Tag: market

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How can you best promote what you are selling to your target market?

For this week’s discussion, you will complete the marketing vehicles table and the company information and marketing expenses worksheet in the  Company Financials Excel Template Download Company Financials Excel Template . You will include the table in the discussion window and attach the Excel.

Start with a brief overview of your business: company name and what you are selling (a maximum of 3 sentences).

1. How can you best promote what you are selling to your target market? Identify the marketing vehicles you will use to reach your customers and record your answers in the Marketing Vehicles Table.

· Be sure to include the cost of each marketing vehicle.

· Copy the table and paste the content into the discussion window.

Marketing Vehicles Table
Marketing VehicleFrequencyCost/Month
Example 1 Social Media: Facebook and Instagram2–3 times per week$600 per month
Example 2 TV Stations: Local Station, WTC1 time per week$1,000 per month
Example 3 Free Samples2 events$500 per month
Website $2000(one time cost)
  
  
  
  

2. Complete the Company Financials Excel Template

· Download the Company Financials Excel Template below.

· Company Financials Excel Template Download Company Financials Excel Template .

· In the Company Financials Excel Template select the company information tab/worksheet and complete the information.

· See the instructions tab in the Company Financials Excel Template for specific guidelines on how to complete the Excel document.

· In the Company Financials Excel Template select the Marketing Expense tab/worksheet and complete the information.

· Enter the marketing costs from the marketing vehicle table into the appropriate areas of the Marketing Budget worksheet.

· Only the costs from the table should be reflected in the marketing budget worksheet in the Excel document. The information in the table and marketing budget worksheet must align.

· Attach the entire  Company Financials Excel Template to the discussion thread before selecting  Submit.

· Click on Insert/Document in the discussion menu to attach your document.

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Analyze the market before the COVID-19 pandemic

A Case Analysis of AMC

AMC is the largest movie theater operator in the world. AMC recently became a popular meme stock. Take a few minutes to learn more about AMC Theaters.

Construct a five-page analysis of AMC Theaters using the following criteria.

Analyze the market before the COVID-19 pandemic. Describe how the pandemic affected the movie theater industry.

  • Explain price discrimination in the movie theater market.
  • Movie theater employees are generally paid hourly. Design an incentive pay structure for AMC Theaters and explain how it would work.
  • Apply the concepts of economies of scale and economies of scope to AMC Theater’s business model
  • Apply the concepts of game theory to short selling and meme stocks as it relates to AMC Theaters
  • Assess AMC Theater’s potential for international expansion and potential trade policy issues.
  • Explain the asymmetric information issues that lead to short selling and meme stocks.
  • Apply the concepts of moral hazard to short selling and meme stocks, using AMC as an example.

Your essay must be at least five pages in length (not counting the title and references pages) and include at least three peer-reviewed resources, at least one of which must be from the CSU Online Library. Adhere to APA Style when writing your analysis, including citations and references for sources used. Be sure to include an introduction. Please note that no abstract is needed.

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Managing Innovation: Integrating Technological, Market and Organizational Change

Description

Assignment Details

There are many ideas that come from errors or accidents. Complete the following:

  • Research 1–2 game-changing ideas that came from an error or accident. Do something different from well-known accidental inventions such as sticky notes.
  • Write a paper of at least three pages about what you learned.
    • If it is a simple situation where you may only be able to get a page of material from it, choose two accidents or errors and continue.
  • Please talk about the forces that supported it.
  • This paper should be in APA format with a cover page and references.
  • Turn in the Word document with your paper.
  • Post your work to your blog.

Please submit your assignment.

For assistance with your assignment, please use your textbook, all course resources, and any external research and resources you have gathered.

Individual Project Rubric

The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.

ExpectationPoints PossiblePoints EarnedComments
Assignment-Specific: Researched and discussed 1-2 game-changing ideas that came from an error or accident.35
Assignment-Specific: Articulated what they learned about the ideas and discussed the forces that support the idea(s).35
Assignment-Specific: Submitted a paper and posted the work to their blog.35
Assignment-Specific: Demonstrates the utilization of the course readings and other scholarly and/or professional materials to complete the assignment.10
Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. (APA formatting is required or style specified in assignment).10
Total Points125
Total Points Earned

Unit 6 Assigned Reading:

Managing Innovation: Integrating Technological, Market and Organizational Change: Chapters 10–11

E-BOOK

Scenario Planning: A Field Guide to the Future

by Wade

ISBN: 9781118237410 | Edition: 1

E-BOOK

Managing Innovation: Integrating Technological, Market and Organizational Change

by Tidd

ISBN: 9781119713197 | Edition: 7

………Get more on Managing Innovation: Integrating Technological, Market and Organizational Change

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middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks

Guidelines for Submission

Strategic Plan

Submit a Word document of 5 pages, devoting 1 page to each critical element described above. Include a graphic using Power BI for competitors’ relative strengths (p. 1). Place the graphic at the top of the page with bullets underneath. Sources should be cited according to APA style. 

