Tag: marketing

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Hypothetical company providing creating a marketing plan for a hypothetical company that provides a product

Throughout this course, you will create a marketing plan for a hypothetical company providing creating a marketing plan for a hypothetical company that provides a product or service. (Remember, you selected this company and product or service in your Week 1 discussion). For this assignment, you will build a foundation for your marketing plan by creating a situational analysis for your hypothetical company. This will include background information, a mission statement, your company’s short-term and long-term goals, a competitive analysis, and a SWOT analysis.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Complete this assignment using the Week 4 Assignment Template Marketing Plan Part A [DOCX]Download Week 4 Assignment Template Marketing Plan Part A [DOCX].

Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week4_Assignment.

Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).

  • Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.

Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.

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Role of marketing manager for the organization

For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team. This will require no additional research, but you will be compiling your content into a PowerPoint presentation and subsequent video. The items below should be included in your presentation.

·       Introduction: Include a brief introduction of the company.

·       Competitive Analysis: Provide a comparison of the company against two or three competitors.

·       Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and both traditional and digital marketing strategies.

·       Competitive Advantage: Address whether the company holds a competitive advantage in each of the areas of the four Ps.

·       Ethical Stance of Company: Present the company’s ethical stance, which can include topics such as how they have created an ethical culture, social responsibility or corporate social responsibility (CSR), or any other topics related to ethical behavior within the organization.

·       Conclusion: Provide recommendations for this company with respect to future marketing strategies, remembering to include topics involving all four Ps.

The PowerPoint must meet the criteria below.

·        Must be at least 12 slides in length (not counting the title slide).

·        Include speaker notes in order to further explain the information on each slide.

·        If outside sources are used, please follow APA Style when creating citations and references.

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Marketing plan for Potty Gaming

SMART Case Study: Potty Gaming, Inc. 

Introduction

For decades, daytime wetting and passing bowel movements has been a common problem in early childhood. Today, the need for more structured toilet training before the age of 4 years is a routine practice used to prevent children from having difficulty attaining and maintaining bladder control (Rogers, 2013) and bowel movements. Having early toilet training could help train the bladder without the need for surgery or pharmaceutical treatment (Rogers, 2013). About 5-10% of children beyond the age of 4 years continue to have problems with potty training. They are either resistant or difficult to potty train. This problem exists in larger magnitude in children with special needs such as Autism, Downs Syndrome, and attention deficit hyperactivity disorder (ADHD).

Company Background

Potty Gaming, Inc. is a new startup company that was founded in 2022 in Michigan under the mission to make potty training an easy and a fun experience for children with innovation, imagination, and ingenuity. The company uses infrared sensors installed on regular toilets and rewards children in real-time with interactive games whenever they successfully use the bathroom to pass a bowel movement or urinate. The company’s technique encourages children to use the toilet for stooling and urinating without creating a power struggle between the child and the parents.

Problem Statement

Because Potty Gaming, Inc. is new to the market and is introducing a new way to help children and parents with potty training, the company does not yet have a clear method for marketing the product. The company also does not know who else they can market the product to besides parents. Another issue they need to know is what marketing methods they should use.

Case Activity

Potty Gaming, Inc. has hired your team for your marketing expertise to promote their product to potential buyers. Your team’s task is to develop an effective marketing plan that provides a clear strategy for Potty Gaming Inc. to successfully launch and market its product. 

Create a marketing plan for Potty Gaming, Inc. that:

1. Starts with an executive summary

2. States Potty Gaming Inc mission, vision and values

3. Identifies the market and competition

4. Defines your target customer

5. Outlines your marketing goals

6. Presents your marketing strategies

7. Defines your marketing budget

References: 

Rogers J (2013) Daytime wetting in children and acquisition of bladder control. Nursing Children and Young People. 25, 6, 26-33. Date of submission: August 8 2012. Date of acceptance: January 3 2013.

Write a market plan in APA 7th format, follow the instruction write the market plan, answer all the 1-7 bullet points. Your essay should be approximately 4-5 pages in length, double-spaced, and make sure you use APA formatting. Cite 4-5 peer review articles as references.

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The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers

Memo: Business Intelligence Alert

Overview

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.

