Understanding public funding is an important aspect when managing operations for a health care organization. Your ability to analyze how state and federal health care policies and funding affect health care organizations and consumers is crucial to its success in the marketplace. As a manager, especially one involved with overseeing operations, you will need to understand and apply this information regularly.
Select a health care organization with which you work or are familiar.
Assume you are the chief operating officer responsible for managing all operations of your selected health care organization.
You recently received an email detailing the impact of the proposed options for reducing the federal deficit from the Congressional Budget Office. You are directed to the document from the website: Options for Reducing the Deficit: 2017 to 2026.
After reviewing the Health Care Options in Chapter 5, you determine that one of the options will have a major impact on your organization.
You have decided to write a letter to the editor of your professional association to reach its membership. Your purpose in sharing your opinion is to influence others in the industry, and provide useful information for those in similar situations, facing challenges from regulatory changes that will impact their operations.
Write a 750- to 1,000-word letter to the editor of a professional organization for its website, written for distribution to its membership, which includes your peers.
Include the following in your letter:
A summary of your chosen specific option and why it is relevant for your organization
Why you are writing to this specific professional organization
The impact of your selected option on your facility and similar facility types
A summary of the proposed changes you intend to make to your organization or service that may help to decrease the negative impact that this proposed rule will likely have.
Cite 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality)
You will analyze the data you collected and provided in your assignment last week. As you are working on each of the steps below, think about the analysis that you will provide to the research team. Follow the steps below to complete this analysis.
Copy the file you created in week 5 and rename the new one “YourName_COMP150_W6_Assignment”.
Open the file and duplicate the sheet where the initial table and data were created
Rename the new sheet as “sorting & filters” and move it to the right of the original sheet
Make the data look professional by using formatting options such as borders and table styles to place the data into a table.
Select one of the text-based data columns such as names, cities, or addresses and sort the data by Z to A.
Create a custom filter to any part of the data except where you did the sort. For example, if you sorted by patient’s name, then filter another set of data.
Duplicate the original sheet again and rename it as “conditional formatting”. Move it right after the “sorting & filters” sheet.
Implement conditional formatting to any of the number-based data sets. For example, showing higher numbers in green, while showing lower numbers in red.
Add an IF function and apply it to the entire set. For example, you could create a function that says if x number is higher than x number, then you are at risk. The purpose is to show how an IF function works so creativity it is permitted in how you use the function.
Use the “conditional formatting” sheet to create a pivot table.
The pivot table needs to be on its own sheet.
The pivot table needs to be meaningful so make sure to select data that will make it clear for your analysis.
The pivot table should have data selected on the columns, rows, and values fields. Make sure to consider the data when adding the values selection
Create a minimum of two charts. Make sure to select the right chart that explains your analysis. Each chart should be on its own sheet and should have a title. Make sure the purpose of the chart is self-explanatory just by looking at it.
Update the documentation sheet
Update the date.
Add all the new rows for the sheets created.
Provide a brief written analysis for each of the new sheets. Explain what you want the research team to learn about each sheet.
Review all the sheets to ensure it looks professional. Try to keep the same style, colors, and formatting, Make sure the file is named “YourName_COMP150_W6_Assignment” and submit the file
While this class focuses on the core four productivity applications found in the Office Suite, Microsoft has more software solutions available including:
Azur, Outlook, Publisher ,Visual Studio, Teams, Sway, Delve, Dynamics, Flow, PowerApps, One Drive Skype, Project, Staff Hub, Visio, SharePoint, Power BI, Yammer, OneNote, In this discussion board, you will select two of these Microsoft tools you are unfamiliar with and explore their functions and capabilities.Your post should cover two areas:
1. Choose two of the above options with which you’ve had little to no experience. First research each of your selected tools, then write a descriptive paragraph outlining their purpose and capabilities. Describe how these applications would be used in the modern work place. Do they interface with any other applications? If so, how?
