Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some potential objections to this. How would you have to tweak your advertising message to cater to the local culture? Your CEO also believes that the pricing decisions in Brazil can be delegated to the local managers. Why might she be wrong? The CEO continues to believe that within 20 years, we will see the emergence of enormous global markets for standardized customer products. Do you agree with this statement? Justify your answer.
In your original post and your response to at least two of your peers, demonstrate critical thinking, contribute something new to the discussion and demonstrate the integration of class concepts from your reading along with examples to support your statements and sources referenced. If you use content from external sources a citation and reference must be included in APA format, and the content must be in quotes if taken verbatim.
Business Improvement plan:Glamorous Jewellery PROVIDED BY tSu DBS INTERNATIONAL ACCREDITED AT The University Of Queensland AUSTRALIA www.foundationyear.com EDUCATION SERVICES AS THE FOUNDATION YEAR FOR ITS UNDERGRADUATE COURSES CRICOS Provider Number O1697J CRICOS Provider Number 00025B Marketing Manager • Identify the role of the marketing manager (You must research this). • Revisit the company problem identified by the general manager PROBLEM: ( The major problem is our general cost is over spend). • Develop a branding strategy, with an explanation as to why your customers would purchase from you (Must discuss the target market). COLLEGE IES FOUNDATION YEAR FOR THE UNIVERSITY OF QUEENSLAND Marketing Manager – Discuss two (new or current) products from the business, and list their prices with explanation using the information from the previous slide – Identify a brand image or logo for the branding strategy that will be used in your chosen business (You must create a brand logo and insert in this presentation) COLLEGE IES FOUNDATION YEAR FOR THE UNIVERSITY OF QUEENSLAND Marketing Manager – Using the business’s financial ratio analysis, discuss as to why the branding strategy will help improve the business. (insert samples of the financial ratio analysis in the slides as visuals)
A waitress claims her manager told the waitresses that whoever sold the most beer during the month would have her name placed in a drawing, with the prize being a new Toyota. She was told she won and was led to the parking lot blindfolded. What she found was a Star Wars toy Yoda. She did not find the humor in the manager’s actions and filed suit. Does she have a case? What theory should her suit be based on?
1. A successful manager at one company will be successful at any company. Do you agree or disagree? Why?Your essay response must be a minimum of 225 words in length.
2. Describe some of the advantages of the 360-DF (360 degree feedback) for managers.Your essay response must be a minimum of 225 words in length
Read the Scenario below and answer the questions (minimum 300 words)
You have recently been hired to work as the International Export Manager for a company that manufactures women’s shampoo and hair products (3 types and in 2 different package sizes – i.e. 6 SKUs total) in the US. After completing your initial research you have identified 2 potential markets for export – Mexico and Saudi Arabia. Using what you learned in our Week 2 and information that you find about the each country online or any other reputable and reliable source, answer the following questions:
1. Describe your target customer. Who will buy this product? Why would they buy your product? (Note: the product category: “Women’s Hair Products” is very broad. I have done this on purpose, so that you can be creative and set your own assumptions about what the product could be. So that you can answer the next two questions.)
2. Based on your research and your analysis in Question 2, identify the most important cultural traits for each country that will directly affect your sales and marketing in the each target country.
3. Based on what you found in Question 2, and your research, what changes will you need to make to the product in order to sell it in each of the countries? (List the specific changes for each country – 2 for each.
Make sure to clearly mark and number your answers.
Below are some real-life situations that present ethical questions in a business. Discuss at least two situations (of course you can discuss all of them) and look at it (a) from a strictly legal viewpoint, (b) from a moral and ethical viewpoint, and (c) from a point of view of what is best in the long run for the company.
Look at each situation from the perspective of all groups concerned: customers, stockholders, employees, and community and not just your opinion of the situation.
Situations
You are a general manager of a cosmetics firm. The results of a study show that your major brand could cause skin cancer. From the different viewpoints stated above, is this legal and ethical or illegal and unethical, or a combination of the two, and what is the potential outcome of the company if it does nothing? What would be your recommendations and why?
You have the opportunity to offer a job to a friend who really needs it. Although you believe that the friend could perform adequately, there are more qualified applicants. From the different viewpoints stated above, would this be legal and ethical or illegal and unethical, or a combination of the two? How might you be viewed in the organization if you hire a less qualified person? What would you do? Explain your justification.Man’s shoes on pavement with word right and arrow and wrong and arrow going different directions.
