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What does it mean to create a Persuasive Speech?

P1

(This portion is written in essay format.)

Part 1

What does it mean to create a Persuasive Speech?

What strategies will you use to “persuade” your audience?

What special credibility considerations should persuasive speakers keep in mind when preparing for and presenting a speech?

Part 2

(This portion is bullet points)

Pick your topic, there is a file in this weekly folder with topic options.

If you pick a topic off of this list, please let me know here what you have chosen.

And then outline your speech. Your speech outline does NOT have to be a written essay, it can be bullet points. You will not get a good grade if you read your speech, so I encourage you to make notes that will prompt you as you speak.

Part 3

List the academic sources you will be citing in your speech (you need at least 3)

Then attach a copy of the visual aid you will show in your speech.

(the visual aid is something that will support your presentation, it can be a picture, image, list, anything that you can show which supports what you are saying.

P2

Please pick 2 of the points below and answer them in essay format.

· Write about the kind of learner you see yourself as being. What does the concept of active learning imply to you? How can you become a more active learner as you read this book and take this course?

· Write about the ideal kind of fieldwork experience you would like to obtain. What can you do to get that kind of field placement?

· If you are already in a field placement, write briefly about the work you are doing. What are your reactions to the staff at the agency? How are you being affected by your clients? Are any personal issues emerging as a result of your work with clients? What are you learning about yourself?

· If you are in supervision currently, what is most satisfying about it? What kind of relationship do you have with your supervisor? What ideas do you have for improving the quality of your supervision sessions?

Your response must be no less than 600 words, minimum of two pages, no more than 5, using APA citation format references and in-text citations.

P3

To complete the recommendation report you need to conduct some more in dept research about the issue (causes, prevalence, statistics, liability/costs) AND methods to address/remedy/prevent the issue. Next, conduct a Boolean search via the Monroe College Library electronic databases to locate at least 4 scholarly or trade journal articles AND 3 Internet sources that discuss the issue and methods to address the issue. Finally, prepare an annotated bibliography in APA format, so that the instructor can evaluate your sources for the recommendation report.

1- Click on the attached links to access your lecture notes.

2- Conduct a Boolean search [Boolean Operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and productive results. This should save time and effort by eliminating inappropriate hits that must be scanned before discarding.] via the Monroe College Library electronic databases AND the Internet to locate your data for the report.

3- View this  video  on how to read a scholarly journal article.

4- After you have located and read your data for the recommendation report you are ready to create an annotated bibliography in APA format. (click on the attached links to view a sample annotated bibliography and a grading rubric).

5- View the videos for guidance on writing the annotated bibliography.

6- View the  tutorial  for the APA citation generator website, THEN visit the website  http://www.citefast.com  to create the citations for the annotated bibliography

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Managerial Communications Persuasive and Negative Messages

Managerial Communications Persuasive and Negative Messages Overview: The ability to write a persuasive message in business communication is an important skill. Occasionally, you will need to

BUS311 – Managerial Communications Persuasive and Negative Messages

Overview: The ability to write a persuasive message in business communication is an important skill. Occasionally, you will need to deliver bad news within your message. In this assignment, you will practice the skill of writing a persuasive memo containing negative news.

 Instructions: 

• Choose one of the following options to complete:

 o You are a member of the Finance Department for Post Corporation, as well as a trusted colleague and CEO. Upon analysis of the financial statements, you have determined that the amount of debt the company has is too much to come back from using normal business procedures given the declining performance in recent years, due to alternative purchasing methods by customers. Your task is to write a persuasive memo to the CEO explaining why you feel that the best action to take going forward is to close the stores. Focus on the tone of the memo. You can use outside resources to help prove your point – be sure to cite any outside sources in APA format.

 o You are the CEO of Post Corporation and you have just received the report from the Finance Department regarding the inability of the company to pay off its debt. Reluctantly, the only option is to liquidate all the inventory in order to salvage as much money as possible before closing the stores. Your task is to compose a memo directed to the organization’s stakeholders, which includes employees, the Board of Directors, senior management, customers, and/or suppliers. In the memo, focusing on the tone, explain the rationale for the decision to close the stores.

 Requirements:

 • Use memo format to communicate a clear message.

 • Write your memo in a professional style and tone. 

• Cite resources using APA format.

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Managerial Communications Persuasive and Negative Messages Overview

BUS311 – Managerial Communications Persuasive and Negative Messages Overview: The ability to write a persuasive message in business communication is an important skill. Occasionally, you will need to

BUS311 – Managerial Communications Persuasive and Negative Messages

Overview: The ability to write a persuasive message in business communication is an important skill. Occasionally, you will need to deliver bad news within your message. In this assignment, you will practice the skill of writing a persuasive memo containing negative news.