The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers. The parks were closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures

As the regional director of marketing for a theme park, it is your job to create the marketing plan for the park’s reopening. With the pertinent and necessary information, each department is assisting you. The business intelligence unit of the company in the scenario has observed a rise in unfavorable consumer sentiment as the reopening date of the parks approaches. This is clear across a variety of additional digital media platforms, including the company’s websites and other online information sources, in addition to social media platforms. The fact that the organization’s ethics are being questioned in the majority of these unfavorable opinions is a big source of worry.
To express its worries, the business intelligence section has written a memo. You have been instructed by the CMO to reply to this memo by drafting a report with recommendations.
Prompt
Write a memo-style report with recommendations for the CMO of the company in the course scenario, outlining the steps to take to reduce consumer dissatisfaction. To ensure modifications and improvements to the strategy for preventing bad publicity, please refer to the Business Intelligence Memo (attached). The necessity of cross-functional effort alignment, crisis management, social media response strategies, and CSR messaging should be highlighted in your memo.
You must pay attention to the following requirements in particular:

  1. Describe how you must now diverge from your original plan to implement strategic modifications to stop unfavorable publicity (see the marketing presentation attached).
    Which two actions will you take to handle the unfavorable press surrounding the park’s reopening in an effective manner?
  2. Describe the alignment of the cross-functional effort.
    o How can the company’s sales and operations divisions assist in addressing the bad press?
    o How can you inform customers about safety precautions using marketing channels?
  3. Describe how, when in line with ethical standards, a crisis communication plan can enhance the organization’s reputation.
    o How would you approach crisis communication using public relations?
    o How would you handle crisis communication on your company website?
  4. Describe the strategies for using social media in this case.
    o How would you respond to criticism?
    o How would you respond to the questions about safety?
  5. Describe the communication plan for corporate social responsibility (CSR) in this case.
    o What are the organization’s main CSR initiatives and policies?
    o Which media are most effective for spreading the word about CSR initiatives?
    Instructions for Submission
    One to two pages of double-spaced, Times New Roman 12-point text with 1-inch margins should be sent in a Word document.APA format.

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Ethical Marketing: The New Health Care Economics

Assignment Content

  1. Top of Form

Using Microsoft® Word, prepare an evaluation of your potential academic skill sets to be gained through the MHA program in a minimum of 500 words.

Access and complete the ACHE Self-Assessment to identify your competence level with various health care concepts and tasks.

Analyze your strengths and weaknesses in relation to the skill sets required for your current position and a position you would like to attain.

Describe your current position – Clinical Research Associateand the position to which you aspire.Clinical Director

List the skill sets required for these positions. – Google

Explore the courses you will be taking within the MHA program.

Core Coursework 

The Master of Health Services Administration has twelve core courses: 

  • MHA/505 – Systems Thinking in Health Care Environments 
  • MHA/506 – Ethical Marketing: The New Health Care Economics 
  • MHA/507 – Leveraging Informatics in the Health Sector 
  • MHA/508 – Navigating the Regulatory Environment in Health Care 
  • MHA/598 – Leveraging Results to Build Brand in the Health Sector 
  • MHA/515 – Scanning the Health Sector as an Industry Expert 
  • MHA/516 – Operating in Structure: Health Sector Policy and Governance 
  • MHA/520 – Sector Stakeholders: Identifying and Cultivating Alliances 
  • MHA/542 – Leading With Authenticity in the Health Sector 
  • MHA/543 – Tackling the Talent War in the Health Sector 
  • MHA/560 – Creating a Sustainable Legacy: Healthy Communities 
  • MHA/599 – Capstone: Leading the Organization Through Change 

Choose 3 courses that you believe will provide additional skill sets to help you be more successful in your current position as well as prepare you for your desired position.SELECTED

Describe how you believe those courses will help you add those skill sets to help perform more successfully in your current position and prepare you for a position with more responsibility.

Submit your assignment.

Bottom of Form

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Ethics and moral responsibilities involved with a controversial marketing strategy

Instructions

For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the CSU Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last 5 years. Then, provide a written response to each of the items listed below.

  1. In your own words, how would you describe the marketing techniques used in the article you chose?
  2. Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors.
  3. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or morally permissible competitive strategy? Explain your position.
  4. As a leader of an organization, would you allow this type of marketing? Explain your reasoning.

