Assessment 1
Portfolio
Choose one of the following brands listed below and answer the activities and questions accordingly.
(Hint: you can choose one product line for the brand you choose, example: Samsung TV).
H&M Starbucks 7eleven Okami restaurant Arnott’s Samsung
The company is facing a drop in sales since the COVID-19 lockdowns; accordingly senior management decided to launch a new advertising campaign to increase sales and improve their profitability.
You are the brand manager responsible for one of the company lines. Your responsibility is to manage the new advertising campaign project.
For this project you will have a cross-functional team to work together on the project from the planning phase until the finalisation phase. The team is diverse, and members are from the following departments:
• marketing
• finance
• IT
• sales
• legal
As well a freelance designer will be on board until project finalisation.
Externally you are consulting with an advertising agency as they will be responsible for the media bookings. To prepare for the project you need to complete the following tasks/ activities – follow the instruction / template given when applicable.
Activity 1 – Brand or Company details
Requires to visit selected brand or company website and explain the following:
| Brand or company selected: | |
| Mission: | |
| Goals & objectives: | |
| Operations of the organisation: |
Activity 2 – Establish Project Parameters
Identify Project Scope – Part 1
| Scope | Comments |
| Title | |
| Background/Context | |
| Objective | |
| Target outcomes |
Identify Project Scope – Part 2
a. Throughout the project, you are expected to communicate with several stakeholders; you might need to consult, inform, get their input, and allow them to review the process. Accordingly, in the table below, you are required to identify the stakeholders, their roles and responsibility. Identify the reporting / communication expected.
| Stakeholders | Role & responsibility | Communication |
| Example: CEO | Approval of plan Overseeing progress and results | Final plan for approval Monthly progress report Final evaluation report |
b. identify the resources needed for project and specify whether these
resources are available or need to be purchased/acquired.
| Resource type | Details | Availability Yes/no |
| Physical Resources | ||
| Financial Resources | ||
| Technological Resources |
Activity 3 – Delegating Authority
As a team manager you are required to make several decisions, as well as delegate to your team some authorities. In the table below are some situations. You need to identify if you or your team members have the authority to decide or if you will seek clarification from a higher managerial level to ask for approval or delegating the authority.
| Situation | |
| Example: the cost of the project is exceeding the budget | As the project team you are not allowed to approve additional costs – you need to seek management approval. |
| You received from the designer 3 options which you don’t know how to choose from. The team suggested doing a quick internal research at no cost. | |
| There is a powerful competition campaign running now – you prefer to postpone your campaign to make sure you grab consumer attention and not get confused with competition. | |
| A team member resigned and you need a new member to replace him/her. |
Activity 4 – Risk management
Complete the risk register below to identify risks and develop a risk management plan for the project, including Work Health and Safety (WHS).
| Risk description | Likelihood Unlikely/ likely/ very likely | Impact High/ medium/ low | Action to mitigate risk Action to reduce the likelihood or the impact |
Activity 5 – Develop project budget, Prepare a budget
To manage the project, you need a budget to support the preparation of the campaign as well as the campaign itself. This budget is expected to cover the staff payment, the freelance staff and the agency as well as the cost of the campaign development and material needed e.g.: posters, flyers, social media.
a. Develop project budget
| Budget item | Unit cost Per hour rate | Total unit Hours | Total Budget |
| Total: |
b. Write a message to the CEO, explaining the budget and asking for his approval.
Activity 6 – Develop time frame
- Develop a project plan by creating a Gantt Chart showing the project activities & time frame.
- Explain how you will consult with the team members and why you need their views in planning the project.
- Formulate an email to the marketing manager to consult with them about the project breakdown (the Gantt Chart)
| From: studentname@companyname.com.au To: marketingmanager@companyname.com.au Date: Subject: Project breakdown Hi, |
- Identify appropriate project management tools and explain the benefit of using it.
- Explain relevant legislation and regulations including WHS requirements for project planning.
Activity 7 – Finalise project plan and gain necessary approvals to
commence project according to documented plan
Write an email to seek approval from the senior management, briefly explaining the project scope including the objectives, resources needed in the project plan and the budget. The email should be composed in a professional manner to ask for the approval to start the implementation. You can use the format below.
WE HAVE DONE THIS QUESTION BEFORE, WE CAN ALSO DO IT FOR YOU
GET SOLUTION FOR THIS ASSIGNMENT, Get Impressive Scores in Your Class
CLICK HERE TO MAKE YOUR ORDER on H&M Starbucks 7eleven Okami restaurant Arnott’s Samsung
TO BE RE-WRITTEN FROM THE SCRATCH
| From: studentname@companyname.com.au To : CEO@companyname.com.au Date: Subject: Advertising project details for approval Hi, |