Tag: marketing

Categories
Writers Solution

Four Ps approach to marketing and the value approach

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).

Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?

Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? 

Note: Please review my expectations for the assignment. I expect your response to include 2 or more reference and be presented in APA Format. Deliverable length is a minimum of 2 body pages

GET SOLUTION FOR THIS ASSIGNMENT

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

  • Original and non-plagiarized custom papers. Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
  • Timely Delivery. capitalessaywriting.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
  • Customer satisfaction. Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
  • Privacy and safety. It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
  • Writing services provided by experts. Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?  film dealing with the march on Washington on August 28, 1963
  • Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. Four Ps approach to marketing and the value approach
  • Premium papers. We provide the highest quality papers in the writing industry. Our company only employs specialized professional writers who take pride in satisfying the needs of our huge client base by offering them premium writing services.

Get Professionally Written Papers From The Writing Experts 

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays
Categories
Writers Solution

Analysis of ethical considerations governing marketing practices

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from htps://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site

Then, draft a two-page paper by addressing each of the following items:

– In your own words, how would you describe “ambush marketing”? Include two examples with your description.
– What are the advantages and disadvantages (risks and consequences) of ambush marketing?
– What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
– Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.
– Can ambush marketing be both intentional and unintentional? Explain.
– As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.

SEE SOLUTION BELOW

CLICK HERE TO MAKE YOUR ORDER

TO BE RE-WRITTEN FROM THE SCRATCH

NO PLAGIARISM

Ambush marketing can be described as a market technique that is utilized when the marketing advertisers seeks to link the product with a specific event in the minds of the potential clients. The market advertisers ambush an even and compete for an exposure with the competing dealers(Johnson, 2011). For instance, the marketing advertisers avoids paying the sponsorship fee while at the same time associating themselves with a sports property at the expense of a real sponsors thus gaining the benefits. Ambush market can be conducted in various forms with the main objective of gaining attention from the brand.

This is achieved through the use of various creative efforts that lead brand official brand into different path. It can be a direct ambush marketing or indirect ambush marketing. An example of ambush market is a company sale merchandize in an event without the knowledge of real sponsors(Nufer, 2013). Ambush market …………………………………………………………………………………………………………………………………………………………………………………………………………………………………. governing marketing practices

NOTE THAT WHAT YOU HAVE JUST READ IS A SAMPLE PAPER ABOUT THE TOPIC. CLICK THE ORDER BUTTON TO ORDER YOUR OWN PAPER

Get Professionally Written Papers From The Writing Experts

Green Order Now Button PNG Image | Transparent PNG Free Download on SeekPNG Our Zero Plagiarism Policy | New Essays  

Categories
Writers Solution

ethical considerations governing marketing practices

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from htps://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site

Then, draft a two-page paper by addressing each of the following items:

– In your own words, how would you describe “ambush marketing”? Include two examples with your description.
– What are the advantages and disadvantages (risks and consequences) of ambush marketing?
– What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
– Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.
– Can ambush marketing be both intentional and unintentional? Explain.
– As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.


GET SOLUTION BELOW

Assignment status: Solved by our Writing Team at CapitalEssayWriting.com 

ORDER YOUR COPY AT CapitalEssayWriting.com

In your words, how would you described “ambush market” Include two examples with your description.

            Ambush marketing can be described as a market technique that is utilized when the marketing advertisers seeks to link the product with a specific event in the minds of the potential clients. The market advertisers ambush an even and compete for an exposure with the competing dealers(Johnson, 2011). For instance, the marketing advertisers avoids paying the sponsorship fee while at the same time associating themselves with a sports property at the expense of a real sponsors thus gaining the benefits. Ambush market can be conducted in various forms with the main objective of gaining attention from the brand.

This is achieved through the use of various creative efforts that lead brand official brand into different path. It can be a direct ambush marketing or indirect ambush marketing. An example of ambush market is a company sale merchandize in an event without the knowledge of real sponsors(Nufer, 2013). Ambush market commonly occurs in sports sponsorships i.e. when Fuji Films in 1984 bided and won Los Angeles Olympic Games sponsorship rights, Kodak ambush the event with well-orchestrated campaign and indeed it benefited significantly. 