Your completed assignment should be a minimum of two pages in length. You must use a minimum of one academic or peer-reviewed source. The How to Find Peer Reviewed Sources video from the CSU Online Library may help with your search efforts. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

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outline the legislative and regulatory context of the organisation as relevant to the marketing plan

Assessment
Task 1
Promote Products and Services
BSBMKG434

Student Declaration
To be filled out and submitted with assessment responses
? I declare that this task and any attached document related to the task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s)
? I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me
? I have correctly referenced all resources and reference texts throughout these assessment tasks.
? I have read and understood the assessment requirements for this unit
? I understand the rights to re-assessment
? I understand the right to appeal the decisions made in the assessment
Promote products and services
BSBMKG413
Student name
Student ID number
Student signature Date: 15/7/22
Task Number 1
—–OFFICE USE ONLY—–
For Trainer and Assessor to complete:
? Student requested reasonable adjustment for the assessment
Question Marking Sheet – Assessor to complete.
Did the student satisfactorily address each question as instructed:
Completed satisfactorily
S NYS DNS Comments
Question 1 S
Question 2 S
Question 3 S
Question 4 S
Question 5 S
Question 6 S
Task Outcome: Satisfactory ? Not Yet Satisfactory ?
Student Name:
Assessor Name: Arif Khadem
Assessor Signature:
Date: 15/7/22
Table of Content
Student Declaration 2
Task 1 – Knowledge Questionnaire 5
Answer all the questions below: 6
Question 1 7
Question 2 7
Question 3 8
Question 4 8
Question 5 9
Question 6 9
Appendix 1 – Legislation and regulations 10

Task 1 – Knowledge Questionnaire
Task summary and instructions
What is this assessment task about? This assessment is a written questionnaire with a mix of objective and subjective questions.
The questionnaire is designed to meet the knowledge required to meet the unit requirements safely and effectively.
The questions focus on the knowledge evidence required for this unit of competency:
• outline the legislative and regulatory context of the organisation as relevant to the marketing plan
• outline the planning processes for organising promotional activities
• explain the organisation’s marketing objectives and how they support the overall business objectives
• explain how common promotional activities could be used to support the marketing objectives with reference to
• advertising
• client functions
• employee functions
• media announcements
• product launches
• web pages.
What do I need to do to complete this task satisfactorily? • submit your answers to the questions within the set timeframe,
• answer all questions as instructed,
• answer all questions using your own words and reference any sources appropriately,
• all questions must be answered satisfactorily.
It is advisable to:
• review the questions carefully,
• answer the questions using online research and the learning material provided for the unit and by reviewing real or simulated relevant business documentation (such as policies and procedures),
• further research the topics addressed in each question.
Specifications You must submit to GOALS the
• assessment coversheet,
• answers to all questions,
• references.
Resources and equipment • computer with Internet access,
• access to Microsoft Office suites or similar software,
• learning material,
• legislation and regulations (Appendix 1).
What will the assessor be looking for? Your assessor will be looking for demonstrated evidence of your ability to answer the questions satisfactorily, follow instructions, conduct online research and review real or simulated business documentation, such as policies and procedures related to project management.
Re-submission opportunities You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you with written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the task.
Answer all the questions below:
The following questions relate to the case scenario below:
Case scenario
The owner of a café in your area wants to extend their opening hours to midnight on Wednesday to Saturday nights. The café is located in the main street of your town and is surrounded by a number of restaurants which already provide late night dining. To attract diners and grow her business the owner would like to provide an alternative experience which includes providing entertainment, taking group and party bookings and using the space for hosting events. The owner plans to expand her business to start another café if the plans for this one are successful.
You are a marketing consultant and the owner approaches you to plan and execute a series of promotional activities to support this new initiative and build the reputation of the business.
Question 1
Identify and list the key legislations and regulations that need to be considered when planning promotions in this scenario.
Answer (50-150 words)
klllll
Question 2
Describe the essential steps you will take in planning these promotions.
Answer (50- 100 words)
Question 3
Explain the marketing objectives and how they support the business objectives.
Answer (50-100 words)
Question 4
Provide examples of promotional activities and explain how they could be used to support the marketing objectives with reference to:
Categories Promotional activity and how it supports the marketing objective/s (50-100 words each)
Advertising

Client functions

Employee functions

Media announcements

Product launches

Web pages
Question 5
Briefly explain the content of action plans for promotional activities and provide an example for each.
Categories Brief explanation (50-100 words each) Examples
Task steps

Costs

Timeframe

Resources and responsibilities
Product launches

Question 6
Identify internal and external stakeholders involved in coordinating promotional activities and outline their roles and responsibilities.
Categories Brief outline (20-30 words)
Roles and responsibilities (30-50 words)
Internal Stakeholders
External stakeholders