Please note: Descriptions of applications should be in your own words. Imagine you are speaking at a board meeting – how would you describe these programs in a comprehensible way to an audience with varying levels of IT knowledge? If you do need to quote language from another source, be sure to cite it appropriately. And while it is tempting to pick old familiar tools like Skype or Outlook, it will be more beneficial to your future professional life if you challenge yourself to explore unknown territory.
2. Next, for both of your chosen applications, discuss their limitations. How effective are they? Have there been documented issues with their installation and deployment? Are there better/more efficient/more robust options available? If so, what are they and why?
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The purpose of this assignment is to allow you to explore the various options you have to choose from when deciding on the right Point of Sale (POS) system for you and your business.
RESEARCH:
First, watch this video (Links to an external site.), which guides you through a basic transaction on a POS System. Most all systems work this way. You can add all the bells and whistles you’d like once you know what your business needs.
After you watch the demo, take a look at what this guy says are the top 5 POS systems (Links to an external site.) in today’s market and learn why he thinks so.
Then, go to each of their websites and take a look around –> Upserve (Links to an external site.) – Touchbistro (Links to an external site.) – Toast (Links to an external site.) – Square (Links to an external site.) – Revel (Links to an external site.)
Look at things like:
Products – hardware and software, cloud-based or not?
Pricing – you won’t find many actual prices, just FYI
What you get for your money – what aspects of your business can you manage from the system to save time and effort?
Customer Service – will they be there for you if your system goes down during a busy weekend dinner period?
Is it user friendly? Easy interface? – How much time will you be fiddling with it?
ASSIGNMENT:
Based on what you find, tell me about some of the technologies you find very useful and what you probably could live without, and tell me why.
Remember, a large part of whether or not this is a good idea for the business has everything to do with return on investment. That means you should have some idea of cost.
The Web sites are not forthcoming about pricing without talking to a sales rep, but using judgment will help. For example, a fingerprint scanner for time and attendance functions for a 12-person deli hardly makes sense.
Who do you think will be responsible for the upkeep and management of the data for the technology you choose?
Share some “Aa-ha!” moments. What will be your biggest takeaway(s) from your research?
Your Submission: The points you make and the reasoning behind them should be well-informed and reflect some degree of research and understanding of each of the systems and how they can support a business while being financially responsible. I would expect least 500 words to fully make a case about any or each of these systems.
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The purpose of this assignment is to allow you to explore the various options you have to choose from when deciding on the right Point of Sale (POS) system for you and your business.
RESEARCH:
First, watch this video (Links to an external site.), which guides you through a basic transaction on a POS System. Most all systems work this way. You can add all the bells and whistles you’d like once you know what your business needs.
After you watch the demo, take a look at what this guy says are the top 5 POS systems (Links to an external site.) in today’s market and learn why he thinks so.
Then, go to each of their websites and take a look around –> Upserve (Links to an external site.) – Touchbistro (Links to an external site.) – Toast (Links to an external site.) – Square (Links to an external site.) – Revel (Links to an external site.)
Look at things like:
Products – hardware and software, cloud-based or not?
Pricing – you won’t find many actual prices, just FYI
What you get for your money – what aspects of your business can you manage from the system to save time and effort?
Customer Service – will they be there for you if your system goes down during a busy weekend dinner period?
Is it user friendly? Easy interface? – How much time will you be fiddling with it?
ASSIGNMENT:
Based on what you find, tell me about some of the technologies you find very useful and what you probably could live without, and tell me why.
Remember, a large part of whether or not this is a good idea for the business has everything to do with return on investment. That means you should have some idea of cost.
The Web sites are not forthcoming about pricing without talking to a sales rep, but using judgment will help. For example, a fingerprint scanner for time and attendance functions for a 12-person deli hardly makes sense.
Who do you think will be responsible for the upkeep and management of the data for the technology you choose?
Share some “Aa-ha!” moments. What will be your biggest takeaway(s) from your research?
