Scenario: You work as an intern in Mr. Rudd’s small CPA office. Mrs. Rebecca Gregory, one of Mr. Rudd’s longtime customers, is in need of financing. She needs approximately $100,000 for the development and launch of a sophisticated website and marketing campaign for her company. Instead of relying on the traditional methods of getting the needed funds, such as a bank loan or equity offering, she wants to try “crowd funding.â€
She knows very little about this new emerging method of obtaining cash, but she has heard enough good things about it lately that she is willing to try. But she needs to know about the basics of crowd funding first. Where does she go? What does she need to do? What options she has? How does it work?
Since she relies on your CPA firm for financial advice, she has asked Mr. Rudd with some guidance on crowd funding. Mr. Rudd thinks that this is good research assignment for you. And since you have been taking a business communication course at college, he thinks you can also write a letter to Mrs. Gregory with the results of your research.
Your assignment: Research reputable online sources to learn about crowd funding. This should include how crowd funding works, what Mrs. Gregory potentially needs to do, and what options she may have. You are educating and informing Mrs. Gregory, NOT persuading nor “selling†the idea of crowd funding.
Write the summary results of your research in a one to two page informational letter addressed to Mrs. Gregory at 1256 Oakland Drive, Suite 326, Pasadena, CA 91101. Mr. Rudd’s address is 4500 N. Parkway, Westlake, CA 91356.
I got an A on the Letter 1 that’s why I’m sending it to you to see it as an example. The formatting is very very important it has to be a professional business letter with all the right spacing font and style and also can you make a small and professional visual aid if possible if not its ok. It has to be small paragraphs with no spacing just like the example I’m sending you. Please make sure you read and understand what I wrote here. Please follow the directions here. Please use the letter 1 as an example
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Mr. Rudd
4500 N. Parkway
Westlake, CA 91356
May 12 2017
Mrs. Gregory
1256 Oakland Drive
Pasadena, CA 91101
Subject: Crowd Funding
Dear Madam
What Crowd Funding Entails
Thank you for the opportunity to advice on crowd funding. Crowd funding is way of raising funds through efforts of friends, individual investors, family and business partners. It uses the principle of collective responsibility.
Requirements
Depending on the type of business or product, you must have a business plan. You also need to choose a crowd funding platform that you feel appropriate for you to pitch your business idea.
Options
Options include social media and crowd funding companies. The crowd funding providers include gofundme, kickstarter, indiegogo, teespring and patreon among others. These companies charge fee for their services.
Yours Sincerely,
Mr. Rudd
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