Overview

Using the recommendation that you provided in Milestone One, you will develop a strategy to implement the innovation and get ahead in the marketplace.

Scenario

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. You are now leading a cross-functional team to move forward with the company initiative. To remain a viable competitor and meet the demands of consumers’ desire for technology, the company’s chief technology officer (CTO) has decided to implement the internet of things (IoT) into its product line.

In Milestone One (ATTACHED), you and your cross-functional team looked at risks and benefits of each innovation option, competitors in the market, and the company’s internal capability for moving forward with the innovation. After doing this analysis, you presented your recommendation to various stakeholders about how to proceed. You chose: Add recent technology features into one model and then incrementally into the broader product line (incremental innovation)

The CTO has accepted your recommendation. Now you are ready to develop a strategy for taking the innovation to market. In order to develop a strategy, you will need to look at your competitors’ relative strengths in the current marketplace, to understand how the company compares to your competitors, and to identify the total market and the market’s annual growth rate. Finally, you also need to share your thoughts on how to respond to changes in business conditions. Although no one can predict what is going to happen, it is important to think about how flexible your plan is in order to meet unexpected conditions.

Prompt

Using the recommendation you provided in Milestone One, develop a strategic plan to implement the innovation and gain competitive advantage. Use the Sales Forecast, Comparative Growth Data and Comparative Operating Statistics to complete this milestone.

Strategic Plan

  1. Analyze the competitors’ relative strengths in the marketplace.
  • Write a short paragraph describing the growth rate of each competitor. You will get the solution from the comparative growth data sheet.
  • How much of the market does each competitor now own? Do you see a trend of gaining or losing market share? Present your findings using Power BI.
    • Perform your analysis for the cars and trucks category. Create pie charts using columns C and F from the comparative growth Excel sheet in Power BI. (ATTACHED- SEE “MARKET SHARE PERCENTAGE FOR CARS AND TRUCKS NOW” AND “MARKET SHARE PERCENTAGE FOR CARS AND TRUCKS IN 2030” )
    • Perform your analysis for the connected cars and trucks category. Create pie charts using columns H and K from the comparative growth Excel sheet in Power BI. (ATTACHED- SEE “MARKET SHARE PERCENTAGE FOR CONNECTED CARS AND TRUCKS NOW” AND “MARKET SHARE PERCENTAGE FOR CONNECTED CARS AND TRUCKS IN 2030”)
  • Determine each competitor’s financial strength by looking at their comparative operating data.

2. Explain how your company’s market share compares to your competitors’.

  • Is your company gaining or losing market share? Expand on the analysis done in Task 1 above and explain the major factors behind the change in market share.
  • What is your company’s growth potential in the industry?
  • How do your company’s financials look compared to your competitors’?

3. Identify future potential total available market (TAM) and growth for each chosen product/service and technology.

  • What is the TAM for cars and light trucks?
  • What is the TAM for IoT-connected cars and light trucks?
  • What is the projected compound annual growth rate (CAGR) for cars and light trucks?
  • What is the projected CAGR for IoT-connected cars and light trucks?
  • Identify the fastest-growing competitor.

4. Identify ways to adjust if business conditions change.

  • What can you do if your customers are slow to respond (buy) the innovation?
  • What can you do if one competitor is overtaking all the others, including your company?

5. Describe the steps your company needs to take from concept outline to launch. Consider your learning from the previous two modules to ensure the steps are easy to understand for your team.

  • What is the size of development that will be required?
  • Will you require additional capital and personnel?
  • How would you approach determining the timeline from the beginning of development until initial product launch?

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environmental situation and established who is in the target market, it is time for product development.

Deliverable Length:   400-600 words

Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding. 

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.”  “That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:

Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.