References:
Appendix 1 – Legislation and regulations
• Privacy Act : https://www.oaic.gov.au/privacy/the-privacy-act/
• Anti-Discrimination Acts : https://www.humanrights.gov.au/sites/default/files/GPGB_quick_guide_to_discrimination_laws_0.pdf
• WHS: https://www.safeworkaustralia.gov.au/
• Contract Law : https://www.acc.com/resource-library/australian-contract-law
• Advertising : (https://www.accc.gov.au/accc-book/printer-friendly/29527
• Australian Consumer Law and Marketing Communication: (http://www.marketingminds.com.au/regulation.html )
• Warranties and Guaranties : http://www.marketingminds.com.au/regulation.html
• Anti-competitive behaviour: https://www.accc.gov.au/business/anti-competitive-behaviour
• Advertising codes and regulations: https://www.communicationscouncil.org.au/public/content/ViewCategory.aspx?id=306
• Intellectual Property : https://www.ipaustralia.gov.au/about-us/legislation/ip-legislation
• Business marketing : https://www.business.gov.au/Marketing/Marketing-and-advertising/Business-marketing
• Competition and Consumer Act 2010: https://www.accc.gov.au/about-us/australian-competition-consumer-commission/legislation
• Australian Consumer Law (ACL) : https://www.business.gov.au/Products-and-services/Fair-trading/Australian-Consumer-law
• Food Standards Codes: https://www.foodstandards.gov.au/code/Pages/default.aspx

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legislative and regulatory context of the organisation as relevant to the marketing plan

Assessment
Task 1
Promote Products and Services
BSBMKG434

Student Declaration
To be filled out and submitted with assessment responses
? I declare that this task and any attached document related to the task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s)
? I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me
? I have correctly referenced all resources and reference texts throughout these assessment tasks.
? I have read and understood the assessment requirements for this unit
? I understand the rights to re-assessment
? I understand the right to appeal the decisions made in the assessment
Promote products and services
BSBMKG413
Student name
Student ID number
Task Number 1
—–OFFICE USE ONLY—–
For Trainer and Assessor to complete:
? Student requested reasonable adjustment for the assessment
Question Marking Sheet – Assessor to complete.
Did the student satisfactorily address each question as instructed:
Completed satisfactorily
S NYS DNS Comments
Question 1 S
Question 2 S
Question 3 S
Question 4 S
Question 5 S
Question 6 S
Task Outcome: Satisfactory ? Not Yet Satisfactory ?
Student Name:
Assessor Name: Arif Khadem
Assessor Signature:
Date: 15/7/22
Table of Content
Student Declaration 2
Task 1 – Knowledge Questionnaire 5
Answer all the questions below: 6
Question 1 7
Question 2 7
Question 3 8
Question 4 8
Question 5 9
Question 6 9
Appendix 1 – Legislation and regulations 10

Task 1 – Knowledge Questionnaire
Task summary and instructions
What is this assessment task about? This assessment is a written questionnaire with a mix of objective and subjective questions.
The questionnaire is designed to meet the knowledge required to meet the unit requirements safely and effectively.
The questions focus on the knowledge evidence required for this unit of competency:
• outline the legislative and regulatory context of the organisation as relevant to the marketing plan
• outline the planning processes for organising promotional activities
• explain the organisation’s marketing objectives and how they support the overall business objectives
• explain how common promotional activities could be used to support the marketing objectives with reference to
• advertising
• client functions
• employee functions
• media announcements
• product launches
• web pages.
What do I need to do to complete this task satisfactorily? • submit your answers to the questions within the set timeframe,
• answer all questions as instructed,
• answer all questions using your own words and reference any sources appropriately,
• all questions must be answered satisfactorily.
It is advisable to:
• review the questions carefully,
• answer the questions using online research and the learning material provided for the unit and by reviewing real or simulated relevant business documentation (such as policies and procedures),
• further research the topics addressed in each question.
Specifications You must submit to GOALS the
• assessment coversheet,
• answers to all questions,
• references.
Resources and equipment • computer with Internet access,
• access to Microsoft Office suites or similar software,
• learning material,
• legislation and regulations (Appendix 1).
What will the assessor be looking for? Your assessor will be looking for demonstrated evidence of your ability to answer the questions satisfactorily, follow instructions, conduct online research and review real or simulated business documentation, such as policies and procedures related to project management.
Re-submission opportunities You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you with written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the task.
Answer all the questions below:
The following questions relate to the case scenario below:
Case scenario
The owner of a café in your area wants to extend their opening hours to midnight on Wednesday to Saturday nights. The café is located in the main street of your town and is surrounded by a number of restaurants which already provide late night dining. To attract diners and grow her business the owner would like to provide an alternative experience which includes providing entertainment, taking group and party bookings and using the space for hosting events. The owner plans to expand her business to start another café if the plans for this one are successful.
You are a marketing consultant and the owner approaches you to plan and execute a series of promotional activities to support this new initiative and build the reputation of the business.
Question 1
Identify and list the key legislations and regulations that need to be considered when planning promotions in this scenario.
Answer (50-150 words)
klllll
Question 2
Describe the essential steps you will take in planning these promotions.
Answer (50- 100 words)
Question 3
Explain the marketing objectives and how they support the business objectives.
Answer (50-100 words)
Question 4
Provide examples of promotional activities and explain how they could be used to support the marketing objectives with reference to:
Categories Promotional activity and how it supports the marketing objective/s (50-100 words each)
Advertising

