(Victoria)1. The eight key components of e-Commerce business models are value proportion, revenue model, competitive environment, management team, organizational development, market strategy, competitive advantage, and market opportunity. One example of the revenue model is the subscription revenue model, often used by B2C businesses to increase profit. Many services that offer subscription options offer a free version of their service but with many advertisements to generate profit. This model offers a benefit to consumers with a price. Subscription services typically offer a monthly or yearly price for access to the service (often removal of advertisements). Current business models have high sales and easy to see brand strategic advantages (Chai & Zhu, 2022).
2. One major B2C business model is e-tailer. An e-tailer is an online retail store. These online stores sell their goods or services from the internet to the consumer directly. Profits are made in keeping expenses low and learning the target audience to advertise to. This is further expanding the business process from wired network technology to wireless network business (Chai & Zhu, 2022). Another popular B2C business model is content provider. A content provider provides informative content often in the form of video, photo, music, art, or text. This model makes a profit through advertisements and charging subscriptions to view content. As we continue to grown into an increasingly more technology based society, online content becomes more important. A business providing valuable content can increase sales tremendously.
3. One major B2B busines model is e-distribution. This is similar to an e-tailer except an e-distributer provides goods or services directly to individual businesses. This model makes a profit in selling many products to directly to businesses. A business would prefer to buy many products from one distributer rather than purchasing from various. Another B2B busines model is exchanges. Exchanges are independent online marketplaces where many suppliers can connect with commercial purchasers to conduct transactions. This benefits both the buyers and sellers with increase of opportunity and lower transaction costs. (Laudon & Traver, 2021)
Chai, B., & Zhu, Y. (2022). Cross-border e-commerce business model based on wireless communication network and blockchain. Security and Communication Networks, 2022 doi:https://doi.org/10.1155/2022/9572908
Laudon, K. C., & Traver, C. G. (2021). e-Commerce 2021: Business, technology, and society (16th ed.). Pearson
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