Your Submission: The points you make and the reasoning behind them should be well-informed and reflect some degree of research and understanding of each of the systems and how they can support a business while being financially responsible. I would expect least 500 words to fully make a case about any or each of these systems.Hide
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Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. explore the various options you have to choose from when deciding on the right Point of Sale (POS) system for you and your business
By April of every year, Canadians search for options and evaluate alternatives for filing their personal and business taxes. Whether they are students, professors, or business professionals, Canadians who seek help for tax preparation services have a number of different options. After careful evaluation of their alternatives, Canadians remain loyal to only a few of them. Tax preparers who have discovered the correct strategy for effective pricing have realized the lifetime value of their clients.
Not only does H&R Block have an effective pricing strategy, but it also effectively trains the future tax preparers of Canada. Each year, more than 10,000 students enroll in H&R Block’s Income Tax School. Graduates of the school may become H&R Block employees, but they also may work for major banks, mutual fund companies, and brokerage firms in Canada. The training offered includes a written guarantee that the training is the strongest in the industry. H&R Block’s guarantee to its clients is just one element of its customer relationship management strategy and its success. Furthermore, H&R Block values students as future clients. Its tax preparation services in Canada offer special student pricing offers. For example, from August 2013 through July 2014, H&R Block offered a promotion giving students Student Price Cards (SPC) valid for savings at over 100 retailers.
H&R Block opened its first franchised operation in Canada in 1964 and opened its first company-owned operation in Canada the following year. This was its first venture into multichannel offerings for its clients, but definitely not its last. As the organization grew in U.S. and Canada, it also expanded into 13 foreign companies and it services Canadians at home and abroad.
It may seem difficult for such a large organization to keep its service offering consistent among so many locations, but H&R Block finds a way to do it. Hilary explains, “H&R Block spends a great deal of time educating its employees on the value they offer clients. Through effective training on position pricing, H&R Block employees explain the value their services offer in the context of perceived benefits in relation to price.” The value of the organization’s services increases as the benefits clients receive increase.
Pricing strategy is an important element of H&R Block’s business. When determining if the prices for the services the organization offers are appropriate, H&R Block researches its competitors. This allows the company to decide if it should be offering prices at, above, or below market pricing. More importantly, H&R Block conducts research on its clients. As director of marketing, Hilary leads the market research efforts. She explains the rationale behind the key questions clients are asked. “We first want to understand if our clients know what price they are paying for the service. From there, we determine the price they are willing to pay for the service.” What Hilary has noticed is that clients are actually willing to pay more if they receive a level of service that exceeds their expectations. “We also ask if clients are willing to pay a certain price for a service to see if it is appropriately positioned for the market.”
In addition to its at- and below-market pricing strategies, H&R Block also uses odd-even pricing strategies. “You will notice that some of our prices are shown below the whole dollar amount. That is just the beginning of the conversation. As I mentioned before, clients are willing to pay more for our services when they see the value-added service we offer.”
H&R Block’s Second Look campaign helps put the organization’s pricing strategy to the test. By attracting potential clients for a second opinion, it can illustrate the value of its professional services.
Epilogue
To get a sense of H&R Block’s customer experience from a customer’s perspective, consider Tony, an H&R Block client. When Tony moved into his new home, he also made a decision to change accountants. “There were a lot of individuals at work that were speaking highly of H&R Block,” shares Tony. “It made sense to try them out.” Going through his consumer purchase decision, Tony identified that “I did not want the hassle of doing taxes on my own.” Encouraged by work colleagues, Tony decided to investigate H&R Block as an option. His decision to go with the company over private accounting firms was finalized when he walked into the company’s convenient neighborhood office location. “There was a sandwich board in the H&R Block office,” recounts Tony. “I knew right there what I was going to pay and I had the assurance that my taxes would be done accurately. I also received my money right there.”
Questions
1. For H&R Block Canada what are examples of (a) shifting the demand curve to the right to get a higher price for tax filing (movement of the demand curve) and (b) pricing decisions involving moving along a demand curve?
2. Assume an H&R Block Canada location had a fixed cost of $12,000 to cover during tax filing season, and variable costs for each service of $29. What would the break-even point be for professional services of (a) 109, (b) $69, and (c) $39? Also, (d) if H&R Block Canada achieves the sales target of 2,000 units at the $129 retail price, what will its profit be?