Advantages of ambush marketing

            There are several advantages of ambush marketing including drawing attention and awareness of the brand without paying high sponsorship fees, competitive pricing since the competitors brand incurs extra cost than the ambushing company’s brand, and also it is one of the easiest strategy to use to make the brand to be noticed than the competing brand, since ambushing brand is unique from the brands marketed in an event(Payne, 2008).

Disadvantages of ambush marketing

            One of the key disadvantages of the ambush is that create unfair competition among the competing brands, it leads to decrease in the revenue generated by the events, and if ambush marketing increases in the future since it has proved to be very fruitful, the official sponsorship of the events will diminish thus significantly affecting the quality of the events as well as price winning money.

What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

            Bavaria Beer carried out ambush marketing in 2010 World Cup in South Africa by buying tickets for a section of seat in the stadium. The occupants of the seats were girls dressed in bright orange dresses, which a color associated with the brand. The beer company was hoping to draw attention of the soccer fans when the girls started to sing during live games.

Would you consider Bavaria Beers’ ambush marketing an unethical practice or simply a competitive strategy?…………………………………………………………………………………………………

ASSIGNMENT COMPLETED AT https://capitalessaywriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ASSIGNMENT

NO PLAGIARISM

Categories
Writers Solution

Persuasion outcomes when marketing a new product

It is important to consider the different types of persuasion outcomes when marketing a new product. Imagine you are a marketer in charge of designing an advertising campaign for one of the following products: a new car, a new potato chip flavor, or a new pair of shoes. Write a 600 to 750 word paper that briefly describes the advertising campaign that you would create for the product you selected. You may use first person pronouns in this paper to explain the personal choices you would make for developing all aspects of the campaign, including the message of your campaign and the medium you will use to promote that message. In your paper, identify appropriate affective, behavioral, and cognitive outcomes and explain how your campaign could be designed to target each measurable outcome.

The Persuasion Outcomes paper

    Must be 600- to 750-words in length (do not include title and references pages in word count) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..

    Must include a separate title page (Links to an external site.)Links to an external site. with the following: Persuasion Outcomes

    Must use at least one scholarly source in addition to the course text.

        The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

    Must document all sources in text (Links to an external site.)Links to an external site. in APA style as outlined in the Ashford Writing Center.

    Must include a separate references page (Links to an external site.)Links to an external site. that is formatted according to APA style as outlined in the Ashford Writing Center.

……………………………………………………………………………………………………

SEE SOLUTION BELOW

ASSIGNMENT COMPLETED AT https://capitalessaywriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

NO PLAGIARISM

The Persuasion Outcomes

(Student’s Name)

(Course Name and Number)

(Name of Instructor)

(Date)

The Persuasion Outcomes

            The development of an understanding of the effects of an advertising campaign is central to the persuasion process (McDonough & Egolf, 2015). According to the author, an advertising campaign can lead to positive or negative effects. The effects, whether positive or negative can be measured using variables such as the extent of audience interest, degree to which the audience recognize the sponsor and their feelings towards the product. The following is a description of an advertisement campaign for a car.

The Advertising Campaign

            Cars have become a symbol of status, which is associated with the rich and working class. However, there are many models of cars, from different manufacturers, which cater for the different needs of its users. Development of an appropriate marketing campaign must include effective persuasive techniques, which would lead to positive outcomes and increased sales. In this advertisement campaign, the car that is to be advertised is an all purpose car, which suits people who love going out with their families visiting parks and up country areas with rough terrain.

