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Inc. is a fast-casual restaurant chain specializing in noodle-based dishes

Purpose 

This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.

Scenario: 

Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:

  • Median age between 25 – 45 years old
  • Household median income above national average
  • At least 15% college educated adult population

Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.

The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.

Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.

Report:

Write a 750-word statistical report that includes the following sections:

  • Section 1: Scope and descriptive statistics
  • Section 2: Analysis
  • Section 3: Recommendations and Implementation

Section 1 – Scope and descriptive statistics

  • State the report’s objective.
  • Discuss the nature of the current database. What variables were analyzed?
  • Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.

Section 2 – Analysis 

  • Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
  • “BachDeg%” versus “Sales/SqFt”
  • “MedIncome” versus “Sales/SqFt”
  • “MedAge” versus “Sales/SqFt”
  • “LoyaltyCard(%)” versus “SalesGrowth(%)”
  • In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.

Section 3: Recommendations and implementation

  • Based on your findings above, assess which expansion criteria seem to be more effective. Could any expansion criterion be changed or eliminated? If so, which one and why?
  • Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
  • Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
  • Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)

Cite American based references as this is an American company

Format your citations according to APA guidelines

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Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes

Purpose 

This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You’ll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.

Scenario: 

Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:

  • Median age between 25 – 45 years old
  • Household median income above national average
  • At least 15% college educated adult population

Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.

The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.

Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you’ve been assigned the responsibility of conducting a thorough statistical analysis of the company’s available database to answer executive management’s questions.

Report: 

Write a 750-word statistical report that includes the following sections:

  • Section 1: Scope and descriptive statistics
  • Section 2: Analysis
  • Section 3: Recommendations and Implementation

Section 1 – Scope and descriptive statistics

  • State the report’s objective.
  • Discuss the nature of the current database. What variables were analyzed?
  • Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.

Section 2 – Analysis 

  • Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
  • “BachDeg%” versus “Sales/SqFt”
  • “MedIncome” versus “Sales/SqFt”
  • “MedAge” versus “Sales/SqFt”
  • “LoyaltyCard(%)” versus “SalesGrowth(%)”
  • In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.

Section 3: Recommendations and implementation

  • Based on your findings above, assess which expansion criteria seem to be more effective. Could any expansion criterion be changed or eliminated? If so, which one and why?
  • Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
  • Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
  • Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)

Cite references to support your assignment.

Format your citations according to APA guidelines.

Submit your assignment

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H&M Starbucks 7eleven Okami restaurant Arnott’s Samsung

Assessment 1

Portfolio

Choose one of the following brands listed below and answer the activities and questions accordingly.

(Hint: you can choose one product line for the brand you choose, example: Samsung TV).

H&M Starbucks 7eleven Okami restaurant Arnott’s Samsung

The company is facing a drop in sales since the COVID-19 lockdowns; accordingly senior management decided to launch a new advertising campaign to increase sales and improve their profitability.

You are the brand manager responsible for one of the company lines. Your responsibility is to manage the new advertising campaign project.

For this project you will have a cross-functional team to work together on the project from the planning phase until the finalisation phase. The team is diverse, and members are from the following departments:

• marketing

• finance

• IT

• sales

• legal

As well a freelance designer will be on board until project finalisation.

Externally you are consulting with an advertising agency as they will be responsible for the media bookings. To prepare for the project you need to complete the following tasks/ activities – follow the instruction / template given when applicable.

Activity 1 – Brand or Company details

Requires to visit selected brand or company website and explain the following:

Brand or company selected:
Mission:
Goals & objectives:
Operations of the organisation:

Activity 2 – Establish Project Parameters

Identify Project Scope – Part 1

ScopeComments
Title
Background/Context
Objective
Target outcomes

Identify Project Scope – Part 2

a. Throughout the project, you are expected to communicate with several stakeholders; you might need to consult, inform, get their input, and allow them to review the process. Accordingly, in the table below, you are required to identify the stakeholders, their roles and responsibility. Identify the reporting / communication expected.

