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Examine how web research and analysis methods can improve website rankings, social media engagement and overall online presence and awareness for web communication campaigns

Assignment 3: Data Analysis Report
Due: As per schedule
Word limit: 2000 words (excluding appendices and reference List)
Examine how web research and analysis methods can improve website rankings, social
media engagement and overall online presence and awareness for web communication
campaigns.
You will be given a case study to analyse during the course of the semester including
available web analytics and other data. You are required to collect further online secondary
data and provide a report on your findings, and provide recommendations on how the data
could be used as the basis of a web communication campaign.
Further details regarding this assignment will be provided in seminars and on MyUnits.
The assignment will be marked using the following criteria:
The report should include: %
allocation
Search Engine Optimisation
• Present an original, complete, coherent and persuasive report, which
includes all required elements.
• Demonstrate a high level of understanding of search engine
optimisation for web campaign planning. 40
Incorporation and analysis of background research
• Demonstrate evidence of relevant and adequate background
research and analysis.
• Integrate research findings fluently into the discussion. 40
Referencing, writing and presentation
• Include consistent and complete details of references/sources
• Write fluently and accurately and edit carefully.
• Present document professionally

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When rating health care around the world, show how the health care rankings for each country can be used to justify the need for health care reform in these countries

For your final presentation (Key Assignment) you will revise your Unit 4 Individual Project assignment presentation of 8-10 slides (not including title or reference slides) and add at least 3 additional slides (total of 11-13 content slides) with information on: 

  • When rating health care around the world, show how the health care rankings for each country can be used to justify the need for health care reform in these countries.
  • Choose 2 low-income countries that you feel will benefit from health care reform, and explain why you feel this way.

Be sure to have 150-200 word speaker notes for each content slide.  Remember to revise your Unit 4 presentation material using the suggestions from your classmates’ reviews of your Key Assignment Outline and the grade book feedback from your instructor.  Be sure to support your information by citing at least 3 scholarly references using APA format.

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NO PLAGIARISM

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