            The advertisement will be carried out in a local television using the car and a favorite local model.  The advertisement will feature the model driving the car in a rough terrain and a park, while showing the level of satisfaction gained while driving the car. In particular, the advertisement will feature the local model driving across a surface that the audience would feel cannot be driven across using the local small cars. At the end of the driving experience, the model will tell the audience his/her experience, while declaring the central message of the advertisement campaign.             According to (McDonough & Egolf, 2015) the repetiti…………Persuasion Outcomes…………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

GET THE COMPLETED ASSIGNMENT

ASSIGNMENT COMPLETED AT CapitalEssayWriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com

NO PLAGIARISM

Categories
Writers Solution

Marketing Mix, Riverside Regional Medical Center

Marketing and the Healthcare System, that was done on 2017-01-17 22:31:58. Could the same person that did that paper do this one? I received an A.

Assignment 2: Competition, Marketing Mix, and Pricing
Due Week 8 and worth 300 points

 For this assignment, use the same health care provider as in Assignment 1.

 Write a four to six (4-5) page paper in which you:
Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

 Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

 The specific course learning outcomes associated with this assignment are:
Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
Analyze the users of the health care system.
Describe the various tools of the marketing mix available to health care providers.
Use technology and information resources to research issues in health services marketing.
Write clearly and concisely about health services marketing using proper writing mechanics.

Topic; Competition, Marketing Mix, and Pricing

……………………………………………………………………………………………………

SEE SOLUTION BELOW

ASSIGNMENT COMPLETED AT https://capitalessaywriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

NO PLAGIARISM

Competition, Marketing Mix, and Pricing

(Course Instructor)

(University Affiliation)

(Student’s Name)

(Date)

Riverside Regional Medical Center

            The modern healthcare system is facing fierce competition from providers who have adopted various marketing strategies. The diversity of healthcare options, the differences in pricing models and healthcare infrastructure among the healthcare providers has made the concepts of marketing mix and pricing an important aspect in the U.S healthcare system. The long-term survival of a healthcare institution, whether for-profit or not-for-profit, highly depends on its marketing and pricing mixes. More importantly, as is the case for Riverside Regional Medical Center, not-for-profit healthcare providers face increasing competition. Such institutions must balance their services and their financial viability because they do not rely on the paying population for its services.

Competition, Marketing Mix, and Pricing Riverside County has many hospitals, some private owned, while others are public. The Riverside Regional Medical Center is County-sponsored, providing a range of services to the diverse population in the region. Other base hospitals in the Riverside County include the Desert Regional Medical Center, Eisenhower Memorial Hospital, Hemet Valley……………………………………………………………………………………………………

ASSIGNMENT COMPLETED AT https://capitalessaywriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

NO PLAGIARISM

Categories
Writers Solution

Marketing Excellence: Microsoft

Instructions

Microsoft Case Study

Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

For this unit, review the “Marketing Excellence: Microsoft” case study on pp. 94–95 of your textbook. (ATTACHED)

Marketing Management 15th Edition Author: Philip T. Kotler; Kevin Lane Keller

This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

Part 1

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

·         Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

·         Evaluate Microsoft’s recent expansion into areas such as search engines and smart phones. Do you think these are good areas of growth for Microsoft? Why, or why not?

·         Review the potential ethical implications of Microsoft’s situation. How might they revise their strategies to align with good ethical practices?

Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

Part 2

Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

Situational Analysis

·         Discuss the external environment through the compilation of a PEST (political, economic, socio-cultural, and technology) analysis.

·         Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

·         Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

·         Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

·         Select one or two of the alternatives above to solve the problem that you identified in this case analysis.

·         Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.

Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document.………………………………………………………………………………………………………….

GET THE COMPLETED ASSIGNMENT

ASSIGNMENT COMPLETED AT CapitalEssayWriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com

NO PLAGIARISM

Categories
Writers Solution

Marketing Strategies 651

Marketing Strategies 651 Create a brief presentation for the class in which you: • Present a Blue Ocean idea (not one you make up – an existing product or service that you believe exemplifies a Blue Ocean strategy) • Describe how this product/service fits the Blue Ocean model: – how does it create new demand? – how does it diverge from the competition/make it irrelevant? – how does it achieve value innovation, i.e., how does it create value for the company and the customer? – what is its unique focus? – does it have a memorable tagline? – Use visuals to support your presentation (PowerPoint preferred) Time – approximately 5 minutes

