Word count/Time provided: 2000 Words
Weighting: 25%
Unit Learning Outcomes: ULO 1, ULO 2
Assessment 3 Detail
For this assignment students will perform a critical analysis of selected e-commerce websites.
- https://www.tesco.com/
- https://www.johnlewis.com/
- https://www.victorianfarmersdirect.com.au
- https://www.kijiji.ca
- https://www.bestbuy.ca/en-ca
- https://www.thebay.com/
- https://www.asos.com/
- https://www.nykaa.com
- https://www.sweetviolets.com.au
- https://www.foodlandsa.com.au/
PART A: Scoping Literature Review
Perform a scoping literature review of critical factors that make e-commerce sites successful. As part of your research, you should cite at least five reference articles in your review. You may include factors listed in the Australian Post report on e-commerce (link below). For example in your review you may include but not limited to factors such as the web site design, ease of use, information quality, trustworthiness, security, payment options and social network presence.
https://auspost.com.au/content/dam/auspost_corp/media/documents/inside-australian-onlineshopping-ecommerce-report.pdf
Part B: Evaluation Matrix
Create an evaluation matrix based on the factors you uncovered in your literature review. You should group similar attributes in a few key categories. It is important to include a quantitative method for evaluating each attribute such as a score out of 5.
Please read the following article on how to setup a scoring matrix: https://www.lucidchart.com/blog/how-to-make-a-decision-matrix
Use your evaluation matrix to critically appraise ONLY the e-commerce sites listed in this assignment. After completing the matrix for each of the sites, you need to justify why you gave the scores including examples of best practice, and comparisons between the same attributes on different sites.
As part of the discussion, you may refer to additional sources and provide links to appropriate sections of those sites to highlight good or bad design.
Part C: E-Commerce Site Improvements
For the lowest scoring website in your analysis in Part B, suggest a number of improvements to their e-commerce site. You should address the criteria which have scored the lowest points, for example you could suggest improvements to their home page layout or improve the shopping trolley purchase experience. You must demonstrate in this task a good understanding of the criteria and be able to justify the improvements you have suggested.
Academic Skills:
The report should be presented professionally, have a cover page, table of contents, introduction include Part A literature review and Part B evaluation of the 10 websites. In the appendix you should place your final evaluation matrix. References should be included using the Harvard method.
Academic Integrity:
Please be aware that Assignments with a similarity rating above 25% will be investigated and may result into reporting for academic misconduct with a risk of a fail grade for the assignment and/or the subject. Always create your own work and do not use any other work with proper paraphrasing and referencing.
Assessments 3 Marking Criteria and Rubric
• The assessment will be marked out of 100 marks and will be weighted 25% of the total unit mark.
• The marking criteria and rubric are shown on the following page.
Assessment 3 Marking Criteria and Rubric
Marking Criteria Not Satisfactory
(0-49% of the criterion mark) Satisfactory
(50-64% of the criterion mark) Good
(65-74% of the criterion mark) Very Good
(75-84% of the criterion mark) Excellent
(85-100% of the criterion mark)
Part A: Literature Review
(10 marks)
Literature review of state of the art in E-
Commerce.
Limited evidence of reading and/or poor synthesis of information. The attributes identified are poorly linked to E-commerce.
A satisfactory attempt is made to synthesise existing research relating to Ecommerce, and to identify attributes for success. Some major gaps in the depth and scope of the literature review.
A thorough attempt is made to synthesise existing research relating to Ecommerce, and to identify important attributes for success. Some gaps in the depth and scope of the literature review.
The literature review is comprehensive, relevant and demonstrates the ability to synthesise information and to critically reflect on existing research. The
identified attributes are well connected to E-commerce and to the synthesis of the literature.
The literature review is extremely comprehensive, relevant and demonstrates an outstanding ability to synthesise information and to critically reflect on existing research. The identified attributes are very clearly connected to Ecommerce and to the synthesis of the literature.
Part A: Critical Factors
(10 marks)
Identification and discussion of selected critical factors
Critical factors not identified, or they are very poorly related to Ecommerce. A few critical factors identified and connected to E-commerce with some brief discussion. Several critical factors identified with clear connection to E-commerce and includes some reasoning for decisions. Several critical factors identified with clear connection to E-commerce, good reasoning for decisions, and good references to literature. Many critical factors identified with excellent connection to E-commerce, high quality reasoning for decisions and very well referenced to literature.
Part B: Evaluation Matrix
(30 marks)
Construction and completion of evaluation matrix, with categories for selected factors and a scoring system. 10 sites are evaluated. Matrix contains less than 5 general factors that do not give a useful outcome. Scoring system is not present or is ineffective. Matrix is basic with a small number (around 5) of general factors and an adequate scoring system. Matrix contains a good number (5-10) of factors and a mixture of specific and general factors. Scoring system is effective. Matrix contains a good number (around 10) of mostly specific factors and an effective scoring system. Matrix is very well constructed with over 10 logical and specific factors and a very effective scoring system.
Part B: Discussion of sites
(15 marks)
Effective discussion of pros/cons of each site
Scores and discussion are poorly aligned or missing. Very little explanation provided for scores. Scores and discussion are somewhat aligned with some discussion of the reasons for scores. Scores and discussion are mostly well aligned with some basic justifications provided for scores. Scores and discussion are very well aligned with good justifications provided for scores. Scores and discussion are perfectly aligned with strong justifications provided for scores.
Part C: E-Commerce Site
Improvements
(25 marks)
Suggested improvements/best E-commerce practice
Few or no improvements provided. No links made to evaluation or E-commerce practice.
Some improvements
discussed in relation to the evaluation and basic connections made to Ecommerce practice. Good discussion of the evaluation and improvements; some useful links made between the evaluation and E-commerce practice.
Thorough discussion of the evaluation and improvements; clear links made between the evaluation conducted and best practice in E-commerce.
Comprehensive discussion of the evaluation and findings; In-depth improvements such as use of storyboards and new design work, where ideas are directly drawn from the evaluation conducted and Ecommerce best practice.
Academic skills
(10 marks)
Quality of writing and referencing Poor ability in report writing, with several gaps in the quality of written expression and presentation. Several major referencing errors or absent referencing.
Some major gaps evident in the quality of written expression and presentation. Significant further work needed in report writing technique, improvement needed in the formatting of references and citations.
Some gaps evident in the quality of written expression and presentation. Further work needed in report writing technique, including some minor issues formatting of references and citations.
Quality of written expression and presentation mostly conforms to academic standards relating to clarity of expression, syntax, grammar, and punctuation. No significant gaps in referencing technique using the Harvard referencing system.
Quality of written expression and presentation is excellent and conforms fully to academic standards relating to clarity of expression, syntax, grammar, and punctuation. No gaps in referencing technique using the Harvard referencing system
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