leader’s handbook: Make an impact, inspire your organization, and get to the next level. Boston: Harvard Business Publishing.
Bilton, C., & Puttnam, L. D. (2007). Management and creativity: From creative industries to creative management. Milton: Wiley.
Websites:
Scenario Analysis; Exploring Different Futures
https://www.mindtools.com/pages/article/newSTR_98.htm
Business News Daily
https://www.businessnewsdaily.com/
Department of Industry, Innovation and Science https://www.industry.gov.au
Harvard Business Review – Creativity https://hbr.org/topic/creativity
Innovation Management
http://www.innovationmanagement.se/
Intelligent HQ https://www.intelligenthq.com/
Grading Criteria / Rubric
ENT201A Assessment 1 Scenario Analysis – Marking Rubric
Criteria HD (85-100) D (75-84) CR (65-74) PASS
(50-64) FAIL (0-49)
Depth of reflection on the chosen industry (40%)
Excellent and in-depth reflection on the chosen industry with adequate data and contemporary insights. Good reflection on the chosen industry with adequate data and contemporary insights. General reflection on the chosen industry with adequate data and contemporary insights. Very simple reflection on the chosen industry with adequate data and contemporary insights. Poor in-depth reflection on the chosen industry.
Analysis of the key situational factors (20%) Strong evidence of synthesis of ideas presented and insights gained from the selected topics. Good evidence of synthesis of ideas presented and insights gained from the selected topics. Some evidence of synthesis of ideas presented and insights gained from the selected topics. Very little evidence of synthesis of ideas presented and insights gained from the selected topics. No evidence of synthesis of ideas presented and insights gained from the selected topics.
Develop plausible scenarios (20%) A number of plausible scenarios are discussed in a coherent and logical manner. Some plausible scenarios are discussed in a coherent and logical manner. Some scenarios are discussed. Needs further development of the concept. Some scenarios have been discussed, although there is significant gap in understanding. No plausible scenario has been clearly articulated. Thoughts are unclear.
Use of literature (10%) Significant recognised literature is used by following the correct referencing style. No Blog sources have been cited. Appropriate literatures are used by following the correct referencing style. Some appropriate literature are used by following the correct
referencing style
Marginal referencing and minimal usage of appropriate scholarly and academic literature. Poor referencing and no coherent literature are used.
Formatting, referencing (10%)
Excellent referencing Significant references are used by following the correct referencing style Appropriate references are used by following the correct referencing style Credible references are used by following the correct referencing style Marginal referencing. Overall referencing style is problematic and needs improvement. Poor referencing. Arguments are poorly supported with inadequate references
Page 5 of 5

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the role that innovation and entrepreneurship played in the activity, and the tangible business benefits the company experienced from the new sustainability activity

Search online for an article about sustainability entrepreneurship in an existing business. Write a paper discussing the activity, the role that innovation and entrepreneurship played in the activity, and the tangible business benefits the company experienced from the new sustainability activity. write 400 words in APA style

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Communication strategy that fosters change and innovation in an organization

For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.
Feel free to use the same organization you researched for the Unit VI and Unit VII assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit VII. You can use the same sources for all assignments, if applicable.

In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below:
1.What am I trying to achieve?
2.How will my audience react to what I am trying to achieve?
3.Will my message be resisted?
4.What do I know about my audience that will help me tailor my message? (p.40)

Do not include the question/answers in a bullet or list format. Instead,integrate the responses in your paragraphs.

Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. Theassignment should be a minimum of two pages in length. Content, organization,and grammar/mechanics will be evaluated.

Read: fosters change and innovation in an organization

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Communication Strategy

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Introduction

            Communication strategy is very crucial to an organization since its is the only means the company shares important information with its customers. Through communication, the organization is able to understand the needs of the consumers and addresses key issues that affects productivity and performance of the organization(Kasper & Kellerman, 2014). As a result, organization must develop a communication strategy that foster change and innovation. Change and innovation is inevitable in the organization and they play significant role in enhancing competitive advantage of the organization. This paper developed communication strategy aimed at improving change and innovation in Ford Motors.