3. Assume that H&R Block Canada opened an office to a remote part of Canada where fixed costs were cut in half to $6,000 and variable costs for each service were dropped to $19, what would be what will be the (a) new break-even point at a $129 retail price for this line of services and (b) the new profit if it produces 2,000 returns?
Timely Delivery– primewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. Canadians search for options and evaluate alternatives for filing their personal and business taxes.
By April of every year, Canadians search for options and evaluate alternatives for filing their personal and business taxes. Whether they are students, professors, or business professionals, Canadians who seek help for tax preparation services have a number of different options. After careful evaluation of their alternatives, Canadians remain loyal to only a few of them. Tax preparers who have discovered the correct strategy for effective pricing have realized the lifetime value of their clients.
Not only does H&R Block have an effective pricing strategy, but it also effectively trains the future tax preparers of Canada. Each year, more than 10,000 students enroll in H&R Block’s Income Tax School. Graduates of the school may become H&R Block employees, but they also may work for major banks, mutual fund companies, and brokerage firms in Canada. The training offered includes a written guarantee that the training is the strongest in the industry. H&R Block’s guarantee to its clients is just one element of its customer relationship management strategy and its success. Furthermore, H&R Block values students as future clients. Its tax preparation services in Canada offer special student pricing offers. For example, from August 2013 through July 2014, H&R Block offered a promotion giving students Student Price Cards (SPC) valid for savings at over 100 retailers.
H&R Block opened its first franchised operation in Canada in 1964 and opened its first company-owned operation in Canada the following year. This was its first venture into multichannel offerings for its clients, but definitely not its last. As the organization grew in U.S. and Canada, it also expanded into 13 foreign companies and it services Canadians at home and abroad.
It may seem difficult for such a large organization to keep its service offering consistent among so many locations, but H&R Block finds a way to do it. Hilary explains, “H&R Block spends a great deal of time educating its employees on the value they offer clients. Through effective training on position pricing, H&R Block employees explain the value their services offer in the context of perceived benefits in relation to price.” The value of the organization’s services increases as the benefits clients receive increase.
Pricing strategy is an important element of H&R Block’s business. When determining if the prices for the services the organization offers are appropriate, H&R Block researches its competitors. This allows the company to decide if it should be offering prices at, above, or below market pricing. More importantly, H&R Block conducts research on its clients. As director of marketing, Hilary leads the market research efforts. She explains the rationale behind the key questions clients are asked. “We first want to understand if our clients know what price they are paying for the service. From there, we determine the price they are willing to pay for the service.” What Hilary has noticed is that clients are actually willing to pay more if they receive a level of service that exceeds their expectations. “We also ask if clients are willing to pay a certain price for a service to see if it is appropriately positioned for the market.”
In addition to its at- and below-market pricing strategies, H&R Block also uses odd-even pricing strategies. “You will notice that some of our prices are shown below the whole dollar amount. That is just the beginning of the conversation. As I mentioned before, clients are willing to pay more for our services when they see the value-added service we offer.”
H&R Block’s Second Look campaign helps put the organization’s pricing strategy to the test. By attracting potential clients for a second opinion, it can illustrate the value of its professional services.
Epilogue
To get a sense of H&R Block’s customer experience from a customer’s perspective, consider Tony, an H&R Block client. When Tony moved into his new home, he also made a decision to change accountants. “There were a lot of individuals at work that were speaking highly of H&R Block,” shares Tony. “It made sense to try them out.” Going through his consumer purchase decision, Tony identified that “I did not want the hassle of doing taxes on my own.” Encouraged by work colleagues, Tony decided to investigate H&R Block as an option. His decision to go with the company over private accounting firms was finalized when he walked into the company’s convenient neighborhood office location. “There was a sandwich board in the H&R Block office,” recounts Tony. “I knew right there what I was going to pay and I had the assurance that my taxes would be done accurately. I also received my money right there.”