You are the vice president of a beer company in a state that sets the legal drinking age at 21. Your boss asks you to organize a lobbying effort to have the drinking age reduced to 18. From the different viewpoints stated above, would this be legal and ethical or illegal and unethical, or a combination of the two? Does this violate the company’s social responsibility to the state and/or surrounding towns? What would you do? Explain your justification.
Because of a loophole in federal laws, you find that you could legally pay your workers less than the minimum wage. The cost savings you recommend may mean you’re getting a choice promotion. From the different viewpoints stated above, would this be legal and ethical or illegal and unethical, or a combination of the two? What would you do? Explain your justification.
Discuss at least two situations. Be sure to consider both short‑ and long‑range consequences. Must Use Kinicki & Williams 2020 as a reference
Understanding of probability is key in making business decisions. The following questions begin to test your understanding of the different forms of probability and the data on which probabilistic decision making is based.
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research.
You are a risk manager in a manufacturing company. One of your key responsibilities is securing of property insurance coverage to provide protection against damage caused by “acts of God,” such as earthquakes, hurricanes, floods, etc. You begin the process with exposure due diligence, which is focused on estimating the chances of a single “act of God” occurring in the course of the upcoming year, as well as the chances of two or more “acts of God” materializing (also in the course of the next year).
Determine where you might be able to find valid data for this type of analysis.
Justify the use of the concept of conditional probability in the context of your task—more specifically, discuss how you would use conditional probability in your exposure due diligence efforts. Support your discussion with relevant examples, research, and rationale.
You are a marketing manager for a company that makes ready-to-eat breakfast cereals. Your company recently initiated a loyalty program for consumers, which resulted in a large purchaser database. The brand managers are eager to examine the available data, which they can use to design more effective promotional programs. Your first step is to conduct an exploratory baseline analysis, the goal of which is to describe the buyer base and estimate basic statistical descriptors of the buyer base. You are particularly interested in the size of individual purchases, as well as the frequency of repurchases.
Evaluate what discrete data distribution the frequency of repurchases data would be likely to follow.
Explain why the other discrete data distributions are not appropriate for this data. Support your discussion with relevant examples, research, and rationale.
You are a marketing manager for a manufacturer of nonperishable products sold in grocery stores. In this role, you need to make various decisions about how much marketing/advertising support is needed by each product to maximize the profitability of the organization.
Assess how the effectiveness of individual marketing/advertising approaches would be determined.
Discuss how historical sales data, as well as promotional response data, can aid you in evaluating the effectiveness of the individual marketing/advertising approaches. Support your discussion with relevant examples, research, and rationale.
The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
Submission Details:
Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length. No plagiarism, 100% original.
Scenario: Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 in fixed costs currently spent. In addition, Mary is proposing a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary’s ideas but concerned about the effects these changes will have on the break-even point and the margin of safety.
Assignment Steps
Complete the following:
Compute the current break-even point in units, and compare it to the break-even point in units if Mary’s ideas are used.
Compute the margin of safety ratio for current operations and after Mary’s changes are introduced (Round to nearest full percent).
Prepare a CVP (Cost-Volume-Profit) income statement for current operations and after Mary’s changes are introduced.
Prepare a maximum 700-word informal memo to management addressing Mary’s suggested changes.
Explain whether Mary’s changes should be adopted. Why or why not? Analyze the above information (three bullet points above) and use this information to support your suggestion.
The materials covered this week distinguish between the different costing methods (Job Order Costing, Process Costing, Activity-Based Costing) and provides needed tools for decision making. This case study focuses on determining equivalent units in a production business setting.
Resources
Generally Accepted Accounting Principles (GAAP), U.S. Securities and Exchange Committee (SEC)
Assignment Steps
Scenario: Davis Skaros has recently been promoted to production manager. He has just started to receive various managerial reports, including the production cost report you prepared. It showed his department had 2,000 equivalent units in ending inventory. His department has had a history of not keeping enough inventory on hand to meet demand. He has come to you, very angry, and wants to know why you credited him with only 2,000 units when he knows he had at least twice that many on hand.
