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Traditional experimental research dictates that there must be one or more experimental groups

 Traditional experimental research dictates that there must be one or more experimental groups (groups receiving a treatment or intervention) and a control group (which does not receive the intervention). Participants are assigned randomly to the experimental and control groups. Although experimental designs may be preferable to other designs, even in action research, they are not always feasible for practitioners for many reasons. There may be ethical issues regarding withholding an intervention from a client group; or time, financial, or logistical constraints may make it impossible to include random assignment into groups.

In such cases, the use of time-series research can provide a meaningful alternative to true experimental research. Time-series designs are quasi-experimental, meaning that they still seek to evaluate the impact of a treatment or intervention on a target group (or individual) but do not include random assignment to treatment and control groups. Researchers still have control over admittance criteria to the treatment group (e.g., mothers under the age of 21). Times series then allows researchers to take measurements of treatment effectiveness at various intervals over time. Taken together, these data points provide information about the intervention under consideration.

In this Assignment, you apply time-series research techniques to a case study.

To Prepare

Imagine that you are a human and social services professional working with a child, Kaya, who is having some behavioral problems at her elementary school. As a scholar practitioner, you approach your work with her from an empirical standpoint and want to measure the effectiveness of your recommended services. To date, you have provided information about resources to the family and coordinated services for the child and family.

As such, you pose the following research question: “What impact do the services the child is currently receiving have on reducing off-task behavior, physical aggression, and verbal aggression for the identified child?”

For the purposes of this research, the target behaviors are as follows:

  1. Off-task: failure to maintain eye contact with task at hand for more than 3 consecutive seconds
  2. Physical Aggression: hitting/pushing/kicking peers/teachers, throwing objects
  3. Verbal Aggression: threatening, yelling

Consider the following observation report:

During the first observation period, which was conducted on Monday (in math class) between 11:20 and 11:30, 10-minute, 10-second, partial interval recording was used to assess the frequency of off-task behaviors, physical aggression, and verbal aggression. Kaya was observed to be off-task during 12% of the intervals observed, engaged in physical aggression 0% of the intervals observed, and engaged in verbal aggression 2% of the intervals observed.

During the second observation (during recess), which was conducted on Wednesday from 9:00 to 9:30, Kaya was observed to be off-task during 15% of the intervals observed, engaged in physical aggression 20% of the intervals observed, and engaged in verbal aggression 3% of the intervals observed.

Kaya was also observed on Friday from 10:30 to 10:40 during a group activity. Kaya was observed to be off-task during 20% of the intervals observed, was observed to engage in physical aggression 7% of the intervals observed, and was observed to engage in verbal aggression 10% of the intervals observed.

Off-task                                Physical Aggression                                  Verbal Aggression

12%                                         0%                                                                   2%

15%                                        20%                                                                  3%

20%                                        7%                                                                    10%

The Assignment (1–2 pages)

Based on the data, you determine that you must design a behavioral intervention for Kaya and determine if it is successful. As you begin the process of investigating your research question:

  • Briefly describe a time-series design that you would use to investigate the impact of your intervention, and explain how you would collect and record the additional data. Be specific.
  • Select a method for graphically representing the provided data. Use the method to create a graph. (You can use Microsoft Excel or Word).
  • Analyze the data and provide a narrative description of your analysis.

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Conducting Time-Series Research Babbie (2011) illustrates time-series designs as a research design that involves measurement taken over time (p. 397). Another definition given by Senter (n.d.) expresses that time-series is a collection of quantitative observations that are evenly spaced in time and measured successively. Time-series research design has many applications and there are two central goals of any such study. The initial objective is the identification of the nature of a specific correlation or phenomenon must occur, by analyzing occurrences of observations as sequences. The next objective is that forecasting can be accomplished by examining the patterns to predict future time-series variable values. Senter (n.d.) explains that the goals of time-series analysis are (i) descriptive: identify patterns in correlated data trends and seasonal variation

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Research on quantitative and qualitative research explain in details both research

Research on quantitative and qualitative research explain in details both research 

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QUANTITATIVE AND QUALITATIVE RESEARCH 2 The research is very broad, and thus it incorporates different methodologies to ensure that it is successful. There are some research types that are integrated into a study. Different research types help in the understanding of the study in a certain way since they are used to highlight certain information involved in the study, and thus every research types is used depending on what the researcher is aiming to achieve in a given study. Some of the commonly employed types of research include qualitative research and quantitative research. The two approaches are used almost in similar studies but highlight different characteristics of the study, and thus it is important to understand each of the research types independently to be in a better position to apply them. Nature of quantitative research Quantitative research involves significant issues where a study seeks to create an

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You need to conduct some research related to your own interests or to serve the interests of some organization (employer/client/sponsor)

RSCH 600 Term Paper [2 parts]

TERM PAPER PART 1: INTRODUCTION, REVIEW OF LITERATURE, PROBLEM STATEMENT, RESEARCH QUESTIONS

You need to conduct some research related to your own interests or to serve the interests of some organization (employer/client/sponsor). Before you start writing a formal proposal, you (or your employer/client/sponsor) would like to gather some information about the problem as well as understand its importance.

