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iShirt campaign proposal!

You’ve made it to the final stage of the iShirt campaign proposal! Cherie has asked you to create a set of persuasive voice annotated slides to present to Mr. Cook and the Board of Directors. The presentation will be used to earn approval for the iShirt campaign!

Instructions:

Please create a PowerPoint presentation to earn buy-in from senior management. Key elements of the presentation will include:

• PowerPoint deck with eight (8) slides – Slide 1 should be an introduction page, and slides 2-7 will cover each phase, and slide 8 should be a set of concluding thoughts.

• Voice annotate on each slide – Every slide should include voice annotation.

• Refer to the video in Readings and Resources for instructions on adding voice

annotations to your PowerPoint.

• Full screen images – Each slide should have an image that fills the page edge-to-

edge and captures the theme/content. Please limit the superimposed text to no

more than eight (8) words per slide.

• Include a full set of supporting notes in the Notes section of each slide. This is

where you will support your thoughts and ideas by using specific statistics, data, and supporting information.

Requirements:

• Submit your voice annotated slide presentation.

• Eight slides with resources and supporting notes.

**Any slide that is not voice-annotated will earn a zero for that slide**

**Any slide that does not have supporting notes will earn a zero for that slide

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iShirt social media marketing plan

As we near the final stages of the iShirt social media marketing plan, Cherie would like to see how you plan to measure the success of your social media efforts. Please be aware of the different qualitative and quantitative metrics that can help you improve the tactics and pivot as needed.

Instructions:

Phase Five of the social media marketing plan (SMMP) is focused on tracking key analytics for the iShirt campaign. This includes:

• Metrics to track – Identify metrics that Apple should track during and after the iShirt campaign for each social media platform. Cover how these metrics support the campaign goals, which you determined at the beginning of the SMMP. Please recommend the best method to collect the data for analysis. Please refer to Chapter 13 in the textbook.

***** This Phase 5 submission will become part of your final project ***** Here are the requirements for the Phase 5 part of your final plan:

• Using the Phase Five Worksheet provided in the assignment, create a one page paper describing the Phase 5 part of your final plan (plus separate Reference page).

• Include at least 2 separate credible resources to back up the details of your plan.

• This is a business course so spelling, grammar & professional business writing

format count.

• Refer to the final Social Media Marketing Plan for assignment details and grading

rubric.

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