Prepare a maximum 700-word informal memo and explain to Mr. Skaros why his production cost report showed only 2,000 equivalent units in ending inventory. Using a professional tone, explain to him clearly why your report is accurate.
5-6 pages to complete below. Part Three is already completed (see attached)
Need to create a:
1. Introduction Section (1-2 paragraphs)
2. Conclusion Section (1-2 paragraphs)
3. Part One – Managing Operations (2-4 pages)
4. Part Two – Quality, Process and Location (2-4 pages)
Then combine Introduction Section, Part One, Part Two, Part Three and Conclusion Section into ONE file consisting of 10-12 pages combined (not including Cover and Reference page) to create the comprehensive case study analysis.
OVERVIEW:
Imagine that you are hired into the role of the Operations Manager at the company described in the case study (Nissan). Although there are many issues facing the compa Imagine that you are hired into the role of the Operations Manager at the company described in the case study (Nissan). ny, you have some experience and are well qualified to provide direction in solving these problems. Prepare a cohesive case study analysis for submission as one document.
The project is the creation of a comprehensive case study analysis. You will write a comprehensive analysis of the Nissan case study(see attached) that’s been analyzed throughout the course by addressing the critical elements below.
ASSIGNMENT:
You NEED to do Part One and Two below. Part Three has been already been completed (see attached). Part One, Two and Three need to be combined into one document to create the case study analysis.
Also need to be included is:
1. An Introduction Section: which provides an overview of the company and some of the key challenges that it is facing.
2. Summary /Conclusion Section: that highlights some of your most important recommendations for improvingoperations at the company
PART ONE: Managing Operations case study analysis, which evaluates how Nissan uses OM functions to provide products and generate value for its customers and how it achieves a competitive advantage using operations management, among other critical elements (Less than 4 pages- no minimum)
I.Generating Value
A. Evaluate how the company in the case study uses operations management functions to provide products and generate value for its customers.
i.Support your claims with examples from the case study or outside sources.
B. Assess how this company achieves a competitive advantage using operations management.
i.Provide examples found in the case study or outside sources to support your reasoning.
C. Compare and contrast service operations and manufacturing operations at the company in the case study.
i.How are they the same?
ii.How do they differ?
iii.How does each of these operations provide value for their customers?
II.Theories and Techniques
A.Compare and contrast the critical path method (CPM) and the program evaluation and review technique (PERT).
i.What types of projects at this company would favor PERT over CPM? Why?
ii.What types of projects at this company would favor CPM over PERT? Why?
B. Explain the steps used to develop a forecasting system.
i.How would these steps be specifically utilized by this company?
ii.What do you predict would be the result of implementing a forecasting systemfor the top-selling product line at this company?
C. List the majorcategories of supply chain risk and associated risk reduction tactics.
i.How could the company mitigate exposure to supply chain disruptions caused by natural disasters?
1. For example, consider the 2011 earthquake and tsunami that devastated parts of Japan.
PART TWO: Quality, Process, and Location case study analysis that addresses the typical problems that operations managers face. (Less than 4 pages- no minimum)
I.Theories and Techniques
A. Explain the five steps of the theory of constraints (TOC) process.
i.To what processes might the company in the case study apply TOC?
ii.Why would applying TOC to these processes be advantageous?
B. Describe how total quality management (TQM) principles and tools can be used to improve quality in the latest line of products in the context of the case study.
II.Data Analysis
A.Draw a cause-and-effect diagram that assesses why some of the company’s supply chain partners might have struggled to implement some of the company’s newly developed materials.
i.Summarize your findings from the diagram.
B.Draw a hypothetical process (time-function) map for producing a recently released (within the past two years) product manufactured by the company.
i.As an operations manager, how will you use the value map?
ii.Be sure to include your process map within your case study analysis.
C. Considering the data and options below, determine where the company should locate its new manufacturing plant.
i.Explain why this would be the favorable location.
FactorWeightMexico CityColumbia, SC
Political Risk .25 70 80
Transportation Costs .20 40 90
Labor Productivity .20 85 75
Rental Costs .15 90 55
Labor Costs .10 80 50
Taxes .10 90 50
D. The company believes that it might have some inefficiencies in its inventory management process.
i.Develop an ABC classification system for the following 10 items.
ii.Based on this information, what do you recommend for improving inventory management?
