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Promoting a Service Message — Music Video

PART I

Part A:  Promoting a Service Message — Music Video

READ SCENARIO BELOW.  Rewrite a response that

  •  Seeks attention by giving sincere compliment that reveals message subject
  •  Continues central appeal while providing needed details
  •  Presents reasoning that leads to request for re-shooting video and subtle reminder of central appeal
  •  Connects specific request with firm’s commitment to develop creative productions

______________________

You have negotiated with Thunderbolt to create a music video. The draft you received from Thunderbolt is unacceptable and must be redone. Evaluate the following response. So, you prepared the draft message below and realized it is week and it needs to be strengthened using the four bullets above.  Prepare a stronger message using those bullets expressing why you dislike the video and a need for a reshoot.

SCENARIO:::::

We’ve just reviewed the first draft of the Thunderbolt music video and find it totally unacceptable. It must be redone to our specifications.  We made it clear that our target is the YouTube audience, which demands over-the-top entertainment, and indicated the sample clips from the Indigos were similar to what we wanted. Instead, you send us a simplistic video of nothing more than live-concert footage of the band.

Call us immediately to schedule re-shooting of the entire video. 

Part B –Persuasive Claim for Replacement Product: No One Wants Another Bum Cell Phone, worth 50 points.

Read the scenario below, then develop a script conversation for T-Mobile explaining the problem with the current phone and asking for a replacement phone.  

_________________________________

SCENARIO::::   

Many families purchase a “family plan” from cell phone service providers. This plan is particularly convenient and cost effective for parents with college students. Long-distance phone charges are eliminated. Family members can easily stay in touch with each other. You are a college student, and your family recently purchased the family cell phone plan from T-Mobile before you left for college. The contract is for a two-year period and includes an upgrade on phones within 18 months. A penalty of $150 is charged for cancellation of the contract.

_______

The college student recently took the phone to a T-Mobile retail store for repair because the volume could not be adjusted high enough to hear conversations. Radio Shack shipped the phone to the service center, and the service center said that it cannot be repaired. The model is discontinued and not available for new contracts because “there were problems with the model.” However, the corporate policy states that the defective phone cannot be replaced with a new model free of charge; the replacement phone must be the old model. The customer is infuriated, saying “It’s unacceptable that the company would expect me to put up with another ‘bum’ phone.

PART II

1. What sorts of transformations can you see in figure 11-48? Consider, first of all, the content of Wall’s piece.

2. What does it mean that businessmen inhabit the scene rather than Japanese in traditional dress?

  • Explain how, Fig. 11-2, this process was created.  How beneficial was it?
  • Explain the meaning of the word Photography and its origin?
  • Fig 11-10 describes the scene and its importance to the American people; being able to have pictures such as this?
  • Fig 11-16 The print Moonrise, what is the significance of this print? Do you view photos as deeply as the artist does?
  1. When was color photography created and what entity first used it?
  • Fig 11-23 depicts a woman in a green dress. Explain the difference between this photo had it been in black in white and what color adds or takes away from a photograph.
  1. Compare Film to Video. Which is more advantageous or are they equal? Explain

Write a response to this discussion below –

I am presenting a painting that I found to be very interesting by Ernie Barnes called “My Miss America”. This painting was creating in (1970) and shows an African American woman walking carrying two bags through what it looks to be the sun setting with her eyes closed and her head held high. As the lady is walking wearing a dress the artist created detail to her arms and legs showing them to be in a muscular build. I found this painting to be very interesting and beautiful at the same time. I believe while the artist was magnifying the strength of this woman, he also sums up how life is for African American women living in America facing forms of discrimination even still to this day. 

I believe “My Miss America” shows how strong African American women have to be on a daily basis living in a world that we are not really accepted in. While trying to be feminine this woman is going through this world with her eyes closed not knowing what she will be faced with. While dealing with racism and sexism, African American women are forced to be physically, mentally, and emotionally strong and this this painting the details of the woman muscular arms and legs shows as though. The woman walks carrying her own bags showing her independence while still trying to look like a lady. The role of the artist is him showing universal truths about African American women. 

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Identify a safety message from your Risk Management paper and craft a one page safety promotional flyer that you could send out to promote safety around the risk(s) identified

 Make Safety Promotion Poster:

– Non APA.

– Identify a safety message from your Risk Management paper and craft a one page safety promotional flyer that you could send out to promote safety around the risk(s) identified.

My Risk Management Paper:

Risk Management Scenario

Although driving is considered a common activity, it still presents certain risks to driver safety. Every year, the number of cars on busy highways increases making driving increasingly challenging (Koesdwiady et al., 2017). Driver safety is dependent on a driver’s ability to respond accurately to changing traffic conditions. It requires drivers to be attentive and to accurately perceive the environment. Also, drivers need to have great situational awareness and critical thinking skills to respond to emergencies. The hazards drivers face include malfunctioning traffic lights, careless pedestrians, poor weather conditions, potholes, congested traffic, reckless drivers, brake failure, tire blowout, blinding by glare, and child, pedestrian, or animal crossing.

