For your Final Project, you will have to find four (4) peer reviewed articles that will be supportive of your topic that you introduced in Week 2.
For this paper you must include:
· 1-2 paragraph summary of each peer review article.
· Include the relevancy to your topic;
· The meaning or implication of the results of the study that the article is about.
· 1 paragraph discussing how the author could expand on the results, what the information means in the big picture, what future research should focus on or how future research could move the topic forward.
· Discuss your data source as it relates to your topic.
· Include how these peer review articles add to your data source and influence the research of your topic.
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the three key forces driving the new marketing realities, design a two-paragraph plan of how your chosen company is likely to change in the future. What other major trends or forces might affect marketing for this company?
IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor that has maintained market leadership for decades in the challenging technology industry. The company has managed to successfully evolve its business and seamlessly update the focus of its products and services numerous times in its history—from mainframes to PCs to its current emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-trained sales force and service organization offer real value to customers by staying close to them and fully understanding their requirements. IBM often even cocreates products with customers; with the state of New York, it developed a method for detecting tax evasion that reportedly saved taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving problems using technology.”
Note:
· Five citations/references (in addition to the text) are required for this engagement.
· 700-750 words
Text:
Marketing Management,15th ed.
Kotler, P. & Keller, K.
Prentice Hall Publishing. 2016
ISBN: 9780133856460
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the
three key forces driving the new marketing realities, design a two
–
paragraph plan of how
your chosen company is likely to change in the future. What other major trends
or forces
might affect marketing for this company
?
I
BM
Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor
that has maintained
market
leadership for decades in the challenging technology industry. The
company has managed to successfully
evolve its business and seamlessly update the focus of its
products and services numerous times in its history
—
from mainframes to PCs to its current
emp
hasis on cloud computing, “big data,” and IT services. Part of the reason is
that IBM’s well
–
trained sales force and service organization offer real value to customers by staying close to them
and
fully understanding their requirements. IBM often even cocr
eates products with customers;
with the state of
New York,
it developed a method for detecting tax evasion that reportedly saved
taxpayers $1.6 billion over a seven
–
year period.
As famed Harvard Business School professor
Rosabeth Moss Kanter has noted, “IBM
is not a technology company but
a company solving
problems using technology.”
Note:
·
Five
citations/references (in addition to the text) are required for this engagement
.
·
700
–
750
word
s
Text:
Marketing Managemen
t
,
1
5
th
ed.
Kotler, P. & Keller, K.
Prentice Hall Publishing. 201
6
ISBN:
978013385646
0
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the
three key forces driving the new marketing realities, design a two-paragraph plan of how
your chosen company is likely to change in the future. What other major trends or forces
might affect marketing for this company?
IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor
that has maintained market leadership for decades in the challenging technology industry. The
company has managed to successfully evolve its business and seamlessly update the focus of its
products and services numerous times in its history—from mainframes to PCs to its current
emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-
trained sales force and service organization offer real value to customers by staying close to them
and fully understanding their requirements. IBM often even cocreates products with customers;
with the state of New York, it developed a method for detecting tax evasion that reportedly saved
taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor
Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving
problems using technology.”
Note:
Five citations/references (in addition to the text) are required for this engagement.
Original and non-plagiarized custom papers. Our writers develop their writing from scratch unless you request them to rewrite, edit or proofread your paper.
Timely Delivery. capitalessaywriting.com believes in beating the deadlines that our customers have imposed because we understand how important it is.
Customer satisfaction. Customer satisfaction. We have an outstanding customer care team that is always ready and willing to listen to you, collect your instructions and make sure that your custom writing needs are satisfied
Privacy and safety. It’s secure to place an order at capitalessaywriting.com We won’t reveal your private information to anyone else.
Writing services provided by experts. Looking for expert essay writers, thesis and dissertation writers, personal statement writers, or writers to provide any other kind of custom writing service?
Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. key forces driving the new marketing realities
Premium papers. We provide the highest quality papers in the writing industry. Our company only employs specialized professional writers who take pride in satisfying the needs of our huge client base by offering them premium writing services.