Questions
1. For H&R Block Canada what are examples of (a) shifting the demand curve to the right to get a higher price for tax filing (movement of the demand curve) and (b) pricing decisions involving moving along a demand curve?
2. Assume an H&R Block Canada location had a fixed cost of $12,000 to cover during tax filing season, and variable costs for each service of $29. What would the break-even point be for professional services of (a) 109, (b) $69, and (c) $39? Also, (d) if H&R Block Canada achieves the sales target of 2,000 units at the $129 retail price, what will its profit be?
3. Assume that H&R Block Canada opened an office to a remote part of Canada where fixed costs were cut in half to $6,000 and variable costs for each service were dropped to $19, what would be what will be the (a) new break-even point at a $129 retail price for this line of services and (b) the new profit if it produces 2,000 returns?
Timely Delivery– primewritersbay.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
Customer satisfaction- Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
Writing services provided by experts- Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
Enjoy Please Note-You have come to the most reliable academic writing site that will sort all assignments that that you could be having. We write essays, research papers, term papers, research proposals. Canadians search for options and evaluate alternatives for filing their personal and business taxes
Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different audiences in different formats.
You have been coordinating with the benefits team to modify the current employee benefits package to support your long-term employee engagement and retention strategy.
After a lot of research and communication with different providers, the benefits team has sent you the following memo regarding the change. As part of the team spearheading the benefits change process, you are tasked with communicating details of the new package to the affected audiences.
Memo
From: Benefits Department
To: Director, Strategic Planning
RE: Change in Benefits
Overview: The company has had the same benefits provider for ten years and we have reached the end of the contract. As premiums and the cost to the company have increased every year, benefits have remained the same and even decreased in some areas. Additionally, employees have been sharing concerns regarding the cost, co-pays, coverage, and options of the current provider. Therefore, in order to conduct due diligence, the benefits team began reviewing other providers last year. Based on the feedback of employees and needs of the company, the following criteria were considered in the search:
Price of premiums
Lower deductibles
Improved dental plan option
Improved eye care plan option
Inclusion of health care savings or spending accounts
Enhanced long- and short-term disability coverage
Wellness programs
Reduced premiums for nonsmokers
After reviewing the different plans offered and extensive consultation with other stakeholders, the benefits team has selected a new program. Compared to the current program, employees will experience the following enhancements in the new program:
Plans with multiple deductible options
Health care savings account
A wellness program that offers access to a weight loss application, incentives for wellness visits and activity logs, and reimbursement for gym memberships and smoking cessation programs
Improved dental plan
Although these were part of the search criteria, the new program does not include:
Lower premiums
Improved eye care plan options
Reduced premiums for nonsmokers
Enhanced long- and short-term disability coverage
Benefits to the company include:
Reduced premiums for the employees engaging in wellness programs
Additional reduction in rates for in-network usage
The option of a “gold plan” for executives that is significantly more cost-effective than the previous plan
The new benefits plan will go into effect on January 1 of the new fiscal year and will be rolled out during the open-enrollment period of the current year.
Please contact the benefits department if you have any questions.
Prompt
Using the information in the memo above, create the following pieces of communication. Remember to tailor the information to be appropriate for the target audience.
An email to all affected employees
Describe what is changing and why.
Explain the benefits of the change and how it will affect employees.
A brief three- to four-slide presentation to the human resources team with speaker notes as needed
Describe what is changing and why.
Explain the benefits of the change and how it will affect these teams.
An audio script for a two-minute presentation for the CEO
Describe what is changing and why.
Explain the benefits of the change and how it will affect the CEO.
Guidelines for Submission
Email: Submit a 1- to 2-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Presentation: Submit a 3- to 4-slide PowerPoint presentation.