​Driving in poor weather conditions is a considerable risk as it can lead to poor visibility or lead to loss of control. For instance, car accidents that are the result of driving in heavy rain can involve collisions that are life-threatening to drivers and pedestrians. The likelihood of accidents during poor weather conditions is high because often people ignore weather as a substantial risk. Another significant risk to driver safety is reckless drivers. Reckless driving can lead to moderate injuries for drivers, however, the likelihood of accidents occurring is high. The last risk is brake failure which can cause life-threatening accidents but there is a low likelihood of breaks failing especially due to regular maintenance.  

​The risk of falling victim to reckless drivers is mitigated by traffic officers regularly monitoring busy highways; this makes the mitigation efforts acceptable. The risk of brake failure is mitigated by having regular maintenance; this makes the risk acceptable. However, the risk of accidents due to poor weather conditions is high and existing mitigation is not sufficient. A mitigation recommendation involves integrating driver monitoring systems that collect environmental information and advice the driver on potential dangers

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Describe the impact of sending the above message and the potential consequences for George

Within the Discussion Board area, write 200–250 words that respond to the following questions with your thoughts, ideas, and comments. 

For this Discussion Board, please complete the following:

In the world we live in today, a lot of our writing happens in the digital space—such as texting, e-mail, and social media. And, many times, it is easy to send or post something quickly without thinking it through first. The consequences can vary. The audience may be offended, or may even misinterpret the message.   Going through a step by step process when we write can help us get our point across to our audience with the desired intent.

Consider the following example of an email sent by George to his supervisor (Frank) after finding out that he has to work the upcoming weekend that he planned to take off:

Hi, Frank,

Are U kidding me?  I need this weekend off me and my family are goin out of town.  I don’t have time for this!

PLEASE REPLY ASAP!!!

George

  • Describe the impact of sending the above message and the potential consequences for George.
  • What could George have done differently to achieve the intended goal (to have the weekend off)?

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Professional Email Message

Professional Scenarios

  1. Saban is a top performing industrial equipment salesperson for D2D. After three years of working with his best client, he receives a text message from Pat (his direct manager) assigning him to a completely different account.

Pat has received complaints that Saban gets all of the good clients and is not a “team player.”

Saban responds to the message and asks for a meeting with Pat to discuss this change. Pat responds with another text message that reads: “Decision final. Everyone needs to get a chance to work with the best accounts so it is fair. Come by the office and pick up your new files.”

Moments later, Saban sends a text message to Karen, his regional manager and Pat’s boss. It simply reads, “We need to talk.”

  1. Amber, Savannah, and Stephen work for Knowledge, Inc. (a consulting company). While on a conference call with Tim Rice Photography (an established client), the group discusses potential problems with a marketing campaign. Tim Rice, lead photographer and owner of Tim Rice Photography, is insistent the marketing is working and changes are not needed.

Amber reaches over to put Tim on “Mute” but accidently pushes a different button. She immediately says to Savannah and Stephen that the marketing campaign is not working and that “…Tim should stick to taking pretty pictures.”

Tim responds, “You know I can hear you, right?”

  1. James shows up to work approximately five minutes late this morning, walks silently (but quickly) down the hallway and begins to punch in at the time clock located by the front desk.

Sarah, the front desk manager, says, “Good morning, James,” but James ignores her, punches in, and heads into the shop to his workplace. Sarah rolls her eyes, picks up the phone, and dials the on-duty manager to alert her that James just arrived and should be reaching his desk any moment.

  1. Paul works for the website division of SuperMega retail company. He receives an email late Friday afternoon that explains a new computer will launch at the end of next June and it will be in high demand with limited stock. Also contained in the three-page-message is that customers will be able to preorder the item 30 days before launch according to the production company. Paul is asked to create a landing page for consumers who are interested in learning more about the product.

By mistake, Paul sets up a preorder page for the product that afternoon (well in advance of the company authorized period) and late Friday evening consumers begin to preorder the product. Sharon, Vice President of Product Sales at SuperMega, learns of the error Saturday morning and calls Paul to arrange a meeting first thing Monday morning. Sharon explains to Paul on the phone that the company intends on canceling all of the preorders and Paul responds that the company should honor the preorders because it was not a consumer error. After a heated exchange, Paul hangs up on Sharon when she insists that the preorders will be canceled because of Paul’s error.

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Professional Email Message

(Course Instructor)

(University Affiliation)

(Student’s Name)

(Date)

Professional Email Message for Communication between Saban and Karen

To: karen@d2dincl.com

From: saban@hotmail.com

Subject: Change of My D2D Industrial Equipment Sales Account

Hi Karen,

Recently our company manager in charge of salesperson Mr. Pat, informed me of a change in my account. The manager pointed to me that I have been in charge of one of the company’s best client for three years and that there was a need for change of the account. In response, I requested for a meeting to discuss the change. However, in his part, Mr. Pat did not feel the need for the meeting but rather stressed that his decision was final and that I should go a pick my new files.

Having been the best performing industrial equipment salesperson in the company, I do not understand why my direct manager decided to offer me a different account. I have worked with my best client for three years, allowing me to build a good relationship with the client. All these efforts have been crucial in helping to meet the company’s sales targets. However, I understand there are some complaints that I get all clients and that I am not a team player. Although I am willing to work for the company under a different account, I just need to discuss with you why there is a change in accounts. Given that I have built good rapport and relationship with some of the company’s best clients, the change may not be the right choice of the company. Therefore, I request for a meeting to discuss with you whether the complaints that I get all the best clients and that I am not “a good team player”, has affected……………………………………………………………………………………………………

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