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Managing Survival Economic Realities for Vietnamese American Women

Read: Managing Survival Economic Realities for Vietnamese American Women (page 237) Linda Trinh Võ  (I attached the file below)

Please write the summary ( Economic Realities for Vietnamese American Women (page 237))to include main points. Keep in mind your peers may have not read the chapter you selected so you would like to provide them with an overall summary of the chapter reading.

Requirement: In your summary/analysis, you must provide citations from the reading which should include title, page numbers, and a reference page.  However, on the week of your final, there’s no “reading discussion” forum.

Your post should include:

  1. Title of Article and Author
  2. Summary of article selected: a paragraph with citations
  3. Reflection of the reading: a paragraph
    • A reflection can include your own personal experience that’s related to the readings, a connection to the reading that you found in a news or academic article, movie, YouTube video, etc.
    • You can also include your thoughts, views, or opinion about the chapter reading you selected.
    • If you’re having trouble, you can answer the following questions:
      • What did you find interesting about the reading?
      • What would you have done in their situation?
      • How would the issues in the chapter be in today’s political climate?
      • Where does issue the issues stand today?
      • What policies or suggestions do you have to improve the issues?

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key forces driving the new marketing realities, design a two-paragraph plan of how your chosen company is likely to change in the future.

Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the three key forces driving the new marketing realities, design a two-paragraph plan of how your chosen company is likely to change in the future. What other major trends or forces might affect marketing for this company?

IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor that has maintained market leadership for decades in the challenging technology industry. The company has managed to successfully evolve its business and seamlessly update the focus of its products and services numerous times in its history—from mainframes to PCs to its current emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-trained sales force and service organization offer real value to customers by staying close to them and fully understanding their requirements. IBM often even cocreates products with customers; with the state of New York, it developed a method for detecting tax evasion that reportedly saved taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving problems using technology.”

Note:

· Five citations/references (in addition to the text) are required for this engagement.

· 700-750 words

Text:

Marketing Management,15th ed.

Kotler, P. & Keller, K.

Prentice Hall Publishing. 2016

ISBN: 9780133856460

Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the

three key forces driving the new marketing realities, design a two

paragraph plan of how

your chosen company is likely to change in the future. What other major trends

or forces

might affect marketing for this company

?

I

BM

Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor

that has maintained

market

leadership for decades in the challenging technology industry. The

company has managed to successfully

evolve its business and seamlessly update the focus of its

products and services numerous times in its history

from mainframes to PCs to its current

emp

hasis on cloud computing, “big data,” and IT services. Part of the reason is

that IBM’s well

trained sales force and service organization offer real value to customers by staying close to them

and

fully understanding their requirements. IBM often even cocr

eates products with customers;

with the state of

New York,

it developed a method for detecting tax evasion that reportedly saved

taxpayers $1.6 billion over a seven

year period.

As famed Harvard Business School professor

Rosabeth Moss Kanter has noted, “IBM

is not a technology company but

a company solving

problems using technology.”

Note:

·

Five

citations/references (in addition to the text) are required for this engagement

.

·

700

750

word

s

Text:

Marketing Managemen

t

,

1

5

th

ed.

Kotler, P. & Keller, K.

Prentice Hall Publishing. 201

6

ISBN:

978013385646

0

Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the

three key forces driving the new marketing realities, design a two-paragraph plan of how

your chosen company is likely to change in the future. What other major trends or forces

might affect marketing for this company?

IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor

that has maintained market leadership for decades in the challenging technology industry. The

company has managed to successfully evolve its business and seamlessly update the focus of its

products and services numerous times in its history—from mainframes to PCs to its current

emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-

trained sales force and service organization offer real value to customers by staying close to them

and fully understanding their requirements. IBM often even cocreates products with customers;

with the state of New York, it developed a method for detecting tax evasion that reportedly saved

taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor

Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving

problems using technology.”

Note:

 Five citations/references (in addition to the text) are required for this engagement.

 700-750 words

Text:

Marketing Management,15

th

ed.

Kotler, P. & Keller, K.

Prentice Hall Publishing. 2016

ISBN: 9780133856460

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myths regarding older adults and some of the realities they often face.

Explain some of the myths regarding older adults and some of the realities they often face. Put special emphasis on the social-economic and the physical factors that you have found in your readings and research on this topic. Based on your experiences how would you interpret these myths and realities of older adults? Make sure to justify your answers by citing relevant sources.

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When it comes to the social and economic status, it does not only look at the income by financial security, lifetime achievement and other subjective myths on what it means to have a social status or belong to a particular social class. For adults, the social and economic status is usually view from the quality of life which is attributed from the privileges and opportunities that they can afford as they continue to age(Dallaire, McCubbin, Carpentier, & Clément, 2008).  One of the myths of social and economic status is usually measured from poverty level, however this is not the only common factors as it is also characterized by several psychological and physical stressors associated with elder age.

The basic fact is that as one continues to age, they can hardly work and will have very few opportunities when it comes to accruing more income;  this does not mean that the cost of living would change for them, as it will also place them in a more economic disadvantage. But being in an economic disadvantage does not always meant that it will go hand in hand with their social status; this is a myth. There are many places for care of the old age of which they can continue to enjoy a social life even when they are out of employment. Another important issue is family support, which may not always be tied to the fact that they are no longer in employment(Dallaire, McCubbin, Carpentier, & Clément, 2008). Also poverty levels are not universal to the older group, as it also depends on ethnic and racial background. In the United States for example, it is expected that by 2030, there will be 25 percent older persons from ethnic minority groups, which consists of 19.2 percent African Americans and 18.1 percent Hispanics, compared to 8.7 whites living in poverty (APA, 2019).

In summary it is important to explo……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..

myths regarding older adults and some of the realities they often face.

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