StakeholdersRole & responsibilityCommunication
Example: CEOApproval of plan Overseeing progress and resultsFinal plan for approval Monthly progress report Final evaluation report

b. identify the resources needed for project and specify whether these

resources are available or need to be purchased/acquired.

Resource typeDetailsAvailability Yes/no
Physical Resources
Financial Resources
Technological Resources

Activity 3 – Delegating Authority

As a team manager you are required to make several decisions, as well as delegate to your team some authorities. In the table below are some situations. You need to identify if you or your team members have the authority to decide or if you will seek clarification from a higher managerial level to ask for approval or delegating the authority.

Situation
Example: the cost of the project is exceeding the budgetAs the project team you are not allowed to approve additional costs – you need to seek management approval.
You received from the designer 3 options which you don’t know how to choose from. The team suggested doing a quick internal research at no cost.
There is a powerful competition campaign running now – you prefer to postpone your campaign to make sure you grab consumer attention and not get confused with competition.
A team member resigned and you need a new member to replace him/her.

Activity 4 – Risk management

Complete the risk register below to identify risks and develop a risk management plan for the project, including Work Health and Safety (WHS).

Risk descriptionLikelihood Unlikely/ likely/ very likelyImpact High/ medium/ lowAction to mitigate risk Action to reduce the likelihood or the impact

Activity 5 – Develop project budget, Prepare a budget

To manage the project, you need a budget to support the preparation of the campaign as well as the campaign itself. This budget is expected to cover the staff payment, the freelance staff and the agency as well as the cost of the campaign development and material needed e.g.: posters, flyers, social media.

a. Develop project budget

Budget itemUnit cost Per hour rateTotal unit HoursTotal Budget
Total:

b. Write a message to the CEO, explaining the budget and asking for his approval.

Activity 6 – Develop time frame

  1. Develop a project plan by creating a Gantt Chart showing the project activities & time frame.
  2. Explain how you will consult with the team members and why you need their views in planning the project.
  3. Formulate an email to the marketing manager to consult with them about the project breakdown (the Gantt Chart)
From: studentname@companyname.com.au To: marketingmanager@companyname.com.au Date: Subject: Project breakdown Hi,
  1. Identify appropriate project management tools and explain the benefit of using it.
  2. Explain relevant legislation and regulations including WHS requirements for project planning.

Activity 7 – Finalise project plan and gain necessary approvals to

commence project according to documented plan

Write an email to seek approval from the senior management, briefly explaining the project scope including the objectives, resources needed in the project plan and the budget. The email should be composed in a professional manner to ask for the approval to start the implementation. You can use the format below.

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From: studentname@companyname.com.au To : CEO@companyname.com.au Date: Subject: Advertising project details for approval Hi,
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Restaurant’s long-range marketing plan, your company purchased property nationwide from the now-bankrupted “Sahara Desert Dish” franchise properties

The Scenario

As a part of the Restaurant’s long-range marketing plan, your company purchased property nationwide from the now-bankrupted “Sahara Desert Dish” franchise properties. Based on your Discussion and Strategic Plan results, your company agreed that it was time to launch its nationwide strategy rolling out  the company’s patented dessert brand, “Brain Freeze.”  Your company’s financial information indicates the company now has a healthy portfolio of investments, product revenue, and cash on hand.

The Restaurant’s dessert menu has produced an exceptional revenue stream.  These products can easily be marketed as a standalone venture. The company portfolio includes the Sahara Desert Dish property purchased in anticipation of this day. The properties are all in upscale locations that easily support the Restaurant’s thematic Desert menu.

 “Sally, ‘It’s now or, never’ you state, we need to start the implementation of our Franchise Division.”  Sally was taken aback by your use of her previous statement. Seeming a little concerned about the plan interfering with her entering the competition for the third Gold Star, you reassure her. “If Wolfgang Puck can open up gourmet pizza shops, that’s the only incentive we need to startup our Desert franchise operation.” Sally fires back, “You’re the one studying business law! Why did it take you so long to bring it up?” Sally continues, “Start working on the documents, and I’ll get started on creating the franchise operations menu and food handling processes.”