 Instructions: 

• Choose one of the following options to complete:

 o You are a member of the Finance Department for Post Corporation, as well as a trusted colleague and CEO. Upon analysis of the financial statements, you have determined that the amount of debt the company has is too much to come back from using normal business procedures given the declining performance in recent years, due to alternative purchasing methods by customers. Your task is to write a persuasive memo to the CEO explaining why you feel that the best action to take going forward is to close the stores. Focus on the tone of the memo. You can use outside resources to help prove your point – be sure to cite any outside sources in APA format.

 o You are the CEO of Post Corporation and you have just received the report from the Finance Department regarding the inability of the company to pay off its debt. Reluctantly, the only option is to liquidate all the inventory in order to salvage as much money as possible before closing the stores. Your task is to compose a memo directed to the organization’s stakeholders, which includes employees, the Board of Directors, senior management, customers, and/or suppliers. In the memo, focusing on the tone, explain the rationale for the decision to close the stores.

 Requirements:

 • Use memo format to communicate a clear message.

 • Write your memo in a professional style and tone. 

• Cite resources using APA format.

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Persuasive Essay trying to influence you to accept or agree with your position on this issue

The purpose of the Persuasive Essay assignment is to choose a topic that has some debatable issue. You will then take a position on that issue and write a 2 full-page Persuasive Essay trying to influence you to accept or agree with your position on this issue.

Here are the details:

1. Read the Lecture Notes in Unit 5 on persuasive writing. Also, especially read Chapter 10.9 in the online text for ideas on how to construct an approach persuasive writing. Here is the link to that chapter:

https://open.lib.umn.edu/writingforsuccess/chapter/10-9-persuasion/ (Links to an external site.)

While all the information in this chapter can be helpful, what is especially helpful is the information under the heading “Writing a Persuasive Essay.”

2. Choose a topic. Your topic will be on some issue of debate where you are able to take a side on that issue. The instructor of your class will let you know if you may write on any topic or if there will be limitations on what you may choose to write on.

3. Unlike the previous two-unit essays, there is no required outline or pattern that you have to use for organizing this essay. However, you will want to plan your organization so your ideas connect and make sense to the reader. You may use either of the patterns from the previous two units. Also, you may look at the different patterns presented in Chapter 10 for ideas. As a bit of advice, the structure is shown in Chapter 10.9 under the heading “Structure of a Persuasive Essay” is a helpful model to look at.

4. Since this essay is more persuasive instead of argumentative, you do not have to do any formal research, but you should have explanations and support for any positions you offer.

5. The essay will be at least two full pages long but no more than four pages (unless you have your instructor’s permission to go over 4 pages). You will use the MLA formatting guidelines that you used in the previous essays.

6. Include a title for your essay.

7. After writing the essay, be sure to take the time to read it several times for revision and editing. It would be helpful to have at least one other person proofread it as well before submitting the assignment

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Persuasive Campaign for Online Education

Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:

    The campaign’s central message or slogan

    The target audience for the campaign

    The medium used to promote the campaign

    The intended persuasion outcome for the campaign

After providing the details of your campaign, you must explain why you believe this campaign will be effective using at least three of the persuasion theories that you learned in this course. You will need to cite at least four (4) outside sources besides the textbook. Material from those sources can be used to support details of your campaign or the persuasion theories that you reference in the paper. The paper must contain an introduction with thesis statement, at least five body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the Ashford Writing Center (Links to an external site.). The explanation of the campaign should be no more than 1000 words out of the total word count.

The Final Paper

    Must be 2500 to 3000 words long in double-spaced pages (do not include title and references pages in word count) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).

    Must include a separate title page (Links to an external site.) with the following:

        The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

    Must document all sources in text (Links to an external site.) in APA style as outlined in the Ashford Writing Center.

    Must include a separate references page (Links to an external site.) that is formatted according to APA style as outlined in the Ashford Writing Center.

……………………………………………………………………………………………………

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Introduction

            The growth in economy of the United States has coincided with an increase in demand for education. Although some sectors of economy have been affected by recession and harsh economic times, education continues to witness unprecedented growth. However, learning opportunities of American students have historically been shown to be shaped by factors beyond their control. (Lips, 2010) has identified the factors that influence education of American students as geography, finance and access to quality education. Online education provides an alternative source of instruction helping to break such barriers and increasing access to education among the American students.

The Central Message of the Campaign

Spend Less Money, Less Time In Class, and Learn More Through Online Education!!

            In making an advertisement campaign, there is need for a slogan or central message. The message must be short, captivates and is easy to remember. The central message that was chosen for the online education campaign is “Spend Less Money, Less Time In Class, And Learn More Through Online Education!!. The slogan is short and captures the main theme of the campaign, that is, online education. In addition, the use of the words “less money, less time and learn more” captivates the audience since it shows that the campaign will address the major factors that hinder access to education.             As outlined in (Lips, 2010) geography, finance and accessibility of quality education are some of the barriers towards education among the students in America. The creation of a slogan that captures these factors will be critical in attracting……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

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A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals

An experiment is described in which mild humor and mild fear-arousing appeals are studied for two “new” products. Effects are compared for the humor, the fear, and a straightforward information message. Results on the humor appeals are similar to those of many other studies; they were not different than the straightforward information treatment. However, fear appeals had negative effects, which conflicts with some previous results and suggests that advertisers should be cautious about using fear appeals.