……………………………………………………………………………………………………

SEE SOLUTION BELOW

ASSIGNMENT COMPLETED AT https://capitalessaywriting.com

MAKE YOUR ORDER AND GET THE COMPLETED ORDER

NO PLAGIARISM

……………………………………….……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
GET THE COMPLETED ASSIGNMENT
ASSIGNMENT COMPLETED AT CapitalEssayWriting.com
MAKE YOUR ORDER AND GET THE COMPLETED ORDER
CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com
NO PLAGIARISM
Categories
Writers Solution

jack limited marketing strategy.

Compose a 1250 words assignment on jack limited marketing strategy. Needs to be plagiarism free! The company should be able to identify the factors that would fulfill the needs of the target market for it to gain popularity and achieve an increase in net margin.

Second, it’s necessary to give Jack Limited a different viewpoint as regards to its store operations and provide invaluable feedback from the eyes of a consumer.

Third, to assist Jack Limited in identifying its preferred positioning by studying the target market.

Fourth, to assist and support Jack Limited in identifying and deciding on the right marketing strategies for its stores to be able to sell more.

This research will focus on the existing market segments of Jack Limited. It will also take note of the possible diversities and differences given the various locations of Jack Limited’s 150 branches in the country.

Retail Business will continue to thrive in the UK. Retailers prove to be helpful to manufacturers and end-users in the achievement of their objectives. For manufacturers and wholesalers, retailers provide the most accessible sales channels for the products. It gives manufacturers the desired sales and profits minus the concerns of managing a store’s daily operations. For end-users, retailers provide a ready and a wide array of product choices to choose from.

In the US and the UK, Retailing is still the fastest-growing segment of the economy. In the US alone, retail contributes about 38% of its gross national product (How to Start a Retail Business. 2008). With this, competition proves to be stiff. Retailers need to devise ways and means to continue capturing their target market’s interests and imagination. It’s a dynamic process that needs to be addressed constantly. Retailers cannot afford to just sit back without being conscious of the current trends.

Given the scenario, Retailers have more roles in fulfilling their customers. According to Mr. Ted Haribut of Inc.Com, Retailers need to involve their customers in their operations and create an experience that would leave a lasting mark to them (Create a Retail Experience. 2008). This way, retailers may be able to establish repeat purchases and eventually, loyalty among the target market.


Assignment status: Solved by our Writing Team at CapitalEssayWriting.comCLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com

Categories
Writers Solution

Evaluating the options for marketing opportunities

 Assessment task 2.In assessment task 2, you must submit following tasks in order to achieve competency in this unit with valid, sufficient, authentic and current responses: –
• Report on marketing strategies (Task 1 – 4)
• Tactical plan (Task 5)
• Marketing plan (Task 6)
• Marketing scorecard (Task 6)
• Evidence of marketing plan presentation (Task 7)
• Feedback from key stakeholders (Task 7)
• Adjusted marketing plan (Task 8)
• Evidence of distribution of updated plan to key stakeholders (Task 9)
Report on Marketing strategies
Section 1. Devise a Marketing strategy
Executive summary:
Introduction:
1. Evaluating the options for marketing opportunities
• Summary of the organisation’s business structure and products/services it provides
In this section please discuss following points:
1. The type and size of the business
2. Types of product and/or services the organisation provides
• Addressing the organisational objectives
1. Reviewing the corporate objectives for profit and shareholder returns
2. Reading business strategy documents that outline the competitive advantage for a product or service
3. Reviewing existing marketing strategy objectives for customer acquisition, customer satisfaction and retention information
4. Increase sales from $15 million per year to $20 million per year in the next three years.
5. Increase our loyalty customers list from 10,000 to 15,000.
6. Establish brand recognition in Brisbane so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months.
• Evaluating the risks and returns in the selection process
1. Researching options for market penetration and product development
2. Evaluating the risks of non-adherence to legislation or codes of practice, such as failing to comply with the consumer protection law
i. Sustainability
ii. Consumer protection law
iii. Privacy act
2. Identifying the organisation’s strengths and opportunities in line with its capabilities and resources
• Completing a SWOT analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
• Completing a gap analysis