Product name
Advertising slogan or tag line
Product attributes
Product benefits

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Assume that a corporation needs to enter the private debt market to raise funds for plant expansion

Assume that a corporation needs to enter the private debt market to raise funds for plant expansion. The corporation expects debt covenants to place restrictions on the levels of its current ratio and total-liabilities-to-assets ratio. Considering the accounts that comprise these ratios, provide examples of accounting estimates, accounting judgments, and structured transactions that the lender should examine closely and explain why each is important. In replies to peers, discuss additional information the lender should consider.

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Which stock market exchange is the company listed on?

 In Unit II, you began working on your research paper that will be due in Unit VII of this course. In this unit, you will continue researching the company that you selected for your paper. For this assignment, evaluate the following items in relation to your chosen company:

Which stock market exchange is the company listed on?

Look at the past three years’ worth of stock activity for your company.

What is the average stock price during that period?

What was the high/low price?

Has the company ever initiated a stock split?

How many shares of stock are outstanding? Authorized? Issued?

Would you invest in this company based on what you have evaluated? Why, or why not?

Compare this company’s stock to another company within the same industry. How does the stock compare in terms of price and activity? Explain.

Your paper must be at least two pages in length, and you must use at least two sources. Adhere to APA Style when creating citations and references for this assignment

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New cell phone in Pakistani market

 Q. 1:  You plan to introduce a new cell phone in Pakistani market. Before doing so, you have to select a good name which can add greatly to a product’s success.  Finding the best brand name is a difficult task. It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.                                                                                                 2.5 Marks

While selecting the brand name for your cell phone, identify which of the following qualitie(s) should be included in your brand name and why:

(1) It should suggest something about the product’s benefits and qualities.

(2) It should be easy to pronounce, recognize, and remember: Tide, Jelly

     Belly, iPod, Jet Blue.

 (3) The brand name should be distinctive

 (4) It should be extendable; Amazon.com began as an online bookseller but chose a name that would allow expansion into other categories.

 (5) The name should translate easily into foreign languages.

 (6) It should be capable of registration and legal protection. A brand   name cannot be registered if it infringes on existing brand names.

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The impact of Covid-19 pandemic on property market values

 Subject Statutory Valuation
Semester 1 ? 2 ? 3 X 4 ? (Please Tick)
Value of Work 40%
Title The impact of Covid-19 pandemic on property market values
Word Length The report should be 1,000 – 1,500 words in length (include word count)

TO BE COMPLETED BY STUDENT
Subject
Semester 1 ? 2 ? 3 ? 4 X (Please Tick)
Student Number
Submission Date
Declaration:
I declare that this work is the result of my own study and application. NO other person had any active part in the final production of this document. I have acknowledged all assistance and sources
Signed
Dated
STUDENT NAME:_____________________________ STUDENT NUMBER:___________________
COMPLETED BY EXAMINER
MARKING SCHEME ELEMENT MARKS MARKS AWARDED
Relevance to the brief / context 20
Understanding of issues &
Development of thought 30
Evidence of Research 20
Ability to arrive at conclusions 20
Presentation 10
TOTAL mark awarded 100
FEEDBACK TO BE COMPLETED BY THE EXAMINER
PLEASE TICK ONE OF THE FOLLOWING
FEEDBACK TICK ONE
Exceptional awareness of issues, supported by reference, wide ranging, objective
Well organised, accurate, structured, not particularly broad
Competent effort, heavily reliant on sources, lacked specific information
General in nature, lacked depth, limited research, weak presentation
Superficial, poor quality information, restricted treatment, poor presentation
Signed
Dated
Please present this page as the 1st page of the coursework

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advertising is determining what and how to reach a particular group or target market

An important part of advertising is determining what and how to reach a particular group or target market. There are numerous ways to do this: demographics, psychographics, behavioral and geographic.

Find an advertisement that seems to be directed toward a specific target market. Describe what you perceive to be the targeted market segment. Find two ads for each of the following segmentation variables:

A. Two demographic ads (an ad that is aimed at a particular age group, sex, income level, etc.)

B. Two geographic ads (aimed at a particular part of the country or climate.)

C.  Two ads that exemplify a behavioral characteristic (usage rate or benefit received.)

D. One psychographic ad (aimed at a lifestyle orientation.)

Explain in detail why each ad falls into the category that you have chosen. Make sure your responses reflect an adequate explanation of the segmentation variable. Two or three paragraphs per ad should be sufficient. Attach a copy of each ad to the assignment. This will ensure that your response is adequately detailed

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NO PLAGIARISM

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