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Connections between stakeholder claims and the product market

Your assignment is to prepare and submit a paper on critically discuss the connections between stakeholder claims and the product market. Another group of stakeholders beyond these three categories form the secondary stakeholders which include the government, communities, etc.., The capital market stakeholders such as the investors, debt suppliers and banks would want to have a right to decide what the organization has to do in order to maximise the shareholder wealth. However, the organizational stakeholders such as the employees and the unions have a claim on how the company operates to achieve the objectives. On the contrary, the product market stakeholders are concerned with the way they will be affected by the firm (Haslam, Neale and Johal, 2000).

The product market stakeholders include the suppliers and the customers. These stakeholders have an important role to play in the organization and its value, and in turn, have a major effect on the other stakeholders of the firm. The customers of a firm expect high value from the firm in all their encounters. However, they will also have a lot of choices in the market for the product or service, and hence the prices have to be attractive to them. The customers choose a product or service, not only based on the quality but also on the costs involved. Hence their primary expectation or demand from the firm is a reliable and high quality product at the lowest cost (Sloman, Sutcliffe, 2004).

The suppliers on the other hand have a considerable power over the firm, as they control the basic products or services required by the firm in its value chain. The power of the suppliers and their claims in the firm differ based on the availability and the level of competition in their products and services. In case of a supplier having a monopoly in the market, the supplier will have a high level of claims in the firm’s activities and will not be affected profoundly due to other stakeholders (Sloman and Sutcliffe, 2004).


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product is Samsung Cell Phones

 The product is Samsung Cell Phones (Highly competitive market, includes product/service component) Samsung markets to generation z 

Directions

  • This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected.   Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.
    • The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design.  A good one is
      • Promotion: Integrated marketing communication (IMC). (n.d.).  Lumen  https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/
  • Prepare your assignment with a title page with your name and the name of your product or service.  Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question.  You do not need to repeat the question.  Do use headings to separate the sections.

Part 1

  1. Integrated Marketing Communications.  Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
  2. Marketing communications objectives.  Write at least three marketing communications objectives using the AIDA framework discussed in the course content.

Part 2

  1. Promotion mix.  For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.   One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
  2. Media strategy.  Discuss at least two of your media choices that you believe will best reach your target market with your advertising.  Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market.  Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers.  If using social media, discuss which social media and how they will be used to accomplish which objective
  3. Assignment status: Solved by our Writing Team at CapitalEssayWriting.com
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NARROW (Single) Product (Good, Service or Hybrid).

 In this course, you will focus your homework activities on one (1) product or service of your choice. You will need to choose your product or service in time for submitting your first homework activity. Make sure to submit it for approval here.

Notes

  • You Must Submit Your Topic Via This Link For Approval Before Beginning Your Homework! So, try to get this done early in the week.
  • All homework assignments will be based upon the business you choose. It can be a real business in operation, your own business, or an entirely fake one (just make sure you are comfortable posting about a fake business). If you use an existing business, that is not your own, you cannot use anything the business has already published or created in your posts, they need to be original.

ADDITIONAL INSTRUCTIONS:

Since I cannot edit the above instructions, I am adding clarifying information here. These details are designed to help you earn approval the first time.

  1. Please pick a NARROW (Single) Product (Good, Service or Hybrid). For example: if you have a jewelry business then pick ONE product line from the business. That means rings, or necklaces or earrings or bracelets. Or all of those items from ONE manufacturer or brand if you resell them. Example 2: If you have a lawn service, then pick ONE service (Mowing, edging, restoration, landscaping) 
  2. You MAY pick your business but pick ONE focus or aspect of it. Example: If you have an insurance company pick ONLY homeowners insurance.

***Be sure to write a quick explanation paragraph about the business/product (Good or Service or Hybrid) you chose, the target market information, any values/mission information you might know if it is your own business, and explain why you are picking this business/product (Good or Service or Hybrid).

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Product safety has become a hot topic for businesses around the world.

Assignment in 5 Sentences 

Respond to the following:

  • Product safety has become a hot topic for businesses around the world. The purpose of product safety policies and legislation is to keep consumers safe, with the expectation that product quality is balanced against business profits. How does a company factor these competing expectations and still hold the consumer responsible for safe and effective use of the product?
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Marketing Plan for Nike’s new product

 Nike’s New DeliveryNike’s new female apparel includes its very first collection dedicated to maternity wear.
Nike’s new collection, Nike (M), is designed for new and expectant mothers. It’s the first collection of its kind for the active wear giant and follows years of requests by customers and professional athletes. After three years in the making, Nike (M) is finally hitting the market with a four-piece “essentials” collection. Nike (M) includes a supportive legging, tank top, sports bra that provides accessibility to pump and nurse, and a fleece pullover with extra material to fit growing stomachs.
Not only does Nike (M) assist pregnant consumers, it also aids the environment. Nike designed the collection to be sustainable, with each piece made from 78-88% recycled polyester. Combining the relatively untapped market of maternity active wear with sustainability could help Nike appeal to more female consumers, as women are more likely to shop eco-consciously. Additionally, even if they are not shopping the new Nike (M) collection, the line could change Gen Z consumer’s view of Nike, as they tend to favour brands with inclusive and environmentally friendly products.
Advertising and launching the new collection in countries around the world could further Nike’s connection with consumers and boost its image as an inclusive active wear brand. With many of its stores still closed due to the Coronavirus pandemic, Nike will rely on its desktop and mobile sites for the new collection’s drop. As Nike’s sites generate the highest traffic rates in the active wear sector, it could easily draw consumers online to shop the new maternity wear. Though Nike (M) is the first of its kind for the company, it is not the first maternity line from a large active wear brand, as Reebok first released a multi-purpose active wear line for expectant mothers in 2019.
Nike’s new collection allows expectant and new mothers to exercise in comfort. The release of a maternity line, along with last year’s launch of modest women’s swimwear, could show Nike’s commitment to expanding its reach into untapped areas of the women’s active wear market.
Write a Marketing Plan for Nike’s new product. Ensure you identify:
a) Environmental analysis – the marketing environment
b) Target Market
c) Marketing Objectives
d) SWOT analysis
e) Marketing Strategies

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research articles that pertain to marketing a service (as opposed to a product)

Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.