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You want to start up a tour business that caters for MAMILs (Middle Aged Men In Lycra – Cyclists

PROJECT
Unit of Competency: BSBMGT517
Unit Name: Manage operational plan
Student Name:
ASSESSMENT SUMMARY
Part 1 SWOT analysis / Strategic Plan Scenario 1: Analyze your market and prepare strategic goals
Part 2 Operational Plan Scenario 2: Based on strategic goals provided write an operational plan
Learner Instructions: Carefully read and follow all instructions as required. Complete each activity in this assessment by writing your answers in clear and plain English in your own words and by attaching additional documents as required.
WORKBASED
To complete both Part 1 and Part 2.
Each part must be 1000 words minimum in length. These tasks will need to be completed and submitted in a professional, word processed, format.
Document: NovaCore CMSDMSQTHC – Working DocumentsQTHC
TRAININGQualificationsSIT16 – Training & AssessmentResourcesCurrent BSB
UnitsResourcesHospitality UnitsBSBMGT517 – Manage Operational PlanBSBMGT517 – Project Approved By: RTOADM Next Review Date: 23-03-2021
Version: 1.2 Approved Date: 23-03-2020 Page 1 of 5
For further instructions read further instructions within each part of the project. Speak to your trainer if you have any questions or need assistance in completing any part of this project.
CLASSROOM
To complete both Part 1 and Part 2.
Can be completed individually or in groups of up to 4 students.
Each part must be 1000 words minimum in length. These tasks will need to be completed and submitted in a professional, word processed, format.
For further instructions read further instructions within each part of the project. Speak to your trainer if you have any questions or need assistance in completing any part of this project.
Your business idea is as follows:
• You want to start up a tour business that caters for MAMILs (Middle Aged Men In Lycra – Cyclists)
• The idea is that, for a fee, you will arrange cycling tours in desirable (bucket list) locations, e.g.
o Tour of Tasmania in warmer months o In the more temperate months offer tours of wine regions such as Barossa and Clare Valleys in SA, or Margaret River Region in WA or Hunter Valley and surrounds in NSW
o Tropical tours in the colder months e.g. the Daintree and Port Douglas region, etc.
• The tours will accommodate approx. 20-30 cyclists at a time and will be fully supported by your team of tour coordinators and tour support teams.
• You will market to MAMILs in your own capital city
• You will equip a six metre (20ft) shipping container to safely and securely transport their bicycles and equipment to the starting point for each tour and return everything to a central point back in their capital city at the end of the tour.
• It is the responsibility of each MAMIL to drop off and pick up their gear at the central point in your capital city.
Document: NovaCore CMSDMSQTHC – Working DocumentsQTHC
TRAININGQualificationsSIT16 – Training & AssessmentResourcesCurrent BSB
UnitsResourcesHospitality UnitsBSBMGT517 – Manage Operational PlanBSBMGT517 – Project Approved By: RTOADM Next Review Date: 23-03-2021
Version: 1.2 Approved Date: 23-03-2020 Page 2 of 5
• The duration of the tours will range from 7-14 days
• Preliminary research on your part indicates that MAMILs would be prepared to pay in the range of $3-5K each for a tour.
• The model that your tours will follow is;
o The MAMILs pay their own travel costs to get to the start point of the tour and their return home at the completion of the tour.
o Your tour team will provide a support vehicle to travel with the herd each day of the tour.
o The tours will range from budget tours where the herd will stay overnight in camping and caravan parks along the way, through to more up-market tours where they will stay in hotel and or B&B style accommodation. o For the budget tours you propose that your support vehicle provides a BBQ breakfast and evening meal at the camps.
The way you want to set up this new business is to develop a single but successful operation that services MAMILs in your capital city. When you have the model running successfully you plan to franchise operations nationally and potentially internationally. Your goal is that in five years’ time you will be managing a group of franchises and have both a good income as well as a good work/life balance.
Instructions
For Part 1 of this project you will need to read the information below and address the following points. It is recommended you conduct some external research to help you create a well-considered plan. These tasks will need to be completed and submitted in a professional, word processed, format.
Task 1