Choose your research topic thoughtfully, as this assignment will be part of your term paper.

HERE ARE THE KEY PARTS OF THIS TERM PAPER (PART 1):

Title of your research

Make it intriguing – (BUT LESS THAN 12 CHARACTERS)

Introduction/Background

Provide a brief description of what the proposed research topic is about, why is it important and how you came to be interested in it.

Literature Review

The purpose of this assignment is to develop skills in finding and analyzing valid literary resources for your research. The review should be written in an integral / synthetic style, and NOT as an annotated bibliography.

This part of your research proposal should be roughly 7-9 pages (excluding cover page and references) and written in paragraphs, report format. All citations and references for this course are to be done in the APA style.

Please note: Use in-text citations to reference all ideas, concepts, text, and data that are not your own. If you make a statement, back it up with a reference!

·         Research a minimum of 15 relevant business-related literature sources (focus on material available in digital format only for this course). Carefully choose your 15 “keepers” that are clearly related to your study. (Note: you might need to find 30 to “keep” only 15).

·         Identify major common themes encountered in the selected literature sources.  For each theme, create its own subsection within the literature review. 

·         For each theme / subsection of the literature review, explain the opinions of the authors and show their similarities, differences, methods of acquisition of data, methods of data analysis and other pertinent information. State how the reviewed research results relate to your proposed study.

·         Identify the gaps in the literature and explain what needs to be done to move forward in your research.

Statement of the Problem

Detail the problem that you are considering. Explain:  

·         How are you defining and delimiting the specific area of the research?

·         What is the gap that will be addressed by this research?

·         What it is that you hope to learn by conducting this research?

·         Discuss the anticipated outcomes and benefits to the researcher, the organization, or society.

Research Questions

Provide focused research questions for your planned research. Also provide a back-up question in case the first one does not pan out. Make sure you address the following questions:

·         What is the scope of your research?

·         Is the scope of your research question reasonable?

please Note: the research question should be limited to 2 questions only 

TERM PAPER PART 2: Statistics in Quantitative Methods

The purpose of the assignment is to develop skills associated with selecting and applying methods for data collection, stationary and time series data analysis and hypothesis testing.

Data collection Identify the sources that will offer the information that you need to answer the research question (journals, books, internet resources, government documents, people, etc). 

1.    What data do you plan to acquire to answer your research question? Why? What kinds of instruments, variables, materials, or sources will you use (i.e. will you use observations, surveys, interviews, case studies, focus groups, experiments, documents, media, data base searches, etc.)? If you plan to use mixed methods, will they be sequential or concurrent? Why?

2.    List the kinds of data/information that you plan to collect (e.g. testimonials, statistics, business/government reports, other research data, audio/video recordings, etc.). Also, consider two or three alternative ways you could gather data/information for this research.

3.    If you plan to use research participants, where will they come from? How will they be sampled? How many participants will you require?

If you are not using research participants, who will you use as the target audience of your data? Who would most benefit from your research, and why?

4.    What ethical issues will your research project present? What biases might you bring to the research and how will you address that bias?

Analysis of stationary data

1.    What method will you choose to analyze the stationary data that you plan to collect?

2.    Has this method of data analysis been applied in similar situations by other authors?  Include references and illustrations from the literature to show the advantages and disadvantages of the method.

3.    Attach a worked-out example of application of the method using simulated or previously published data and explain it.

4.    How will you validate your findings/conclusions?

Testing hypotheses

1.    State your hypotheses.

2.    Explain how to test your hypotheses and justify the choice. 

3.    Have similar hypotheses been tested by other authors?  Include references and illustrations from the literature. Attach a worked-out example of hypothesis testing using simulated or previously published data. 

4.    How will you validate your findings/conclusions?

Analysis and forecasting of time series

1.    Define the time series data you plan to gather related to your topic.

2.    What method will you choose to analyze and forecast the time series data that you plan to collect?

3.    Have these methods of data analysis and forecasting been applied in similar situations by other authors?  Include references and illustrations from the literature to show their advantages and disadvantages.

4.    Attach a worked-out example of analysis and forecasting using simulated or previously published data and explain it. 

5.    How will you validate your findings/conclusions?

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Research Process and Methods

Research Process and Methods

Researchthe common steps to the research process used in health care research.

Complete the sections below.

Part 1

List and explain the steps in the research process(50 to 100 words each).

Steps in the Research ProcessExplain the steps in the research process.
1. 
2. 
3. 
4. 
5. 