Audio Script: Submit a 2-minute audio script in a Word document with double spacing, 12-point Times New Roman font, and one-inch margins
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Subject Title Career Planning & Strategy Subject Code HRM220 Assessment Title Self-directed assessment of career aspirations Learning Outcome/s 2 and 3 Assessment type Individual Weighting 30% Word count 1,000 (10% variation in word count allowed) Submission type Turnitin (no printed submission required) Format / Layout of Assessment Essay: ICMS Cover Page Introduction (very brief) Body Conclusion Reference List Appendix (Completed Knowdell Career Options Worksheet) ? Assessment instructions • Write an essay covering both topics outlined below: • You need to explore both parts to similar depth – hence the word count suggestion. Part A: Career Development Theory (500 words) • Choose one business/industry leader who you respect and admire, and review their career to date. Which career development theory(s) best fits their career path? Illustrate this by providing examples of things they have done that best support your argument. • Thinking ahead to your future career, what career development theory(s) will you be applying to your career? Why? Give examples to support your argument. • You must cover at least 2 career development theories in this part. • A brief explanation of each chosen theory, based on academic research, is required. Part B: Personal Values (500 words) • Research 2 career options/jobs you are currently considering (different industries; different positions within a specific industry – whatever situation you find yourself in). • Complete the “Knowdell Career Options Worksheet”, adding it as an appendix at the end of your essay • Based on your completed worksheet, reflect on how your personal career values align (or not) with your different career/job options. • Briefly explore how considering your personal career values can better inform your career decisions. • In order to explore this section, you will need to complete the “Knowdell Career Options Worksheet”, which will be covered in class in week 2. This activity is also available on Moodle. Readings for the assessment Wikipedia/personal sites/blogs may be used to explore your leader’s history Secondary research required when covering Career Development Theories (credible Academic sources – academic journals, textbooks, etc.) Referencing & Presentation: ICMS Style Guide (2019)
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Assessment task 2.In assessment task 2, you must submit following tasks in order to achieve competency in this unit with valid, sufficient, authentic and current responses: – • Report on marketing strategies (Task 1 – 4) • Tactical plan (Task 5) • Marketing plan (Task 6) • Marketing scorecard (Task 6) • Evidence of marketing plan presentation (Task 7) • Feedback from key stakeholders (Task 7) • Adjusted marketing plan (Task 8) • Evidence of distribution of updated plan to key stakeholders (Task 9) Report on Marketing strategies Section 1. Devise a Marketing strategy Executive summary: Introduction: 1. Evaluating the options for marketing opportunities • Summary of the organisation’s business structure and products/services it provides In this section please discuss following points: 1. The type and size of the business 2. Types of product and/or services the organisation provides • Addressing the organisational objectives 1. Reviewing the corporate objectives for profit and shareholder returns 2. Reading business strategy documents that outline the competitive advantage for a product or service 3. Reviewing existing marketing strategy objectives for customer acquisition, customer satisfaction and retention information 4. Increase sales from $15 million per year to $20 million per year in the next three years. 5. Increase our loyalty customers list from 10,000 to 15,000. 6. Establish brand recognition in Brisbane so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months. • Evaluating the risks and returns in the selection process 1. Researching options for market penetration and product development 2. Evaluating the risks of non-adherence to legislation or codes of practice, such as failing to comply with the consumer protection law i. Sustainability ii. Consumer protection law iii. Privacy act 2. Identifying the organisation’s strengths and opportunities in line with its capabilities and resources • Completing a SWOT analysis Strengths: Weaknesses: Opportunities: Threats: • Completing a gap analysis