In your Discussion, you covered all of the eventualities companies face in expansion periods. Your companies initial investment in the purchase of bankrupt properties has placed the company in a growth position. The commercial paper securing the properties is almost paid off. Converting the properties into a new enterprise will reduce the carrying cost and increase the current revenue streams by a minimum of 20%. Franchise Licensing Fees and property leasing rentals will initially bump revenue by approximately 35%.

To start your review, first, research the requirements required to establish a legally recognized Franchise operation.  Using the Strategic Business Plan and the other resources you now have, complete the Franchise feasibility information and determine what steps are needed to enter this highly competitive area. Review the resources and respond to the Assignment.

Your Assignment

Assignment: Feasibility of Franchise Expansion:

This is a Blue Font exercise: Complete the document using a readable Blue Font.

In Assignment 9.3, you will collect data from your past assignments to develop your outline of franchise business information that you will need to complete the final project in Assignment 9.4. To fully understand the nature of a Franchise operation, review the SBA information, Forms 505, 506, and then complete the Questions in the Basic Franchise Document and the Chart in the Test for Feasibility Documents below.

Review Form 505 Drafting Guide, follow the research outlining the required steps and issues you would potentially encounter developing the required document between the Franchisor and Franchisee, the Franchise Agreement. Document 505 establishes various litigation, state, and federal statutory requirements. Review each category listed using the link and review material. You must review this material to comprehend the statutory and legal guidance required to edit and complete the Franchise Agreement in Assignment 9.4.

Review Form 506 list of issues and limits available for consideration in completing the Checklist questions/answers to revise and draft the agreement.  The questions in 506 are stated, for example, as the question below.

  • — Nature and extent of the rights granted to the Franchisees.
  • — Duration of franchise period.
  • — Exclusiveness of franchise.
  • — Authorized use of a trademark.

This question seeks the limits on three grants to the Franchisee, (1) Duration, (2) Exclusiveness, and (3) Authority. The question asks the Nature (Type) and the Extent (Range or scope) of the rights granted to your Franchisees. The Duration issue asks “what period” (how long) will Franchisee be granted to exercise authority over rights in the agreement, such as the number of years the Franchise will last, are the rights exclusive or non-exclusive (This could be a state or local geographic designation (i.e., State of Ohio, or two city block in the southwest of downtown), use of IP and extent of the right(s) granted.

This Assignment does not call for simply checking boxes on the form. The questions require research and business decisions for your company to establish franchise rights and limitations offered to Franchisees during their operation and ownership of a Franchise. Do not approach this assignment as a lawyer but as the owner of a Franchise. Determine your companies business interest, the profit you wish to achieve, and the rights you want to protect in your Franchise business. Your company’s business strategy will determine the right you grant to Franchisees. Franchises become an extension of your Franchise organization and must meet your company goals.

In the next step, answer the questions listed in the BASIC FRANCHISE AGREEMENT TERMS – CHECKLIST. Franchise agreements vary from state to state and sometimes franchise to franchise, so it’s impossible to identify every term and issue for consistency in all situations. Some terms require negotiating between the parties. Redraft the Franchise Agreement using the information you collected in Assignment 9.3 and the 9.4 Checklist. The Franchise Agreement lists the terms and conditions governing your franchise’s ownership and the Franchisee’s rights. This Assignment does not call for simply checking boxes. Provide thoughtful responses to the issues outlining how to operate the Franchise business. Clarify the Franchiees’ operation rights; redrafting the Rights and Limitations Clauses.

The “Test for Franchise Feasibility” Document must be completed using the parameters established in your review of the Franchise operation. Your ratings of the business readiness position required to establish a Franchise Operation will be based on the answers you develop for the Checklist Questions.

  • Assignments required to be uploaded:
    • The Checklist for The Basic Franchise Agreement
    • Test for Franchise Feasibility

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Evaluate your favorite restaurant or a restaurant where you dined.