Part 2

Answer the following prompt in 50 to 100 words.

·         Explain the difference between a research question and a hypothesis.

Part 3

List and provide a brief description of three types of qualitative and quantitative research designs (50 to 100 words each).

Qualitative ResearchQuantitative Research
1.1.
2.2.
3.3.

Answer the following prompt in 50 to 100 words:

·         Explain the difference between qualitative and quantitative research methodologies.

Cite at least 3 peer-reviewed, scholarly, or similar references to support your assignment. Use the resources in the University Library to ensure you have correctly cited your references.

Format your reference section and references used in your prompts and chart according to APA guidelines. Include a title page at the beginning of your worksheet.

Click the Assignment Files tab to submit your assignment.2

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Describe three (3) techniques that can be used to track the progress of a market research activity

Advanced Diploma of Events

LEARNER COPY- Assessment TasksUnit Code: BSBMKG607
Unit Title: Manage market research
Unit Code: SITXMPR502
Unit Title: Develop and implement marketing strategies
STUDENT DECLARATION: I declare that no part of this assessment has been copied from any other persons work, except where due acknowledgment is made in the text, and no part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned.
Student Signature: ________________________________________________________
Student Name: KRISTELLE JOY ONG
Student ID: PAASH07021
Result Result
(Please Circle)
S | NS
S = Satisfactory NS = Not Satisfactory
Marking criteria – Student must demonstrate satisfactory performance in each task to be deemed Satisfactory.
Assessors feedback / Date for re-assessment if required:
Assessors signature:
Date:

Student Instructions
Unit Code & Title BSBMKG607 Manage market research
SITXMPR502 Develop and implement marketing strategies
Assessment Task 1 Written Questions
You need to provide a series of evidence demonstrating what you have learnt during the units. This assessment will contribute towards the assessment of your overall competency.
Purpose of assessment To demonstrate that you understand the performance outcomes, skills and knowledge required to manage market research activities and develop and implement marketing strategies.
Assessment methods and instructions This assessment activity is the Knowledge Questions section and requires you to demonstrate you have the knowledge and understanding of the required competencies to the required standard. Please write clearly and answer all sections. Use a pen. Assessments written in pencil will not be accepted. Please do not use white out on your assessments. If you need to make changes please cross out and initial the changes.
This is an open book assessment and you may reference your learning material to assist you in this task.
Note: Cheating and plagiarism is considered academic misconduct and will not be tolerated at Ashton College. Refer to the Client Information Handbook for more information
Trainers can apply reasonable adjustment to assessments. Reasonable adjustment is the process of adjusting or changing the assessment to meet the needs and characteristics of the student(s) being assessed, and taking into account any equity requirements.
Resources, equipment & material required Wrathall, J., & Gee, A. (2014). Event Management theory and practice. North Ryde, Australia: McGraw HillChapter 5 Event marketing
Van der Wagon, L., & White, L. (2014). Events Management For tourism, cultural, business and sporting events. Frenchs Forest, NSW: Pearson
Chapter 6 Marketing activities Chapter 27 Marketing strategies
Assessment environment Classroom
Timeframe for assessment Approximately 1 hour to complete. Timeframe can be negotiated based upon student’s individual needs and requirements.
Marking criteria Standard
To be assessed as satisfactory for this assessment activity each question or statement must have the correct response.
Reassessment
If you do not answer every question correctly, then your assessor will give you the opportunity to go over the incorrect answers.
If you still do not answer all questions correctly then your assessor will arrange for you to re sit the entire assessment. Your trainer will provide guidance as to the areas of the learning materials that you need to review.
If on your third attempt you are unable to correctly answer all the questions then your assessor will discuss the most suitable options available to you, which may include attending further learning sessions or using additional resources.
You must satisfactorily complete all assessment tasks to be deemed competent in this unit.
Assessment Appeals
If you wish to appeal an assessment decision you should initially talk with your trainer/assessor and see if the situation can be resolved. If you are not satisfied with the outcome you may then lodge a formal complaint. Formal complaints are to be made to the Academic Director.
Complaints and appeals are actioned within 5 days of receipt of a complaint or appeal. The College will act upon the outcome of any complaint found to be substantiated. Appeals must be lodged within 20 working days of the decision of a complaint process or assessment result.
For further information on this procedure refer to the Complaints and Appeals Policy and Procedure.
Trainer Instructions
This document forms the basis of specific evidence that you, the trainer/assessor, need to collect from the student to complete the Knowledge Questions for this unit. The tasks and assessment requirements that are given to the student are also outlined in this document.
This guide contains instructions and suggested responses on how to assess the student and determine competency. After completion of the assessment you will need to collect the student’s Assessment Booklet and submit this to Ashton College as per the Trainer/Assessor Guidelines. Included in this guide are all questions and/or activities, forms and checklists that need to be completed by you and the student as part of the assessment requirements. All questions and/or activities, forms and checklists that make up the student’s Assessment Booklet will need to be completed by the student.
General instructions for completing the Assessment Results by the Assessor
• Student name to be clearly printed in the space provided
• Student to sign and date the Student Declaration
• Upon completion, please mark the assessment as either satisfactory, unsatisfactory or not yet submitted
• To be marked as Satisfactory, the student must complete all tasks and sections in a task, satisfactorily. This means:
o Question & Answer – 100% correct
o Activities – 100% correct
• Record the overall assessment outcome. If any task is unsatisfactory then the result must be NS
• Record your feedback to the student in the space provided.
• Please sign and date the Assessor Declaration.
• Give the student the opportunity to review the corrected assessment and feedback, and ask them to complete the Declaration confirming that feedback has been provided.