1. Identifying a knowledge gap such as lack of marketing knowledge or expertise in metrics • Identifying at least two possible alliances, and weighing up the advantages and disadvantages 1. Outline of subsidiaries, joint ventures, possible distributors 2. Identifying advantages of alliances for filling knowledge gaps or speed of developing new products 3. Identifying disadvantages of alliances, such as trust issues between businesses or risk of failure in one of the alliance businesses impacting others By 2020, Houzit will have a significant retail presence in homewares in every Australian capital city, starting with 15 stores in the greater Brisbane area and growing to 100 Australia-wide. 3. Developing feasible marketing strategies for the product/service. • Identifying the strategies for pricing, placement and promotional channels 1. Describing the product, such as its features and how they will benefit customers 2. Outlining a pricing strategy, such as value-based pricing, competition-based pricing or performance-based pricing 3. Identifying opportunities for product placement, such as online and in store, and other channels 4. Identifying strategies for promotion, such as advertising online, via email, flyers, social media, etc. • Describing a marketing mix 1. Details of the marketing team, such as the professional approach when interacting with customers or clients 2. Describing the steps involved in creating and executing the buying/selling process, such as implementing good customer service 3. Describing how a product is best presented to the customer, including use of packaging and the brand logo • Identifying the target market segmentation 1. Measuring the size, purchasing power and characteristics of the target group 2. Determining whether the segments can be effectively reached and served 3. Determining whether the segments are conceptually distinguishable and respond differently to a different marketing mix 4. Identifying a program for attracting and serving the segments • Recommending marketing strategies and explaining how they align with the organisation’s strategic direction 1. Explaining how the strategies align with the organisation’s strengths 2. Communicating the level of risk of the marketing strategies 3. Justifying how it will align with the budget and is likely to generate a financial reward for the organisation 4. Developing a marketing performance review strategy • Measuring the organisation’s marketing performance using marketing metrics 1. Using metrics to measure website visits and online purchases and determining conversion rates based on this Calculating return on investment (ROI) of a marketing strategy • Reviewing organisational performance 1. Requiring regular progress reports from internal staff, external suppliers and specialists 2. Comparing the current marketing campaign with past performance and looking for improvements 5. Plan Marketing Tactics • Developing coordination and monitoring mechanisms for scheduled activities 1. Populating a work schedule or using a project management application 2. Identifying the necessary tasks to implement the strategies 3. Completing a budget document for implementing the marketing strategy 4. Indicating the time line required to complete the tasks 5. Identifying the people responsible and accountable for tasks, such as suppliers and specialists 6. Coordinating people in other departments and from external agencies • Explaining how the tactics are achievable in line with the organisation’s objectives, capabilities and budget 1. Reviewing the work schedule and costing 2. Obtaining a sign off on costs by the client or marketing manager • Explaining how the tactics meet legal and ethical requirements 1. Following organisational policies and procedures on legal and ethical requirements 2. Avoiding using customers as ‘talent’ for promotions or selling customers’ personal details 3. Selecting images of both genders and a variety of racial diversity 4. Adhering to legislation in relation to telemarketing, spam, privacy, anti-discrimination, intellectual property and industry codes of practice for advertising • Identifying ways to review the ongoing performance against the objectives and budget, and adjusting if required 1. Reviewing data from various media channels using analytics on website clicks, conversion rates, etc. 2. Asking other departments for data to review and analyse such as IT, customer service, sales, etc. 6. Prepare a marketing plan • Meeting organisational and marketing objectives 1. Providing measurable outcomes on KPIs such as a scorecard or marketing budget 2. Identifying predicted sales and expenditure and return on investment (ROI) • Incorporating marketing approaches and a strategic marketing mix 1. Describing how the marketing mix offers the customer a unique value proposition 2. Describing the product, pricing strategies, product placement and strategies for promotion • Containing a rationale for objectives and information that supports the choice of strategies and tactics 1. Describing the function of the marketing activity, and how strategies promote brand awareness and recognition 2. Describing celebrity endorsements or how the strategy will entertain the audience 3. Estimating the trends in the market, including key industry developments, new technology and/or new products 4. Undertaking informal research on the wants and needs of the target audience 7. Present and adjust the marketing plan 1. PPT slides • Overview of the organization • Research that you have undertaken to implement marketing strategies (a) Competitors analysis (b) Porter 5 forces • SWOT analysis • Present budget • Stakeholders analysis 8. Adjusted Marketing Plan • Obtaining feedback from all parts of the organisation, such as finance, manufacturing and customer service • Allowing time for stakeholders to consider the plan and to analyse resources in the organisation • Analysing and implementing feedback from stakeholders into the marketing strategy 9. Evidence of distribution of updated plan to key stakeholders. • Email with attached marketing plan.