 This is a five paragraph essay. 

Please read your module on that.

Make sure this paper is in MLA Format,

Please read your module on the Evaluation Essay. 

That means you will be grading, critiquing, and stating the good, the bad, and the ugly.

Your topic is:

Evaluate your favorite restaurant or a restaurant where you dined.

Make sure you have a three point thesis.

Have a title for your essay.

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Burger King, the national franchise, is banned from opening a restaurant within 20 miles of Mattoon, Illinois.

 Burger King, the national franchise, is banned from opening a restaurant within 20 miles of Mattoon, Illinois. So, there is not a Burger King there; no problem, right? Not so fast! In the late 1950s, Gene and Betty Hoots trademarked the iconic name. Well, they trademarked it in Illinois at least. When the national company decided to open a chain close by, the Hoots sued and won their case. However, the national chain was able to keep the name Burger King, but the Hoots were also able to keep the name in accordance with the stipulation that the national chain could not open a store within a 20-mile radius of the original store in Mattoon, Illinois.
Your assignment must be at least two pages in length and explain the methods for protecting intellectual property, the reasons why this decision was made, and the significance of this case in U.S. trademark law jurisprudence. Define the limitations of business ownership and protecting property. Include an introduction in your paper.

For this assignment, please find one article from the CSU Online Library that discusses intellectual property; elaborate on how the article relates to the Burger King case to support your answer. Identify the main issues with copyright and trademark in the article, and explain how these issues were either upheld or overturned.

Adhere to APA Style when creating citations and references for this assignment APA formatting, however, is not necessary.

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A new restaurant concept in the U.S.A. called “Blossom

A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building.

You are to assume the role of marketing director for the new restaurant concept. You are required to produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:

1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary objectives (no more than two paragraphs)

2. Current market situation

a. Food trends (U.S.A.)

b. Full-service restaurants

c. Competition (direct/indirect)

d. Pricing

3. SWOT analysis (table format)

4. Objectives

a. Year 1

b. Year 2

5. Marketing strategy

a. Positioning (expand upon the value proposition in the opening paragraph above)

b. Targeting

c. Integrated marketing mix: four Ps (product, pricing, place, promotion)

6. Marketing controls: How will results be measured? How will marketing research be us

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Forecasting Sales The Karrie Restaurant is located in Portland Oregon.

 ISDS 361B Term Project: Forecasting Sales The Karrie Restaurant is located in Portland Oregon. The restaurant has just completed its third year of operation. During this time, the owner sought to establish a reputation for the restaurant as a high quality during the establishment that specializes in fresh seafood. The efforts made by the owner and her staff have proven successful, and her restaurant has become one of the best and fastest growing restaurants January 263 282 The owner has concluded that, to plan better for the growth of the restaurant in the future, she needs to develop a system that will enable her to forecast food and beverage sales. Owner has the following data on total food and beverage sales for the 3 years of operation. Food and Beverage Sales for the Karrie Restaurant ($1000) Month First Year Second Year Third Year 242 February 238 March 247 April May June July August September October 148 November 152 December 206 235 110 230 Managerial Report 1. Graph the Time Series and analyze the graph. 2. Analyze the data using the Time Series Models and identify the Best Model. Support your answer. 3. An analysis of the seasonality of the data. Indicate the seasonal indexes for each month, and comment on the high and low seasonal months. Do the seasonal Indexes make intuitive sense? Discuss. 4. Is the Best Model produces in-control forecast errors? Perform the test and discuss the results. 5. Use the Best Model to forecast sales for January of the 4 year. 6. Assume that January sales for the year turned out to be $295,000. What is your forecast error? If this error is large, what can you do to get a more accurate forecast. 7. Include detailed calculations of your analysis and Excel coples in the appendix of your report. 8. Your report should include: • A cover page which clearly shows your name and the project. A short introduction paragraph that gives the background of your study and brief summary of what you have done in the report • A discussion section covering the different analyses you have carried out and comments on the results, A conclusion section that wraps up and give recommendations based on your analyses