Context analysis

            The essences of developing communication strategy were to use appropriate message to enhance value position of the organization. Recent study showed that effective communication helps the management to convince the employees to embrace change in the organization and attracts employees that foster innovation and creativity. The objective of developing communication strategy was to create a message that explains to the employees the importance of change and how it will enhance innovation in the organization(Johnson-Sheehan, 2017). The second objective was to create the right message that Ford Motors uses in marketing and promotion to show to its customers that its products were manufactured with precise innovation. This ensures that the company keeps up with the existing market forces. It is important to note that change is a process and all the employees needs to be involved to minimize resistance. Drastic change is sometimes necessary if it enhances competitive advantage of the company and drive sales.

Audience reaction

            Studies have showed that people react different to the change and to ensure that audiences have a positive reaction to change in the organization, it is appropriate to use transformational style of leadership. This is useful when informing the audience, the reason for initiating change and innovation in the company(Kasper & Kellerman, 2014). It is important to analyze the reaction of the audience and how they will behave after process of change stated. This helps in putting in place mechanism to counter negative reactions. Therefore, the message to use in this case is to inform the employees and the customers the needs for the Ford Motors to initiate change and adopt more innovate techniques in their production. The appropriate communication strategy includes the use of memos for the employees and email to customers as well as the print media. These………….………………………………………………………………………………………………

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The goal of intellectual property law is to encourage innovation

 The goal of intellectual property law is to encourage innovation. Individuals and companies will be far less likely to create new or improved products, services, and works such as movies and albums if others can readily copy and profit from their efforts.

Review the scenarios below and determine which type of intellectual property law applies and whether it would, in fact, provide any remedy. Remember to identify and explain the elements necessary to claim protection as intellectual property, why you think those elements are or are not present, and what other information you would need to make this determination.

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To what extent can Huawei adopt innovation management as a way of improving efficiency?

To what extent can Huawei adopt innovation management as a way of improving efficiency?


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IS/IT for innovation.

Assessment 1: Report
This assessment is for these students only: Gold Coast; Melbourne – Hotel School; Online; SCU Melbourne; SCU Perth; SCU Sydney; Sydney – Hotel School.
Group/ Learning Grading Min Length/ Professional
Assessment individual outcomes indicator Score Weight duration Due accreditation
Report Individual 1, 2, 5 Graded N/A 25% – 05 Dec NA
2019 11:00 PM
Assignment 1

Length: 2,500 words
Weighting: 25%
For this assignment you will have to prepare a paper that critically discusses how organisations apply the strategic use of IS/IT to achieve IS/IT-enabled innovation. Some aspects and issues you may discuss in your paper could include (but are not limited to):
· Discuss at least 4 examples of the use of IS/IT for innovation.
· Highlight some success factors or some lessons learned (i.e., what went wrong?) for your examples.
· Discuss the impacts of internal factors (e.g., organizational, individual, and management factors) and external factors (e.g., market, industry, social, economic, technological and political/policy factors) on the success (or the failure) of IS/IT enabled innovation.

Assessment | 9
· Suggest recommendations and guidelines for helping organizations succeed in their efforts to embark on using IS/IT for innovation with good explanation and discussion.
You should apply relevant knowledge discussed in your unit. You should prepare for this assignment by reviewing the literature (i.e. by using ProQuest 5000 and Science Direct databases at http://www.scu.edu.au/library/index.php/) and searching the World Wide Web (i.e. via Google). You should show evidence that you have read at least 10 references, which must be published after January 2013, in the literature (including references from academic and professional publications) to prepare this assignment. A variety of references are expected including books, refereed journals, case studies, newspapers, magazines and electronic references.
Format for Assignment 1
You will be marked on communication as well as content. This is done to emphasise the importance of aiming for effective communication as well as good content – not only here in a university assignment, but also in your day-to-day work. After all, if you do not commu

nicate and present your ideas well, it is much harder to have your ideas accepted by busy colleagues or executives.
Your assignment should contain:
· Title page
· Table of contents
· Introduction
· Main body of report with suitable headings and subheadings
· Conclusions
· Reference list
· Appendices (if relevant).
References: Harvard Referencing Style is required in this subject. Please visit SCU Library website for information (URL: http://www.scu.edu.au/library/finding_info/citing_info.html). You can also contact SCU librarians for assistance.
Marking criteria for Assignment 1