1. Identifying a knowledge gap such as lack of marketing knowledge or expertise in metrics
• Identifying at least two possible alliances, and weighing up the advantages and disadvantages
1. Outline of subsidiaries, joint ventures, possible distributors
2. Identifying advantages of alliances for filling knowledge gaps or speed of developing new products
3. Identifying disadvantages of alliances, such as trust issues between businesses or risk of failure in one of the alliance businesses impacting others
By 2020, Houzit will have a significant retail presence in homewares in every Australian capital city, starting with 15 stores in the greater Brisbane area and growing to 100 Australia-wide.
3. Developing feasible marketing strategies for the product/service.
• Identifying the strategies for pricing, placement and promotional channels
1. Describing the product, such as its features and how they will benefit customers
2. Outlining a pricing strategy, such as value-based pricing, competition-based pricing or performance-based pricing
3. Identifying opportunities for product placement, such as online and in store, and other channels
4. Identifying strategies for promotion, such as advertising online, via email, flyers, social media, etc.
• Describing a marketing mix
1. Details of the marketing team, such as the professional approach when interacting with customers or clients
2. Describing the steps involved in creating and executing the buying/selling process, such as implementing good customer service
3. Describing how a product is best presented to the customer, including use of packaging and the brand logo
• Identifying the target market segmentation
1. Measuring the size, purchasing power and characteristics of the target group
2. Determining whether the segments can be effectively reached and served
3. Determining whether the segments are conceptually distinguishable and respond differently to a different marketing mix
4. Identifying a program for attracting and serving the segments
• Recommending marketing strategies and explaining how they align with the organisation’s strategic direction
1. Explaining how the strategies align with the organisation’s strengths
2. Communicating the level of risk of the marketing strategies
3. Justifying how it will align with the budget and is likely to generate a financial reward for the organisation
4. Developing a marketing performance review strategy
• Measuring the organisation’s marketing performance using marketing metrics
1. Using metrics to measure website visits and online purchases and determining conversion rates based on this Calculating return on investment (ROI) of a marketing strategy
• Reviewing organisational performance
1. Requiring regular progress reports from internal staff, external suppliers and specialists
2. Comparing the current marketing campaign with past performance and looking for improvements
5. Plan Marketing Tactics
• Developing coordination and monitoring mechanisms for scheduled activities
1. Populating a work schedule or using a project management application
2. Identifying the necessary tasks to implement the strategies
3. Completing a budget document for implementing the marketing strategy
4. Indicating the time line required to complete the tasks
5. Identifying the people responsible and accountable for tasks, such as suppliers and specialists
6. Coordinating people in other departments and from external agencies
• Explaining how the tactics are achievable in line with the organisation’s objectives, capabilities and budget
1. Reviewing the work schedule and costing
2. Obtaining a sign off on costs by the client or marketing manager
• Explaining how the tactics meet legal and ethical requirements
1. Following organisational policies and procedures on legal and ethical requirements
2. Avoiding using customers as ‘talent’ for promotions or selling customers’ personal details
3. Selecting images of both genders and a variety of racial diversity
4. Adhering to legislation in relation to telemarketing, spam, privacy, anti-discrimination, intellectual property and industry codes of practice for advertising
• Identifying ways to review the ongoing performance against the objectives and budget, and adjusting if required
1. Reviewing data from various media channels using analytics on website clicks, conversion rates, etc.
2. Asking other departments for data to review and analyse such as IT, customer service, sales, etc.
6. Prepare a marketing plan
• Meeting organisational and marketing objectives
1. Providing measurable outcomes on KPIs such as a scorecard or marketing budget
2. Identifying predicted sales and expenditure and return on investment (ROI)
• Incorporating marketing approaches and a strategic marketing mix
1. Describing how the marketing mix offers the customer a unique value proposition
2. Describing the product, pricing strategies, product placement and strategies for promotion
• Containing a rationale for objectives and information that supports the choice of strategies and tactics
1. Describing the function of the marketing activity, and how strategies promote brand awareness and recognition
2. Describing celebrity endorsements or how the strategy will entertain the audience
3. Estimating the trends in the market, including key industry developments, new technology and/or new products
4. Undertaking informal research on the wants and needs of the target audience
7. Present and adjust the marketing plan
1. PPT slides
• Overview of the organization
• Research that you have undertaken to implement marketing strategies
(a) Competitors analysis
(b) Porter 5 forces
• SWOT analysis
• Present budget
• Stakeholders analysis
8. Adjusted Marketing Plan
• Obtaining feedback from all parts of the organisation, such as finance, manufacturing and customer service
• Allowing time for stakeholders to consider the plan and to analyse resources in the organisation
• Analysing and implementing feedback from stakeholders into the marketing strategy
9. Evidence of distribution of updated plan to key stakeholders.
• Email with attached marketing plan.