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In our daily lives, we are surrounded by persuasive messages: advertisements, political campaigns, business requests, public service announcements…the list goes on and on

1. In our daily lives, we are surrounded by persuasive messages: advertisements, political campaigns, business requests, public service announcements…the list goes on and on. Why? Because persuasion, when used appropriately, is an effective tool to compel people to act.  Describe a time when a persuasive message prompted action on your part.  What specific aspects of the message prompted your action?

2. Now that the US presidential election is over how would you estimate the impact it, and its resolution, on FX rates for the next year and the subsequent impact on MNC’s cash flows?

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Persuasive communication is a key skill needed in finance.

1203AFE Money, Banking and Finance
Assessment 3: Stock Pitch Report
Length: 2 pages (maximum)
Due Date: Week 12 (see L&G for exact time)
Weight: 20%
Task Description:
Persuasive communication is a key skill needed in finance. This task provides an opportunity to practice written persuasive communication, as well as apply knowledge of equity markets and research information.
Accordingly, this task asks you to create a 2-page report of a persuasive ‘stock pitch’. You will be allocated a company to research in Week 8. You have 3 weeks to research the company and devise a ‘stock pitch report’, as you would do as a financial analyst making a recommendation to your investment board. Drawing on annual financial statements, stock price data and other reports/news, you will analyse the company based on the information you collect, and make a BUY, HOLD or SELL recommendation. Note that as a first-year course, you are not required to value the company, you will acquire these skills in subsequent finance courses.
Useful resources include: the Bloomberg terminals, Yahoo Finance, ASX or other stock exchange, Google, etc.
a) The table over the page provides a list of data for you to research and collect. All presentations must include this data as a minimum. You can include more data and information as appropriate to your company. You can present data as tables, graphs, charts, etc.
b) Each report needs to provide an overview of Strengths, Weaknesses, Opportunities and Threats (SWOT) for your company.
c) Each report needs to include and justify a BUY, HOLD or SELL recommendation. The justification forms a substantial proportion of your marks.
d) Based on the information you’ve collected and wider research, formulate a persuasive report of a maximum of 2 pages. Remember that the report needs to have structure (introduction, body, conclusion) and logical flow.
Marking Criteria: The guide for marking is provided over the page. This sets out the criterion and standards that are required for particular levels of performance (and therefore marks). You should study these rubrics closely in order to understand what is required and how you will be marked for your work. Referencing should follow APA guidelines.
Submission: Details regarding submission will be provided in the Assessment 3 section on L@G. Files must be named as follows: [family name]_[student number]_Assessment3. If there are any technical issues experienced please contact the course convenor. All assessment items need to have a completed assignment cover sheet, a digital version is provided on L@G.
Basic Information Data Details
Company name
Ticker Abbreviation
Country of Listing
Name of Exchange
Number of shares outstanding
Market capitalisation
Industry
Description of the business
Stock price data:
52-week range
Price/Earnings ratio
Earnings per share
Dividend per share
Dividend yield
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Rubric – Stock Pitch (20%)
Criterion Weight (100%) Excellent Very Good Good Satisfactory Unsatisfactory
Content
Depth and accuracy of content. 40% Explanations of concepts and data are clear and accurate. The recommendation is well supported with evidence and clearly justified. Explanations of concepts and data are clear and accurate. The recommendation is mostly well supported. Generally, explanations of concepts and data are sound. The recommendation lacks justification. Explanations of concepts and data are at a superficial level and inconsistent attempt is made to justify the recommendation. Explanations of concepts and data are inaccurate or incomplete. Little or no attempt is made to justify recommendation, or recommendation is omitted.
Justification
Justification of BUY, HOLD, SELL decision 40% The student provides a very persuasive argument that supports their decision and is supported by the data and other information provided.
The student has made a very good attempt to persuade the reader in the report to follow their recommendation. The decision is somewhat supported by the data and other information provided.
The student has made an attempt to be persuasive, but the justification lacks some conviction. The data and information provide some support.
The student’s attempt to justify the decision is adequate but could have had more conviction. Data and information may be inappropriate or inadequate.
The student has made little or no attempt to justify the decision or provides no decision. Data and/or information provided is inappropriate and/or inadequate.
Presentation and grammar Demonstrated English language proficiency, effective presentation, vocabulary, grammar and punctuation 10% Outstanding English language capability, including vocabulary grammar and punctuation. Excellent English language capability, including vocabulary grammar and punctuation. Well-developed written English, including vocabulary, grammar and punctuation. Some demonstrated proficiency in written English language presentation including vocabulary, grammar and punctuation. Limited or a poor level of proficiency in written English language, presentation including vocabulary grammar and punctuation.
Report Structure Demonstrated proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout 10% Outstanding proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Very high proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Well-developed proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Basic proficiency in structuring the report so as to maintain a logical flow with coherent transitions and connections throughout. Limited or no demonstrated proficiency in structuring the report to maintain a logical flow with coherent transitions and connections throughout. Significant lack of cohesion in the flow of text