Client functions

Employee functions

Media announcements

Product launches

Web pages
Question 5
Briefly explain the content of action plans for promotional activities and provide an example for each.
Categories Brief explanation (50-100 words each) Examples
Task steps

Costs

Timeframe

Resources and responsibilities
Product launches

Question 6
Identify internal and external stakeholders involved in coordinating promotional activities and outline their roles and responsibilities.
Categories Brief outline (20-30 words)
Roles and responsibilities (30-50 words)
Internal Stakeholders
External stakeholders

References:
Appendix 1 – Legislation and regulations
• Privacy Act : https://www.oaic.gov.au/privacy/the-privacy-act/
• Anti-Discrimination Acts : https://www.humanrights.gov.au/sites/default/files/GPGB_quick_guide_to_discrimination_laws_0.pdf
• WHS: https://www.safeworkaustralia.gov.au/
• Contract Law : https://www.acc.com/resource-library/australian-contract-law
• Advertising : (https://www.accc.gov.au/accc-book/printer-friendly/29527
• Australian Consumer Law and Marketing Communication: (http://www.marketingminds.com.au/regulation.html )
• Warranties and Guaranties : http://www.marketingminds.com.au/regulation.html
• Anti-competitive behaviour: https://www.accc.gov.au/business/anti-competitive-behaviour
• Advertising codes and regulations: https://www.communicationscouncil.org.au/public/content/ViewCategory.aspx?id=306
• Intellectual Property : https://www.ipaustralia.gov.au/about-us/legislation/ip-legislation
• Business marketing : https://www.business.gov.au/Marketing/Marketing-and-advertising/Business-marketing
• Competition and Consumer Act 2010: https://www.accc.gov.au/about-us/australian-competition-consumer-commission/legislation
• Australian Consumer Law (ACL) : https://www.business.gov.au/Products-and-services/Fair-trading/Australian-Consumer-law
• Food Standards Codes: https://www.foodstandards.gov.au/code/Pages/default.aspx

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Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

There are very few industries that have the unique economic factor in which the majority of its revenue does not come directly from the customer, but from a third party. This unique economic factor is usually referred to as a private health care insurance company. Third party payers are the commercial, governmental, and health care maintenance insurance companies that help providers manage its patient’s accounts. With the change in focus toward the patient as consumer and increasing number of health plans that are high deductible, patients are becoming more involved in deciding where they go for their healthcare needs.

To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services.

  • List 3 marketing approaches you would use to target potential patients and health care insurance companies.
  • Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection..
  • How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments? 

    Some marketing strategies may include the following: 

    o Social Media
    o Television/Radio
    o Telemarketing
    o Direct Marketing to customers and referrals
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Writers Solution

Explain the ways in which companies can set up an online marketing presence

Module Discussion: 1. Explain the ways in which companies can set up an online marketing presence. Is it necessary for a business today to have an online presence? Why?

 2.  Compare and contrast the different forms of online advertising. What factors should a company consider in deciding among these different forms?

Discussion Requirements:

·       Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.

·       Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.

In this module, we shall examine direct marketing and its fastest-growing form, Online marketing. Direct marketing can be viewed as more than just a marketing tool. It constitutes an overall marketing approach-a blend of communication and distribution channels rolled out in one. We shall learn how companies develop competitive marketing strategies to create long-lasting customer relationships and value. We shall further extend this to global marketing and we shall examine six major decisions that marketers make in global marketing.

Objectives:

A.      Describe direct and online marketing and how it can be used to build direct customer relationships

B.      Explain how companies adapt their marketing strategies mixes for international markets

C.      Identify three major forms of international marketing organizations

D.     Describe three approaches to entering international markets.

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