Task 1: Questions and Answers
INSTRUCTIONS
Please write your answers clearly in the space provided. All questions must be answered, ask your assessor if you don’t understand any of the questions. If you require more space attach a page clearly marked with your name, the Session number (which can be obtained from the front of this Assessment booklet and the question you are responding to. Some questions may require you to reference the learning materials provided by Ashton College. Your assessor will ensure that you have been provided with all relevant documentation.
Agreed deadline for submission on or before: ……………………………………………………….
Q 1. Describe three (3) techniques that can be used to track the progress of a market research activity.
1
2
3
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)
Q 2. Describe three (3)ways to can monitor and manage external stakeholders during a market research project?

1
2
3
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)

Q 3. Describe two (2) impacts on marketing functions for each of the following factors: which impact the following of economic, social and industry directions, trends, and practices on marketing functions?
a) Economic factors:
1
2
b) Social factors:
1
2
c) Industry direction:
1
2
d) Trends and practices:
1
2
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)

Q 4. How can you submit a market plan to managers for approval?

Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)
Q 5. How can you communicate changes to the market plan?

Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)
Further Comments
Assessor Declaration By signing below, I declare that all of the above questions have been satisfactorily completed and where required I have verbally authenticated two of the answers.
Assessor Name
Assessor Signature Date: ____/____/_____
Assessment Task 2
BSBMKG607 Manage market research
STUDENT DECLARATION: I declare that no part of this assessment has been copied from any other persons work, except where due acknowledgment is made in the text, and no part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned.
Student Signature: _________________________________________ Date: ____/____/_______
Student Name:
Student ID:
Result Result
(Please Circle)
S | NS
S = Satisfactory NS = Not Satisfactory
Marking criteria – Student must demonstrate satisfactory performance in each task to be deemed Satisfactory.
Assessor’s feedback / date for re-assessment if required:
Assessors signature: Date:

Unit code and Title BSBMKG607 Manage market research
Assessment Task 2 Project
You need to complete the Project tasks, Part 1, 2, 3, 4, 5 and 6 on the following pages.
Purpose of assessment To demonstrate that you have an understanding of the performance outcomes, skills and knowledge required to:
• Plan market research activities
• Develop policies and procedures
• Identify and select external consultants
• Prepare contracts
• Conduct market research activities
• Report on market research findings
• Evaluate market research processes
Assessment methods and instructions This assessment activity requires you to complete a project whereby you research and develop a variety of documents to plan, implement and report on market research.
Your project needs to be completed in a written typed format (word document) following the Ashton College Style Guide.
Note: Cheating and plagiarism is considered academic misconduct and will not be tolerated at Ashton College. Refer to the Client Information Handbook for more information.
Trainers can apply reasonable adjustment to assessments. Reasonable adjustment is the process of adjusting or changing the assessment to meet the needs and characteristics of the student(s) being assessed, and taking into account any equity requirements.
Resources, equipment & material required Wrathall, J., & Gee, A. (2014). Event Management theory and practice. North Ryde, Australia: McGraw Hill
Chapter 5 Event marketing
Van der Wagon, L., & White, L. (2014). Events Management For tourism, cultural, business and sporting events. Frenchs Forest, NSW: Pearson
Chapter 6 Marketing activities
Chapter 27 Marketing strategies
Ashton College Style Guide
Assessment environment Classroom
Timeframe for assessment Approximately 4 weeks to complete. Timeframe can be negotiated based upon student’s individual needs and requirements.
Marking criteria Standard
To be assessed as satisfactory for this assessment activity each task in the project must be completed and answered correctly.
Reassessment
If you do not answer every question correctly, then your assessor will give you the opportunity to go over the incorrect answers.
If you still do not answer all questions correctly then your assessor will arrange for you to re sit the entire assessment. Your trainer will provide guidance as to the areas of the learning materials that you need to review.
If on your third attempt you are unable to correctly answer all the questions then your assessor will discuss the most suitable options available to you, which may include attending further learning sessions or using additional resources.
You must satisfactorily complete all assessment tasks to be deemed competent in this unit.
Assessment Appeals
If you wish to appeal an assessment decision you should initially talk with your trainer/assessor and see if the situation can be resolved. If you are not satisfied with the outcome you may then lodge a formal complaint. Formal complaints are to be made to the Academic Director.
Complaints and appeals are actioned within 5 days of receipt of a complaint or appeal. The College will act upon the outcome of any complaint found to be substantiated. Appeals must be lodged within 20 working days of the decision of a complaint process or assessment result.
For further information on this procedure refer to the Complaints and Appeals Policy and Procedure