  1. Conduct a SWOT (strength, weakness, opportunities and threats) analysis on this proposal
  2. Following the SWOT analysis decide on the viability of the proposed business and decide on a “Go” or “No-go” for developing this business
  3. Assuming a “Go”, now you (or your team) need to agree on a business name
  4. Now develop a Mission Statement for the business
  5. Create your Vision Statement and develop a draft Values Statement
  6. Now consider the operations and develop a preliminary Organisation Chart, indicating the functional units of the business
  7. Select one functional Unit and develop a draft Management Plan that describes how the Unit will be managed.
  8. List 2 Key Result Areas (KRAs) for the Unit/Team
    Document: NovaCore CMSDMSQTHC – Working DocumentsQTHC
    TRAININGQualificationsSIT16 – Training & AssessmentResourcesCurrent BSB
    UnitsResourcesHospitality UnitsBSBMGT517 – Manage Operational PlanBSBMGT517 – Project Approved By: RTOADM Next Review Date: 23-03-2021
    Version: 1.2 Approved Date: 23-03-2020 Page 3 of 5
  9. Develop a draft Operational Plan that will achieve these 2 KRAs. Do not try and develop Operational procedures at this time because it is a very big job, however, make a list of the operations within the Unit that could require clear operating procedures
  10. List resources that you will require the implement your Operational Plan including human resources 11. Identify any resources that you do not currently have but will be needed to achieve your goal
  11. Outline a strategy for obtaining any identified additional resources including approvals.
  12. Identify key milestones in the implementation of your Operational Plan
  13. Develop a checklist for monitoring the progress and effectiveness of your Operational Plan. Consider some monitoring factors such as;
    a. Progress
    b. Performance
    c. Budget
  14. Outline the features how you could effectively monitor and review the implementation of your Operational Plan.
  15. Develop a list of contingency plans for the operations
  16. Develop a plan to protect intellectual property
    After you have completed this activity you should hand it in to or consult with your assessor before progressing to Part 2.
    Part 2: Case study information
    For 10 years you have been slowly building your handcrafted leather goods business. From humble beginnings in a local street market you are now running a successful CBD shopfront. Your products have a focus on good design and quality workmanship and you now have a small team of artisans who help you carry out your vision.
    You have now decided to develop an operational plan for your organisation. You have already written a strategic plan which sets the direction for the coming year.
    Strategic plan
    Our strategic goals for the coming year are to:
  17. Expand our market share in the high end, high price point, luxury leather goods market
  18. Increase the proportion of our productive capacity devoted to the manufacture of luxury leather goods
  19. Become known as the premium luxury leather goods manufacturer in Australia
    Document: NovaCore CMSDMSQTHC – Working DocumentsQTHC
    TRAININGQualificationsSIT16 – Training & AssessmentResourcesCurrent BSB
    UnitsResourcesHospitality UnitsBSBMGT517 – Manage Operational PlanBSBMGT517 – Project Approved By: RTOADM Next Review Date: 23-03-2021
    Version: 1.2 Approved Date: 23-03-2020 Page 4 of 5
  20. Become known as an employer of choice for highly skilled people
    Part 2: Operational Plan
    Instructions
    For Part 2 of this project you are required to read the case study above and write an operational plan based on your strategic goals. These tasks will need to be completed and submitted in a professional, word processed, format. Make sure you read and answer all questions carefully.
    Task 1
    You are required to develop an operational plan. For each strategy goal outlined, come up with two short statements describing an operational activity that could be implemented to achieve this. Your operational activities should reflect an understanding of the types of details included in an operational plan.
    Task 2
    Your operational activities should be accompanied by a budget, measurement, responsible person(s) (job title) and a timeline. Your activities might encompass manufacturing, sales, marketing, HR, or administrative responsibilities. Use or create a table similar to the one on the following page.

Document: NovaCore CMSDMSQTHC – Working DocumentsQTHC TRAININGQualificationsSIT16 – Training &
AssessmentResourcesCurrent BSB UnitsResourcesHospitality UnitsBSBMGT517 – Manage Operational
PlanBSBMGT517 – Project Approved By: RTOADM Next Review Date: 23-03-2021
Version: 1.2 Approved Date: 23-03-2020 Page 5 of 5

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