Assignment status: Solved by our Writing Team at CapitalEssayWriting.comCLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com

Categories
Writers Solution

Identifying a knowledge gap such as lack of marketing knowledge or expertise in metrics

 Assessment task 2.In assessment task 2, you must submit following tasks in order to achieve competency in this unit with valid, sufficient, authentic and current responses: –
• Report on marketing strategies (Task 1 – 4)
• Tactical plan (Task 5)
• Marketing plan (Task 6)
• Marketing scorecard (Task 6)
• Evidence of marketing plan presentation (Task 7)
• Feedback from key stakeholders (Task 7)
• Adjusted marketing plan (Task 8)
• Evidence of distribution of updated plan to key stakeholders (Task 9)
Report on Marketing strategies
Section 1. Devise a Marketing strategy
Executive summary:
Introduction:
1. Evaluating the options for marketing opportunities
• Summary of the organisation’s business structure and products/services it provides
In this section please discuss following points:
1. The type and size of the business
2. Types of product and/or services the organisation provides
• Addressing the organisational objectives
1. Reviewing the corporate objectives for profit and shareholder returns
2. Reading business strategy documents that outline the competitive advantage for a product or service
3. Reviewing existing marketing strategy objectives for customer acquisition, customer satisfaction and retention information
4. Increase sales from $15 million per year to $20 million per year in the next three years.
5. Increase our loyalty customers list from 10,000 to 15,000.
6. Establish brand recognition in Brisbane so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months.
• Evaluating the risks and returns in the selection process
1. Researching options for market penetration and product development
2. Evaluating the risks of non-adherence to legislation or codes of practice, such as failing to comply with the consumer protection law
i. Sustainability
ii. Consumer protection law
iii. Privacy act
2. Identifying the organisation’s strengths and opportunities in line with its capabilities and resources
• Completing a SWOT analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
• Completing a gap analysis