ASSESSMENT TASK 2: PROJECT
NOTE TO STUDENTS: PLEASE REMEMBER TO ALIGN ALL THE DOCUMENTS CREATED TO THE BUSINESS MODEL YOU HAVE CHOSEN FOR THE BASIS OF YOUR BUSINESS PLAN WHICH HAS BEEN APPROVED BY THE TRAINER/ASSESSOR.
Part 1: Market research plan
Student instructions: Createa market research plan for a business which has been approved by your trainer/assessor. You may choose an appropriate event business or base this on your own business. Complete each of the following points from 1 to 4.
1. Develop a procedure for conducting market research. This should explain how you will engage stakeholders in accordance with legislative requirements and ethical practices.
2. A project plan for a market research activity. This should include:
o Purpose and objectives
o Data collection techniques
o Sample size
o Resource requirements, including external consultants, goods and services
o Budget
o Constraints
o Hypotheses
o Examples of survey instruments
3. A briefing document for external consultants that explains the key requirements of the project.
4. Legislative considerations including:
• Australian Consumer Law and consumer protection
• copyright
• privacy
• specific issues arising from use of new technologies
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)

Part 2: External consultants
Instructions: Complete each of the following points.
1. Research three different external consultants online. Prepare a report explaining:
• How each consultant can assist
• Which consultant you would select and why
• How you would obtain the services of the preferred consultant
2. Prepare a contract to be supplied to the preferred consultant.
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)
Part 3: Market research
Instructions: Conduct the market research as per your plan and prepare a report showing your findings. Your report should be written in an appropriate format and in line with the Ashton style guide.
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)
Part 4: Market Research Evaluation
Instructions: Provide a self-reflection evaluating your performance during the market research activity. In your reflection, discuss:
• How you ensured you satisfied stakeholders
• Your ability to stick to the plan
• Improvements for the future, including changes to the procedure you developed.
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)

Part 5: Marketing plan
Instructions: Prepare a market plan that includes at least two marketing strategies for your business. You may choose to complete this task based on your current workplace or a business that you are familiar with or intend to start.
Your trainer will provide you with a marketing plan template in addition to resources on the 7 P’s of marketing.
At a minimum, your plan must include the following components:
1. An analysis of the internal business environment, including:
o Core business activities
o The customer base
o The current business direction
o Strengths and weaknesses (you may do a SWOT analysis)
o Critical success factors
o Previous marketing activities
o Capabilities
o Resources
2. An analysis of the external business, including:
o Market growth or decline
o Relevant legislation
o Projected changes in the labour force, population and economic activity
o Competitors
o Customer trends and developments in the industry
o Ethical issues
o Sustainability issues
o Current and emerging technologies
3. An explanation of opportunities for new marketing approaches, including distribution networks
4. Marketing strategies
5. Roles and responsibilities
6. Timelines
7. Budget
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)

Part 6: Marketing Plan Evaluation and Report
Instructions: Develop a customer feedback survey for one of the marketingplans you developed in Part 5.
You are required to explain your marketing plan and survey at least eight (8) “customers”
You may ask fellow students, friends, family members or colleagues to act as customers to complete the survey. You must attach the completed surveys (or copies) to this part of your project submission.
Once completed, review the results from your surveys and prepare a report for management describing the success of the activity and changes you would make to the market plan based on the feedback.
Assessor Use Only: ? Correct Written Response ? Correct Verbal Response (please provide notes)

Assessment Task 3
BSBMKG607 Manage market research
SITXMPR502 Develop and implement marketing strategies
STUDENT DECLARATION: I declare that no part of this assessment has been copied from any other persons work, except where due acknowledgment is made in the text, and no part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned.
Student Signature: _________________________________________ Date: ____/____/_______
Student Name:
Student ID:
Result Result
(Please Circle)
S | NS
S = Satisfactory NS = Not Satisfactory
Marking criteria – Student must demonstrate satisfactory performance in each task to be deemed Satisfactory.
Assessor’s feedback / date for re-assessment if required:
Assessors signature: Date:

Unit code and Title BSBMKG607 Manage market research
SITXMPR502 Develop and implement marketing strategies
Assessment Task Role Play
Your assessor will break the class into groups for this Role Play assessment and you are required to work with three (3) other class members. Your class members will play the roles of a key stakeholders.
During the role play, you are to present, explain and respond to questions about your market research report to the stakeholders and seek their feedback on your findings and your market research techniques.
This assessment will contribute towards the assessment of your overall competency.
Purpose of assessment To demonstrate that you have an understanding of the performance outcomes, skills and knowledge required to:
• Present and explain information
• Evaluate market research activities
• Seek feedback from stakeholders
• Use appropriate communication and consultation techniques
Assessment methods and instructions This assessment activity requires you to organise and conduct a consultation with a stakeholder based on the market research report you prepared in Assessment 2.
You are required to provide a copy of the market research report to the other participant.
Cheating and plagiarism is considered academic misconduct and will not be tolerated at Ashton College. Refer to the Client Information Handbook for more information
Trainers can apply reasonable adjustment to assessments. Reasonable adjustment is the process of adjusting or changing the assessment to meet the needs and characteristics of the student(s) being assessed, and taking into account any equity requirements.
Resources, equipment & material required Wrathall, J., & Gee, A. (2014). Event Management theory and practice. North Ryde, Australia: McGraw Hill
Chapter 5 Event marketing
Van der Wagon, L., & White, L. (2014). Events Management For tourism, cultural, business and sporting events. Frenchs Forest, NSW: Pearson
Chapter 6 Marketing activities
Chapter 27 Marketing strategies
Observation/Discussion Checklist
Assessment environment Classroom
Timeframe for assessment Approximately 60 minutes to complete. Timeframe can be negotiated based upon student’s individual needs and requirements.
Marking criteria Standard
To be assessed as satisfactory for this assessment activity each task in the observations checklist must be completed and questions answered to the satisfaction of your assessor.
Reassessment
If you do not perform each task correctly, then your assessor will give you the opportunity to go over the task or ask you prompting/clarifying questions.
If you are not able to perform the task/s correctly then your assessor will arrange for you to re sit the entire assessment. Your trainer will provide guidance as to the areas of the learning materials that you need to review.
If on your third attempt you are unable to correctly perform the task/s then your assessor will discuss the most suitable options available to you, which may include attending further learning sessions or using additional resources.
You must satisfactorily complete all assessment tasks to be deemed competent in this unit.
Assessment Appeals
If you wish to appeal an assessment decision you should initially talk with your trainer/assessor and see if the situation can be resolved. If you are not satisfied with the outcome you may then lodge a formal complaint. Formal complaints are to be made to the Academic Director.
Complaints and appeals are actioned within 5 days of receipt of a complaint or appeal. The College will act upon the outcome of any complaint found to be substantiated. Appeals must be lodged within 20 working days of the decision of a complaint process or assessment result.
For further information on this procedure refer to the Complaints and Appeals Policy and Procedure
STUDENT INSTRUCTIONS
Observation forms an important part in any competency-based assessment. It allows you to demonstrate your knowledge, skills and attitudes in a usual or simulated work environment.
Ashton College assessors utilise a simulated environment for observation. During this course your assessor may inform you about such a simulated observation. Please be prepared to actively participate in such simulations and be sure to ask your trainer/assessor any questions you may have at any time.
Your assessor will provide you with the date and the task/s that will be assessed, with detailed instructions including:
• the specific tasks you will be required to demonstrate
• which Competency and Performance Criterion he/she will observe
• the industry relevant timeframes for completion of the specific tasks.
Below is a checklist which will be used by your assessor to record his/her observations. Please familiarise yourself with it. This will aid your own preparation and allows you to be focussed on your performance.

Observation / Discussion Checklist
Student Name:
To be completed by Assessor
Step The candidate was able to: Obs. Result Assessor Comments/Initials
Dates of observations: S US
1 Present market research findings
2 Consult with stakeholders
3 Seek feedback from stakeholders
4 Organises selection process according to job requirements
5
Use appropriate questioning and listening techniques
6 Record and discuss feedback from stakeholders
7 Use relevant consultation techniques
8 Share information about marketing activities
Feedback to student:2

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Gather and assess fiver cholarly research articles relevant to your topic, compiling these articles into an annotated bibliography

Instructions

Based on the topic and theoretical lens you have chosen in Unit Four, carry out a review of the literature around the topic selected and generate an annotated bibliography

1. Gather and assess fiver cholarly research articles relevant to your topic, compiling these articles into an annotated bibliography. • Annotated bibliographies are comprised of a brief summary of the article and a discussion and assessment of how the article will contribute to the research project.

• These five sources must be scholarly sources of original research, such as journal articles and books. • Although students may use relevant course readings for their research projects, the annotated bibliographies must not include course readings

• Each annotated bibliography should be approximately 150 – 200 words per entry (total 750 – 1000 words). • Annotated bibliographies must be written according to academic standards of scholarship and referencing using APA

2. There are many helpful university-based websites, including the following to help students prepare their annotated bibliographies: • OWL in d.), Purdue online writing lab. https://owl.english.purdue.edu/ow/resource/614/03/

• Cornell University. Ind.). How to prepare an annotated bibliography: The annotated bibliography. http://guides.ibrary.cornell.edu/annotatedbibliography


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Plan and conduct user research and competitor analysis

 ICT203 User Centered Design Assessment 1Assessment 1 – Individual Assignment
Overview
You have been employed as a UX designer in SFTA company. Your responsibilities include the following tasks:
• Plan and conduct user research and competitor analysis;
• Interpret data through various research techniques;
• Create prototypes and wireframes;
• Conduct usability testing.
You must evaluate a website for any of the following industries/organisation types:
1. Education
2. Hospitality (hospital/Hotel/Tourism etc)
3. Government Agencies
4. Small Medium Enterprises
5. Online Commerce
For assessment criteria, please refer to the Assessment details
Timelines and Expectations
Total Percentage Value of Task: 30%
Individual Report Due Week 4, 4/12/20 before 11.30pm Turnitin on Moodle
Minimum time expectation: 20 hrs
Learning Outcomes Assessed
The following course learning outcomes are assessed by completing this assessment task:
LO1. apply an evidence-based approach to user-experience requirements elicitation, specification and evaluation;
LO2. plan, conduct, analyse and interpret the results of User Centred Design activities to model users, goals, tasks, system environment and domain;
LO3. plan, conduct and document usability tests of software systems;
LO4. construct prototype user interfaces demonstrating the application of user interface design principles and guidelines.
Assessment Details
For this assignment, you need to write a report with a minimum of 1,000 and a maximum of 1,500 words (excluding references, attached article pages, and title pages) to answer the below questions:
1. Describe the website you are investigating and explain its two important values. (6 marks)
2. Justify a research method that is appropriate to conduct your research findings on the user experience for the website. Provide sources of evidence from peer reviewed articles. (4 marks)
3. Apply your research method and find 10-15 respondents to survey for their feedback on three bad user experiences and three good user experiences for using the website. You must attach the relevant documentation (e.g. survey form, interview scripts, etc) in the Appendix section. (10 marks)
4. Show three website screens that need to improve on the user experience. Discuss what are the type of changes in detail and develop three prototype screens. (6 marks)
5. Write a half-page of your conclusion on the investigation process. (4 marks)
Report Structure Page
Table of contents 1
Introduction 1
Website description and values explanation 1
Research method description and provision of peer reviewed evidence 1-2
Discussion of user survey and feedback 1-2
User interface screens to improve, proposed change and prototype screens 2-3
Write a half-page of your conclusion 1
References: 6-8 articles of APA Referencing Style 1
Appendix: Attachments such as interview scripts, surveys etc
REQUIRED
1. Please refer to the SISTC report formatting guidelines under the Assessment folder. For marking consistency on this assessment, you are permitted to adapt Time New Roman, font size 12, double line spacing
2. Your report must name as follows: Your Name + assessment 1+Day Webinar. For example, if your name is John, your report file name will have the following naming :JohnAss2Wed
3. Sign, attach and submit the coversheet on Turnitin link.
4. You will upload the report on Turnitin by 4/12/20 before 11.30pm.
5. Keep multiple backups in your possession, in the event that you need to resubmit.
6. Any issues affecting timely submission should be raised with the unit coordinator or lecturer well in advance of the submission due date.
7. If you submit your assessment late without obtaining an approval from the unit coordinator, a 10% deduction of the total marks will apply for each day of late submission. After a period of five working days, a student will receive a mark of zero for the assessment. The assessment must be submitted to prevent a Fail Incomplete being recorded on the student’s academic transcript.
8. Assistance: To maintain assessment process equity and fairness, the unit coordinator/ lecturer will not comment on students output prior to submission. The unit coordinator/ lecturer may provide generic advice on theoretical issues, structure, and expectations. Students are advised to raise any generic questions with the lecturer during class discussion so that answers are provided to all students in an equitable and transparent manner. Students having difficulties with their comprehension and writing should seek immediate assistance from academic support services well in advance of the due date.
9. Marks and Feedback: This assessment will be marked out of 30 marks. The unit coordinator / lecturer will endeavour to return marked assessment and provide verbal and written feedback during the class time within 10 working days from the assessment submission due date.
10. Plagiarism means representing the creative work of another as your own original work without appropriate acknowledgement of the author of the work or the source. The need to acknowledge the work of another arises out of a set of rights provided for in the Copyright Act 1968 known as ‘moral rights’. These include the right to attribution and the right to object to derogatory treatment of the work. Advice on what constitutes plagiarism, how to avoid plagiarism, and how to reference is available here: provide the link. Students are directed to adequately reference any material they use, not to share their work with others, and not to leave their work on common storage media that others could retrieve with or without their knowledge or consent. Students should therefore take full responsibility of their work as copying and plagiarism with or without their knowledge or consent still attracts severe penalties.
Submission
Submit to the drop box on Moodle.
Feedback
Feedback and results will be published through Moodle.
Academic Misconduct
To submit your assessment task, you must indicate that you have read and understood, and comply with, the Sydney International School of Technology and Commerce Academic Integrity and Student Plagiarism policies and procedures.
You must also agree that your work has not been outsourced and is entirely your own except where work quoted is duly acknowledged. Additionally, you must agree that your work has not been submitted for assessment in any other course or program.
Marking Criteria / Rubric
Marking Criteria High Distinction
(25-30)
Distinction
(22.5-24.5) Credit (19.5-22) Pass (15-18.5) Fail (0-14.5)
1. Describe the website you are investigating and explain its two important values. (6 marks) Very good explanation on the website review
Good explanation on the website review. Incomplete explanation on the website review.
Inconsistent explanation on the website review.
Incorrect explanation on the website review.
2.Discuss a research method that you think is appropriate to conduct your research findings on the user experience on the website. Provide sources of evidence from peer reviewed articles. (4 marks) Well justification of a research method with supporting evidence from articles source.
Justification provided of a research method with supporting evidence from articles source. Incomplete justifications of a research method with supporting evidence from articles source. Inconsistent
justifications of a research method with supporting evidence from articles source. Incorrect justification of a research method with supporting evidence from articles source .
3. Apply your research method and find 1015 respondents to discuss their three bad user experiences and three good user experiences on using the website.
You must attach the relevant documentation (e.g. survey forms, interview scripts, etc) in the Appendix section. (10 marks) Very good Justifications Good Justifications Inconsistent
Justifications Incomplete Justifications Incorrect Justifications
2/8
4. Show three user interface screens that need to improve user experience. Discuss what needs to change in detail.
(6 marks) Very good Justifications Good Justifications Inconsistent
Justifications Incomplete Justifications Incorrect Justifications
5 Write a half-page of your conclusion on the investigation process. Very good Justifications Good Justifications Inconsistent
Justifications Incomplete Justifications Incorrect Justifications
2/8