1. Identifying a knowledge gap such as lack of marketing knowledge or expertise in metrics
• Identifying at least two possible alliances, and weighing up the advantages and disadvantages
1. Outline of subsidiaries, joint ventures, possible distributors
2. Identifying advantages of alliances for filling knowledge gaps or speed of developing new products
3. Identifying disadvantages of alliances, such as trust issues between businesses or risk of failure in one of the alliance businesses impacting others
By 2020, Houzit will have a significant retail presence in homewares in every Australian capital city, starting with 15 stores in the greater Brisbane area and growing to 100 Australia-wide.
3. Developing feasible marketing strategies for the product/service.
• Identifying the strategies for pricing, placement and promotional channels
1. Describing the product, such as its features and how they will benefit customers
2. Outlining a pricing strategy, such as value-based pricing, competition-based pricing or performance-based pricing
3. Identifying opportunities for product placement, such as online and in store, and other channels
4. Identifying strategies for promotion, such as advertising online, via email, flyers, social media, etc.
• Describing a marketing mix
1. Details of the marketing team, such as the professional approach when interacting with customers or clients
2. Describing the steps involved in creating and executing the buying/selling process, such as implementing good customer service
3. Describing how a product is best presented to the customer, including use of packaging and the brand logo
• Identifying the target market segmentation
1. Measuring the size, purchasing power and characteristics of the target group
2. Determining whether the segments can be effectively reached and served
3. Determining whether the segments are conceptually distinguishable and respond differently to a different marketing mix
4. Identifying a program for attracting and serving the segments
• Recommending marketing strategies and explaining how they align with the organisation’s strategic direction
1. Explaining how the strategies align with the organisation’s strengths
2. Communicating the level of risk of the marketing strategies
3. Justifying how it will align with the budget and is likely to generate a financial reward for the organisation
4. Developing a marketing performance review strategy
• Measuring the organisation’s marketing performance using marketing metrics
1. Using metrics to measure website visits and online purchases and determining conversion rates based on this Calculating return on investment (ROI) of a marketing strategy
• Reviewing organisational performance
1. Requiring regular progress reports from internal staff, external suppliers and specialists
2. Comparing the current marketing campaign with past performance and looking for improvements
5. Plan Marketing Tactics
• Developing coordination and monitoring mechanisms for scheduled activities
1. Populating a work schedule or using a project management application
2. Identifying the necessary tasks to implement the strategies
3. Completing a budget document for implementing the marketing strategy
4. Indicating the time line required to complete the tasks
5. Identifying the people responsible and accountable for tasks, such as suppliers and specialists
6. Coordinating people in other departments and from external agencies
• Explaining how the tactics are achievable in line with the organisation’s objectives, capabilities and budget
1. Reviewing the work schedule and costing
2. Obtaining a sign off on costs by the client or marketing manager
• Explaining how the tactics meet legal and ethical requirements
1. Following organisational policies and procedures on legal and ethical requirements
2. Avoiding using customers as ‘talent’ for promotions or selling customers’ personal details
3. Selecting images of both genders and a variety of racial diversity
4. Adhering to legislation in relation to telemarketing, spam, privacy, anti-discrimination, intellectual property and industry codes of practice for advertising
• Identifying ways to review the ongoing performance against the objectives and budget, and adjusting if required
1. Reviewing data from various media channels using analytics on website clicks, conversion rates, etc.
2. Asking other departments for data to review and analyse such as IT, customer service, sales, etc.
6. Prepare a marketing plan
• Meeting organisational and marketing objectives
1. Providing measurable outcomes on KPIs such as a scorecard or marketing budget
2. Identifying predicted sales and expenditure and return on investment (ROI)
• Incorporating marketing approaches and a strategic marketing mix
1. Describing how the marketing mix offers the customer a unique value proposition
2. Describing the product, pricing strategies, product placement and strategies for promotion
• Containing a rationale for objectives and information that supports the choice of strategies and tactics
1. Describing the function of the marketing activity, and how strategies promote brand awareness and recognition
2. Describing celebrity endorsements or how the strategy will entertain the audience
3. Estimating the trends in the market, including key industry developments, new technology and/or new products
4. Undertaking informal research on the wants and needs of the target audience
7. Present and adjust the marketing plan
1. PPT slides
• Overview of the organization
• Research that you have undertaken to implement marketing strategies
(a) Competitors analysis
(b) Porter 5 forces
• SWOT analysis
• Present budget
• Stakeholders analysis
8. Adjusted Marketing Plan
• Obtaining feedback from all parts of the organisation, such as finance, manufacturing and customer service
• Allowing time for stakeholders to consider the plan and to analyse resources in the organisation
• Analysing and implementing feedback from stakeholders into the marketing strategy
9. Evidence of distribution of updated plan to key stakeholders.
• Email with attached marketing plan


Assignment status: Solved by our Writing Team. Source@EssayCabinet.com 

GET THIS PAPER COMPLETED FOR YOU FROM THE WRITING EXPERTS  


CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT EssayCabinet.comNO PLAGIARISM