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Open your web browser and research quality dimensions/quality standards/quality indicators used by various health care organizations that work to improve the quality of health care.

Quality Dimensions Worksheet

W2

200 WORDS ALL TO TOGETHER

Open your web browser and research quality dimensions/quality standards/quality indicators used by various health care organizations that work to improve the quality of health care.

A list of suggested organizations has been provided below. You may also use other organizations that show up in your research.

Health Care Organizations

Health and Medicine Division (HMD)

National Committee for Quality Assurance (NCQA)

The Joint Commission

Centers for Medicare & Medicaid Services

Agency for Healthcare Research and Quality

Select 6 quality dimensions/standards/measures used in the health care industry.

Complete the table below by identifying the quality standard, the health care organization it is used in, and its purposeAn example has been provided for you.

Cite at least 2 peer-reviewed, scholarly, or similar references and your textbook to support your information.

Quality StandardHealth Care OrganizationPurpose of Standard
AHRQuality Indicators Agency for Healthcare Research and Quality (AHRQ)The Quality Indicators are used by acute care hospitals to highlight potential quality concerns, identify areas that need further investigation and study and track changes over time in their administrative data.
     
     
     
     
     
     

Cite your sources below.

References

Write a 175- to 265-word response to the following:

  • What are some key identifiers used in health care to determine quality? Explain each one.
  • Which identifier do you believe is most valuable? Why?

W3

Write a 175- to 265-word response to the following:

  • Imagine you are talking to a friend. How would you explain the concept of risk management and how it relates to quality management in the health care industry?

W4

Write a 175- to 265-word response to the following:

  • What are some challenges of risk and quality management? Explain.
  • Which do you believe is the hardest challenge to overcome? Why?
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Research the industry and find common ratios significant to your industry

I planning to open some fast food business with the organic ingredients. 1) Research the industry and find common ratios significant to your industry. What are they and what are they telling you about this industry? Be specific as to the ratios relevant to this industry and what are the industry averages for those ratios. 2)Review the common-size financial statements of at least two businesses within this industry. Provide copies of balance sheets and income statements of each of these businesses and discuss the information you can derive from those financial statements and how you can apply that to this business. The review of the financial statements should be specific to those statements provided, and not a generalized discussion of what financial statements are.

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Sand-Jecklin and Sherman (2014) research

This assignment involves identifying and describing the strengths and weaknesses of the research method used in the Sand-Jecklin and Sherman (2014) research article in this week’s resources.